With a proven track record as a Chief Revenue Officer (CRO), SaaS growth consultant, and investor, I specialize in helping SaaS companies achieve scalable, predictable revenue growth through enterprise sales strategies.

Having served as CEO, COO, and CRO across global tech and consulting sectors—including cybersecurity, telecommunications, and retail—I bring a unique blend of leadership experience and operational expertise. I leverage data-driven insights, advanced CRM tools (e.g., Salesforce, HubSpot), and tailored sales strategies to shorten sales cycles, increase win rates, and unlock new revenue opportunities.

My passion lies in partnering with SaaS companies to:

Refine and scale go-to-market strategies for enterprise sales.
Penetrate new markets and close complex, high-value B2B deals.
Empower sales teams through hands-on coaching, real-time feedback, and custom workshops.

Collaboration is at the heart of my approach. I build cohesive, high-performing teams by fostering a culture of continuous learning, open communication, and mutual respect. Through my fractional leadership and targeted coaching, I enable companies to exceed revenue targets, secure long-term client relationships, and achieve sustainable growth.

Whether you’re a SaaS startup looking to scale or an established firm aiming to break into new territories, I can help you unlock your next phase of growth. Let’s connect and explore how I can support your success.

Joshua Behar

CMO Angels Fractional CMO Leadership

Strategic Marketing Growth, Simplified
Fractional CMO services tailored for GCC SMEs, combining strategy, execution and results at a fraction of the cost

Chief Growth Officer & Co-Founder

Zeidan Digital Marketing

Managing Director

Zain Digital

Zain Digital is an award-winning digital marketing agency providing customers with web, mobile and marketing solutions. The company won a Merit Award in the New Product Category of the 2015 Victorian iAwards and was a finalist in the New Business Category of the 2016 Casey Cardinia Business Awards. My role was to design and develop digital marketing solutions, business process analysis and improvement, manage digital projects, business development and account management.

Co-Founder & Managing Director

Quik Internet Jordan

I enable SME Business Owners to scale their business by consistently generating qualified leads using systematic, scalable digital solutions.

🤔 Are you struggling to grow your business — even though you’ve tried agencies, ads, or freelancers?

💸 Is inconsistent lead flow or unclear ROI making it hard to scale?

📉 Are your marketing efforts scattered without a clear plan — or someone to lead it all?

You’re not alone.

I’ve worked with hundreds of SME business owners across B2B, SaaS, eCommerce, manufacturing, and services, and the challenges are often the same:

❌ No strategic marketing leadership to connect business goals with marketing execution
❌ Disconnected tactics that waste time, budget, and team energy
❌ A lack of scalable systems to consistently generate and convert leads

That’s why I founded CMO Angels, to close the gap between strategy and execution, and bring Fortune 500-level marketing leadership to growing businesses at a fraction of the cost.

With over 25 years of marketing experience, across global brands and startups, I now work as a Fractional CMO, helping businesses like yours:

✔️ Build and implement marketing strategies that actually move the needle
✔️ Lead your team, freelancers, or agency partners with clarity and accountability
✔️ Systemise marketing with automation and data-driven decision making
✔️ Align every campaign, message, and offer with your business goals

I’m certified by Google, LinkedIn, HubSpot, and ActiveCampaign, and have been recognised with multiple personal and business awards. 

But what matters most? 

Results.
🏆 A SaaS company reduced CPL by 39.65% and improved close rate by 583% in 90 days
🏆 An eCommerce brand scaled ROAS from 2X to 12X with smarter bundling and targeting
🏆 A B2B firm in mining cut CPL to $32.96 and improved lead conversion by 11% in just one month

When you work with me, you get more than marketing advice.

You get a strategic growth partner, honest, transparent, and fully invested in your success.

👉🏼 If you’re ready for serious, sustainable growth, let’s talk.

DM me here or visit www.cmoangels.com to book a free discovery call.

George Zeidan

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 isn’t part of marketing.

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 is part of branding.

And very few actually run their business that way.

A 𝗯𝗿𝗮𝗻𝗱 is far more than a logo or a flashy campaign.
It is the promise a business makes.
It is the story that people remember.
It is how every interaction feels consistent, purposeful, and memorable.

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 brings the brand to life.
It delivers the story to the right people at the right time.

Without a strong 𝗯𝗿𝗮𝗻𝗱, marketing is just noise.
With a strong brand, marketing becomes influence, trust and momentum.

A great marketing leader thinks in terms of brand first.
Every campaign, every post, every message must reinforce who the brand is and why it matters.

It is not about chasing clicks, it is about creating clarity.
It is not about selling products, it is about shaping perception.

When leadership invests in brand, marketing delivers results.
Teams work smarter.
Decisions become easier.
Customers respond with loyalty, not just transactions.

Brands that win are consistent, confident, and credible.
Marketing that supports that brand multiplies its impact.
The two cannot exist without each other, but branding always comes first.

P.S. Are your campaigns building a brand or just filling the calendar?

Fractional CMO | Strategic Marketing Leader for SMEs | Founder @ CMO Angels | Helping Businesses Scale Smarter

You know what I love about this quote?

It’s painfully true in the way spinach is healthy.

Nobody reads advertising.
People only read what interests them.
And honestly, can you blame them?
Most ads feel like they were written by someone who lost a bet.

But here’s the fun part.
Sometimes what interests them just happens to be an ad.
And when that happens, magic shows up.
People click.
People care.
People actually buy stuff.
Wild, right?

As a CMO, I see this every day.
SMEs keep asking how to make people read their ads.
But that’s the wrong question.
The real question is this.
How do we make the ad worth reading?

Make it entertaining.
Make it relatable.
Make it human enough for someone to say hey that’s me.

Because people don’t hate ads.
They hate boring ads.
And boring is optional.

Great ads don’t interrupt.
They invite.
They spark curiosity.
They make people smile.
Or think.
Or feel something other than please stop.

So if you want your marketing to work.
Stop trying to be louder.
Start trying to be interesting.
That’s what wins.
Every time.

Now your turn.
What’s the most interesting ad you’ve ever seen?

You are one mindset shift away from changing everything.

(And most people never realize it.)

So I realized something the other day.
(It hit me like a bad punchline.)

Most people say I can’t.
And they say it with confidence.
Like it’s a superpower.
Like it’s written in their DNA.
Like they were born with a certificate that says nope.

But then there’s this other group.
A tiny group.
A rare group.

The people who say I’ll learn.
And honestly, they make life very annoying.
Because they actually grow.
They actually improve.
They actually succeed.
Very rude.

But here’s the thing.
That small shift is everything.
And you can feel it.
The moment you swap I can’t for I’ll learn.

Your brain wakes up.
Your attitude changes.
Your possibilities multiply.
Suddenly you’re not stuck.
You’re just… figuring it out.
Like the rest of us pretending we know what we’re doing.

And look.
I’m not saying you need to become a superhero.
Or a genius.
Or one of those people who meditates before sunrise.
I’m just saying try the new sentence.

Say I’ll learn.
See how it feels.
It might surprise you.
It might even help you.
And honestly, it can’t be worse than the old sentence.

Your mindset writes the script.
Make it a good one.

What’s one thing you’re ready to learn instead of avoid?

The three decisions you make tell everyone if you’re a half decent marketer or the real deal.

And most people don’t even know they’re making them.

𝗙𝗶𝗿𝘀𝘁, 𝘄𝗵𝗲𝗿𝗲 𝘁𝗼 𝗳𝗼𝗰𝘂𝘀.
Marketing has a million options. 
Channels, campaigns, shiny new tools.
A great leader picks what actually moves the business.
Focus isn’t about doing less.
It’s about doing the right stuff brilliantly.

𝗦𝗲𝗰𝗼𝗻𝗱, 𝘄𝗵𝗮𝘁 𝘁𝗼 𝘀𝗮𝘆 𝘆𝗲𝘀 𝘁𝗼 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗰𝗵𝘂𝗰𝗸.
Every idea wants a piece of your time.
Every opportunity screams for attention.
Great leaders say no without fuss.
They protect energy, clarity, and results.

𝗧𝗵𝗶𝗿𝗱, 𝗵𝗼𝘄 𝘁𝗼 𝗹𝗲𝗮𝗱 𝗽𝗲𝗼𝗽𝗹𝗲.
Marketing isn’t just campaigns.
It’s teams, culture, and momentum.
Give your crew space to think.
Guide without smothering.
That is how leaders turn a bunch of workers into a team that actually kicks goals.

Get these three right.
Everything else falls into place.
Your campaigns hit harder.
Your brand grows stronger.
Your team works smarter.

P.S. Which of these three decisions are you sharpening this week?

Okay, hear me out.
Your marketing team is amazing.

Seriously, some of the smartest people you’ve ever hired.
They have ideas, drive, energy… everything you need to crush it.

And then you show up.

Not to cheer them on.
Not to remove obstacles.
But to micromanage, second-guess, pivot, approve, pivot again.

And just like that, the campaign grinds to a halt.
Momentum? Gone.
Creativity? Dead.
Energy? Somewhere crying in the corner.

Here is what poor leadership actually does:

→ Shifts priorities so fast the team cannot keep up.
→ Creates confusion with vague or contradictory goals.
→ Approves nothing until everyone has approval.
→ Turns excitement into fear of making a “wrong” move.
→ Burns talent out before the campaign even launches.

I’ve seen it happen more times than I can count.
A brilliant team, full of energy, ready to run…
Then one leader forgets the one thing that matters.
Trust.

Here’s the lesson:
→ Even the best marketing team cannot outrun bad leadership.
→ Even the smartest people cannot deliver if they are afraid to act.
→ Even the fastest execution dies under indecision.

So, step back.
Stop overthinking.
Stop micromanaging.
Lead smart.
Give your team space to actually do the work.

Otherwise, all that talent is just a fancy way to spin your wheels.

P.S. Are you slowing your own marketing team down right now?

The best marketing leaders aren’t made in boardrooms.

They’re built through mentorship.

And the ones without it burn out faster than you think.

No one climbs in this industry alone.
The best CMOs I’ve met were shaped by someone who gave them perspective when the playbook ran out.

You can Google strategy.
You can’t Google judgment.

The right mentor doesn’t just tell you what to do.
They teach you how to see.
How to read a room.
How to lead when everyone’s watching and when no one is.

That’s what builds leadership maturity.
That’s what separates marketers who execute from those who influence.

That’s the stuff no course or AI tool will teach you.
It only comes from conversations with people who’ve been there, failed there, and built back stronger.

Every marketing leader should have two roles.
Be the student, always learning.
Be the teacher, always giving back.

If you’re not doing both, you’re capping your own growth.
Because the act of mentoring sharpens your leadership more than any book ever could.

So here’s the challenge.
Find one person you can lift this quarter.
Not for the optics.
For the impact.

The future of marketing isn’t just built by bold ideas.
It’s built by leaders who pass their lessons forward.

You know what I’ve noticed about marketing in SMEs?
(It’s painfully obvious, like forgetting your coffee on a Monday morning.)

Marketing gets blamed for everything.
Revenue down? Marketing’s fault.
Sales missed the target? Marketing’s fault.
Product not selling? Marketing’s fault.
Customers complaining? Marketing’s fault.

But here’s the truth we rarely say out loud:

Most of the time, the real problems aren’t marketing at all.

The product nobody asked for.
The pricing that doesn’t match reality.
Customer service that replies after days.
A checkout that breaks on mobile.
A strategy that shifts every quarter.

And then marketers are expected to fix all of this
with an ad
or an email
or a rebranded campaign.

When it doesn’t magically work…
Marketing gets blamed again.

Here’s the insight that changes everything:

Marketing multiplies what already exists.

Good business + good marketing = rocket ship
Bad business + good marketing = faster failure

So the real question is not:
“How do we make marketing better?”

The real question is:
“How do we make the business worth marketing?”

Before you chase another campaign:

→ Check your offer
→ Check your customer experience
→ Check your internal processes

Marketing is a microphone.
It can make your voice louder.
It can make your message clearer.
It can make people notice.
But it cannot fix a song that is off-key.

Strengthen the foundation.
Then let marketing become the fuel.

Now your turn:
What’s one part of your business you need to strengthen before marketing can truly shine?

The 5 P’s of Marketing Every SME Should Master
Marketing is simple in theory. Hard in practice.
Most SMEs get busy and forget the basics.

Here’s a framework that actually works.

1-PRODUCT:
Your product is the heart of your business.
Know what your customers really want.
Keep improving. Stay reliable. Build trust.

2-PRICE:
Price too high and people hesitate.
Price too low and you leave money on the table.
Research the market. Balance value with competitiveness.
Adjust when demand or trends shift.

3-PROMOTION:
Marketing isn’t shouting louder.
It’s connecting smarter.
Use ads, emails, social media, PR.
Track, refine, repeat. Make every campaign count.

4-PLACE:
Your product should be easy to find.
Right channels. Right timing.
Smooth supply chains. Happy customers.
Accessibility wins loyalty.

5-PEOPLE:
Your team is your secret weapon.
Train them. Empower them.
Customer service is marketing in action.
Feedback is fuel. Use it.

How to use this framework

Think of the 5 P’s as a compass.
They guide decisions. Protect your efforts.
Check every campaign, every post, every interaction against them.

Do this and marketing stops being a guessing game.
It starts building momentum.
It starts moving your business forward.

PS: Which P is weakest in your business right now?

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Joshua Behar

George Zeidan

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