Currently hiring a Digital Marketing Manager for Mission Hotels, click the “Now Hiring” link in my profile to apply | COO at Anchor ⚓️ | 100x Leadership | #KeepImpacting | The Best is Ahead → Always

No matter where I land, I intend to multiply leaders.

Learn more below...

Life mottos: 

No Reserves. No Retreats. No Regrets. 
#TheBestIsAhead #KeepImpacting

Personal Values:

- Relentless Optimism
- Bias Toward Action
- Team > Self
- Aggressive Learning
- Focus on People & Results

How I think about life:

Healthy things grow w/ the right soil, sunlight, and root system to produce 30x, 60x, 100x impact. Creating maximum conditions for growth; Pruning all aspects of life that don’t produce fruit.

1, 5, 10, 20 year and Lifetime Targets:

- Impact 100 Lives: in 1 Year
- Impact 1,000 Lives: in 5 years
- Impact 10,000 Lives: in 10 Years
- Impact 100,000 Lives: in 20 years
- Impact 1,000,000 Lives: in my lifetime

Josh Etress ⚡️

It’s Sunday night, so this post will probably get buried…

But my wife is an unbelievably talented artist.

Like really freakin good. And not in an “I’m her husband and have to say this” kind of way. But in a “her art is actually that good” kind of way.

She painted this Cowboy Santa at her parents’ kitchen table with kids and family running around during Thanksgiving week.

Every December she does a limited release Santa print. This year’s goal: sell all 100.

I told her she could 100% do it if she got it in front of enough people.

So let’s show her the power of the internet.

Want one? 

Comment SANTA and I’ll DM you details.

- 8x10 or 11x14 prints
- high-quality archival paper
- Numbered 1-100

Just want to encourage her? Drop a kind word below as she grows Shelby Etress Art. And I’ll share every comment w her.

Feel free to reshare or tag someone who’d love this. 

For real though. 

Cowboy Santa is on another level.

Coaching high-drive, high-integrity, high-impact CEOs, Presidents, Founders, and Owners | 3x EOS Integrator | Sharing wisdom w/ 27,000 humans seeking to be a little wiser every day | select engagements only

No alternative text description for this image

It’s fun when worlds collide. 

I’ve known Parker Pursell for years. 

Before LinkedIn. Before the pictures of Pursell Farms (beautiful). Before his excellent writing integrating faith and business. 

But the best part (or one of) the best parts about Parker is that he’s the same online as he is offline. 

Same passion. Same zeal. Same energy. 

Same thoughtfulness and determination and raw and honest leadership you see here. 

If you’re not following Parker. Go follow him now. 

And Parker — great spending time together today. 

The best is ahead. 

Always.

This is an off the cuff post. 

But the people I respect most have the ability to still do a 15 minute workout when they originally planned for 60 but life got in the way. 

Same goes for key projects or hard convos that need to happen. etc. 

They don’t have an all or nothing mentality. 

They have a something > nothing mentality. 

And, from my pov, it’s how they’ve become so successful and talented and gifted at what they do — including how they do it. 

I know I could be wrong. 

It’s just an observation I’ve seen lately. 

And truly…

Something I’m fighting for too. 

Who’s down join me?

At the end of the day. 

It’s my goal in life to live:

On message. On mission. In ministry. 

To follow the creation mandate, “to be fruitful and multiply”

The great commandment “to love God w/ all of my heart, soul, mind and strength” and to “love love my neighbor as myself” 

And the great commission “to go therefore and make disciples”

To live w/ no reserves, no retreats, and no regrets. 

And to do all things for the Glory of God. 

Will I do it perfectly? No
Do I have a Savior who did? Yes. 

Will I fail? Yes
Will he ever fail me? No

These are the reminders I give myself. 

To never forget I have one short life. 

To live it. Fully. With intention and clarity. 

In marriage. In fatherhood. In business. 

In all of life…

-- 

The best is ahead. Always. 

Keep impacting,
-Josh

One radically simple lifehack you can implement today…

Here it goes:

- Pick someone you love, care about, or appreciate. 
- Open the messages app on your phone. 
- Drop an audio text, telling them that. 
- Repeat for 2 more people. 

That’s it. 

If you do 3 per day for 30 days. You’ll be astonished by the rewards. Not for you. But for all parties involved.  

Don’t know where to start? 

Start w/ your parents, if they’re still w/ you. 

That alone is blessing enough to keep going. 

Comment “I’m in” if you’re willing to send three of these today. Nah, I don’t know for sure…

But I’m 99% you won’t regret it. 

P.S. oh yeah, the gurus I trust say don’t use the comment strategy above, but for something like this, the more action the better!

graphical user interface, text, application

It’s been an amazing year and I’m just here to say thanks for all of the calls, clients, coaching sessions, wrapping up an amazing 4.5 yr run at Anchor, my wife and kids and friends, our local move, my sabbatical…

All of it. And all of you. 

Thanks y’all. 

The best is ahead. Always. 

Keep impacting,
-Josh

The right friends will make you a little bit uncomfortable. Not because they’re putting you down…

But because they’re challenging you to more. 

Find those friends.

Don’t have them. 
Please fight to find them. 

“The best way to make new friend is to be a good friend” and recognize few people will ever come up to you and say “want to be friends?” as an adult. 

Go look for people doing the things you want to be doing and do your best to join them. 

Or, simply do the things you want to be doing and invite others to join. 

My two favorite paths above.

The day you realize you are 100% responsible for your life, your thoughts, and your actions. 

Is the same day you become free.

And the possibilities for your life…

Are now nearly limitless. Or at the very least, much larger than they’ve ever been before.

Dropping my raw & honest reply to a question I was asked this week. 

Real talk, I’d like to hear your thoughts too. 

Here it goes: 

“I’m 6-7yrs into my career in supply chain so still early on, and I’m trying to figure out what I really want to do - role/area, company, etc. I know I want to do really meaningful work and make a big impact. What advice would you give me?”

My reply: 

1. Take your last 6 yrs and write down the work that’s given you the most life and energy. Keep this document updated. 

2. Think on the areas of your work where you are asked for advice or input most often (this could be an indicator). Track this. 

3. Start spending time w/ peers or leaders at companies you may want to work for in the future. Do it now when you don’t need for a job. So when you do explore. You can start w/ them. 

4. Look for companies that have a vision you can get excited about it. In the meantime, create a vision for your work today that you can get excited about. 

5. Ask yourself: how can I have the biggest impact today in my current job? Then go do that. 

Ultimately, treat your job today like the best and last job you’ll ever have. That goes a long way. 

-- 

That’s my initial take.   

Curious to hear from others…

What might you add or change on this list?

10 winning strategies your boss can’t ignore. 

A two-minute guide to getting promoted. 

Let’s begin. 

1.     Think. Pressure-test your ideas and assumptions before bringing them to the table. What's the upside? downside? etc.

2.    Execute and Own your role from top to bottom. 

3.    Don't grumble and complain. You can vent for 5 minutes. After that, start attacking the problem.

4.    Address issues w/ other people, directly w/ other people. Only bring it to your boss if you can't resolve it. Or it's a repeated pattern.

5.    Enthusiasm is contagious. Spread it. 

6.    Help your boss tackle their biggest challenge. Learn what you can take off of their plate. Then do it.

7.    Aggressive Learning. If you don't know how to do something, build a plan to learn it, or find someone who does.

8.    Focus on the 20% of your activities driving 80% of the results. Don't let small checklist wins get in the way of big revenue wins.

9.    Do what you say. When you say you’ll do it. 

10.   Tell your boss when you're overloaded. Then, process what you can automate, delegate, delete or delay. 

The more your boss has to think about your job.  

The less safe your job is.

→ If you’re a boss, what would you add?

→ If you're a team member, what # stands out?

Bonus Tip: Have bad news? Get it to your boss quickly. Tell them you have bad news, your plan to address it, and how they can help.

Do this for 6 months and you’re on the fast path to more pay and a promotion. 

At least, if that’s what you want.

Nomiki Petrolla

theanna.io

The only software platform fusing community and execution to support women building tech startups. Have an idea? This is where you start.

Founder & CEO

Techstars

All-Star Mentor

Miami University

Teaching students in the Emerging Tech and Business department how to bring their ideas to life through the PDS Lab course framework.

Visiting Faculty

PDS Lab

Helping non-technical female founders build technology in the world's first product accelerator for women.

Nomiki is a fractional Product Manager and Designer for software startups focused on complete user experiences that combine design, product, and strategy. 

She's worked with startups in B2B/B2C to facilitate software concepts in the 0 > 1 phase to spearheading growth for Series C-backed organizations. 

Customers work with her to create product designs, form development collaboration through product management and build product strategies and visions for short and long-term roadmaps.

Fractional Head of Product 🚀

Dreamers & Doers®

Dreamers & Doers is a community of high-achieving women entrepreneurs and creatives, focused on networking, mentorship, and social impact. ✨

Executive Member

SAVVI AI

Product and design leader executing our mission to empower product teams to make smarter software by building the world's first end-to-end machine learning tool.

VP, Product

Your Detour Podcast

Your Detour interviews successful entrepreneurs, business leaders, physicians, artists, and many others that have found their way to success by taking a detour or two along the way. 

Through this podcast, listeners will have the opportunity to hear and learn from the experiences of others. Not everyone takes a traditional route to success, and we hope these stories will inspire and motivate those considering taking the road less traveled.

We hope you’ll join us. Subscribe to “Your Detour” and lookout for new episodes.

Podcast Host

GPShopper, a Synchrony solution

VP, Product - User Experience

AVP, Product Design Manager

Creative Manager

Senior UX/UI Designer

Branding Brand

Work with departments in Branding Brand ensuring strong, stable operations, clear communication, and effective and efficient work solutions.

- Created and manage Client Activity site that allows for company/client awareness of monthly recurring revenue and professional services that brought in an additional 238k in revenue over 6 months 
- Created and manage new JIRA workflows that enhance visibility into client status for both pre and post launch projects
- Built and manage documentation for Account Management team that keeps record of all client billable contract data
- Enforced and manage company time tracking mandate that led to an increase from the 40th to 90th percentile in less than 2 months
- Created and manage weekly KPI Report for C-Level Executives that provides insight into Sales, QA, Operations, Feasibility, Account Management, Post-Launch and Pre-Launch Project Status, and Design
- Worked to develop new business via email and telephone to introduce the Branding Brand solution
- Prepare and analyze sales pipeline reports and dashboards
- Create sales design pieces using mobile best practices

Operational Reporting Manager

Worked in tangent with developers and account managers to improve our
iOS & Android Applications by tracking analytics, updating designs and usability practices, managing post-launch project processes, and quality assurance testing.
 
- Performed daily testing on all iOS and Android applications
- Problem solved with developers and provided designs to enhance user experience within applications
- Created and managed bug ticketing processes within JIRA for pre and post launch projects
Gathered and deciphered crash reports for developers using Flurry
or Console
- Assisted with scheduling of Professional Services through the Account Managers to Application Director
- Managed daily scrum meetings broken out into teams discussing project and workload status
Provided daily insight into the Human Interface Guidelines (HIG) for iOS and Android best practice implementations
- Worked with architecture to manage the creation of new widgets for
iOS platform
- Attended client meetings to discuss products and/or 3rd party integrations
- Managed client and brander access to tesflight for iOS and Android

iOS & Android Applications Analyst

Worked with team members to design and develop mobile websites and applications for iPhone, Android, and iPad, using proprietary echo technology.
 
- Designed over 15 live client mobile sites, tablet sites, iOS and Android applications
- Created pitch designs showcasing mobile sites, tablet sites, iOS and Android applications for over 25 prospect clients
- Used the toolbox of creative assets to design and create projects, based on internal guidelines and best practices 
- Worked with Project Management team during client design phase (2-4 week period of intense design work) to create comprehensive mockups to inform development that incorporate client feedback balanced with design/usability knowledge 
- Assisted Development team by monitoring progress and answering design/functionality-related questions 
- Assisted Quality Assurance team by reviewing sites pre-launch 
- Worked with Client Support to update or enhance current client sites 
- Attended and prepared for internal and client-facing meetings 
- Created a variety of graphics/infographics for reports, presentations, or other documentation

Mobile Designer

Mom of 4 • Founder of PDS Lab • 0 to MVP • Early-Stage Startups • Product, Design and Strategy

Nomiki Petrolla is a product leader and tech founder revolutionizing access for women in tech entrepreneurship. With 15 years of experience leading product, design, and strategy across healthcare, fintech, artificial intelligence, and enterprise SaaS companies, she has consistently broken barriers in male-dominated tech spaces.

Through Nomiki's experience as a tech consultant, product leader, mentor, and educator, Nomiki identified systemic gaps in how women founders access product development knowledge. This led her to launch PDS Lab in 2022, an accelerator enabling women to build and launch tech companies from scratch. The accelerator's growth further highlighted gaps in the tech ecosystem for women and has led to her latest venture, Theanna.

Nomiki launched Theanna, a data-networking platform connecting women tech founders from ideation to scale, creating unprecedented transparency in the female founder journey. The platform's mission is to transform how women build successful tech companies by providing actionable insights, targeted resources, and meaningful connections traditionally gatekept in male-dominated networks.

Based in Hilliard, Ohio, Nomiki is a mother of four who continues to advocate for women's technological advancement through speaking engagements at Harvard, mentoring at Techstars, and supporting female entrepreneurial communities nationwide.

There's a special place in hell for women who talk down to other women. 

Girl, we know how hard it is. 

Don't make it harder by adding vile energy to the current pot of decimation. 

Instead of using a recent story, I'll tell you another one:

About 18 months ago, I had a woman 15 years my senior who made sure to tell me her accolades, who she worked for, and how amazing she was tell me...

"your business will be small compared to ours, we're building a $9-10M/year business".

Fast forward, that business no longer exists. 

Why? Because she built something that wasn't validated, didn't test, and was aiming for dreams and not reality. 

And maybe just maybe, because karma is a bitch. 

Treat others how you want to be treated. 

We have so little opportunity already in this ecosystem, don't make it worse. 

And if you have an idea and want to figure out if it can actually be a $10M/year company, then come to Theanna because not only do we help you validate and build, we also treat you with respect.

I help female founders grow their tech startups

I hit $150K in revenue in Y1 this morning and I documented 3 of my biggest unlocks and 3 biggest learnings in the process. 

Like many of my videos, this is a long one but I find going deeper into these things really help other founders. 

This new milestone for me is just the beginning of what I have planned for 2026. 

I'm taking my learnings and I'm blasting them to the sky. 

Watch out Y2, Theanna and I are coming for you!

5 years ago, women accounted for 29% of startups created.

Last year? 49%.

FORTY NINE PERCENT. 

That's 69% growth in 5 years, and there's literally no stopping us. 

Today is Women's Entrepreneurship Day. 

So if you were on the fence about starting your company and building your dream...

Let this be your sign. 

We're on the rise.

And if you're building tech, Theanna is where you start. 

LFG LADIES!!!

New York, New York, New York!

I'm sitting at a coffee shop, checking in to tell you how amazing it is to get your ass away from the computer and into rooms of people who are innovating. 

I hate calling it "networking" so I won't say it. 

But you absolutely should be getting out there, learning from people... IN PERSON, learning about new ideas and filling your brain with creative thinking. 

I always feel so incredibly energized after events, whether it be a lunch, pitch party, or small gathering. It's so fueling. 

A huge thank you to Jess Lynch and Gregory Raiz for hosting me last night at Ditch the Deck sponsored by Gunderson Dettmer, Mercury, and Vouch Insurance. 

I loved sharing Theanna's vision with the crowd and speaking with everyone afterwards. What an incredible event!

Today is my last day in NY, but I'm going out with a bang. 

I'm co-hosting an event today with Katie Dunn at the beautiful Luminary offices, discussing ideas and investing. 

If you're thinking about building a company, don't know where to start, and are wondering if you should be going after capital... this is for you. 

Come join us: https://luma.com/tz6ulbp9

We'll have snacks and goodies + great conversation.

I just graduated from Techstars Columbus Powered by The Ohio State University and in the last few weeks, Theanna has created more momentum than I could have ever imagined. 

We have just been approved as a Techstars partner allowing us to not only host a Startup Weekend, but also offer Theanna globally to all founders attending these events in 60+ cities. 

Part of my mission has always been to grow the women entrepreneur community in Columbus, Ohio. 

So in addition to the partnership, Theanna will be hosting Startup Weekend Women for International Women's Day on March 6-8th here in Columbus!

This is a monumental moment for women builders locally. 

And I'm calling the entire Ohio community together to do it: volunteers, builders, mentors, funders, community members, students, sponsors and more. 

If you want to be a part of this event, I'd love to welcome you!

Please use this link to get on our info list - we will be sending updates every week with our updates to bring this incredible event to life. 

Thank you to my supporters for making this happen including Tim Grace, Gabrielle Rudd, Autumn Hankinson, and every Ohio founder, investor, and supporter who has had my back this entire time. 

LFGGGG

https://lnkd.in/ey5ihdyE

Theanna is only 9 months old.

And somehow, the friendships from founders, investors, and others who have felt called to support our mission feel like they've been years in the making. 

The fact that I can text my customers, learn from them, laugh with them, cry with them, and understand deeply what they're experiencing is one of my most treasured parts of this business. 

And in 2 days, I'm flying out to be with one of them in Montana!

This woman has been a fierce advocate of Theanna since she joined. 

She's shared her feedback openly and confidently and has had and will continue to have a direct impact on the product evolution.

She sees the vision, and she's building her business alongside us. 

Jen Schimbeno, is the founder of Parent Team LLP. 

She helps co-parents and their support systems navigate divorce and keep their kids out of the middle.

What she's building is growing MoM and has had a direct impact on hundreds of families!!! 

She's building a better future for them through her software.

When women like Jen are leading, the world becomes a better place. 

💜

Newsletter freaks are going to love this

my friend Drew is building the tool that keeps all our newsletters in check

I literally subscribe to every newsletter of any person who I admire, value, and believe will be someone to defy the odds one day

Some of my favorite newsletters are:
Kristi Candela of BeeCene
Daniela Andrade of Her Hustle
Sarah Anto, MBA, CPA of FundHER
Jenny Stojkovic of The Wednesday Play
Sharon K. Gillenwater of Scaling with Soul

Surprise, surprise, all badass women building, growing, sharing knowledge every week. 

Well now I don't have to sort through my insanity called "inbox" to find them every week. 

All I have to do is log into Khaki AI and check my faves, spend time being a sponge, and enjoy my reading.

Download the app on iOS: https://lnkd.in/etnSAbDb

Haven't been to NY in about 10 years, and my first time back has been exceptional so far. 

Thank you so much Jess Lynch for bringing such a powerful group of women together, this was amazing!

Investor at FoundersEdge | Founder | Customer-Obsessed Product Leader | Startup Advisor & Angel Investor | MBA/MSA/CPA

This table has raised and deployed billions. Honored to gather these NYC founders and investors today to collaborate - 6 ways you can help below 👇

Huge thank you to Hilary Adams from Gunderson Dettmer for making this lunch possible and for being such a trusted legal sounding board for the startup community 🙌

Comment below or DM me if you can help!

1️⃣ Founder is seeking a retention marketing manager with CPG experience
2️⃣ Investor is seeking intros to family offices passionate about entrepreneurship
3️⃣ Founder seeking creators interested in testing a new link-in-bio option that gives them an AI-first storefront to optimize following
4️⃣ Founder seeking opportunities to be featured in food-related podcasts or news articles
5️⃣ Founder seeking intros to state-funded entrepreneurship centers
6️⃣ Investor seeking women interested in learning about and dipping their toes into angel investing.

If one sparks an idea or you can make a connection, drop a comment or DM me - grateful for your support of these incredible women ✨

#Founders #VC #WomenInBusiness #Startups #Community

Some of ya'll in my inbox don't know the definition of the word "partnership," and it shows.

Stop using a word you don't know how to use or execute properly. ✌

I’m in Bozeman, Montana sharing Theanna with the world. 

And currently at a 3 hour intention huddle with female leaders. 

My intention? 

To be ruthless. 

To play bigger. 

To learn fearlessly. 

To grow abundantly. 

To share wildly. 

Ruthless conviction in everything I’m doing and acting on it. 

What is you intention for 2026?

Saturday scrollers - we need 1,200 of you to help a Theanna founder win $50k

That’s it. 1,200 people to take 11 seconds out of their morning and click VOTE. 

Repost, vote, comment, spread the word. 

Let’s fuckin rally!!!

Open article: June 2025 Amber Grant Awarded to The Good Food CFO - WomensNet | Grants for Women in Business | Small Business Grants by ambergrantsforwomen.com

June 2025 Amber Grant Awarded to The Good Food CFO - WomensNet | Grants for Women in Business | Small Business Grants

I just killed my most popular spreadsheet. Here is what replaces it.

For the past two years, I have shared a static list of 200+ investors backing female founders.

It was useful. But as an operator, I know that useful isn't enough. You need efficient.

So I spent a few hours vibe coding something better.

Using Lovable, I turned that static spreadsheet into a fully interactive Investor Scout tool.

Now, instead of scrolling through rows of data, you can filter instantly by:
→ Location (US, Europe, or Global)
→ Industry (AI, Femtech, Climate, SaaS,...)
→ Stage (Pre-seed vs Seed)
→ Amount Raising ($500k, $1M,...)
→ Traction (Pre-revenue vs Post-revenue)

I am not a coder. But I built this quickly.

"Vibe coding" is not a replacement for a robust technical foundation or a scalable product architecture. It won't build your entire tech startup for you.

But it is a lever for speed.

The database still contains the high-quality investors for women founders from my original list.

But now, you get a tailored shortlist in seconds, not hours.

This is how you de-risk your fundraising process. You stop pitching to everyone and start pitching to the right ones.

Link to the new tool is in the comments.

Give it a try and let me know what you think!

❗️ Investors: If you are actively funding female founders and want to be added to the database, DM me or comment below. I vet every entry to ensure quality deal flow for the community.

It's Women's Entrepreneurship Day. A good reminder that women are out here building companies, running teams, and figuring out marketing strategies that didn't exist before they created them.

Tomorrow at 11 am ET, we're sitting down with three of them.

Nomiki Petrolla, Brianna Doe, and Lashay Lewis are joining Molly Evola from Customer.io for Future is FeMail: Women who Move Markets. 

They're talking about what it actually takes to grow a brand when you're also growing the business—the early campaigns, the pivots, the moment you realize you need to hire, and how you bring other women along the way.

RSVP to attend or to get a copy of the recording sent your way: https://lnkd.in/gC9q4skg

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Nomiki Petrolla

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