Currently hiring a Digital Marketing Manager for Mission Hotels, click the “Now Hiring” link in my profile to apply | COO at Anchor ⚓️ | 100x Leadership | #KeepImpacting | The Best is Ahead → Always

Coaching CEOs, Presidents, Founders and Owners to achieve radically outsized results through executive coaching and consulting.

What I Do:

High-impact executive coaching, working exclusively with 6-9 select clients at a time who are committed to taking massive, fearless action.

Services include:

- Executive Coaching for CEOs, Founders, and Owners
- One-on-one 'Ideal Future State' Power Coaching Sessions for Growing Leaders

Expertise:

With over a decade of experience coaching hundreds of leaders, I've helped organizations across industries achieve exponential growth, from early-stage companies seeking product-market fit to established businesses surpassing $100M in revenue.

As a 3x EOS Integrator with professional experience in commercial real estate, SaaS, and ministry. Bringing proven frameworks and strategies to every engagement.

Helping leaders solve their most critical challenges, including:

- Top 5 people, process, or project problems
- Building scalable processes that work
- Hiring high-impact leaders who deliver results
- Identifying + executing on your top 3 opportunities
- Driving significant sales and revenue growth
- Creating & aligning a powerful leadership team

Approach:

I work by invitation and referral only with high-drive, high-integrity leaders who are ready to 10x their vision and achieve more with less, faster and better than they ever imagined.

Interested in learning more? 

Send me a DM. We'll set up a call to discuss your goals and determine if there's mutual fit.

— 

Additional Context:

No matter where I am, I intend to multiply leaders.

Life mottos: 

No Reserves. No Retreats. No Regrets. 
The best is ahead. Always. And Keep Impacting. 

Personal Values:

- Relentless Optimism
- Bias Toward Action
- Team > Self
- Aggressive Learning
- Focus on People & Results

How I think about life:

Healthy things grow w/ the right soil, sunlight, and root system to produce 30x, 60x, 100x impact. Creating maximum conditions for growth; Pruning all aspects of life that don’t produce fruit.

1, 5, 10, 20 year and Lifetime Targets:

- Impact 100 Lives: in 1 Year
- Impact 1,000 Lives: in 5 years
- Impact 10,000 Lives: in 10 Years
- Impact 100,000 Lives: in 20 years
- Impact 1,000,000 Lives: in my lifetime

Josh Etress ⚡️

3x this week I sent emails or texts suggesting meeting slots and ended them w/ “I’ll hold these slots for now and release them as soon as I hear back from you”

I’m not sure the psychology at play here, but all three instantly replied w/ a selection. Instantly.

New best practice.  

Until proven otherwise.

Coaching high-drive, high-integrity, high-impact CEOs, Presidents, Founders, and Owners | 3x EOS Integrator | Sharing wisdom w/ 27,000 humans seeking to be a little wiser every day | select engagements only

I have three sons and I’m intentional about what I teach them manhood means. 95% of it comes down to this (hat tip to Andrew Peterson):

- make a plan
- look at what you’re interested in 
- get disciplined about something

- allow for the possibility that you have something important to contribute to the world and that the world would be a lesser place w/o that contribution

- don’t be afraid of taking on responsibility
- it’s where you find what sustains you in life

True story: 

Same playbook I use for my life and coaching. 

13, 23, 33, 43, 53, 63, 73… 

Doesn’t matter. 

This. This right here. 

Is the plan.

The kindest thing you can do when leading others is to give them a crystal clear definition of done… aka DoD

Meaning, when you’re delegating 

You clearly state:

This project is done when “_________”

Ex: This project is done when the proposal is complete by Friday morning, has all of the relevant information for our internal team, and answers the top 3 questions and concerns.”

1 tip on how to use this:

Facts, feelings, functionality

If you’re DoD covers the facts (what has to be true), the feelings (how people will feel), and the functionality (how it will be used) when it’s done then you’ve appropriately given someone a DoD. 

Game changer if you’ve delegated only to get work back halfway complete. Mostly bc it was unclear what you were asking for to start with…

Keep Impacting,
-JE

P.S. h/t to the book Buy Back Your Time for this tip

What’s a piece of online wisdom that’s always felt off to you? Something you’ve read or seen that you disagree with. 

Sharing three below: 

1.  “Follow your passion and it will all work out”

Sometimes passion is developed over decades. Sometimes passions change. Sometimes you just need to do whatever is in front of you and keep paying attention to what lights you up inside. And sometimes the things you’re passionate about don’t work out and it’s time to find a new passion.

2.  “Don’t take no for an answer”

No is often the best answer and opens doorways to new opportunities. And, sometimes if you keep going when told no, it’s just freakin weird. 

3.   “Just be authentic”

This is not an excuse to say whatever you want. I get being honest and clear around your convictions. I don’t get just doing and saying what you want bc that’s “who you are”. 

Those are mine. 

Curious to hear from others.

Daniel Souers

Chief Experience Officer

Gulf Winds Credit Union

President/CEO

First Service Credit Union

Vice President, Marketing & Service Center

Vice President, Marketing & Professional Development

Vice President, Marketing

eCU Technology

Board Member

MAX Credit Union

Vice President, Marketing (October 2015 - April 2016)
Assistant Vice President, Marketing (September 2014 - September 2015)

Assistant Vice President, Digital Marketing (April 2014 - September 2014)
Director of Digital Marketing (August 2012 - April 2014)

Assistant Vice President, Digital Marketing

Starke Agency, Inc.

Marketing & Business Development Manager

IXO Consulting

Market Research Consultant (Contract Work)

We are on a mission at Gulf Winds Credit Union to help our members and community succeed financially.

To achieve our mission, I lead a high-performing team that lives out the values of Integrity, Care, Growth, and Innovation. 

In my role, I’m able to focus on my strengths: 

LEADER
- I love to win, but helping build a team that wins gives me greater joy
- I lead from the front by never asking the team to do something that I wouldn’t do myself
- I take joy in mentoring and seeing others reach their full potential

STRATEGIC 
- I keep a constant eye on FinTechs, member/customer insights, research studies, and other information that will help the organization make better decisions
- I am always thinking about the next innovation and how our credit union can capitalize on it

GROWTH FOCUSED
- I focus on the end result (satisfied members, loan growth, deposit growth, etc) in everything I do
- I help others meet credit union and individual goals  
- I am constantly learning because I never settle

It is a true honor to be on this list with so many amazing community leaders.  

But the truth is that this recognition is possible only because of our team. Daily, the Gulf Winds Team lives out the mission of helping our members and communities succeed financially.  The stories of individual impact is both inspiring and meaningful.  The world is a better place because of these fine men and women who give their time and energy for others.

And the best part:  we’re just getting started.

President / CEO at Gulf Winds Credit Union

We are proud to congratulate our President and CEO, Daniel Souers, for being named in the top 25 of the 2026 Inweekly Power List! 🎉 This list recognizes local leaders for their influence, innovation, and commitment to strengthening Pensacola’s growth and success.
 
Daniel’s dedication to achieving Gulf Winds mission through transformative leadership and meaningful growth inspires our team to take action that truly serves our members and community.
 
Congratulations to all of this year’s Power List honorees! 👏 Together, we make an impact.
 
To read more and see the full list: https://lnkd.in/euR4WDvT

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The Battle

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Posts

Engagements

Likes

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