Building the future of pipegen 🚀

Hi 👋🏼 I'm Josh. Building, Vector to help marketers target their ad spend on the exact contacts they care about (and none they don't)!

Previously:
- Built the Solutions Engineering team @ Drift from Series B - Vista acquisition 🦄
- Exited GrowthStack - A hybrid RevOps agency + SaaS company 🎉
- Exited GoCable - A rapid prototyping SaaS for subsea cables 🐙
- Served as an intel analyst in the USAF ✈️

Joshua Perk

After 3 years of building Vector 👻, we finally announced our leadership principles at our 2026 company kickoff yesterday.

I had held off introducing core values for a variety of reasons:
1/ If you "do culture" the wrong way, it's eye roll inducing
2/ I'd been at companies with such special culture, I felt imposter syndrome grafting our own
3/ We were pretty busy in 2025
4/ I felt it was important to observe the unique culture our team naturally resonated with

Thanks to some incredible wisdom from Heather Doshay, when I finally sat down to build our principles, I did it with intention. I thought about what we wanted to stand for. I gathered perspectives from our team.

But most importantly, I wrote down what we did not want to stand for.

We reject corporate theater. We are:
- Unusual
- Unrelenting
- Unfiltered
- Unfinished

If you're curious, here's Vector's UNculture I shared with the team yesterday 👇

Thank you to our entire team for a wonderful 2026 kickoff and our customers we get the honor of serving.

(P.S. If this culture sounds fitting, we'll be hiring across every department this year! Reach out.)

Joshua Perk 👻

Vector's Unculture

Not a bad way to start the year! Welcome to our newest class of hires!

8 months ago I posted (while at the gym):

Buying an ABM platform is like joining a gym…
 …and then only using the sauna.

Feels productive.
Smells productive.
Zero gains. 💪❌

That post blew up (by my non-thought leader definition).

This week on the pod, Jess casually said:
 “If we’re an ad tech company now… shouldn’t we be running ads?”

All she needed was:
 • A designer
 • Someone to launch them
 • Tens of thousands of dollars
 • Me to briefly consider a second career

So we did the scary thing: We took something that already worked organically and put paid behind it.

Result? That dumb little gym post turned into a thought leadership ad with an 18% CTR.

Which is how I learned I am a total thot...leader.

Big lessons from the episode:
 – Ads are a distribution lever, not a creativity crutch
 – Safe creative = expensive mediocrity
 – Mascots > stock photos
 – Test messaging in ads before you rebuild your website
 – Cost per ICP click > vanity metrics
 – If it’s working, don’t “optimize” it into the ground (looking at you, Chick-fil-A cows)

Also: we shipped cost per ICP click reporting inside Vector 👻 (yes, in our cheapest plan)!

If you’re thinking about starting ads, scaling ads, or realizing you bought an expensive gym membership just to stretch… this one’s for you.

Jess Cook is conspiring to get me canceled.

And I can prove it.

How?

One day her and 👾 Alex called me up (fairly giddy, I might add) with an idea.

Them: "Want to do the podcast LIVE?!"

Me: "You mean the one that we have a professional editor for because of the unhinged things that need to be removed?"

Them: "YEAH THAT ONE. Marketers love realness. We can do a 2026 special episode. All the trends we're seeing. The bets we're making."

So. We're doing that.

Watch the beginning of my end. Live.

Adam Robinson

Have you seen him in your feed?

I have. Hard to avoid. (For better or worse?!)

And seeing him in my feed a few years ago was part of the reason I built Vector 👻 the way I did.

Fast forward to today, RB2B and Vector barely come up against each other.

Why? Despite starting in similar places, we took our companies entirely different directions.

Vector moved into the enterprise. Started focusing on advertising and marketing.

RB2B found a way to automate the entire company with 3 FTEs. Vector's Customer Success team is more than 3 FTEs alone.

I'll argue it's because we're building something big. Adam will argue it's because we have VC overlords and have to.

Wish you could see the argument live?

Tune in today @ 3p EST:

Open article: Welcome! You are invited to join a webinar: The Build-Off: Inside the Strategic Playbooks of Two Rival Founders. After registering, you will receive a confirmation email about joining the webinar. by us06web.zoom.us

Welcome! You are invited to join a webinar: The Build-Off: Inside the Strategic Playbooks of Two Rival Founders. After registering, you will receive a confirmation email about joining the webinar.

I went against every piece of conventional wisdom hiring Jess Cook as our first marketing hire.

She's got a content background. Not demand.
She hadn't owned the entire marketing funnel.
She was seasoned in brand versus leads.

The result? She was the best marketing leader we could have found.

Here's why:

1/ Authenticity
The Jess you see online is the Jess I see in meetings. When I'm fortunate enough to share a dinner with her, her incredible husband Brandon, and my wife the evenings go on for ages. There's something special about building with humans (and families!) that are salt of the earth.

Our customers, marketers, are salt of the earth. Creatives. Glass-half-fulls. They see themselves in her.

2/ Brand is the most important currency in 2026
Product is easy to copy. Awareness is not.

The world is filled with noise. Automation is only making it noisier. Standing out takes boldness. Jess dares to be bold. When she joined, I had the idea of using a ghost as our mascot. The rest? Our voice, our events, our brand, our content — her.

3/ Curiosity
Put simply, Jess is one of the most curious people I know. Not knowing how to do things makes her uncomfortable. And she has a bias for action in filling those gaps. Most things can be taught to those who are curious enough to learn them.

So was I genius for hiring her? No. I got lucky.

Am I incredibly grateful I did? You bet.

Jess, you are so deserving of this promotion and I can't wait to see what you and your team achieve in our next chapter!

Ya girl has a new title:
 
VP, Marketing at Vector 👻
 
And while I do my office chair happy dance, I see this as part of a larger and very exciting trend.
 
The next generation of B2B marketing leaders 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 because brand and storytelling have become non-negotiable for growth.
 
In a world where being forgotten is the most expensive problem you can have, the marketers who can: 
→ Tell a story that sticks 
→ Build brand that competitors can't replicate 
→ Create content that makes people feel something
 
... are the ones that smart founders and CEOs will want leading the charge.
 
So to all my fellow content people out there wondering if you can make the leap to marketing leadership:
 
👏 This 👏 is 👏 your 👏 moment.
 
Your ability to translate audience insights into ownable marketing moments is not a nice-to-have anymore.
 
It's the underpinning of modern marketing strategy.
 
And I'm crazy excited to keep proving it with the entire Vector team.

After a year of helping 5,000+ customers with site de-anonymization, we've seen three phases of adoption maturity. 


𝗣𝗵𝗮𝘀𝗲 𝟭: 𝗔𝗱𝗱 𝗽𝗶𝘅𝗲𝗹 𝘁𝗼 𝘀𝗶𝘁𝗲 → 𝗮𝗹𝗲𝗿𝘁 𝘀𝗮𝗹𝗲𝘀
This is where most people get started, and there's no shame in that. 

Being able to pass high-intent visitors to your sales org is a great way to build pipeline. Sadly, it's the play almost everyone else is running. "I saw you visiting our site" is starting to get old. If you're going to run this play, make sure your messaging creates a feeling of serendipity (not creep). Afterall, seeing someone on your website is what's important to 𝘺𝘰𝘶, not your buyer.

𝗣𝗵𝗮𝘀𝗲 𝟮: 𝗔𝗱𝗱 𝗽𝗶𝘅𝗲𝗹 𝘁𝗼 𝘀𝗶𝘁𝗲 → 𝗮𝗱 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻
This is one of my favorite use cases!

Ad budgets are often a fairly large line item (and therefore super scrutinized). Being able to reveal who's clicking your ads (even if they don't convert), gives you two incredible playbooks:

1/ Next-generation attribution to prove that your ad spend is working. 

2/ An even higher quality signal to pass to sales. 

𝗣𝗵𝗮𝘀𝗲 𝟯: 𝗔𝗱𝗱 𝗽𝗶𝘅𝗲𝗹 𝘁𝗼 𝘀𝗶𝘁𝗲 → 𝘅-𝗼𝗿𝗴 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻
I'm starting to see a pattern in our top 1% adoption. 

Instead of Vector being purchased just by marketing, they get the buy-in from RevOps early. (Shout out Sara McNamara).

RevOps has such a fantastic view across the entire business. So they immediately start seeing opportunities on how site de-anonymization can help ads, attribution, PLG, sales, and even the customer team.

Example. At Vector 👻, we're running tons of plays using our pixel:
 • Open opp visitor → multithreading alert
 • Ad click → marketing attribution
 • PLG visitor → upgrade play
 • ICP → have rep connect on LinkedIn
 • Existing customer looking at playbooks → customer play

𝗕𝗨𝗧 𝗛𝗘𝗥𝗘'𝗦 𝗧𝗛𝗘 𝗖𝗔𝗧𝗖𝗛 😬

Enterprise adoption of site de-anonymization, requires enterprise capabilities. Each of these plays requires different information being sent to different teams.

For a year, we've had the ability to send different signals to different Slack channels, but the message was always the same. 😭

Until now! Starting today, our customers can customize what notifications look like so you can spend 2026 parsing through less noise and more time driving pipeline! Available in all plans!

RevSure AI

Solutions Engineer

Metadata

► Successfully supported customer post-sales working across marketing, marketing ops, and sales departments
► Grew PLG motion by 10x with guided demos and development of content training libraries

Solutions Architect

► Overhauled the onboarding program, slashing customer go-live dates from 90 days to 30 days by identifying gaps within technical implementation, automating processes, and implementing targeted improvements 
► Managed onboarding for~15-30 customers quarterly, ensuring seamless integration and satisfaction
► Consistently recognized as a top performer quarter over quarter, demonstrating excellence in onboarding enterprise customers across various departments

Customer Onboarding Consultant

Drift

► Collaborate with account managers to identify upsell opportunities, increase user adoption, and reduce time to value
► Attained 106% of individual goals and consistently over-delivered on QBRs. Top performer evidenced by consistent membership in “101 Club”
► Optimized Drift’s post-sales customer lifecycle by creating and implementing best practices for revenue acceleration
► Provide strategic and proactive guidance for customer success through building out playbooks, tech stack implementation, and user training
► Maintained excellent customer standards with an overall CSAT of 98% across thousands of customer interactions
► Spearheaded Drift’s community website and continuously contributed to it via the creation of knowledge articles
► Led employee onboarding sessions to train new hires on value proposition, product functionality, and issue troubleshooting
► Chosen for Drift’s founding People Leadership cohort designed to give people the resources and tools to effectively be a manager and lead teams.
► Featured on the American Dream Podcast talking about my Latinx heritage
► Written more than 300 pieces of help documentation based on facilitating customer use cases

Customer Advocate

BeniComp

As a Digital Operations and Marketing professional at BeniComp, I provide the team with the marketing and operational support they need to provide innovative health insurance products to prospective clients.

Digital Operations & Marketing

Lumina Analytics

Led the development of the marketing department and communications initiatives. My scope encompassed masterminding our social media marketing strategy, analyzing metrics for our marketing campaigns in order to optimize, improving brand management to maximize appeal to our target audience, and creating print and online customer-facing marketing collateral. Additionally, I managed our relationship with the external marketing agency regarding website redesign, inbound lead optimization, and technical elements of the marketing strategy. This role involved heavy cross-functional team collaboration, working with sales, marketing, communications, and operations departments. I previously held the title of Intern. 

► Created inbound leads and qualified leads which represented 40% of the sales pipeline for a startup tech company, by collecting and analyzing quantitative and qualitative data to shape marketing, branding, and messaging.
► Partnered with the sales team to increase sales pipeline by 40% within 60 days through social media, Salesforce and HubSpot.
► Built content for every stage of marketing and sales cycle to position core SaaS product for launch. Conducted research to gauge market viability, competitive environment, and target customer needs and pain points.
►Formulated 2 financial models to identify total addressable market for SaaS product in 2 verticals. Each model captured current and future expenditures and projected market share gains year-over-year. Results influenced vertical prioritization, pricing strategy, and product development.
► Created foundation of business development and marketing plan, by researching market trends in the financial, higher education, K-12 education, and utilities industries, gaining insights impacting value proposition, product positioning, and segmentation strategy.

Marketing Analyst » Market Research Project Management | Social Media Marketing Strategy

University of Tampa

As a graduate assistant in the MBA program, I supported faculty and staff by collecting data, analyzing surveys, and generating detailed reports regarding the first-year student baccalaureate experience. I contributed to this culture of high-performing professionals, and facilitated team building and leadership.
► Captured record 20% attendance increase at 1st-year Financial Literacy Speaker Series, by executing strategic promotions.
► Instrumentally contributed to administering student mentor program, by identifying vacancies in the student mentor system, conducting interviews, and monitoring program progress.

Graduate Assistant, Baccalaureate Office » Data Analysis | Marketing Strategy

The PMD Foundation

Led the development of the foundation’s strategic initiatives, liaising between stakeholders to facilitate project flow. I also served as ambassador, guiding marketing strategy and fundraising initiatives to build awareness.
► Contributed monthly column to the newsletter which saw 10% increase in readership through strategic promotion.

Executive Secretary and Board of Directors Member

Francisco Oller, Motivational Speaker

Built a full speaking schedule, delivering presentations on diversity and inclusion, performance management, leadership mindset, and successful teams, for audiences ranging from 50-400+ attendees. I encouraged the audiences to seize their individual talents to become their personal best.

► Increased attendance 20% year over year, conducting 7 speeches annually to widespread acclaim, fostering strong brand identity, and building a reputation as a sought-after speaker. 
► Cultivated loyal audience and performed repeat engagements including Providence College, University of Rhode Island, Resident Assistant Leadership Conference, Junior Leadership Conference, Rotary Club of San Juan, Puerto Rico, Academic Services Tutor Orientation, and Commonwealth High School.
► Captured coveted featured speaker position on National Public Radio, Telemundo, and WPRI 12 Eyewitness News.

Founder

Puerto Rico Importing and Stevedoring

In this summer role, I was responsible for regulating client accounts and compiling statistical data to produce in-depth reports for the analytics and sales teams. Other tasks I completed in this role include: maintaining our customer database to streamline sales operations and expedite turnaround times, assisting the sales team with business development efforts (marketing and communications), and identifying more effective strategies for targeting potential customers.

Customer Service/Billing Summer Intern

Providence College

Perform all duties of the President in the latter’s absence;
Succeed the Presidency if it is vacant;
Act as President of the Freshman class until the Freshman elections are held;
Serve as the Chairperson of the Committee on Campus Relations;
Serve as a representative member of the Board of Programmers and the Board of Multicultural Student Affairs.

Executive Vice President of the Student Congress

Present Providence College to prospective students and families by sharing experiences and impressions of the Providence College community through tours and information sessions.

Admissions Ambassador

Collaborate with the administration to better the experience of students by providing and making program suggestions.
Meet weekly with an administrator in student affairs (Student Multicultural Activities) to better the relationship between students and administrators.
Worked as an usher for Midnight Madness 2013.

Student Congress Committee

Helping B2B marketers drive more revenue without manual work | Facilitating Experiences That Accelerate Revenue

I've seen the struggles of marketing teams—manual tasks and fragmented data making it hard to build a clear pipeline and revenue narrative. That’s what drives my passion at RevSure.

At RevSure, we're revolutionizing how B2B marketing teams achieve their pipeline and ROI goals. Our enterprise-grade AI solution, designed for complex GTM motions, empowers marketers to hit ROI targets, accelerate pipeline growth, and make confident, data-driven decisions.

What We Do:
- Pipeline Acceleration: Predict and improve pipeline health with actionable insights.
- ROI Maximization: Identify top campaigns to boost ROI and speed up your pipeline.
- Predictive Analytics: Track, attribute, and refine strategies with precision.

🚀 Ready to elevate your attribution game? Let’s connect and explore how RevSure can help you reach your goals.

taplio

The Battle

Joshua Perk

⚡️⚡️⚡️⚡️Francisco Oller Garcia, MBA

Followers

Posts

Engagements

Likes

Performance ScoreJoshua Perk's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joshua Perk

⚡️⚡️⚡️⚡️Francisco Oller Garcia, MBA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joshua Perk's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoshua Perk's LinkedIn Performance