With a proven track record as a Chief Revenue Officer (CRO), SaaS growth consultant, and investor, I specialize in helping SaaS companies achieve scalable, predictable revenue growth through enterprise sales strategies.

Having served as CEO, COO, and CRO across global tech and consulting sectors—including cybersecurity, telecommunications, and retail—I bring a unique blend of leadership experience and operational expertise. I leverage data-driven insights, advanced CRM tools (e.g., Salesforce, HubSpot), and tailored sales strategies to shorten sales cycles, increase win rates, and unlock new revenue opportunities.

My passion lies in partnering with SaaS companies to:

Refine and scale go-to-market strategies for enterprise sales.
Penetrate new markets and close complex, high-value B2B deals.
Empower sales teams through hands-on coaching, real-time feedback, and custom workshops.

Collaboration is at the heart of my approach. I build cohesive, high-performing teams by fostering a culture of continuous learning, open communication, and mutual respect. Through my fractional leadership and targeted coaching, I enable companies to exceed revenue targets, secure long-term client relationships, and achieve sustainable growth.

Whether you’re a SaaS startup looking to scale or an established firm aiming to break into new territories, I can help you unlock your next phase of growth. Let’s connect and explore how I can support your success.

Joshua Behar

Dear Sharona, I am so excited to see your idea getting out of stealth with this important endeavor reflecting years and years of experience. Wishing you much success with #SparkFounder Lab

Founder & CEO, SparkFounder Lab | Turning founder intuition into data | Ex-Lt. Colonel, Head of HR Unit 8200 | Building resilient founding teams

יש רגעים בקריירה שבהם הכול מתחבר, הניסיון, השאלות שצברת לאורך הדרך, והאנשים הנכונים לצידך.
הבוקר הוא רגע כזה.
אני מתרגשת (באמת!) להכריז על ההשקה של  SparkFounder Lab .

אחרי חודשים של עבודה מתחת לרדאר, פיתוח מתודולוגיה לעומק, ושנים של התבוננות בכישלונות ובהצלחות, אנחנו יוצאות לדרך עם מטרה אחת ברורה- לשנות את הדרך שבה נבנים צוותי מייסדים.

תמיד האמנתי שאנשים הם המשתנה הקריטי ביותר.
 ב־8200 ראיתי איך החלטות אנושיות תחת לחץ מייצרות הצלחה או כישלון, והיום אני לוקחת את זה לעולם היזמות יחד עם שתי שותפות שהן פשוט Dream Team: Adi Menahem ויעל קלדרון. זכיתי לבנות אתכן את הדבר הגדול הזה.

אנחנו כאן כדי להנדס את המשתנה האנושי של סטארטאפים.
 לא באינטואיציה. לא במקרה.
 אלא מתוך הבנה עמוקה של אנשים, צוותים והחלטות קריטיות.

זה רק הצעד הראשון,
 והדרך קדימה מרגשת לא פחות.

אנחנו יוצאות למסע כדי להנדס את ההצלחה של הסטארטאפים הבאים. 
תאחלו לנו בהצלחה? (אנחנו נדאג לכל השאר 😉)

תודה ענקית ל-Advisory המדהים שמלווה אותנו בחוכמה ובניסיון (אתם הנשק הסודי שלנו!) Ehud Schneorson, Asaf Kochan ו-Liam Galin. 
ותודה גדולה לYodfat Harel Buchris , David Blumberg, Bruce Taragin , Steve Gillan ולכל הצוות ב-Blumberg Capital על ההשראה, החשיבה החדה והעבודה הקרובה עם יזמים בשלבים הכי רגישים שלהם. הרבה מה-DNA של SparkFounder Lab נולד מתוך ההתבוננות היומיומית בעשייה שלכם ובהבנה העמוקה שהאנשים הם לב החברה.

לינק לאתר: https://lnkd.in/eyQVga3T

#SparkFounderLab #israeliTech #Entrepreneurship #FoundingTeams #FounderPsychology  


 


#EngineeringFoundingTeams

I spent 3 hours yesterday watching an AI agent try to book a flight.
It failed.
Not because it wasn’t smart enough.
Because the web was never designed for non-human operators.
This is the uncomfortable truth behind the “Digital Employee” narrative.
We tell leaders they’ll become “Architects” while agents do the work.
In reality, today’s Architect spends most of the day babysitting automation through pop-ups, captchas, brittle UIs, and security tripwires.
That’s not orchestration. That’s operational drag.
The future role isn’t just Judge or Fixer.
It’s Enabler — owning the environment so agents can operate predictably, securely, and at scale.
If agents can’t browse without triggering every firewall, fraud system, or human-verification loop, humans don’t move up the value chain.
They just inherit more failure states.
This is why infrastructure matters more than demos.
It’s why I’m backing Anchor Browsing, not as “AI tooling,” but as the control layer that turns agent babysitting into actual orchestration.
Don’t just buy the AI.
Buy the road it drives on.
#EnterpriseAI #CTO #Engineering #FutureOfWork
Idan Raman ⚓️

CEO at Adslux.com - We help health & supplement brands scale to $50M+ through profit-focused growth marketing strategies.

After scaling several subscription models to 8-figures over the years, I started noticing some patterns — particularly within the owners and executives…

In an effort to be ‘lean’ they would stretch themselves really thin, especially in the marketing department.

As a result, they pour seemingly endless hours and healthy budgets into low-performing initiatives.

Maybe they’d "experiment" with an agency… or three. Next thing they’d know, they’d be:
🧨 wasting their valuable marketing budget on angles and ideas that produced mediocre results because they lacked precise attribution
🧨 juggling a revolving door of agencies, resulting in low-performing ‘Frankenstein’ projects that delay your company’s potential rapid growth
🧨 stuck in ‘freemium limbo’,  lacking the right strategies for converting free users into happily paying subscribers
… the funny part? They really wanted to focus on making better products… and more money all along!

That’s when I developed the ScaleEngine Framework. It’s a 4-step process that removes SaaS founders from marketing, while helping them understand their customers on a deep psychological level.

With it, they’re able to position themselves for success, and run campaigns that convert so they can:
✅ position their company as an industry leader so they can set themselves up for a lucrative capital raise or company sale
​✅ implement profitable, industry-leading pricing models that increase revenue by as much as 3.4x
​✅ firmly understand what’s working, what isn’t — and most importantly, why for consistently higher return on your marketing dollars
​✅ spend less time marketing, and more time developing your product and growing your company

In fact, I’m sharing this ScaleEngine Framework…
The same framework I used to help a subscription model scale from $0 to $50M in ARR within 17 months — step-by-step!

I’ll be going over it, in detail as part of my free, one-hour webinar.

Click here to attend: https://www.linkedin.com/events/7315680019295391745/

Lucian Armasu

Here are 4 things we learned as we made a $1M-value brand spot for Lufthansa with AI for under $10k to celebrate its 100-year anniversary.

Most AI creators get these wrong.

1. The prompt is 10% of the work.

Everyone obsesses over prompting.

The Lufthansa spot required: Storyboarding (2 days). Shot selection (200+ generations). Post-production (40+ hours). Sound design (20+ hours).

The AI generation itself? Maybe 5% of total effort.

Craft beats prompts.

2. Use multiple AI models.

One tool can't do everything.

Our stack: Nano Banana Pro for character creation, Veo 3.1 for animation, 

Kling for human motion. Envato for music.

The best creators use 5+ tools. The worst use 1 and complain about quality.

3. Sound design is 50% of believability.

A silent AI video looks fake.

The same video with ambient room tone, footsteps, paper rustling, and subtle music looks like a real production.

Audio is the cheapest way to dramatically increase quality.

4. Generate 10x, use 1x.

For 17 final shots, we generated 200+. For sound, we tested 50+ samples.

The magic isn't in generation. It's in curation.

Your taste is the moat. Not your prompt engineering.

Bonus: The models improve every 8 weeks.

What was impossible in October is easy in January.

The Lufthansa spot would have been unwatchable 6 months ago. 6 months from now, we'll make it in half the time.

This is the worst AI video will ever be. And it's already broadcast-quality.

Want to a spot like the Lufthansa one for your brand? Reply SPOT and I'll send you the instructions for next steps.

We're building 5 case studies at a discounted price in February (the lowest you'll ever get for a spot like this).

If your brand needs broadcast creative without broadcast budgets — this is the window.

CEO, Adslux | Product X Marketing Strategy | I help businesses find and implement the highest-leverage opportunities to accelerate their growth.

Feels good to help people unlock new growth opportunities in their business. This is why I do what I do.

Does an ad always need a hard Call to Action? 

We've received some amazing feedback on the Lufthansa brand spot so far. 

But the best feedback came from someone that made me realize we achieved all of the objectives we had for this spot. 

From the start, we wanted this to be a powerful emotional story that makes people appreciate and like Lufthansa as a brand, as the perfect way to celebrate it's 100th year anniversary.

Here's what he said:

"It resonated with me so much that I'm still thinking about it.

It triggered a sense of nostalgia for people from my past.

It wasn't a direct sales pitch; it didn't trigger an immediate impulse to book a flight.

But I thought it was highly effective for brand building.

I now associate the brand with warmth and familiarity.

If all else is equal, I'm now more inclined to choose Lufthansa for my next flights."

Did you see the video? Tell me in the comments what you thought about it.

Most SaaS apps are not optimizing for UX and CRO for years into their product lives, and it hurts their customer acquisition costs and growth.

I fix the leak between signup and paid for AI SaaS | Founder at Revensi & BuyerSense AI

I audited 34 YC (W26) SaaS homepages.

The result? 0/34 scored 80+ (an ‘A’) ❌

The average score was 61/100. In school, that’s a C-.

Most founders treat their homepage like a brochure. It’s not. It’s your best sales rep and it should be closing 24/7.

After analyzing the data, most pages broke down in three specific areas:
- Strategic Clarity & Narrative: 68% failure rate
- Trust / Product Evidence: 94% failure rate
- UX/Navigation: 74% failure rate

And yes, even if you’re early-stage, these basics still matter.

Here are the 3 patterns I saw across all 34 audits:

1. The “What Changes?” Gap (Narrative Failure)
68% of the batch failed to clearly explain the before → after in the first 5 seconds. Too many heroes describe what the product is instead of what changes for the buyer. If the outcome isn’t instantly obvious, people bounce.

🏆 Winner: Didit (YC W26) (Outcome-first narrative + clear “new way” positioning).

2. Trust Without Proof (Trust Failure)
94% of the batch failed to provide real product evidence. "Backed by YC" adds credibility, but buyers need proof. If you don’t show real UI, real outcomes, or real customer evidence, it feels like vaporware.

🏆 Winner: Bidflow (High-fidelity UI + clear proof signals right away).

3. The Self-Serve Blocker Wall (UX Failure)
74% of sites make it too hard to evaluate. They hide Pricing, Security, and Integrations behind a "Book a Demo" wall or bury key info. Buyers don’t want a call just to check basics.

🏆 Winner: Didit (YC W26) (Pricing, Docs, and Security are all easy to find and one click away).

🥇 The Standout of the Batch: Didit (YC W26)
Top score: 78/100. Why? They lead with an outcome-first narrative ("Stop losing users...") combined with total buyer transparency.

Quick question for the builders: Which one is hurting your conversion the most right now?

1️⃣ Proof (Missing "Metric + Person" evidence) 2️⃣ Friction (Hidden pricing or forced waitlists) 3️⃣ Clarity (No real UI shown)

Let me know in the comments👇

taplio

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The Battle

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Lucian Armasu

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