Josh Norris

Josh Norris is a strategic leader in capital-efficient GTM design and post-raise execution for high-growth SaaS companies. He partners with founders and CFOs to ensure new capital converts into predictable, investor-grade revenue systems rather than uncontrolled burn.

He has advised 60+ Series A-D startups, helping teams eliminate burn drift, professionalize reporting, and build GTM infrastructure that supports follow-on funding. His work has contributed to multiple clients reaching seven-figure ARR within their first year and advancing to subsequent rounds.

Josh previously led GTM, revops, partnerships, and business development at Hyperbound, scaling from zero to $5M ARR in under two years, and at Lavender during the 2022 downturn. He also managed a 36-engineer organization at a publicly traded SaaS company, giving him a rare systems-level perspective on how revenue, product, and capital deployment align.

The moment the wire hits the bank is the most dangerous point in a startup's lifecycle. Josh operates as the architecture partner between board expectations and execution, ensuring every dollar deployed compounds.

GTM Consultant

I consult on sales, marketing, and customer success.

Josh Norris 🐦‍🔥

CMO | GTM Expert & Startup Accelerator: 0 to 1 | Marketing to Drive Demand | AI & Blockchain Enthusiast | Community-led Growth that Turns Customers into Champions | Servant Leader & Mentor

I’m a full-stack, full-funnel marketing leader. I design growth systems that align marketing, sales, and product around the customer journey—turning insight into pipeline and revenue.

My work centers on scalable marketing engines powered by AI, content, and community—but always grounded in people. Because at the end of the day, it’s still human to human.

I never stop learning. Platforms evolve, data shifts, buyer behavior changes. Curiosity keeps me sharp. I’m constantly testing what works, what doesn’t, and how creativity connects to measurable impact.

I strive for true partnership. Growth doesn’t happen in silos. I work shoulder-to-shoulder with Sales, Product, CX, and RevOps to create integrated GTM strategies that move the business forward. From demand gen and lifecycle marketing to brand positioning and content strategy, everything ties back to revenue and trust.

I believe in the power of community—showing up, earning credibility, and turning audiences into advocates.

The tools will change. The platforms will evolve. The goal never does: connect with people, create real value, and drive growth that lasts.

Sherehan Ross

Austin, you made me full.

The BBQ. The conversations. The company.

This weekend was one for the books.

There’s something special about finally meeting people you’ve spent months (sometimes years) talking to online. The hugs are warmer. The laughs are louder. The conversations go deeper, faster.

Matt Heinz — you’ve built an incredible CMO community. Truly. Grateful for every interaction, every perspective shared, every late-night conversation that left my brain buzzing with new ideas.

Proximity matters.
Being in rooms with operators who are building, experimenting, and figuring it out in real time hits different.

Already looking forward to the next one.

And now for the promised FOMO pics...

People-First, AI-Forward CMO | AILG | AI + Human Orchestrator

Daylight Saving Time is stupid.

And especially offensive when you’re a mom, traveling across time zones, on International Women’s Day.

Who approved this policy?

Are you on the bench?

Good.

Then you have something most people with jobs don’t: time to upskill with AI.

And no, you don’t need a CRM, real company data, or an employer to start building.

I’ve been sharing a lot of AI use cases lately, but this one might be my favorite because it solves multiple problems at once.

It helps you:
• find jobs
• track your pipeline
• prepare for interviews
• demonstrate AI fluency to hiring teams

In other words: one workflow, many birds.
(No birds were harmed in this metaphor.)

If I were starting a job search today, here’s exactly what I would build.

Step 1: Build an AI job search agent
→ Use your favorite LLM. If you can, Claude Cowork is ideal because you can build the entire workflow in one place instead of jumping across tools.
→ Have the AI create a small system that:
  • searches multiple job boards at once
  • reads every job description
  • scores roles against your resume
  • logs strong matches into a tracker

Now instead of doom-scrolling LinkedIn, you have an AI pipeline feeding you qualified roles.

Step 2: Turn your search into a pipeline
Your tracker becomes your CRM.

Stages might look like:
New → Interested → Applied → Interview → Offer

Run the workflow daily and only new roles surface.
Your AI becomes your career operator.

Step 3: Use AI to prepare for interviews
Most people prepare by practicing answers.
Wrong.
Prepare like someone who already has the job.

Here’s the workflow:
→ Drop the job description, company site, press, and competitors into your AI.
→ Ask it to identify the company’s business model, GTM motion, and likely growth challenges.
→ Build a diagnostic: where are the gaps or opportunities?
→ Turn those insights into a point of view:
  • what you see
  • why it matters
  • how you would approach it
  • how success would be measured
→ Generate a 30-60-90 day plan.
→ Turn it into a short strategic deck if appropriate.

Now you’re not answering interview questions.
You’re leading a strategic conversation.

Example prompts I use in Cowork
⭐ “Analyze this job description and tell me what business problems this role actually exists to solve.”
⭐ “Based on this company’s GTM motion, what are the likely growth bottlenecks?”
⭐ “Create a 30-60-90 day plan for this role based on the responsibilities and company stage.”
⭐ “What strategic questions would a CEO ask a VP/CMO candidate about this role?”
⭐ “Pressure-test my strategy and tell me where my assumptions might be wrong.”

Hiring managers aren’t just asking:
“Does this person know AI?”

They’re asking:
Can this person use AI to operate better?

If you’re on the bench right now, don’t waste the window.
  Build.
  Experiment.
  Upskill.
Because when the right opportunity shows up, the people who used this time wisely will be very easy to spot.

If you want the exact prompts, workflow, or the job-search agent setup, comment below or DM me. Happy to share and help.

taplio

The Battle

Josh Norris 🐦‍🔥

Sherehan Ross

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taplio

The Battle

Josh Norris 🐦‍🔥

Sherehan Ross

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sherehan Ross's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSherehan Ross's LinkedIn Performance