Currently hiring a Digital Marketing Manager for Mission Hotels, click the “Now Hiring” link in my profile to apply | COO at Anchor ⚓️ | 100x Leadership | #KeepImpacting | The Best is Ahead → Always

Coaching CEOs, Presidents, Founders and Owners to achieve radically outsized results through executive coaching and consulting.

What I Do:

High-impact executive coaching, working exclusively with 6-9 select clients at a time who are committed to taking massive, fearless action.

Services include:

- Executive Coaching for CEOs, Founders, and Owners
- One-on-one 'Ideal Future State' Power Coaching Sessions for Growing Leaders

Expertise:

With over a decade of experience coaching hundreds of leaders, I've helped organizations across industries achieve exponential growth, from early-stage companies seeking product-market fit to established businesses surpassing $100M in revenue.

As a 3x EOS Integrator with professional experience in commercial real estate, SaaS, and ministry. Bringing proven frameworks and strategies to every engagement.

Helping leaders solve their most critical challenges, including:

- Top 5 people, process, or project problems
- Building scalable processes that work
- Hiring high-impact leaders who deliver results
- Identifying + executing on your top 3 opportunities
- Driving significant sales and revenue growth
- Creating & aligning a powerful leadership team

Approach:

I work by invitation and referral only with high-drive, high-integrity leaders who are ready to 10x their vision and achieve more with less, faster and better than they ever imagined.

Interested in learning more? 

Send me a DM. We'll set up a call to discuss your goals and determine if there's mutual fit.

— 

Additional Context:

No matter where I am, I intend to multiply leaders.

Life mottos: 

No Reserves. No Retreats. No Regrets. 
The best is ahead. Always. And Keep Impacting. 

Personal Values:

- Relentless Optimism
- Bias Toward Action
- Team > Self
- Aggressive Learning
- Focus on People & Results

How I think about life:

Healthy things grow w/ the right soil, sunlight, and root system to produce 30x, 60x, 100x impact. Creating maximum conditions for growth; Pruning all aspects of life that don’t produce fruit.

1, 5, 10, 20 year and Lifetime Targets:

- Impact 100 Lives: in 1 Year
- Impact 1,000 Lives: in 5 years
- Impact 10,000 Lives: in 10 Years
- Impact 100,000 Lives: in 20 years
- Impact 1,000,000 Lives: in my lifetime

Josh Etress ⚡️

7 months ago, someone left a sizable dent on the right side of my 4Runner. Clearly opened the door w/ some velocity. 

Found it on my way out from church. 

Could have happened anytime. 

My 5 year old was so confused. 

“Dad, why didn’t they leave a note, how are you going to forgive them if you don’t know who it was?”

I told him I didn’t know. But that it was okay.

Then educated him and my other sons on taking ownership and leaving a note w/ your phone number. 

The 5 year old pipes up again…

“Dad, I have an idea, let’s write a note and put it on the car so they might see it. And it can say ‘we forgive you, next time leave a note with your phone number so we can forgive you in person and you know you’re forgiven’”…

The whole episode was worth the dent. 

“Etress’s love the Lord” is a family mantra. 

And if loving God means forgiving others

We’re doing alright in my book…

Multiple lessons wrapped up in one. 

- Take ownership. 
- Offer forgiveness. 
- Find people and let them know their forgiven. 

Pretty sure this is how God treated me by sending his son Jesus. Or at least part of how imagine it. 

Otherwise, I’m just a guy leaving dents all over the place. Now, I’m the guy forgiving them. If you follow the analogy. 

And now I’m teaching my sons to do the same. 

How can I not forgive. 

When I’ve been forgiven so much in life. 

Thanks for reading. 

The best is ahead. Always. 

And keep impacting. Because it matters. 

-JE

Coaching high-drive, high-integrity, high-impact CEOs, Presidents, Founders, and Owners | 3x EOS Integrator | Sharing wisdom w/ 27,000 humans seeking to be a little wiser every day | select engagements only

A million dollar skill: Making things right by taking full ownership, apologizing specifically, asking for forgiveness, and then acting accordingly. 

Not easy. But best and most effective.

Even if it's hard.

I’m sharing 2 secrets about LinkedIn (and life in general) that can radically alter how you experience this platform.

And right or wrong, I truly believe you can become a top 10% creator here by following this exact model.

Here it is. 

1. Show up repeatedly for six months

Show people you’re trustworthy, principled, courageous, competent, loyal, kind, understanding, forgiving, and unselfish. 

In every single interaction w/ others here, be on the list above. 

Do it when you post, connect, DM, comment. 

Do it when you connect in person. Do it at events. Do it when you have calls. Do it all the time. Do it on repeat.

And whatever you do. Don’t stop doing it. 

Now to secret #2: 

Go first. And go positive. 

98% of humans here will mirror your energy and engagement. 

2% will mock you. Think less of you. Talk behind your back. 2% will leave snarky, cynical, confusing and often weird comments. 

2% will think you’ve lost it. 

But 98%. 

They’ll trust you. 

And over a long enough time horizon, they’ll recommend you. They’ll hire you. They’ll support you. They’ll buy your products. They’ll tag you on items relevant to your life and business. They’ll pass along opportunities. They’ll make connections for you. 

They’ll do exactly what you’ve done for them. 

Over and over and over again. 

So that’s it. Those are the secrets. 

Almost always, nearly every time, the vast majority of the time… when you do this constantly over a very long period of time. 

It’s nearly impossible to lose.

I really believe in the power of LinkedIn, and honestly, I don't care if this post gets 2 comments, 20, or 200, or if it gets any likes or engagement at all.

But if it helps someone I'm serving accomplish their goal, then that's a huge win for me and, and in my opinion, the whole community. 

It means LinkedIn is working.

It means LinkedIn is building and growing the wider network of relationships to help people get things done. It means it matters to be here.

So here's the ask:

Do you know an operator in the construction, concrete repair, specialty trades, self-performing crews, or industrial services space doing $7-15 million who has an abundance mentality and would be willing to share what's worked for them?

Someone who remembers what it took to get there and is open to a short call or conversation.

If so, I'd love a comment, tag, or DM.

And I'll forward this to my client so they can reach out directly.

If nothing comes of it, that's fine too. But I believe this place is special.

And I think most of you...

Do too.

The pastor of one of the largest and most influential churches in our city was leading a leadership training. Maybe 40 of us in attendance. 

The man was leading a congregation of 4,000+, writing books, speaking at conferences, preaching 3-4x a week. 

I was 26. 

He told us to find 4 mentors one, two, or three stages ahead of us in life. In areas you’re interested in exploring. 

He said:

Ask them to coffee, provide them w/ questions in advance, and tell them you’d set it up with their EA’s and meet them at a location near them or at their office and on their schedule.  

He said to go for the highest level leaders you could find. 

He said, if it went well, ask them if you could do this 2-3x a year and call them 1x a year if you had something to run by them. 

I left the training. And immediately setup a meeting w/ him for the earliest his calendar would allow. 

I was new to the city. 

When I met with him, I asked him if he would personally connect me to 4 of the best leaders he knew in business, politics, and ministry. 

He did. Email intros went out that week. 

One became a lifetime spiritual mentor. 

One became my future boss. 

And taught me how to be a COO. 

One taught me how to raise 4 kids. 

One taught me how to lead a team. 

I’m not sure if I got lucky. Or was in the right place at the right time. Or took just enough action to change the trajectory of my life. 

But what I do know is this was the single best piece of advice I got in my 20’s. 

And the single piece of advice I’d give someone in their 20’s now who wants to do something big w/ their life. 

Nah, not everyone’s gonna be in the same position I had above. But sometimes you gotta make your own luck. 

And trust God in the process. 

So if you’re young and hungry and fired up. 

Find a way, some way, to make this happen.

Whatever it takes. 

Just keep going. 

Until you find them. 

P.S. if you’re in 20’s, in Nashville, and wanting to live a life on message, on mission, and in ministry (in business) and want to connect in 2026. 

Send me a note. Might be a non-traditional ruck, but I’m willing to try and make it happen.

Facts: Realizing how few people think about you (at all) is one of the most freeing ideas/concepts in life.

For most. This frightens them. 

For others. It frees them. 

From personal experience, 

I much prefer the latter.

15 Tiny Habits to take your life off hard mode.

Pick one, master it, stack another.

- 7-8 hrs/sleep
- Learn to say no
- 8,000 steps a day
- Automate your savings
- Ten pages of daily reading
- 5-10 grams of creatine a day
- Avoid the news (or most of it)
- 12oz of water when waking up
- Limit poison intake (aka alcohol)
- Build and follow a simple budget
- Weekly coffee w/ 3-4 close friends
- Tell someone you love them everyday 
- 15-min weekly review and planning time
- Timeblock your workouts (strength + cardio)
- Turn off notifications except texts & voicemails

Life is hard on its own.

Much less playing Hall of Fame mode.

Keep it simple. Stack your habits. 

And win more often.

P.S. What's your personal favorite tiny habit?

Looking to add to this list in 2026.

What a wild & incredible week.

And I’m freakin fired up about it. 

- traveled to a client producing $160 million in revenue to see the facilities and production, spent a half day mapping his personal vision for his life the next 90 days 

- mapped the top 5 people, process, and project challenges w/ another client at $5 Million targeting breakthrough to $7 and then $10 million top line

 - navigating a series of complex challenges w/ another client, helping spur on an increased cadence of accountability and connection w/ their team, vision for the future, and directly responsible individuals tackling each challenge 

And…

- two hours consulting a 300+ team member org on how to successfully pursue their desired outcomes and goals systematically by taking action on the highest leverage activities 

- mapping a framework and solution w/ two co- founders facing rapid growth. Understanding levers to scale when it comes to people and excellence and ownership. 

—

Yes. 

These humans are in the game.
Investing in and pursuing a life that matters
and work that matters and outcomes that matter. 

Reminding them they can do more w/ less,
faster and better than they ever imagined. 

Reminding them:

- they’re good leaders and good leaders lead
- to have dreams big enough to be fired up about
- that action creates traction & action cures fear

And reminding myself. 

That this… 

Is what I was made for. 

-JE

-- 

P.S. I coach high-drive, high-integrity, high-impact CEOs, founders, and owners of businesses doing upwards of $1MM - $50MM achieve their dreams & solve their challenges. 

P.P.S. If that’s you, and you’d like a complimentary 2-hour consulting session. Send me a note.

I’ll share 3 prompts ahead of time and we’ll dive in on solving the top item on your list that needs to see enormous progress. 

And last, but not least…

The best is ahead. 

Always.

Be positive. Go first. Do it constantly. 

This instantly pulls you into rare tiers of growth and impact. A rare combination few humans possess and even fewer utilize. 

The 3 piece combo is a skill. 

Like woodworking, welding, public speaking…

You can develop it from scratch. You can practice it everywhere. And the downside is close to zero. 

❌ enter a room, hands in pocket, waiting for others to introduce themselves, solemn expression

✅ enter a room, hands comfortably at you raise, you step toward people, smile and introduce yourself, ask questions and repeat 

No this isn’t about introversion or extroversion. 

It’s about initiating w/ positive intent 

❌ boss voices a challenge, you have an idea but you wait to share out of fear, someone else steps in to take on the project

✅ boss voices a challenge, you voice an idea and belief it can be solved, you attack it w/ rigor and positive energy

Again, this isn’t brown nosing. It’s tackling something w/ positive energy, being first to the ball, and doing it on repeat. 

There are 100’s of examples. 

My main point thogh - this is a skill. This skill accelerates your life. There’s opportunities to apply it in low stakes environments everyday. 

Be positive. 

Go first. 

Do it constantly.

Sharing a three step playbook to reduce stress, clear your mind, and find more peace at work. 

2-minute read

Let’s jump in. 

Step 1: Competence equals confidence.

Think of a task you feel uncertain about, ask to be retrained or coached on this task. You’re probably doing great. And need to hear that.

Or, you may be doing poorly. And need coaching to improve your results. Either way, it’s a win. 

Try this: 

“Hey boss, I’m not feeling confident with X, when is the soonest I can be coached on this to ensure I’m performing at a high level?”


Step 2: Ask your leader to prioritize for you 

You’re list is full. It’s overwhelming. You don’t know where to start or what matters most. 

Rank your projects from most to least important. Then, ask your manager if it’s in the right order and what, if anything, they’d move up the list. 

Try this: 

“Hey boss, my plate is full and I want to make sure I’m focused on the right things, can you look over my priority list w/ me to see if I’m on the right track?”


Step 3: Glass balls vs Rubber balls

What can you drop, and two weeks later it bounces back up (rubber). Or what ball if you drop, shatters on the floor (glass). 

Put a G or an R by every task on your list

Try this:

“Hey boss, is there anything I’m working on right now that if I do in two weeks, it’s still okay? I’m working hard to focus on what matters most”

That’s covers it. 

- competence equals confidence
- ask your leader prioritize for you 
- glass balls or rubber balls 

Do these three things and watch your anxiety levels come down. 

Faster than you can imagine.

Salman Mohiuddin

Enterprise Account Executive, Marketing Cloud (Financial Services)

Helping sales pros + teams build healthy pipeline to close more deals faster | Sales Coach + Trainer @ SSA | 17 years as a quota carrier | ex-Salesforce, Asana and IBM | Interview Ace

Problem before Product. 

17 years of tech sales experience as an SDR + AE at Salesforce, IBM and Asana all as an individual contributor. There’s more 👉

Currently Founder at Salman Sales Academy.

#1 Sales Influencer in Canada 2025 (source: Favikon)

Coaching and training AEs, SDRs, BDRs + sales teams to find and close more deals.

Started as an SDR in 2006, moved to AE in 2007.

6 years at IBM
- SDR 
- SMB + MM AE
- small Enterprise AE

7 years at Salesforce
- MM AE (new logo)
- Enterprise AE

2.5 years at Asana
- Enterprise AE 

2 years at startups 
- SMB AE (new logo)
- Enterprise AE

I currently coach + train AEs, AMs, BDRs, SDRs and Sales teams on prospecting, problem enablement, discovery, demos, deal strategy and interviews.

DM me for:

- 1:1 Sales coaching 
- Sales team coaching + training for your company
- 1:1 Sales interview consults to help you land an offer
- Speaking engagements or sessions for your company
- Podcast guest 


✅ Widely recognized as a master prospector & hunter

✅ Experienced in consultative selling to C-level, Information Technology (IT), Marketing, Ops, HR and more.

✅ Sales Interview Ace - the interview playbook I've built has resulted in an 80% success rate in interviews

✅ Possess an Honors B.A., Economics

[Sales COACHING]

➡️ Problem Enablement [build confidence in truly understanding your persona and the problems your solution solves for]

➡️ Prospecting [cold email, cold calling, warm calling, objection handling]

➡️ Discovery [full 5-step discovery framework to help lead your calls with confidence and in the flow of the conversation]

➡️ Demos [full demo framework, engaging demos, justifying spend, taking control of deals, PoC/Pilot strategy, etc…]

➡️ Deal Strategy [multithreading, uncovering power, executive alignment + engagement, quantifying pain, business case, negotiation, dealing with objections throughout cycle, taking control of your deals, champion building, mutual plans, forecasting, etc...]

➡️ Interviews - I've refined my interview playbook that has help 80+ folks land offers [interviews, mock cold calls, mock discovery, mock presos, territory plans (that will wow a hiring manager)]

I've built an entire Sales playbook from prospecting to close in everything in between based on my 17 years of experience as an individual contributor in tech sales.

No fluff. All actionable sales insights and content, with real examples, that you can start using right away in your role and see immediate results.

Check out the coaching programs and testimonials here:  www.salmansales.com

or DM me. Happy to help.

Founder

Helping AEs, SDRs + Sales teams find and close more deals. 🚀 Boosting income and revenue. 

17 years of tech Sales experience, all as an individual contributor. I've been in your shoes as an SDR, Commercial, and Enterprise AE at companies like Salesforce, IBM and Asana. In the trenches. Exceeding targets. Even in economic downturns.

Documenting all of my learnings, I've built out a Sales playbook. Now I want to give back to YOU.

I teach individual contributors + Sales teams on how to sell better, exceed targets, boost income / revenue, and accelerate growth. All with actionable Sales content and insights that you and your team can start using right away. Seeing immediate results.

Spoke to an AE who ranked #2 globally out of 700+ AEs at his company last fiscal.

He’s gunning for #1 this fiscal (which ends in a few months for him)

What’s he doing differently?

It’s not complicated.

It’s the fundamentals.

(and it works)

Here’s a glimpse 👇

1. Knows the problems inside and out

He got the same product training as everyone else during onboarding.

Rather than jumping into product after hearing an ounce of pain, he takes a problem-first approach when speak into IT security leaders.

He spent his first few weeks in role truly understanding not the product, BUT

→ the problem it solves (in prospects language)
→ how said problem affects each key persona
→ how typically teams tackle the problem today
→ negative impact of ignoring the problem
→ KPIs + metrics affected by problem 

So when he talks to prospects, they think:

“This person gets my world.”


2. In discovery, he goes beyond surface-level pain 

If you took him aside and asked him about an in-quarter deal, he could tell you:

→ the specific problem they are facing (in their language)
→ how the team is dealing with problem today 
→ the use cases tied to that problem 
→ the impact on persona, team and org
→ who it’s affecting and why it actually matters
→ the exeutive priority that problem puts at risk
→ the risks or obstacles currently in the deal 
→ how he’s proactively de-risking them
→ next step, who owns it, and the goal

He knows discovery isn’t a stage in the sales process.

It runs throughout the entire deal cycle.


3. He leverages his x-functional team

Works closely with SDR, SE, CSMs, Pro Services, and a TON with partners.

But he doesn’t just “loop them in”. What he does:

→ prepares SEs before every call and demo
→ brings in execs for exec-to-exec alignment
→ sends each exec a 1-page deal brief before that 
→ works with partners as a true win-win
→ consistently meets with them, “walks the halls”
→ builds mutual plans that hold everyone accountable

………………………………………………

I’ve been coaching this AE for almost 2 years.

He wants to Finish #1 globally this fiscal.

……………………….

With how competitive the market is.
With budgets being super tight.
With all the AI tools at our fingertips.

IMO, it comes down to the fundamentals of sales that will help drive our success.

Helping Sales Pros Close More Deals + Crush Quota | 17 Years as an AE | ex-Salesforce, IBM + Asana | Founder, Salman Sales Academy | #1 Sales Influencer in Canada 2025

1st year AE, I was told these were good disco questions:

“Do you have budget set aside for this?” 
“What’s your timeframe in making a decision?” 
“Who's the decision maker on your end?” 

😐 

I asked them pretty much exactly like that. BANT style.
And prospects saw right through it.

They felt lazy.
Salesy.

Pure “check-the-box” questions.
Deals didn’t move forward.

Conversations stayed shallow.
Something had to change.

If I wanted real answers, I had to stop qualifying and start understanding.

Here’s what changed everything 👇

4 simple shifts that made qualification feel natural 
(not salesy)

1. Timeframe → Consequence

Instead of asking:
“What’s your time frame?” 😐

Ask:
“What’s happening today that’s causing you to take a closer look at this problem now vs later?” 🙂

Now timing had meaning.


2. Decision maker → Initiative ownership

Instead of asking:
“Who’s the decision maker?” 😐

Ask:
“When folks are trying to solve a big problem like this I find it’s usually driven by someone at the exec level. In addition to yourself, is there an exec on your side this initiative is being driven by?” 🙂

No pressure.
Just context.


3. Budget → Reality check

Instead of asking:
“Do you have budget?” 😐

Ask:
“Usually what I find is companies fall in 1 of 2 buckets:
a) have budget set aside for a specific project + eval
b) there's no line item for fiscal aligned to the project + eval
Which bucket would you put yourself in?" 🙂

Way more honest answers.


4. Sign-off → Risk

Instead of asking:
 “When do you expect sign off?” 😐

Ask:
“What would prevent your CIO and CFO from moving forward?” 🙂

Obstacles surfaced early.
Not at the end.

............................................

The difference?
Purpose.
Intention.

Respect for the buyer.

Ask questions that help prospects think, not questions that make them feel sold to.

Not so hot take: Quit wasting time and team resources on RFPs you have no business being in.

Imagine this 👇 

→ prospect invites you to participate in an RFP 
→ AE drops what they're doing, pipes a 100k deal
→ gathers team resources (SE, PS, Product, etc...)

Team is heads down for the next few weeks.

Responding to the 100+ questions.

Preparing for the demo so they can meet req'ts.

Only to find out a month later they aren't the selected vendor.

.................................................

Here's why this is a mistake:

→ you're late to the party if you just found out about the RFP
→ prospect already has a good idea on the vendor
→ your team wastes weeks on a lost cause
→ resources are drained

Winning RFPs requires early engagement.

Ask yourself:

- were we engaged prior to release?
- did we help co-create or shape the RFP?
- are they willing to meet so we can learn more?

If not, you've got to make the smart decision and walk away

... and focus on winnable deals instead.

(There are exceptions here, especially in gov't / public sector for example where RFPs are the norm)

But in the majority of cases, it's true.

Use your time (and your team's time) wisely.

The best salespeople know when to say no.

taplio

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Salman Mohiuddin

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The Battle

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Salman Mohiuddin

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