Co-Founder @ The Creator Accelerator. Head of Content @ Chris Donnelly LTD. I talk about AI, Marketing & The Creator Economy

Yo,After 5+ years within the personal branding space. I've helped build and scale personal brands of all sizes from varying industries.Currently, I'm helping Chris Donnelly become the most recognised entrepreneur on the planet.2 years in, we've:- Grown on LinkedIn by 1 million followers (180k - 1.1 million)- Have achieved 400m+ views on LinkedIn - Grown on TikTok by 500,000 (200k - 750k+) - Grown on Instagram by 780,000 (0-780k+)- Have achieved 1 Bn Views across platformsAnd I'm also running the Creator Accelerator with him, so if you're looking to do something similar, join the Creator Accelerator ! Here's a bit of proof to help convince ya ;) Yinka generated over $400,000 in revenue directly attributable to LinkedIn and the TCA systems.Jeff sold $80,000 worth of his offers within the first few weeks of joining the cohort. He also generated 840 new leads and grew his profile by 273%.Christine made $52,000 in course revenue from LinkedIn in under two months, while growing from 6,000 to nearly 11,000 followers. She's now at 42,000.Jon told us he'd made "three absolutely huge sales this week for ongoing work that more than doubles my annual revenue and has easily paid for the course, many multiples of times over."Nimrita had an investor reach out after reading her content. Within three weeks of connecting, that investor wrote a cheque for 50% of her funding round.Farhoon launched a paid community and hit $10,000 MRR in just three weeks. 145 paying members with only 5 churns.Julia landed a $250,000 contract and was flown to NYC for high-value networking opportunitiesIf you want to know more... go here: https://thecreatoraccelerator.co.uk/Oh, and also I almost forgot, I do posting on LinkedIn too and have worked with some of my dream brands (woo), so if you're looking to collab, drop me a DM :DPeaceee 

Josh S.

Forget a £90,000 uni degree. 

Learn from these people instead: 

As we are now in 2026, it's time you refresh your feed! 

Here are 54 incredible creators
Who share genuinely insightful and actionable content. 

Drop them a follow here: 

Self Development:

Thomas Pearce
Dan Go
Mark Hyman, MD
Dr. Carolyn Frost
Dr. Neetu Johnson M.D.🧠🩺
Priyamvada S

Business Building:

Chris Donnelly
Matt Gray
Alex Hormozi
Leila Hormozi
Codie A. Sanchez
Dan Martell

Leadership:

Jen Blandos
Dora Vanourek
Mike Leber
Jill Avey
Eric Partaker
George Stern

Artificial Intelligence:

Greg Isenberg
Charlie Lass
Axelle Malek
Anisha Jain
Anna York
Adam Biddlecombe

Marketing:

Elfried Samba
Tom Pestridge
Timothy Armoo
Brianna Doe
Jo Bird ✨
Will McTighe

Career Progression:

Ashley Couto
Ford Coleman
Alec Rickard
Angela Lau
Natalia Cano
Linda Le🌻

📌 Reached the mention capacity
Check out the other creators I tagged in the comments !  

Now it's your turn...
Who's your fav creator on here?? 

Tag them in the comments below :) 

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Josh Sanders

This is the only cheat sheet you need for 2026... 

Here's how to steal it and achieve huge success: 

A masterclass of content from the main man Chris Donnelly 

The LinkedIn algorithm has evolved each year.

2024: The algorithm rewarded reach.
One strong post could land 1m views and 5K new followers.

2025: The game shifted.
Viral reach dipped and niche authority started winning.

2026: Growth is slower but more meaningful.
1,000 buyers > a million passive followers.

LinkedIn is still the best place to build and monetise an audience.

But the playbook has changed once again.

Here’s how to win on LinkedIn in 2026:

1. Get Clear on Your North Star

Why are you posting in the first place?
Example: More leads, higher revenue, less time spent selling.

2. Understand Your ICP

Who exactly are you here to serve?
List their biggest pain points—and how you solve them.

3. Lock In Your Content Pillars

Pick 5–7 topics you can post about often.
It sharpens your message and builds real authority.

4. Turn Your Profile Into a Sales Page

Your profile must turn views into action.
From the headline to the featured links—every detail matters.

5. Engage & Build Relationships

List 10–20 people in your niche.
Comment, support, and build real connections.

6. Map Your Content Funnel

Guide your audience from awareness to buying.

7. Generate Strong Content Ideas

→ Use tools like SayWhat to spot keyword trends
→ Track top creators for inspiration
→ Source ideas from Instagram, X, Pinterest

8. Nail the Writing & Visuals

Pair sharp scanable copy writing, 
With visuals that stop the scroll 

The most important thing is to keep adapting. 

Do not write about subjects, just to go viral...
Instead, experiment, measure and adjust the way you format. 

Because there's no point pushing water up a hill :D 

What differences have you noticed on LinekdIn in 2026? 
Let me know below ! 

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Master the Skill of Negotiation

How to Claim What You’re Worth

A hard truth about life:
Most people aren’t getting what they’re worth

The answer?
Negotiating for what you’re worth.

Those who learn to negotiate effectively:

↳ Earn more respect and recognition
↳ Secure better-paid opportunities
↳ Move forward faster in life

Start building your negotiation skills today
Download this cheatsheet now! 

Harvard's 6 Principles for Agreement:

1. Separate people from the issue
2. Focus on interests, not positions
3. Learn to manage emotions
4. Show genuine appreciation
5. Present your message positively
6. Step out of the action and reaction loop

Know which aspects of communication
To work on most:

↳ 7 percent is the words you say
↳ 38 percent is tone and pace
↳ 55 percent is body language

Identify the Zone of Possible Agreement
And start negotiating from there

Plus 6 extra tips to boost your skills! 

Remember this: 

Closed mouths rarely get fed
Ask for what you truly deserve.

What’s your number one tip for negotiating?
Share it in the comments below! 

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I joined Chris at 180k followers. We're now at 1.1 million. 

Here's the blueprint for what you need to know: 

Just comment "2026" and I'll personally send it to you ! 

These are the same foundational principles 
That in 2 years helped us: 

- Grow by 800k+ followers 
- Drive $10M revenue to our creator business 
- Help 600+ founders drive millions in revenue 
- Guide some of the fastest growing creators on the platform 
- Drive 100,000s of leads and attention to multiple businesses

It is the perfect resource for founders in 2026. 

If you're curious, here's a sneek peak: 

- The 4 post templates that consistently generate leads
- How to set your 2026 "why" and tie content to business goals
- How to find your ICP and what content actually lands with them
- The deplatforming strategy that keeps you safe from algorithm shifts
- Lead magnet to email flows that guide people towards your offer

You don't need a team or years of figuring it out.
You need the right positioning, post strategy, and engagement system.

AND when you grab The 2026 LinkedIn Bible...

You'll also get an invite to Lead Generation Live. 

Which imo will be one of the best events to join this year!  

It's a free 4-hour masterclass with some seriously respected entrepreneurs:

Daniel Priestley (Entrepreneur and author of "Key Person of Influence")
Nathan Barry (Founder of Kit)
Sara Davies MBE (Founder of Crafter's Companion and Dragon's Den investor)
Eric Partaker (CEO Coach of the Year with 1.1M LinkedIn followers)

Remember for all of this, you just have to comment "2026" 
And I'll ping you a link in the comments. 

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In 2026 LinkedIn has changed... again. 

And those who don't keep up will get left behind. 

Awesome algo summary from Chris Donnelly here 🔥

After analysing 329,504 LinkedIn posts, they've got the answers. 

(Let's face it is the closest we'll get to a generalised algo answer) 

If you want to see attention, you must know what's changed.
And LinkedIn users are craving value and substance... a lot.

Here’s how to win on LinkedIn in 2026:

1. Building a brand
2025: Go broad to grow fast.
2026: Go deep to build trust.

2. Writing hooks
2025: Contrarian for the sake of it.
2026: Proof, stories, and results win.

3. Comments that convert
2025: “More comments = better.”
2026: Comments from respected voices matter most.

4. Going viral
2025: Top 1% posts explode reach.
2026: Viral posts get 80% less reach than last year.

(But you can still grow your business and following...)

5. Carousels still crush
2025: Teach to educate.
2026: Tell stories to connect.

6. Emojis
2025: Screams AI.
2026: Used to break up heavy text 

7. Lead magnets
2025: Playbooks and PDFs.
2026: GPTs are outperforming.

8. Ending with questions
2025: Every post must end with one.
2026: Only ask if you care about the answer.

9. Video
2025: Used for reach.
2026: Best for trust and product clarity.

10. Single images
2025: Motivational fluff.
2026: Use ones that surprise or show authority.

11 Hashtags
Still useless XD

You can still grow fast on LinkedIn.
In fact, top creators are still adding 1,000+ followers per week.

But you need to play the new game.

Also if you want more depth on this, 
Chris Donnelly and Will McTighe will be running a whole webinar to show you everything. 

Sign yourself up here: https://bit.ly/4jtwmkd

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2025 LinkedIn vs 2026 LinkedIn 

95% of creators struggle to grow on LinkedIn. 

The reason? Not understanding psychology. 

After growing from 5 to 115k in 14 months. 
I've become accustomed to what works. 

Most posts don't lack the value.
But they are not written for impact. 

The truth is:

Your content is competing for attention.
And the right psychology can make all the difference.

Here’s what works:

Cut the fat → Simplicity beats complexity.
Start with the negative → Urgency makes people take notice.
Stand out with numbers → The right figures disrupt the scroll.
Sell with transformation → Show the journey, not just the result.

And that’s just the start.

There are also 12 bonus growth hacks in here.
That can help you get more engagement today.

Remember: 

You are writing for humans. 
Not for robots. 
(yet) 

What's one other psychological principle you use in your writing? 

If you're interested in learning more. 
Chris Donnelly will be covering something very similar tomorrow ! 

It's Lead Generation Live :D

4 hours with incredible guests like:

1. Eric Partaker 
2. Sara Davies MBE
3. Daniel Priestley 
4. Nathan Barry

If you're a founder, it will be one of the best things you can watch...
To drive significant traffic and leads in 2026. 

Grab your spot here: https://bit.ly/3LyY0zu

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Big personal announcement... 

I recorded my first podcast :o 

Buzzing to announce I went on The Creator Playbook by Callum Mcdonnell 

If you want to check it out, go here: https://lnkd.in/eBTGp5Fy

For those looking for a sneak peak...

Here's what I run over: 

- The Power of LinkedIn for Business Growth
- Setting Clear Goals and Content Pillars
- Optimising Your LinkedIn Profile
- Engaging with Your Network and Building Relationships
- Creating High-Impact Content
- Analysing and Adapting Content Strategies
- Leveraging Lead Magnet Posts for Engagement
- Driving Conversations and Engagement on LinkedIn
- Crafting Effective Hooks and Content Structure
- The Science Behind High-Performing LinkedIn Posts
- Tracking Performance Metrics on LinkedIn

+ much more 👀 

I've always been a big fan of the Creator Playbook interviews, 
So to come on and share my journey was awesome.

Should I do more podcasts?? 

I've been avoiding them for so long, but this was so much fun ! 

Let me know what you think down below !

Yesterday was insane... 5k+ people on call

AND some of the best entrepreneures in the world. 

If you didn't catch it, yesterday we ran our first big online event: 
Lead Generation Live. 

The goal? 
Provide as much value as physically possible to founders. 

And we had some incredible guests to help us do that, such as: 

Daniel Priestley
Nathan Barry
Sara Davies MBE
Eric Partaker

To be honest I was bricking it with this many people coming on live. 
But the team smashed it out the park and it ran so smooth :o 

(s/out Jacob H. and Megan Robinson - the best in the gameee) 

My favourite part was hearing the feedback from people. 
Some said it's been the best live webinar they've ever been to (like whatt) 

Genuinely made my week. 

We even sold all our discounted seats for The Creator Accelerator by Chris Donnelly
Which was not expected at all ! 

Due to this, we only have limited seats left for the new founders edition cohort. 

As a reminder, in the TCA you’ll learn how to:

✅ Understand how to create outsized financial return
✅ Drive business revenue and generate leads consistently
✅ Rapidly grow your audience & build systems to automate growth

It's basically everything on how we built Chris audience to 3M+, 
All whilst he ran multiple businesses, turning over $10M ARR. 

We’ll cover everything:

💡 Week 0: The big picture: mindset, leverage, systems
💡 Week 1-5: Profile optimisation, content writing/design, and using AI
💡 Week 6-10: Email, lead gen, monetisation, and social selling 
💡 Bonus modules: Video, webinars, monetising your audience at scale

And you'll get access to: 

- Live coaching 4x a week.
- Guest masterclasses 
- A thriving community
- 100+ templates
- The best tools with discounts and tutorials 
- Intimate coach-led clinics

As well as a brand new bonus stack which is: 

✅ Creator OS ($99): The system for managing your content
✅ Digital Business Blueprint ($999): 10-week program on building a high-leverage digital business with 10 modules and actionable assignments
✅ All our GPTs ($297): Every GPT we use daily
✅ Chris Coach AI ($999): An AI coach trained on all of my knowledge

If you'd like to secure your spot
Check the link below: https://bit.ly/3YsY4Uz

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I took 1 week off posting on LinkedIn 

And you'll never guess what happened... 

Nothing. Nothing Happened XD 

It's so easy to feel consistent pressure to post on here.
In fact, we deeply encourage people to post daily. 

However, it's all down to how it relates to your goals. 

If the goal is to rapidly grow and scale your brand... 
Post daily. 

For me, I want to keep up consistency throughout the year
Whilst building the best educational business possible with Chris 

This is typically very high in intensive work. 
So I need the odd week off to refresh and recover ! 

And I just came off of a promotion period for the The Creator Accelerator by Chris Donnelly 
I had worked harder than ever before. 

Here are the stats for those interested hehe

In 60 days we managed to: 

- Generate 20,000+ leads
- Rack up 10M+ Views across platforms 
- Have our largest ever online event (5,000 +) 
- Sell out the cohort with 136 incredible founders 

All whilst keeping Chris' brand integrity
And allowing consistent awareness & lead flow for Searchable

But after some sheer grinding, I needed some time off screens. 

So I went to the beautiful Slovenia with my gf Lola. 

We explored the Postojna caves, Lake Bled and Ljubljana Castle
(Whilst not dying driving on the right hand side up mountains 😂)

It was exactly what I needed. 

So if you're burning low... 
Remember you should only continue posting if it aligns with your goals. 

This is a long game people ! 

What did I miss over the last week??

In 10 days time we go live with The Creator Accelerator by Chris Donnelly

And this entirely different... 

18 months ago myself and Chris Donnelly made a critical decision. 
To show the actual methods for growing a highly profitable personal brand. 

At the time, we had grown Chris' account from 180k to 650k in just 6 months. 
And this growth drove monumental opportunity for us. 

Our goal was simple, find the formats that led to outsized distribution 
Whilst keeping positioning strong and a true founder brand. 

We also partnered with saywhat.ai ensuring that strategy was backed by data.
And LeverBrands who are always on top of what's working ! 

This resulted in: 

- Some of the fastest growing creators world wide on LinkedIn
- Millions of revenue generated
- A community of incredible people sharing wins daily (makes me so happy) 

But we've made one big change going into 2026...

We are focussing purely on founders. 
Placing all emphasis on lead generation and driving outsized business returns. 

Why? 

Reach on LinkedIn has dropped significantly. 
But it is still one of the best platforms for marketing your business 

(Through your personal brand of course). 

We've seen this primarily in the last 30 days. 
Driving 35,000+ leads with carefully designed lead magnets. 

So we've gone all in. 

We've restructured our entire educational modules. 
Included brand new ones on funnel optimisation and social selling. 

And have created our best bonus stack yet...

Those who buy this time round get access to: 

- A Free Creator OS ($99) - The system for managing your content
- A Free Digital Business Blueprint ($999) - 10 week course on how to build a digital business
- All our GPTS ($297) - All of the GPTs we use on a daily basis
- The first ever Chris Coach AI ($999) 

We start in 10 days and I am so excited ! 

There are already some incredible founders in the wait space already :) 

If you're looking to drive more attention to your business,
Secure your spot here: https://bit.ly/3YsY4Uz

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These GPTs contain 1000+ hours of LinkedIn knowledge. 

And I'm giving you them for FREE:

Comment CUSTOM, and I will personally send them all to you.

Most people use GPT as a chat bot...
But GPTs can be far more effective when it comes to: 

- Strategy
- Ideas 
- Feedback

Especially if it's had the right training 👀

Ours have been trained across 300,000+ posts across all different industries. 

They have helped us drive 100M+ views. 
And supported us driving significant revenue. 

The 4 GPTs are:

📊 The LinkedIn Algorithm Expert
💡 The Viral LinkedIn Idea Generator
🪝 The Scroll Stopping Hook Generator
💰 The High-Converting Lead Gen Generator

With all of these, you can essentially:

1. Ensure every single post is optimised for the latest algorithm updates.
2. Come up with viral post ideas in seconds. 
3. Generate hooks that stop the scroll.
4. Generate dozens of leads per post.

You basically have a full LinkedIn content team at your disposal. 

Again, I repeat, for free.

Start using them, I promise you won't regret it.

As a bonus, everyone who grabs the GPTs will get a seat for the incredible lead gen live !

Which is a 4 hour lead gen masterclass by Chris Donnelly + incredible guests! 

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Since going through The Creator Accelerator by Chris Donnelly

Michael Lovegrove made an astonishing $200,000.

And most of that came from LinkedIn.

Michael runs Snowballn', where he helps people build powerful sales engines.

He joined TCA wanting to grow on LinkedIn
But had no clear plan on how to get there.

A few weeks in, everything changed.

✅ Landed his first brand deal
✅ Scored multiple paid speaking gigs
✅ Doubled his follower count
✅ Grew his newsletter to 1,000+
✅ Launched his first digital product and started earning

But here's the real win:
He learned how to run a proper accelerator.

That alone helped him 10x the price of his own sales program.

(Always good to be used as a success story.)

Then he launched Sollo, a lead-gen CRM for solopreneurs.
Built a 100-person waitlist before it even went live.

And all of it?
Driven by his LinkedIn content and email list.

In Michael’s words:
"This is far more than just a LinkedIn course. It's probably the best investment you can make outside of starting your own business."

And this means a lot because it's exactly what we aim for. 

The TCA is about building a content-led business that runs across platforms
And brings in real, long-term revenue.

Michael didn’t just learn how to post better.
He learned how to turn attention into income.

If you're a founder who wants to use LinkedIn as a growth engine,
Cohort 6 starts in just ONE DAY. 

We are down to the last few seats now. 
So if you’re serious, now’s the time to act.

600+ people have already built thriving businesses from what we teach.
This could be the moment things shift for you in 2026.

Secure your spot hereee: https://bit.ly/3YsY4Uz

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300km ran in 30 days, with £1285 raised! 

The end of 2025 was brutal... 

But it changed my mind on one main thing. 
That relates to a lot of areas in life. 

There mental barriers we attach to ourselves on a faily basis. 
Are often compeltely wrong. 

When I first started this challenge, I wasn't sure if it was possible for me. 
I was frightened of injuries as I'd never ran a back to back 10k. 

But I knew deep down I had to finish it. 

So I prioritied mobility and simply put the reps in. 
And surprisingly my body adapted (even got a PB on the last day) 

So now my goal for 2026? 
Really question if that barrier I've built up is actually there. 

You are often capable of so much more than you think ! 

So next time you're: 

- Doubting your beliefs on a project 
- Worried to apply for a job your not as qulaified for
- Holding off starting that business you've always wanted
 
I encourage you to truly question of that belief of:
"I'm not good enough". 

Because most of the time, that's the thing that stops people. 

Happy new year legends !

Very excited for the year ahead :)

We've helped 100s of founders make millions in TCA.

This is exactly what to expect from the program: 

Cohort 6 officially starts in just 2 days, 
And the response has blown us away. 

We’ve already helped over 600+ people across 5 cohorts, 
And have over 100 on board for TCA 6. 

If you’ve been wavering, this is your sign to act. 

In the 10-week program, you’ll learn how to:

✅ Rapidly grow your audience & build systems to automate growth
✅ Drive business revenue and generate leads consistently
✅ Understand how to create outsized financial return

It’s the exact system we used to scale Chris audience to 3M+, 
All whilst running multiple businesses, turning over $10M ARR. 

We’ll cover everything:

💡 Week 0: The big picture: mindset, leverage, systems
💡 Week 1-5: Profile optimisation, content writing/design, and using AI
💡 Week 6-10: Email, lead gen, monetisation, and social selling 
💡 Bonus modules: Video, webinars, monetising your audience at scale

And you'll get access to: 

- Live coaching 4x a week.
- Guest masterclasses 
- A thriving community
- 100+ templates
- The best tools with discounts and tutorials 
- Intimate coach-led clinics

+ a whole lot more ! 

I could go on and on about how valuable this program is, 
But I think it's better if you hear it from the alumni themselves. 

The carousel is packed with feedback and testimonials, 
But you can also reach out to our students with questions ! 

When it comes to cost, this is not a casual commitment. 
You get what you pay for, and we're delivering real value here. 

The investment from your side is: 

A $5,850 one-time payment

OR 

3 monthly payments of $2,166.67 

It's an investment, but one that will hold you accountable. 
Plus, we can't reasonably offer this much value at a lower price. 

You'll have live webinars with some of the world's top entrepreneurs, 
And learn a system that can literally earn you millions in revenue. 

(If you ask our students, I think they'll agree it's worth it.)  

TCA has been such an important part of our lives in the last year. 
But it didn't turn out exactly as we expected... 

We assumed the knowledge would be the most important part. 

But it’s become a community that holds each other to a high standard, 
And pushes each other to build and learn at a rigorous pace. 

And, because everyone is bringing their A-game, 
We see business partnerships and friendships form in every cohort. 

Building a personal brand is the best source of leverage for any founder. 

But it's the network you'll have access to that will be life-changing. 

If you're a founder who's ready to transform your life for good...
We go live in just 2 days (January 19). 

We've never had a cohort fill up this fast, so I advise you to act quickly. 

Apply now before it’s too late 👇

https://bit.ly/3YsY4Uz

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What you'll learn in TCA 6 - Chris Donnelly

Just weeks into joining The Creator Accelerator by Chris Donnelly...

Hayden Swerling closed a £165K consulting deal.

So many creators give up way too soon.
They post without direction, then quit when the likes don’t land.

Hayden did the opposite... and it worked.
(Feel free to message him yourself.)

🎨 He shared value-packed content (great writing + design)
✍️ Tailored every post with his ideal client in mind
📈 Fine-tuned everything for max visibility

And the payoff?

✅ 87% growth in 10 weeks
✅ £165,000 consulting deal signed
✅ 5 sponsored content pieces with an HR firm

This is what we teach inside The Creator Accelerator:

– How to write content that attracts high-ticket leads
– How to build a brand that pulls clients in daily
– How to streamline your content with smart systems

Cohort 6 kicks off in 4 days!! 
And this is the final chance to jump in.

We’ve already got 80+ brilliant founders onboard
Working through the pre-cohort materials right now.

But let’s be clear: this isn’t a plug-and-play solution.
It’s built for founders who aren’t afraid of putting in the work.

You’ll be pushed.
It’ll challenge you massively.

But if you show up like Hayden did,
This is the kind of outcome you can expect.

And the community inside will raise your game as well ! 

For those who join this week, we’ve added our best early bonus stack yet:

✅ Creator OS ($99): The full content management system
✅ Digital Business Blueprint ($999): Our flagship 10-week business builder
✅ All our GPTs ($297): Every GPT we use daily
✅ Chris Coach AI ($999): AI mentor trained on my own knowledge

All completely free...

That’s over $2,500 of extra resources, just for early action takers.

This is the 6th time we’re running this.
And it’s shaping up to be the most popular cohort so far.

If you want in secure your place: https://bit.ly/3YsY4Uz

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Create Authentic Content With AI (👇) | Helped >600 Entrepreneurs Build Personal Brands

Struggling to turn LinkedIn into real business growth? You’re not alone - most entrepreneurs are. 

In 18 months, I went from 3k to 395k followers, generated 320M+ views, and built a mid-6-figures bootstrapped business with zero CAC.

Now I help committed entrepreneurs & CXOs grow their businesses on LinkedIn.

Before posting on LinkedIn, I thought social media was a total waste of time. 

My journey: 

- 2015–2020: Investment Banking & Private Equity (Goldman Sachs, Vitruvian Partners) 
- 2020–2022: Business school - still convinced social media was all fluff 
- 2023: Built a VC-backed crypto startup and watched competitors skyrocket using social media 
- 2024: Started posting myself → grew from 3k to 395k followers (fastest-growing new LinkedIn account in the world), generated 300M+ views, built a 7-figure bootstrapped business with zero CAC (Saywhat[dot]ai) 

Since then, I’ve worked with 600+ entrepreneurs to grow their brands and businesses on LinkedIn. 

How I can help you: 

1️⃣ For solopreneurs, coaches, and consultants 

Check out Saywhat[dot]ai - our software platform & community helping 600+ entrepreneurs. 

Median user posting 5x/week sees +130% views in 90 days. 
Average user sees 800% more views in 90 days. 

For more case studies, check out the website.

2️⃣ For Founders/CXOs 

I’ll run and grow your LinkedIn end-to-end: strategy, content creation, and audience building to grow your business. 

I work exclusively with Series A+ startups or $10M+ ARR who are: 
- Committed to LinkedIn as a serious, long-term growth channel 
- Willing to invest significantly in brand building (not “testing the waters”) 

If that’s you, send me a DM to learn more.

3️⃣ For free weekly tips Subscribe to my Level Up Newsletter for LinkedIn growth tactics.

And get 120 free LinkedIn post ideas + my AI writing prompts here: https://levelupnewsletter.beehiiv.com/subscribe

4️⃣ For a bit of motivation and some tactical business building advice - just give me a follow!

Excited to support you on your journey however I can!

Will McTighe

Success isn't from knowing everything.

It's from admitting you don't.

Most people are terrified of looking stupid:
• They won't ask "dumb" questions in meetings
• They nod along pretending to understand
• They stay quiet when confused

But the most successful people have no problem looking like idiots.
For a long long time.

When they want to learn something, 
they ask others or teach themselves:

Look around:

✅ Elon taught himself how to build rockets
✅ Zuckerberg learned coding alone
✅ Jobs studied calligraphy for fun

They all had one thing in common:
They became masters of self-education.

Here's how to start teaching yourself:

1/ Pick one thing at a time.
↳ Don’t spread yourself too thin - you won’t make an impact.
↳ Focus on learning one skill for 30 days.

2/ Learn by doing.
↳ Reading, consuming alone isn’t learning.
↳ Start a small project - learn what you need as you go.

3/ Learn from someone 2 steps ahead.
↳ Learn from their mistakes - reverse engineer their success.
↳ Take notes on what they do differently.

The difference between winners and the rest?

It's not degrees anymore.
It's how fast you learn and grow. 

Stop asking for permission.
It’s yours to take.

The most important thing I wish I started building sooner?
My personal brand.

📌 Here’s the playbook that got me to >425k followers
With 120 post ideas + my AI writing prompts: https://lnkd.in/gKzZUq-b

Remember:
The most important teacher you'll ever have? It's you.

♻ Repost to help your network teach themselves.

➕ Want more? Follow me Will McTighe

LinkedIn & B2B Marketing Whisperer | Helped 600+ Founders & Execs Build Influence

Messy Career? 
Read this: 👇

When we look at our LinkedIn feed, everyone's career looks perfect. 
A straight line to success.

But there is so much that we're all hiding:
• The failed projects. 
• The career U-turns. 
• The "what was I thinking?" moments.

Truth is, we're all figuring it out. 
And in 2026, that's just normal. 
Embracing it is even an advantage.

Why? 
Because the most interesting opportunities come from unexpected places. 
The skills you think are "irrelevant" today might be your edge tomorrow.

But we still: 
• Hide our failures 
• Delete old job titles 
• Pretend each move was "strategic"

Stop.

And remember: 
• Every pivot adds to your toolkit. 
• Every failure makes you stronger. 
• Every "mess" teaches you resilience.

The people winning right now aren't doing everything perfectly.

They're learning from every turn. 
They're building while others doubt. 
They're connecting the dots others miss.

Your messy career isn't a bug. 
It's a feature.

Own it.

One of my craziest career decisions? 
Posting on LinkedIn.

Want to do the same? 
Here are 120 post ideas to get started: https://lnkd.in/gKzZUq-b

♻️ Repost if you're proud of your non-linear path

P.S. What did your messiest career moment teach you? 
Share below 👇

7 Japanese Concepts That Will Change How You Work:

Most people feel like they're drowning in work.

But some people stay calm through chaos.

Sometimes the best answers come from ancient wisdom.
And these timeless principles still work today.

Here are 7 Japanese concepts you need to know:

1/ Wabi-Sabi: Embrace Imperfection

↳ Chase progress not perfection - ship at 70%.
↳ Share a work-in-progress update, not just polished results. Show the messy middle.

2/ Shoshin: Beginner's Mind

↳ Ask the dumb questions in meetings
↳ Say "I don't know but I'll find out" more

3/ Shokunin: Master Your Craft

↳ Pick the top up and coming skill you need in your industry. Block 30 minutes daily.
↳ DM someone great at it. Ask one question. Learn from real experience.

4/ Kaizen: Get 1% Better Everyday

↳ Every evening, write one tiny thing you'll do better tomorrow.
↳ End projects with: What worked? What didn't? What's next?

5/ Shikata ga nai: Accepting the Unchangeable

↳ Sort concerns: "My control" vs. "Not my control." Act accordingly.
↳ Use the 10-minute rule. Address it briefly, then decide.

6/ Kintsugi: Your Failures Are Your Best Stories

↳ Name three lessons from each setback. Write them down.
↳ Share lessons learned. Prevent repeat mistakes.

7/ Ikigai: Finding Your Purpose

↳ Track what energizes you. Reorganize your calendar around it.
↳ Map skills to market needs. Improve your market value.

I've seen hundreds transform their work with these principles.

I applied Shoshin when I started posting on LinkedIn 2 years ago.

You can too with 120 post ideas + my AI writing prompts: https://lnkd.in/gKzZUq-b

—

♻ Repost to help your network transform the way they work.

➕ Want more? Follow me Will McTighe

7 Japanese Concepts

Progress happens even when its not visible. 

Most people just don't wait to see it:

They quit way too soon because they don’t see results fast enough.

They:
• Try something new for 10 days
• See no growth
• Call it a failure

But the best know progress happens before it’s visible.

They follow The Bamboo Rule.

Once planted, the bamboo tree doesn’t show any growth for 5 years.
Nothing above the soil.

Then it shoots up to 70-90 feet in under 6 weeks.

Here’s how to grow like bamboo (and not burn out):

1/ Track what matters (not what looks good).

Don’t chase likes - track your actions. Focus on what moves you forward, not just what feeds your ego.

If you're building your personal brand on LinkedIn, track:
✅ Posts published per week
✅ Comments you leave daily
✅ People you engage with in DMs
✅ Quality connection requests sent - to creators, target audience

2/ Stop judging yourself too early.

Stop comparing your day 1 to someone’s day 300. It's easy to look at big accounts and think "why aren't I there yet?" Focus on staying in the game long enough to earn that compound growth.

Avoid:
❌ Deleting bad posts
❌ Copying viral formats without adding your own spin
❌ Obsessing over impressions instead of improvement

3/ Don’t grow alone.

Growth is hard. Support makes it easier. One accountability partner can make it a lot more fun. Miro Bada helped me a ton on my journey!

Try this:
✅ Share your weekly goals
✅ Set minimum activity goals
✅ Call each other out if you miss them

The difference between winners and the rest is simple:

When they set a goal,
They keep going - even when things get hard.

📌 Want to start building your personal brand on LinkedIn?
We've broken down the playbook for how in our full >50-page report.

If you want access, here's how:
1. Like this post
2. Share it with your network
3. Join the Saywhat & Creator Accelerator Webinar (January 8th 12:30pm US EST) where we'll walk you through the playbook.

You'll get:
• The full ~50-page data report
• Our complete analysis of what's changing
• Actionable strategies based on real data
• Live Q&A for your specific questions

Sign up here: https://lnkd.in/gXiUSNr5

♻ Repost to help your network do hard things.

➕ Want more? Follow me Will McTighe

Visual Inspo: Jade Bonacolta

People treat storytelling like a soft, squidgy skill. 

Not a “proper” skill like finance or coding.

But sales? That's storytelling. 
Hiring? Storytelling. 
Getting hired? Storytelling.

Most skills that matter have some element of storytelling in them.

And if you don't tell your story... someone else will make it up for you.

So here are 7 different storytelling frameworks (for different situations):

1/ Hero's Journey
• A transformation arc showing struggle, growth, and return.
• Use when: Pitching yourself in an interview or telling your founder story.

2/ The Golden Circle
• Start with Why, then How, then What. Inspire before you sell.
• Use when: Explaining your company to someone who doesn't get why it matters.

3/ The Mountain Structure
• Tension builds with each step until the final breakthrough.
• Use when: Telling a story at dinner or giving a talk with a big payoff moment.

4/ Pixar's Story Framework
• Once upon a time, every day, until one day - the ideal story arc.
• Use when: Making someone care before you ask for anything.

5/ The 3-Act Play
• Act 1: Set up. Act 2: Conflict. Act 3: Resolution.
• Use when: Writing a case study or explaining how you solved a client problem.

6/ What, So What, Now What
• Turn data and facts into insights and action.
• Use when: Presenting to execs or making a case for budget.

7/ The Problem–Agitate–Solution (PAS)
• Expose a problem, make people feel it, then fix it - the one I use for most LinkedIn posts.
• Use when: Writing a sales page, cold email, or LinkedIn post selling something.

Next time you're out for dinner and about to launch into a monologue, pause and think.

"What if I tried one of those frameworks I saw on LinkedIn?"
Then as you talk, watch peoples' reactions.
When do they get bored? When do they lean in?

Do that over and over, and watch yourself improve with only a wee bit of effort.

📌 Start telling your story one post at a time.
Here's my free email playbook: https://lnkd.in/ga7QpS8v

-

♻️ Repost to help your network tell their stories better.

➕ Follow me (Will McTighe) for more like this.

It doesn't take rocket science to change your life.

It just takes doing simple things over and over again.

Here are 10 of my favourite TED talks that give you those small reminders you need to take action.

1/ Sleep Is Your Superpower (Matt Walker)
Sleep isn’t a reward - it’s your daily reboot.

2/ The Power Of Vulnerability (Brene Brown)
Brown's research is clear. People bond with authenticity.

3/ The Art Of Saying No (Kenny Nguyen)
Every time you say yes to something you don’t want - you’re saying no to yourself.

4/ Start With Why (Simon Sinek)
People don't follow purpose, they follow instructions.

5/ Want To Be Happy? (David Steindl-Rast)
Happiness isn’t in the next promotion or next purchase.

6/ How To Speak So That People Want To Listen (Julian Treasure)
If they’re tuning out, it might not be your message - it’s your delivery.

7/ Inside Mind Of A Master Procrastinator (Tim Urban)
You’re not lazy. You just haven’t set a real deadline.

8/ Why Specializing Early Doesn’t Always Mean Career Success (David Epstein)
Trying different paths isn’t being lost.

9/ Get Comfortable With Being Uncomfortable (Luvvie Jones)
Growth lives outside your comfort zone. Not within it.

10/ How To Save The World From Bad Meetings (David Grady)
Don’t attend meetings without an agenda - there’s no point.

Pick one talk. Watch it today. Take one small action.
That's how big changes start.

♻️ Repost to help someone else break free

➕ Follow me (Will McTighe) for more like this

10 ted talks to change your life

LinkedIn's algorithm doesn't kill most peoples' reach.

A bad understanding of human psychology does.

What most people don't get is that algorithms change, but LinkedIn's core incentive doesn't. 

They want to show your content to as many people as possible to keep users scrolling so they can show more ads.

Simple as that.

So while everyone's chasing the latest "hack" or obsessing over posting times, they're completely missing what actually moves the needle...

Human psychology.

So what does that mean for you??

1/ People crave novelty. 

Always have, always will. 
Get creative with your visuals. That's why whiteboard infographics are crushing it right now. It's the same information everyone else shares, just presented differently. Our brains can't help but pay attention.

The flood of AI has made understanding psychology even more important. When everything sounds the same, creativity in delivery wins. Storytelling beats "6 top tips" every time. Even if you are making the SAME POINT!

2/ Write like a human, not a content robot.

More competition doesn't mean you need to be more polished. It means you need to get weirder. More specific. More you.

3/ Specificity cuts through the noise. 

Generic AI content is everywhere now. 
Instead of "Here's how to scale your business," share the exact moment a client called you panicking about cash flow and what you told them that turned everything around.

4/ Lead with proof from your actual experience, not recycled advice from someone else's posts.

It shows people you actually know what you're talking about and why they should listen to you instead of some other Joe Bloggs.

5/ Niche content is getting shown to MORE people now. 

LinkedIn wants to show relevant content to relevant audiences, not blast generic posts everywhere. I've seen posts crush it in psychiatry, energy, cybersecurity and events management.

Yes LinkedIn is always refining their algorithm...

But if you want to win in content - deliver value and do it in a way that shows you understand what makes humans tick. 

📌 Want to high res pdf of this?
Get it here: https://lnkd.in/gKzZUq-b

♻️ Repost to help your people win on LinkedIn

➕ Follow me (Will McTighe) for more like this

Source: Saywhat Q4 2025 Algorithm report based on anonymized data from 329,504 user posts.

Every post has a job.

Grow your audience. Build trust. Convert.

Most people try to do all of that in one post.

Then they wonder why they're not growing their audience and driving leads.

I remember in the early days, posting a selfie about my weekend plans and wondering why it didn't grow my audience 🤣.

If you don't know your goal before you write it, don't be surprised when nothing happens.

There are 9 core post types on LinkedIn, and each one exists for a specific reason:

1/ Spectacle Posts
2/ Awareness Posts (h/o Chris Donnelly)
3/ Step By Step Carousels
4/ Breaking News Posts
5/ Educational Posts
6/ Behind The Scenes Posts
7/ Repurposed Posts
8/ Conversion Posts
9/ Lead Magnet Posts

Next time you sit down to write your content, ask yourself:
“What do I want readers to feel or do after reading this?”

Then choose the type.
Don't just post educational content and silly quotes.

Use posts 2, 3, 4, 5 and 7 to grow your audience.
Use posts 1 and 6 to build trust.
Use posts 8 and 9 to convert.

📌 Want a high res pdf of this?
Get it here: https://lnkd.in/gKzZUq-b

♻️ Repost to help your network win on LinkedIn.

➕ Follow me (Will McTighe) for more like this.

Everyone starts off with a dream: 
• A business they want to start 
• A career they want to build 
• A life they want to create

But then life gets in the way...

A demanding job. Bills to pay. Family commitments.

And so they wait.

"When things settle down..." 
"When I have more time..." 
"When I feel ready..."

But things NEVER settle down.

They just... change.

I spent 5 years sleep walking into a life that wasn't mine...
Until I finally decided enough was enough.

It was my dad's dream to work in finance.

Not mine.

And while you're waiting: 
• Dreams fade 
• Years slip by 
• Regret builds

But the perfect moment is a myth...

However, the right mindset isn't.

So start here:

1/ Embrace the chaos
2/ Take tiny steps (15 minutes count)
3/ Build momentum first
4/ Celebrate small wins
5/ Drop the "perfect"

Your mindset matters most.

Not your past. 
Not your situation. 
Not your excuses.

The only question is: 
What small step will you take today?

📌 Done waiting? 
Here's your playbook to build something of your own: https://lnkd.in/ga7QpS8v

♻️ Repost to help others break free.

➕ Follow me for more like this.

Visual inspired by Hayden Swerling !

🚨 Organic reach is down 67% from peak.

And LinkedIn has changed forever:

After spending hours pouring over the latest data, here’s what Chris Donnelly and I learned:

Impressions are down again... 12% from Q4 2024.

The gap between Top 1% content and everyone else is still huge at 149x.

Most creators are working harder for less reach.

Here’s what is actually working in Q4 2025:

1/ How To Go Viral
❌ Remote work, leadership, career development only.
✅ Niche topics like nuclear power, events, data and engineering can go viral.

2/ Best Post Length
❌ Short posts with <7 paragraphs.
✅ Conversational writing with 1.3k to 3k characters perform 31% better.

3/ Top Quote Format
❌ Billboards used to always outperform.
✅ Use paper backgrounds with highlights.

4/ Top Photo Styles
❌ Too many selfies signals low status.
✅ Surprising & behind-the-scenes moments (e.g. on stage)

5/ Best Carousel Format
❌ Listicles like “7 signs of a toxic manager”.
✅ Storytelling/contrast carousels. 7-10 slides.

6/ Comments That Matter
❌ Mass generic comments helped you grow.
✅ Comments from authority figures - CEOs/Execs/ Large, engaged accounts.

7/ Best Video Strategy
❌ Videos for followers and virality.
✅ Videos to show product demos & build trust.

8/ How To Use Links
❌ Avoiding links at all costs.
✅ Posts with 3+ helpful links perform 210% better.

9/ Best Lead Magnets
❌ Used to just be playbooks and 1-pagers. They make the reader work.
✅ GPTs are some of best-performing lead magnets. They do the work for you.

10/ Top Performing Hooks
❌ Lukewarm 2-line contrarian hooks are overdone.
✅ Proof of work hooks perform perform 4-10% better.

11/ Emojis
❌ Telltale sign of AI.
✅ Breaks up long walls of text, add color.

Old LinkedIn rewarded games.
New LinkedIn rewards humanity, quality and proof above all else.

Top 1% creators are still growing by more than 1,000 followers/week.

📌 We've broken down exactly how in our full >50-page report.
Want access?

Here's how:
1. Like this post
2. Share it with your network
3. Join the Saywhat & Creator Accelerator Webinar (January 8th 12:30pm US EST) where we'll walk you through the playbook.

https://lnkd.in/gXiUSNr5

You'll get:
• The full ~50-page data report
• Our complete analysis of what's changing
• Actionable strategies based on real data
• Live Q&A for your specific questions

♻️ Repost this to help others stay ahead on LinkedIn

➕ Follow me (Will McTighe) for more like this.

How I built my LinkedIn from scratch
(and went from 3k to 425k followers in 22 months)

Most LinkedIn™ posts die at 500 views.
But some consistently hit 100,000+.

The difference isn’t luck, it’s 100 small things done right.
Some of them so small, you barely notice.

Chris and I analysed 329,504 posts and here are some important things about winning on LinkedIn:

1/ Find Your Niche
• Pick one problem you can solve and who you’re solving it for.

2/ Profile Photo
• HD, close-up, no selfies - add a solid background.

3/ Banner
• One message. One CTA. No clutter.

4/ Write a Clear Headline
• Who you help + what you help with + proof.

5/ Finding Content Ideas
• Find the outlier posts - topic, design, format. Create a swipe file.

6/ LinkedIn Content Funnel
• Use TOFU (4x a week), MOFU (2x), BOFU (1x) posts to turn attention into leads.

7/ Writing For LinkedIn
• Longer posts with 1200-3000 characters perform 31% better. Saywhat’s Collab assistant & post previewer helps a lot.

8/ Designing For LinkedIn
• Dark text against lighter background - stick to 1–2 fonts and a set of brand colors.

9/ Repurposing Content
• Reshare top posts every 3 months with tweaks.

10/ Featured Section
• Include a lead magnet that solves a real, narrow pain for your ICP.

11/ About Section
• Focus on how you help your reader. Use bullets + scannable format.

12/ Custom Button + URL
• Link to your offer or calendar. Make it easy to click.

13/ Posting Strategy
• Post >3x/week, same time each day. Weekends = better reach.

14/ Engaging On LinkedIn
• Comment before posting, DM profile viewers after. Respond to maximum comments you get on your own post.

I ran out of space on this post, but you can get the rest by following the link below.

📌 The complete 50+ page report breaks down much more:
• How to build lead magnets
• How to design better infographics
• What the top creators doing differently

Want access? Here's how:
• Like this post
• Share it with your network
• Join the Saywhat & Creator Accelerator Webinar (January 8th 12:30pm US EST) where we'll walk you through the playbook

Here’s the link: https://lnkd.in/gXiUSNr5

-

♻ Repost to help your network win on LinkedIn.

➕ Want more? Follow me Will McTighe

🚨 BREAKING: We analysed 329,504 LinkedIn posts in Q4 2025.

Here’s what to expect in 2026:

After spending hours pouring over the latest data, here’s what Chris Donnelly and I learned:

Most creators are still playing the old game:
• Using bland contrarian hooks
• Generic motivational quotes 5 days/week
• Posting about toxic leadership just because it performs well

That isn't the game on the field anymore - 
LinkedIn is maturing and its users are craving more.

Here’s what’s actually winning in Q4 2025 
(and what will win in 2026):

1/ How to build a brand 
❌ Just go broad for growth.
✅ Become a niche authority.

2/ Text hooks 
❌ Lukewarm contrarian hooks. 
✅ Proof of work, authority and personal story hooks perform best.

3/ Comments that count 
❌ “Get as many comments as possible.” 
✅ Comments from authority figures - Execs & Large accounts - matter most.

4/ How to go viral
❌ Top 1% posts would get 455x the reach of average posts.
✅ A Top 1% viral post gets ~80% less reach than 12 months ago - but you can still grow your business (and followers).

5/ Carousels are still king. 
❌ Purely educational carousels won. 
✅ Contrast and storytelling carousels are outperforming.

6/ Emojis
❌ A tell-tale sign of AI.
✅ Improve readability.

7/ Lead magnets
❌ Just playbooks and step-by-step guides.
✅ Top lead magnets are often GPTs.

8/ Questions?
❌ Always end your post with a question.
✅ Genuine questions only.

9/ Video 
❌ Videos get crazy reach. 
✅ Videos for showing product demos and building trust.

10/ Single images
❌ Generic motivational billboards. 
✅ Surprising pictures OR authority pictures.

11/ Hashtags
❌ Aren’t useful.
❌ Still aren’t useful.

Top 1% creators are still growing by more than 1,000 followers/week.

📌 We've broken down exactly how in our full >50-page report.
Want access?

Here's how:
1. Like this post
2. Share it with your network
3. Join the Saywhat & Creator Accelerator Webinar (January 8th 12:30pm US EST) where we'll walk you through the playbook.

https://lnkd.in/gXiUSNr5

You'll get:
• The full ~50-page data report
• Our complete analysis of what's changing
• Actionable strategies based on real data
• Live Q&A for your specific questions

♻️ Repost this to help others stay ahead of the algorithm

➕ Follow me (Will McTighe) for more like this.

Old vs new linkedin 2026

Most LinkedIn™ posts die at 500 views.
But some consistently hit 100,000+.
Here’s the difference:

This gap isn’t luck, it’s 100 small things done right.
Some of them so small, you barely notice.

Chris and I analysed 329,504 posts and here’s what the data shows:

1/ Writing better content
• Outlier posts are all that matter. Create a swipe file
• Study your top 20% posts for repeatable patterns
• 1,250–3,000 characters perform 31% better
• Cut anything that doesn’t move the story forward
• Write like you speak. Use prompt: "Rewrite this like I'm explaining it to a friend over coffee. I use words like…"

2/ Improving your visuals
• Test different visual formats in your niche: carousels, infographics, pictures
• Large titles, high contrast, simple layouts win
• Pain-focused titles outperform generic “How to…”
• Ask: “Can someone take one action in 5 minutes?”
• Carousel titles need emotion and relatability: "Am I raising a brat?" beats "Signs of entitled children"
• One personal photo + one video weekly builds trust - use them.

3/ Post structure
• Hook with proof of work or proof of authority
• Use white space and emojis for visual breaks
• Make your posts easy to read - posts w/ >14 paragraphs perform 57% better
• Use simple language - posts with words that average more >5 letters perform 38% worse
• Don’t be afraid to use links - posts with 3+ links perform better because more people save them

4/ When to post and engage
• Reach is highest of Sundays and Saturdays
• Sun-Thurs: educational posts and carousels
• Fri-Sat: personal stories and BTS content
• Best time to post: 11AM–1PM GMT
• Top 1% creators respond to 286 comments/week - 741% more than avg. creators
• Include personal experiences and pictures in your comments

5/ Three things to do right now
• Use emojis intentionally - 💸 ✅ to highlight key points and examples
• Get rid of your hashtags - they scream AI
• Start posting lead magnets to grow your email list

📌 The complete report breaks down much more:
• How to build lead magnets
• How to design better infographics
• What the top creators doing differently

Want access? Here's how:
1. Like this post
2. Share it with your network
3. Join the Saywhat & Creator Accelerator Webinar (January 8th 12:30pm US EST) where we'll walk you through the playbook

You'll get:
• The full ~50-page data report
• Our complete analysis of what's changing
• Actionable strategies based on real data
• Live Q&A for your specific questions

Sign up here: https://lnkd.in/gXiUSNr5

♻️ Repost this to help others stay ahead on LinkedIn

➕ Follow me (Will McTighe) for more like this.

Most people miss the world's biggest goldmine for content ideas:

Reddit.

It is the internet's biggest focus group.

~100m daily active users
Sharing their frustrations openly - no matter the niche.

Which means:
• Endless post ideas
• Content that feels fresh, not recycled
• Higher odds of writing something people actually care about

Here’s exactly how to do it:

Step 1: Find Your Content Buckets
• Ask Saywhat: “What are the top 10 pain points of [your audience]?”

Step 2: Choose One To Explore
• Pick 1–2 pain points that feel urgent today.

Step 3: Go To Reddit
• Search the pain point on Reddit for trending topics.

Step 4: Set The Right Filters
• Switch to Top + Past Month/Week to find fresh problems.

Step 5: Find a Problem
• Pick a thread with the highest upvotes - pre-validated topics.

Step 6: Draft With Collab
• Paste the thread into Collab and ask it to write the first draft.

Step 7: Include Your Personal Experiences
• Edit the draft: add your insight, make it personal.

Step 8: Refine and Improve
• Ask for 2–3 new hooks. Choose the one that makes you feel something.

Step 9: Preview Before Publishing
• Check how the post looks on mobile.

Step 10: Publish With Confidence
• Because now it’s based on real problems people want solved.

Don’t overthink the system.
Pick one pain point today.

Run it through Reddit + Saywhat.
Post the draft tomorrow.

📌 Want more tips like this?
Get my free playbook: https://saywhat.ai/course/

♻️ Repost to help your network win on LinkedIn.

➕ Follow me (Will McTighe) for more like this

Using Reddit for LinkedIn

There are two types of reliable people.
The ones who are always available. And the ones who are always ahead.

Most people think reliability comes from responsiveness.
Reply fast. Join every call. Be “on” all the time.

And early in your career it works - what you lack in skill, you make up with responsiveness.

But later it becomes a trap.

If you spend your whole career as an “always available” type.
You’re checking Slack at dinner. You’re always responding at 11pm.

It also doesn’t work as you become more senior because your list of potential tasks becomes never-ending.

If you’re an “always ahead” type…
You are often free at the weekends. Yet never miss a deadline, never drop a ball, and keep getting promoted.

I have spent a lot of my career in the first group but now as I grow my teams, I am trying to become a member of the 2nd group. 

I use tools like Loom to help - by eliminating repetitive work and “quick” 30 min meetings.

For example, in 2025, I created 182 Looms and eliminated 842 meetings.

They even gave me a title “The Director” because of how many looms I record lol.

Here's how you can impress your boss and get ahead (without burning out):

1/ Don’t waste their time
2/ Handle things without being told to
3/ Never miss a follow-up
4/ Bring solutions, not just problems
5/ Ensure nothing breaks when you’re on holiday
6/ Make their team look good
7/ Teach others how to solve complex issues

You can still get ahead without being online at 11PM.
You just need to be three steps ahead. These habits get you there.

Try Loom to impress your boss without burning out: https://lnkd.in/g43uXVcw

♻️ Repost to help others work smarter

➕ Follow me (Will McTighe) for more like this

#AtlassianPartner

Brand partnership • LinkedIn & B2B Marketing Whisperer | Helped 600+ Founders & Execs Build Influence

6 smart ways to impress your boss

In the last 2 years, I've written nearly 1,000 LinkedIn posts.

Here's the fastest way to set up your content system today:

If you've followed me for a while, you'll know that I am a HUGE believer in the power of content.

Whether that is to accelerate your career if you work in corporate or if run your own business and want to drive leads.

Building my brand and businesses on LinkedIn has been the highest leverage thing I've ever done and I will keep leaning into this in 2026 as I continue building out YouTube and my newsletter.

We all also know it is a huge pain, especially when you're getting started.

I use Notion every day and so I've teamed up with Notion (and their new Notion Agent) to help you set up your content strategy and come up with 30 days of content ideas in under 15 minutes:

1/ Open Notion Agent
Open Notion(.)so and click on the Notion AI icon

2/ Choose The Content Agent Template
Click browse templates, then select “Your Content AI Agent Template”

3/ Tell it your ideal customer, niche and writing style
Feed it your stories, voice, audience details, and writing style. More context = better output.

4/ Paste in this prompt to create your content calendar
Paste this prompt:
“Create a LinkedIn HQ for me - I want a database where each entry is one post.
Add these properties: -Topic / Theme, -Platform (LinkedIn), -Format (text, carousel, video), -Status (idea, drafting, scheduled, published), -Publish date, -Responsibility. Set it up so I can view everything in a calendar by publishing date.”

5/ Create a reusable post template
Include post draft, final post, visual inspiration and visual content.

6/ Switch to calendar view
See all posts and ideas in one place. Sort by date, format, type, theme etc.

7/ Create a list of 30 content ideas
Paste in this prompt:
“Based on my target audience and what I sell. Please create a list of 30 painful problems that my target audience has. They should be as specific and visceral as possible. Please add each as a LinkedIn post in the content calendar from Monday to Friday (no posts at the weekend) for the next month.”

8/ Write your first post
Pick any idea and paste in this prompt: “write an awareness post using the problem-agitate-solution framework on [topic]. Make it conversational - the language should be 5th-7th grade reading level but not fragmented 2-3 word sentences. End with a clear takeaway.”

This whole system takes 15 minutes to set up.

Most people will spend longer than that tomorrow morning trying to figure out what to post.

Try Notion Agent today to build your own content system: https://lnkd.in/g8qZhc8u

♻️ Repost to help your network win on LinkedIn.

#NotionPartner

Build Your Content System by Will McTighe

Success stories lie by omission.

They compress 5 years into 3 bullet points:
• Quitting your job 
• Starting a "side hustle" 
• Building a 7-figure business working on 4hrs/days

Then YEARS of silence and doubts gets left out.

Take me:
It took me 9 years to leave corporate. 
My first startup was a failure - 1.5 years gone. 
I had an existential crisis every week: "Did I just waste all that time?" "What am I doing with my life?"

I started posting on LinkedIn - spent 9 months wondering if it would work. 
I kept believing anyway.

I started Saywhat - we hit over $600k ARR after 11 months with some bumps along the way.

Brand partnerships started exploding. Demand for exec branding went through the roof.

Things really start working 3.5 years into entrepreneurship and 12.5 years after "knowing" I wanted to be an entrepreneur.

There's a huge gap between "I'm starting something" and "wow, it's really working". And it's way longer than social media tells you.

This pattern repeats everywhere:
Nvidia was started 1993. AI Boom? 2023. 
Netflix was founded 1997. Cultural dominance? ~2013 
Coca-Cola was invented in 1886. Global dominance? 1950s.

The gap between starting and succeeding is where most people give up. But it's also where the real work happens.

If you're in that gap right now, you're exactly where you need to be.

📌 The biggest career leverage for me?
Building my personal brand.
Here's your free playbook: https://saywhat.ai/course/ 

♻️ Repost to help someone in the messy middle

➕ Follow me (Will McTighe) for more like this

Success Stories Lie By Ommission by Will McTighe

Failure is inevitable.
The story you attach to it is optional.

Most people don't struggle because they fail.
They struggle because of the meaning they attach to it.

One rejection becomes "I'm not good enough."
One bad interview becomes "I'm bad at interviews."
One flopped post becomes "Nobody cares what I have to say."

They skip straight from what happened to "this is who I am."

Failure becomes identity.

Well let me break it to you:

Failure does not decide who you are. 
You decide who you are.

And whatever identity you choose, you'll prove yourself right.

Here’s a better way to handle failure when it shows up:
(because it will)

1/ Strip the emotion out first.
Write down exactly what happened, not feelings, just the facts.

2/ Find the single variable you can change.
Was it preparation, clarity, repetition, or timing? Pick one thing and work on it.

3/ Adjust, then go again.
Don’t change your path because of one failure. Iterate, then try again.

People who win don’t avoid failure, they just refuse to let one moment define their whole story.

📌 Want to make it easier to fail?
Start posting online (it's pretty embarrassing but life-changing).
Here's how you can get started: https://lnkd.in/gKzZUq-b

♻️ Repost to help someone get over their fear of failure.

➕ Follow me (Will McTighe) for more like this.

What failure really means by Will McTighe

I’ve helped 600+ founders from solopreneurs to CEOs of billion dollar companies build their brands on LinkedIn. I’ll tell you what I tell them:

Building a successful brand is not about “hacking an algorithm.”
Especially if you don’t yet get the fundamentals.

Algorithms get tweaked all the time.
So at first, you’re best off focusing on the parts that stay the same…

How people think, what they trust, and whether your profile tells them your value in five seconds.

Here’s how you can do it:

1/ Find your niche
Pick one problem you can solve and exactly who you solve it for.

2/ Profile photo
Use a clear, close-up headshot that looks credible on mobile.

3/ Banner
Communicate your value simply and one clear action.

4/ Headline
Winning formula = How you help + ideal customer + dream outcome + social proof.

5/ Finding content ideas
Study posts that outperform and adapt the pattern to your niche.

6/ LinkedIn content funnel
Use a mix of TOFU, MOFU and BOFU posts…most people only use one type.

7/ Writing for LinkedIn
Use short paragraphs, simple language and one clear CTA. Avoid asking boring questions at the end.

8/ Designing for LinkedIn
Stick to readable fonts, and brand colours but experiment with style every few months (like whiteboards right now)

9/ Repurposing content
Reuse what already worked instead of starting from scratch. Change the format, update the info or try a new angle for the same topic.

10/ Featured section
Have a lead magnet that solves a narrow, painful problem in exchange for email. Consider adding a testimonial.

11/ About section
Explain how you help, make it scannable, add a link for the next step - calendar or website.

12/ Posting strategy
Post consistently at the same time each day…Sunday’s are a great day to post.

13/ Engaging on LinkedIn
Engage before posting. Respond after. Send 10 personalized DMs every day to your dream customers. That’s how you drive sales

This is how I went from 3k to 430k followers in under 2 years.
Yes, LinkedIn is always changing. Yes, there's more competition than ever.

But the fundamentals haven't changed. Treat your profile like a landing page. 

Post content that actually solves a problem. Engage like a human, not a bot.

📌 Want to high res pdf of this?
Get it here: https://lnkd.in/gKzZUq-b

♻️ Repost to help your people win on LinkedIn

➕ Follow me (Will McTighe) for more like this

I made $120,000 by taking 2 days off.

And I almost didn’t do it…

It was my first brand trip with Zapier.

I basically never take time off.
(It drives my wife nuts 🙄)

However this time, I said yes.

So I flew to Zion and spent 48 hours with amazing creators like Charlie Hills 🦩, Avni Barman, Marina Mogilko, Chris Cunningham and Brandon Smithwrick 🧠.

During the trip, someone told me a story that was just... too good to leave in their head.

They'd faked winning the lottery when they were at College and had gotten onto national news. 🤣

So I wrote them a LinkedIn post about it. Didn't ask for anything. Just thought the world should hear it.

A couple months later, they intro'd me to a consulting client.

That contract is worth $120,000. 

That trip reinforced two things:

1. When you get opportunities to connect with great people - take them (even if it feels 'unproductive')

2. You get opportunities by helping people with what you're good at. Not by asking what they can do for you.

Massive thanks to Wade Foster, Philip Lakin, Fiona Turko, Ryan Quindlen 🦇, Cailin, Elizabeth Roberts, AJ Eckstein 🧩, Tara Knight 🧩 & Naek M. for bringing us all together.

taplio

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The Battle

Josh S.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh S.'s LinkedIn Performance

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