With a proven track record as a Chief Revenue Officer (CRO), SaaS growth consultant, and investor, I specialize in helping SaaS companies achieve scalable, predictable revenue growth through enterprise sales strategies.

Having served as CEO, COO, and CRO across global tech and consulting sectors—including cybersecurity, telecommunications, and retail—I bring a unique blend of leadership experience and operational expertise. I leverage data-driven insights, advanced CRM tools (e.g., Salesforce, HubSpot), and tailored sales strategies to shorten sales cycles, increase win rates, and unlock new revenue opportunities.

My passion lies in partnering with SaaS companies to:

Refine and scale go-to-market strategies for enterprise sales.
Penetrate new markets and close complex, high-value B2B deals.
Empower sales teams through hands-on coaching, real-time feedback, and custom workshops.

Collaboration is at the heart of my approach. I build cohesive, high-performing teams by fostering a culture of continuous learning, open communication, and mutual respect. Through my fractional leadership and targeted coaching, I enable companies to exceed revenue targets, secure long-term client relationships, and achieve sustainable growth.

Whether you’re a SaaS startup looking to scale or an established firm aiming to break into new territories, I can help you unlock your next phase of growth. Let’s connect and explore how I can support your success.

Joshua Behar

What do Marriott, SolarWinds, and the 2025 Salesloft/Drift compromise have in common?

It's not scale.
It's not zero-day exploits.
It's not even especially clever attackers.

It's the silence.

-Marriott: ~4 years undetected. 383M+ records exposed.
-SolarWinds: 9-14 months undetected. 18,000 downstream organizations hit.
-Salesloft/Drift (2025): Stolen OAuth tokens. No exploit needed. 

Just legitimate-looking access abused across 700+ Salesforce customers.
In every case, the kill chain wasn't broken. It was a highway.
Initial access --> Credential abuse -->Lateral movement --> Privilege escalation --> Exfiltration.

Step by step. Unchallenged. Uninterrupted.

The uncomfortable truth: most of these steps don't require sophisticated hacking. They require valid credentials, excessive permissions, and an architecture built to detect threats rather than prevent them.

EDR, SIEM, CNAPP, SOAR. These tools are excellent at what they do. What they do is alert you after the attacker already has a foothold.

You're not stopping the fire. You're measuring how fast it spreads.

The harder shift is architectural:
-Can privilege escalation be blocked at the policy layer before it's attempted?
-Can lateral movement be made structurally non-viable, not just monitored?
-Can Impact surface be bounded mathematically before a single misconfiguration reaches production?

Every breach is a sequence. Misconfigurations, overprivileged identities, implicit trust, flat networks. 
Each step only works because the previous one was allowed.

Enforce the architecture. Break the sequence.

That is what we built Aryon to do. Agentless cloud security guardrails that enforce prevention at the infrastructure layer before deployment. No IaC rewrites, no engineering friction, consistent protection whether your team uses Terraform, Pulumi, CLI, or makes a live console change.

We do not watch the chain. We make the next step impossible.

One question for the CISOs and cloud security leaders here:
What is the one area you are doubling down on in 2026 to shift toward prevention-first?

Curious to hear what is actually working on the ground.

#CloudSecurity #CISO #ZeroTrust #CyberSecurity #CloudArchitecture #DevSecOps
Ron Arbel Shira Zeltner Weiss

The biggest UI trend of 2026?

No UI.

Not because interfaces are disappearing.

But because the new user of the internet doesn’t need them.
For 30 years we built software for humans:
• clicking buttons
 • reading dashboards
 • following onboarding flows

Everything was optimized for eyes, thumbs, and attention spans.
But a new user just showed up.
-It doesn't use a mouse.
-It doesn't read instructions.
-It executes thousands of tasks per second.

AI agents.

And they’re trying to operate inside software designed entirely for humans.
Which creates a strange reality:
For agents, the interface isn’t the product.
It’s friction.
Every login screen, CAPTCHA, and loading spinner is just latency.
Most teams are asking:
“How do we redesign our UI for AI?”
Wrong question.
The real one is:
“Can an agent actually operate inside our product?”
If the answer is no, you don’t have a design problem.
You have an architecture problem.

For two decades SaaS optimized UX — User Experience.
The next wave will optimize TX — Transaction Experience.

How easily can autonomous systems actually get work done?
That’s the layer we’re building at Anchor Browser.
Because the internet was built for humans.
The next layer will let agents operate inside it.
#AI #SaaS #SoftwareArchitecture #AgentNative #FutureOfWork
Idan Raman ⚓️ Dor Dankner ⚓️Guy Ben Simhon ⚓

Cymulate

Sales

Sygnia

Unifying every data type from any source. Delivering contextualized security alerts. Facilitating unmatched detection & response.

Sales Director

CYE 

CYE is a leading Cyber Security provider with a mission of Improving organizations’ Cyber Security Maturity and Posture with a fact-based approach.
Our comprehensive solution covers Asset Discovery, Security Assessment, Cyber Business Impact, Cyber Risk quantification, and Prioritized Mitigation Program, all in our online SaaS platform - Hyver

TrapX Security

TrapX has created a new generation of deception technology that provides real-time breach detection and prevention. Our field proven solution deceives would-be attackers with turn-key decoys (traps) that “imitate” your true assets. Hundreds or thousands of traps can be deployed with little effort, creating a virtual mine field for cyberattacks, alerting you to any malicious activity with actionable intelligence immediately.

Regional Sales Director

Ericom Software

Ericom Shield™ for Secure Browsing — The safest way to let users browse the web, Ericom Shield protects both the network and end users from browser-borne threats by detouring, containing, and disposing of all potentially risky web content in a remote safe zone—without the installation of any end point software. End users can now browse securely and enjoy a seamless native user experience to maximize their productivity.

Maglan Information Defense & Intelligence Group

MAGLAN - Information Defense & Intelligence Group , was founded in 1998 and provides organizations worldwide with elite Information Security and Cyber Defense services. Maglan is selected and trusted by governments and fortune 500 companies to provide powerful and effective deliverables. Maglan’s international HQ and core labs are located in Tzur-Yigal, Israel and the European HQ is located in Rome, Italy. Additional operating sites and representatives are found in Switzerland, Monaco, Canal Islands, Croatia, Kenya, Nigeria and Singapore.

Head Of International Sales

Mobixell/Flash Networks

Sales/Pre Sales Director APAC/EMEA

Comverse Technology, Inc.

Product sales Director

Cellcom

Value Added Services Team Manager

Verint

Software Programmer

I am a seasoned, results-driven Sales professional with more than 15 years of experience in the APAC and EMEA regions . Highly skilled with a proven track record in Account management, partner management, sales and marketing. I engage customers on both technical and business levels, and successfully manage “end to end” sales cycles. Trustworthy, hardworking and reliable with excellent communication and presentation skills and the ability to adapt to new situations. 

Tal Nagar

במאמר על MEDDPICC® שפורסם לאחרונה על ידי HubSpot יש נקודה שמסבירה למה לא מעט עסקאות פשוט נעלמות.
לא כי מתחרה אחר ניצח.
אלא כי הלקוח פשוט לא מחליט.
הרבה עסקאות לא נסגרות ולא “נופלות”.
הן נמרחות, נדחות, ובסוף דועכות כי הארגון נשאר עם המצב הקיים.
אין החלטה.
אין דחיפות אמיתית.
אין מחיר ברור לחוסר פעולה.
ובסופו של דבר, המצב הקיים הוא המתחרה החזק ביותר.
MEDDPICC® מתייחס בדיוק לזה ומגדיר את Competition לא רק כספק אחר,
אלא גם כהחלטה להישאר במקום.
וכשלא מבהירים יחד עם הלקוח מה המשמעות של לא לזוז,
קשה מאוד לייצר התקדמות אמיתית.
כי בלי דחיפות, גם עסקה שנראית מתקדמת יכולה להיעלם בשקט.
ובעולם של עסקאות מורכבות,
 היכולת להתמודד עם קיפאון
 לא פחות חשובה מהיכולת להתמודד עם מתחרה.

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Principal – DealCraft Enterprise Sales | Training, Advisory & Deal Execution

Official MEDDPICC® Partner in Israel | Winning Complex Enterprise Deals| DealCraft

English

מכירות זה לא תחושת בטן. זה מקצוע.

ובכל זאת, בהרבה ארגונים הן מנוהלות כאילו הן אינטואיציה.
אם איש המכירות בטוח נרגעים.
אם הלקוח חיובי מדווחים על התקדמות.
ואם הייתה שיחה טובה מקדמים שלב בפייפליין.

אבל ביטחון עצמי הוא לא מדד.
ואנרגיה טובה היא לא תוכנית עבודה.

במיוחד עכשיו.
בשוק לחוץ, עם בורד מעורב ולחץ על תחזיות,
אין מקום להערכות מבוססות תחושה.

מכירות מורכבות הן לא עניין של כריזמה.
הן ניהול של סיכון ושל מורכבות.

מי באמת מקבל החלטה.
מה הכאב שמצדיק שינוי עכשיו ולא מתישהו.
איך נראה תהליך קבלת ההחלטה בצד הלקוח.
מי יעזור לנו מבפנים גם כשיהיה לחץ.
ומה יכול להפיל את העסקה רגע לפני חתימה.

כשאין תשובות ברורות,
אין שליטה אמיתית.
הפייפליין אולי נראה מרשים,
אבל התחזית נשענת על תחושה.
ותחושה היא לא אסטרטגיה.
היא סיכון.

מכירות הן מקצוע ניהולי לכל דבר.
וכמו בכל מקצוע ניהולי צריך קריטריונים ברורים, שפה אחידה ומשמעת.

כשעובדים ככה השיח משתנה.
מ״יש לי תחושה טובה״ ל״בדקנו ויש לנו עובדות״.

וזה ההבדל בין פייפליין שמרגיש טוב
לבין הכנסות שאפשר לבנות עליהן.

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The Battle

Joshua Behar

Tal Nagar

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joshua Behar's LinkedIn Performance

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