Currently hiring a Digital Marketing Manager for Mission Hotels, click the “Now Hiring” link in my profile to apply | COO at Anchor ⚓️ | 100x Leadership | #KeepImpacting | The Best is Ahead → Always

No matter where I land, I intend to multiply leaders.

Learn more below...

Life mottos: 

No Reserves. No Retreats. No Regrets. 
#TheBestIsAhead #KeepImpacting

Personal Values:

- Relentless Optimism
- Bias Toward Action
- Team > Self
- Aggressive Learning
- Focus on People & Results

How I think about life:

Healthy things grow w/ the right soil, sunlight, and root system to produce 30x, 60x, 100x impact. Creating maximum conditions for growth; Pruning all aspects of life that don’t produce fruit.

1, 5, 10, 20 year and Lifetime Targets:

- Impact 100 Lives: in 1 Year
- Impact 1,000 Lives: in 5 years
- Impact 10,000 Lives: in 10 Years
- Impact 100,000 Lives: in 20 years
- Impact 1,000,000 Lives: in my lifetime

Josh Etress ⚡️

It’s Sunday night, so this post will probably get buried…

But my wife is an unbelievably talented artist.

Like really freakin good. And not in an “I’m her husband and have to say this” kind of way. But in a “her art is actually that good” kind of way.

She painted this Cowboy Santa at her parents’ kitchen table with kids and family running around during Thanksgiving week.

Every December she does a limited release Santa print. This year’s goal: sell all 100.

I told her she could 100% do it if she got it in front of enough people.

So let’s show her the power of the internet.

Want one? 

Comment SANTA and I’ll DM you details.

- 8x10 or 11x14 prints
- high-quality archival paper
- Numbered 1-100

Just want to encourage her? Drop a kind word below as she grows Shelby Etress Art. And I’ll share every comment w her.

Feel free to reshare or tag someone who’d love this. 

For real though. 

Cowboy Santa is on another level.

Coaching high-drive, high-integrity, high-impact CEOs, Presidents, Founders, and Owners | 3x EOS Integrator | Sharing wisdom w/ 27,000 humans seeking to be a little wiser every day | select engagements only

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It’s fun when worlds collide. 

I’ve known Parker Pursell for years. 

Before LinkedIn. Before the pictures of Pursell Farms (beautiful). Before his excellent writing integrating faith and business. 

But the best part (or one of) the best parts about Parker is that he’s the same online as he is offline. 

Same passion. Same zeal. Same energy. 

Same thoughtfulness and determination and raw and honest leadership you see here. 

If you’re not following Parker. Go follow him now. 

And Parker — great spending time together today. 

The best is ahead. 

Always.

At the end of the day. 

It’s my goal in life to live:

On message. On mission. In ministry. 

To follow the creation mandate, “to be fruitful and multiply”

The great commandment “to love God w/ all of my heart, soul, mind and strength” and to “love love my neighbor as myself” 

And the great commission “to go therefore and make disciples”

To live w/ no reserves, no retreats, and no regrets. 

And to do all things for the Glory of God. 

Will I do it perfectly? No
Do I have a Savior who did? Yes. 

Will I fail? Yes
Will he ever fail me? No

These are the reminders I give myself. 

To never forget I have one short life. 

To live it. Fully. With intention and clarity. 

In marriage. In fatherhood. In business. 

In all of life…

-- 

The best is ahead. Always. 

Keep impacting,
-Josh

One radically simple lifehack you can implement today…

Here it goes:

- Pick someone you love, care about, or appreciate. 
- Open the messages app on your phone. 
- Drop an audio text, telling them that. 
- Repeat for 2 more people. 

That’s it. 

If you do 3 per day for 30 days. You’ll be astonished by the rewards. Not for you. But for all parties involved.  

Don’t know where to start? 

Start w/ your parents, if they’re still w/ you. 

That alone is blessing enough to keep going. 

Comment “I’m in” if you’re willing to send three of these today. Nah, I don’t know for sure…

But I’m 99% you won’t regret it. 

P.S. oh yeah, the gurus I trust say don’t use the comment strategy above, but for something like this, the more action the better!

graphical user interface, text, application

It’s been an amazing year and I’m just here to say thanks for all of the calls, clients, coaching sessions, wrapping up an amazing 4.5 yr run at Anchor, my wife and kids and friends, our local move, my sabbatical…

All of it. And all of you. 

Thanks y’all. 

The best is ahead. Always. 

Keep impacting,
-Josh

The right friends will make you a little bit uncomfortable. Not because they’re putting you down…

But because they’re challenging you to more. 

Find those friends.

Don’t have them. 
Please fight to find them. 

“The best way to make new friend is to be a good friend” and recognize few people will ever come up to you and say “want to be friends?” as an adult. 

Go look for people doing the things you want to be doing and do your best to join them. 

Or, simply do the things you want to be doing and invite others to join. 

My two favorite paths above.

The day you realize you are 100% responsible for your life, your thoughts, and your actions. 

Is the same day you become free.

And the possibilities for your life…

Are now nearly limitless. Or at the very least, much larger than they’ve ever been before.

Dropping my raw & honest reply to a question I was asked this week. 

Real talk, I’d like to hear your thoughts too. 

Here it goes: 

“I’m 6-7yrs into my career in supply chain so still early on, and I’m trying to figure out what I really want to do - role/area, company, etc. I know I want to do really meaningful work and make a big impact. What advice would you give me?”

My reply: 

1. Take your last 6 yrs and write down the work that’s given you the most life and energy. Keep this document updated. 

2. Think on the areas of your work where you are asked for advice or input most often (this could be an indicator). Track this. 

3. Start spending time w/ peers or leaders at companies you may want to work for in the future. Do it now when you don’t need for a job. So when you do explore. You can start w/ them. 

4. Look for companies that have a vision you can get excited about it. In the meantime, create a vision for your work today that you can get excited about. 

5. Ask yourself: how can I have the biggest impact today in my current job? Then go do that. 

Ultimately, treat your job today like the best and last job you’ll ever have. That goes a long way. 

-- 

That’s my initial take.   

Curious to hear from others…

What might you add or change on this list?

10 winning strategies your boss can’t ignore. 

A two-minute guide to getting promoted. 

Let’s begin. 

1.     Think. Pressure-test your ideas and assumptions before bringing them to the table. What's the upside? downside? etc.

2.    Execute and Own your role from top to bottom. 

3.    Don't grumble and complain. You can vent for 5 minutes. After that, start attacking the problem.

4.    Address issues w/ other people, directly w/ other people. Only bring it to your boss if you can't resolve it. Or it's a repeated pattern.

5.    Enthusiasm is contagious. Spread it. 

6.    Help your boss tackle their biggest challenge. Learn what you can take off of their plate. Then do it.

7.    Aggressive Learning. If you don't know how to do something, build a plan to learn it, or find someone who does.

8.    Focus on the 20% of your activities driving 80% of the results. Don't let small checklist wins get in the way of big revenue wins.

9.    Do what you say. When you say you’ll do it. 

10.   Tell your boss when you're overloaded. Then, process what you can automate, delegate, delete or delay. 

The more your boss has to think about your job.  

The less safe your job is.

→ If you’re a boss, what would you add?

→ If you're a team member, what # stands out?

Bonus Tip: Have bad news? Get it to your boss quickly. Tell them you have bad news, your plan to address it, and how they can help.

Do this for 6 months and you’re on the fast path to more pay and a promotion. 

At least, if that’s what you want.

B2Btail 

Helping B2B Manufacturers Attract Their Ideal Customers Online

Most B2B companies are great at what they do but struggle to be found online by the customers they’re best equipped to help.

At B2Btail, we help manufacturers and B2B companies stop being the best kept secret by building strong digital foundations and using educational marketing to attract high-value customers.

Our work combines search engine optimization (SEO), content strategy, LinkedIn marketing, and foundational website enhancements to improve visibility and generate more qualified leads.

What we do:

Build and execute SEO strategies that help manufacturers rank for buyer-intent keyword phrases

Create and repurpose educational content that speaks directly to soulmate customers

Implement LinkedIn lead generation systems using live video, original content, and smart outreach

Guide companies through our Digital Game Plan to uncover growth opportunities, ideal markets, and the buyer’s journey

Develop marketing strategies that support long-term inbound lead generation and customer engagement

Who we help:

Manufacturers who are tired of being invisible online

B2B companies that want to attract better-fit customers but don’t have a marketing team

Business owners looking for a clear marketing roadmap they can execute over time

If you’re trying to grow but feel stuck with inconsistent leads, confusing messaging, or outdated digital presence, we can help you change that.

Let’s talk about building your Digital Game Plan or launching a lead-generating content strategy that finally gets you found.

Relentless Business Growth Advocate

Exit Your Way®

With over 20 years of experience in manufacturing, eCommerce, and healthcare, I bring a hands-on approach to transforming businesses so owners can sell their businesses and generate the wealth the desire.

Challenges we help you solve:

Developing and executing initiatives to significantly increase business value.

Enhancing leaders' abilities to inspire teams and drive continuous improvement.

Streamlining operations to reduce costs and boost profitability.

Providing resources to prepare businesses for sale.


Results from our work with clients:

95%+ business sale success rate, often selling businesses for up to 20% over market value.

A business you love to own but you can sell when you want to the best buyers.

 Fractional Chief Exit Officer

Navigating the challenges of scaling, preparing for a business exit, or selling a business? Feel like you're not tapping into your business's full potential?   - You're not alone. 

Many business owners grapple with realizing the true value of their business in a market that often seems stacked against them. 

I'm Damon Pistulka, and at Exit Your Way®, we're not just about transactions; we're about transforming businesses one at a time.

Imagine a scenario where your business doesn't just meet your expectations but exceeds them to increase your value 2x+ its current market value. 

Picture a business sale / business exit success rate that's not the average 25% but is 90%+. 

That's the Exit Your Way® difference.

With decades of hands-on experience across diverse sectors, we've honed a unique approach that focuses on YOU:

Unlock Potential: We delve deep, identifying hidden strengths and opportunities, ensuring your business is operating efficiently and effectively.

Strategic Growth: Our tailored services propel your business forward, amplifying its value and appeal.

Achieve Your Vision: Whether you're aiming to double revenue, quadruple business value, or exit the market with unparalleled returns, we're your partners in realizing that dream.

Our manufacturing, ecommerce, construction, and occupational rehabilitation clients don't just achieve their goals; they surpass them. They experience transformative growth, often selling above market prices. 

We give owners peace of mind, confidence, and the freedom to envision a brighter, more prosperous future.

If you're a forward-thinking business owner, eager to elevate your venture and see tangible, lasting results, let's connect. 

Experience the transformative power of Exit Your Way® and envision a future where your business doesn't just succeed; it thrives. 

Let's redefine success, together.

If you want to learn more, contact us:

info@exityourway.com
833-BIZ-EXIT (249-3948)
www.ExitYourWay.com

Co-Founder | Managing Director | CMSH

Navigating the complexities of selling a business can be daunting. 

With a mere 25% success rate in the traditional market, many business owners feel trapped, undervalued, and overwhelmed. 

At Exit Your Way®, we've flipped the script. 
Leveraging 20+ years of hands-on experience in manufacturing, eCommerce, and healthcare, we guide businesses to achieve 2x+ their current market value with a 90%+ business sale success rate. 

Our integrated approach ensures you're not just selling a business but realizing its true potential. Let's transform your hard work into tangible wealth. Connect with me to discover how.

If you want to learn more about how Exit Your Way® might help you preparing and selling a business, contact me at info@exityourway.us

Business Broker

As part of the overall Exit Your Way® efforts helping clients build and sell valuable businesses we help clients identify, review, and acquire businesses.  We walk clients through a proven process to evaluate businesses appropriately in stages to ensure they are making informed decisions efficiently to ge the right deals done.

Business Acquisition Advisor

Helping business owners solve strategic and operational issues with fractional CEO & COO services.  Fractional CEO & COO resource to solve business challenges hampering growth or owner freedom.  Fractional CEO & COO resource to solve strategic sales challenges allowing owners to achieve their short and long term goals.  Fractional CEO & COO resource to onboarding new executives so they are more effective and are more productive, faster.

Fractional CEO, COO

Increasing sales & business value.  Sales consulting to help owners create sales momentum, increasing sales and business value.  Sales consulting to ensure businesses are creating the profits today and providing the long term business value the owners need to fuel their life after the business.  Sales consulting to help business owners achieve their goals

Sales Consulting

Our Team has over 40 years experience in providing certified business valuations, fairness opinions and pricing services of debt and equity securities in connection with transactions, stock ownership plans, and disputes.  Our process returns your certified business valuation in days not weeks with more calculation methods and risk assessments to ensure accurate and fair certified business valuations.  We have the certifications needed to back up all certified business valuations including certified business valuations used for legal and IRS matters.

Business Valuations

Management Consulting to help owners solve problems hampering business growth. Helping owners restart growth in plateaued businesses.   Helping business owners break through performance challenges by solving operational and executional challenges.  Management Consulting with the knowledge, tactical skills to help your company increase business value 25%, 50% or more.

Management Consulting

The Faces of Business - Business professionals sharing life and business experiences to entertain, engage, build community, & help others succeed.  Our guests share stories and information to inspire and educate.  

There are incredible people all around us.  We share their stories and knowledge.

Live Tuesday & Thursday at 3:05 pm PT. on LinkedIn, Facebook, and Twitter.

All episodes are released on popular podcast channels.

All past episodes:  https://exityourway.us/the-faces-of-business/

The Faces of Business | Livestream / Podcast Host & Producer

The Manufacturing eCommerce Success Series – Hosting guests helping manufacturers connect with great people and resources helping manufacturers improve and grow their businesses. 

Co-host weekly event with Curt Anderson from www.B2BTail.com. 

Every Monday & Friday at 10:32 am PT speakers share real world information about key aspects of ecommerce/digital sales/sales growth/leadership. 

Shows broadcast live on LinkedIn, Facebook, and Twitter.

Manufacturing Ecommerce Success Series | Livestream Co Host & Producer

Cross NW - Business Advisors

Cross NW - Cross Northwest, Inc. is a boutique Business Advisory / Investment Banking firm that helps business owners build dominating businesses and sell a business for more money.  Cross NW does this by providing Sales Acceleration, Results Management and Merger & Acquisition Advisory/ Business Brokerage services for business owners of privately held companies.  Our hands-on resources and value improvement expertise allows us to increase business values, make companies run better and guide companies through the process to successfully sell a business transitions.  NO B.S.  JUST RESULTS

★Sales acceleration services to drive top line revenues and profits
★Results management to focus the organization on building business value and prepare companies for a transition.
★The "Exit Your Way" system for developing and measuring progress towards exit value goal
★Strategic and tactical services working alongside business owners and staff to make things happen  
★Coordination of business transactions
★Business advisory for new business buyers to continue the success long after the sale

Managing Partner - Sell a Business

Ecommerce MGMT Cooperative

Helping companies that want to improve their digital sales strategies through live stream training that builds a foundation of knowledge which can be applied to real world solutions in businesses.

Leadership Team

Evergreen Renewable LLC

Management consulting and project development company

Manage the business and consulting projects for process developers, manufacturers, and commercial customers.  

★ Evaluation of technologies, applications, and project development opportunities. 
★ Technical support, business strategy, and diligence for project development and execution.  
★ Develop business plans for project finance and development.
★ Identify and connected with potential investment groups.
★ Present business plans to interested investment groups.
★ Manage project development and business improvement projects.
★ Provide leadership, direction, and business management for the company

President | General Manager | Consultant

Synergy Systems Inc.

Machining, stereolithography (SLA), and urethane molding of components and assemblies for aerospace, defense, medical, and technology companies.

Managed the business - Company needed significant structural and operational changes to become competitive in the marketplace.  

★Implemented formal cash usage controls from holding company 
★Implemented weekly performance review/cash management meetings with holding company
★Implemented weekly soft close to measure estimated profitability on a weekly basis
★Combined similar capabilities in subsidiaries to increase utilization of equipment and efficiency
★Utilized Kaizen to restructure business processes 
★Implemented ERP system to provide streamlined financial and operational information
★Created visual factory scheduling system to reduce WIP and slow moving products
★Assisted management and staff in completing AS9100 certification audits.
★Worked directly with SBA personnel to maintain 8A certification
★Maintained Boeing Gold supplier rating for quality and delivery
★Fostered relationships with large aerospace and nuclear customers seeking 8A certified suppliers

➤Company cash neutral in 120 days. Cash positive in 180 days
➤Reduced G&A costs by 20% and increased operational productivity by 25%.  
Turn around role for Alaskan Native Corporation holding company.

Vice President | General Manager

Olympic Fabrication LLC

Precision fabrication of ground support equipment, vessels, and facility subsystems for aerospace and NQA1 nuclear customers.  

Managed the business for the holding company with an on-site General Manager - Company needed significant organizational changes to become an efficient producer.  Lead the General Manager and Operational Management team to make these changes. 

★Implemented formal cash usage controls from parent company 
★Implemented weekly performance review/cash management meetings with parent company
★Eliminated capabilities to focus on core strengths
★Managed extensive 5S organizational work with operational team
★Provided operational direction to develop plans to increase throughput up to 2X as needed to complete projects
★Worked directly with SBA personnel to maintain 8A certification
★Assisted management and staff in completing AS9100 and NQA1 certification audits.
★Fostered relationships with aerospace and nuclear customers seeking 8A certified suppliers 

➤Company cash neutral in 90 days. Cash positive in 120 days
➤Ultimately increased revenues over 20% and profitability over 70%  

Turn around role for Alaskan Native Corporation holding company.

Vice President

EverGreen Renewable LLC

Energy company working to develop a 50 MGY Washington State based corn ethanol facility. Elected not to construct facility due to market conditions. 
.
★ Researched and selected technology partners to develop off grid corn ethanol production facility
★ Developed business plans and identified team to construct and operate the corn ethanol facility
★ Conducted technology diligence and economic modeling to determine commercial feasibility for   project
★ Developed investor package to raise funds for the $150 million corn ethanol facility.

Project Developer

CNC Diversified Manufacturing, Inc.

Complex 5 axis machined precision components and assemblies for tier 1 aerospace and defense manufacturers. 

Managed the business - Company needed significant changes to turn around financial and operational performance.

★Eliminated processing constraints inoperations resulting in over 50% sales increase.
★Increase machine utilization over 45% through organizational process changes
★Developed operational KPI's to ensure high machine utilization
★Set up 24/7 operational schedule to increase utilization of key equipment
★Combined operations into one facility to improve costs and efficiency
★Implemented communication and process changes to improve Boeing customer rating from red to silver “High Performer” for delivery and quality
★Coordinated technical efforts to reduce overall production times approximately 40% on titanium products.
★Increase throughput of company by over 25%
★Developed supply chain and internal controls to complete composite tooling project which doubled sales during the 4 month project period

➤Company cash neutral in 120 days.  Profitable in 270 days. 
Turn around role for private equity group

VP, Operations

Automated Metal Techologies

Precision sheet metal fabrication 

Managed the company - Implemented significant changes throughout the business to grow the revenues and profits.

★Implemented improvements that allowed 30% growth with a reduction in company staffing.
★Applied visual work in process scheduling at workstations
★Implemented programming software to dynamically nest production requirements on a daily basis
★Developed kan ban replenishment of raw sheet stock from supplier
★Utilized automatic sheet feeders and implemented remote video cameras for lights out operation
★Provided customers 3 business day service on custom items
★Managed supply chain and inventory at customer locations to eliminate stock outs

➤Increased revenues approximately 50% in 24 months
➤Company set new records for sales and profit %
Private owner

VP | General Manager

Helping Founders Scale, Prepare, and Exit | Value & Profit Growth | Live Streaming Business Development | Buying & Selling Businesses | Chief Exit Officer | LinkedIn Live Stream Host

Running a business was supposed to give you more freedom, not take it away.

But somewhere along the way, growth slowed. The work got heavier. You’re buried in day-to-day decisions, your team is busy, but results aren’t where they should be. Instead of scaling, it feels like you’re stuck.

That’s not failure. That’s a business plateau. And it’s more common than most business owners are willing to admit.

I help fix that.

For more than 25 years, I’ve worked with owners and leadership teams in manufacturing, ecommerce, and B2B services to help them grow businesses that run better, generate more value, and eventually become sellable when the time is right.

Through Exit Your Way, I guide B2B companies to build systems, elevate teams, and create exit options, even if they don’t plan to sell for years. Through our work at B2Btail with the Digital Game Plan strategy development/execution process, we help companies stop being the best kept secret by creating marketing foundations that attract their ideal customers and position them for long-term success.

My focus is simple: helping you build a business that works, whether you’re in the room or not.

Common challenges I help solve:

Low visibility: Your best customers don’t know you exist. We fix that by aligning messaging, strategy, and marketing assets to bring them to you.

Owner overload: If everything depends on you, growth hits a wall. We help build teams and systems that keep moving, even when you step away.

Exit confusion: You want out someday, but the path forward is unclear. We build companies buyers want and owners are proud of.

When it works, here’s what changes:

Customers find you because your message finally speaks their language

Your team handles the day-to-day, freeing you to focus on higher-value work

You move from reacting to leading, and from being stuck to scaling intentionally

I’ve built and sold companies, led investor-backed teams, and helped founders grow from $5 million to $30 million and beyond. I bring the tools, perspective, and calm needed to lead through messy growth and prepare for clean, profitable exits.

But this isn’t just about growth or selling. It’s about control over your time, your team, your income, and your future.

If you’re ready to lead again instead of constantly catching up, I’d be glad to talk.

damon@exityourway.com

425-654-7757
exityourway.com | b2btail.com

You’ve built something great. Let’s make sure it works for you.

Damon Pistulka √

Your customer is the hero.

You’re the guide.

Remember that to earn trust and drive sales.

Most businesses position themselves as the hero:

🔷We do this.

🔷We built that.

🔷We’ve been around since…

But your customer doesn’t care about your story…

They care about how you help them succeed.

When you make them the hero in your messaging:

🔥Your story supports theirs

🔥You become a trusted guide

🔥Your brand becomes magnetic

When you clearly help people understand how you might help them succeed your messaging resonates more clearly.


⚡Show people how things will be better working with you! ⚡


How would your messaging change if it was all about your customer’s success?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities.

🔔 Follow me for thoughts on relentless business growth, leadership, and life.

Video credit - readersdigest

#StoryBrand #CustomerSuccess #MessagingMatters #MarketingStrategy #DigitalGamePlan

Helping Business Owners Achieve Significant Profit Growth | Transformative Business Development | Transaction Advisory | LinkedIn Live Stream Host

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