Lucid Software

Lucid Software is a leader in visual collaboration, helping teams see and build the future from idea to reality. With its products—Lucidchart, Lucidspark, and Lucidscale—teams can align around a shared vision, clarify complexity, and collaborate visually, no matter where they’re located. Top businesses use Lucid’s products all around the world, and Lucid’s partners include industry leaders such as Google, Atlassian and Microsoft. Since the company’s founding, it has received numerous awards for its products, business and workplace culture. For more information, visit lucid.co(opens in a new tab).

Field Coach & Facilitator

Princeton University

Assistant Diving Coach

Account Executive

Lucid

Pioneered the FinServ vertical, building relationships and driving sales in the finance sector.

Enterprise Account Executive

• Top revenue producer in segment and across all products.
• Managed and grew strategic and enterprise customer relationships across Asia-Pacific.
• Brought in new ASX 200 clients and helped grow the team from 10 to 25+ employees in 18 months.
• Mentored and onboarded new team members.

APAC Enterprise Account Executive

• Moved from the US to build the Lucid APAC HQ in Melbourne, Australia.
• Trained new talent, drove staff development through feedback and mentoring, and built a strong local culture.
• Managed and grew existing relationships with APAC enterprise customers.
• Worked with new APAC-based clients to transition from legacy software to the Lucid Suite.
• Responsible for team-based KPIs and was awarded President's Club.

APAC Sales - Team Lead

Regional Sales Manager

Team Lead - Strategic Account Development

• Supported Head of Strategic Sales throughout deal cycles, ensuring client satisfaction.
• Coordinated with Sales Engineers, Customer Success, and Product Managers for exceptional customer experiences.
• Conducted tailored product demonstrations, showcasing solutions for clients' unique challenges and initiatives.
• Recognized for generating the most pipeline in the development team.

Strategic Account Development

Account Development Representative

Corzo

We started Corzo from a need we saw in the sales space to enable reps to spend more time selling and less time on data entry. 
- Interviewed sales leaders and sales reps from across the US to validate the need and refine the MVP.
- Brought the MVP to beta and collected feedback from initial users.

Founder

Hashtaggy, Inc.

Founding Team - Finances and User Acquisition

University of Utah

Student Athlete

GPS Capital Markets, Inc.

Foreign Exchange Intern

The Dirty Dash & Color Me Rad

Assisted in developing an internal sponsorship department.
Generated sponsorship deals for 80+ events across North America through cold calling and following leads.
Grew a fledgling sponsorship department from the ground up, finishing with over $100k in sponsorship by year end. 
Was recognized by Sponsor My Event for the work I was doing.

Sponsorship Coordinator

I'm a passionate software sales professional and now a Field Coach and Facilitator at Lucid, dedicated to elevating the performance of global sales teams and shaping the next generation of sales talent.

With a background in finance and information systems, complemented by my experience as a certified Scrum Master, I bring a unique blend of technical knowledge and sales expertise to my role. Over the past 6+ years, I've had the privilege of working with industry leaders like Lucid and Zip, contributing to their success and building high-performing teams across continents.

In my current role at Lucid, I focus on:
- Coaching new hires and experienced sales professionals to unlock their full potential
- Facilitating Sales Skills Programs and Virtual Instructor-Led Trainings
- Developing and implementing strategies to optimize sales performance and reduce ramp-up time
- Collaborating with leadership to continually improve our sales enablement programs

My experience spans various sales motions, including Self-Serve, B2C inbound, B2B inbound, and B2B outbound. This diverse background allows me to provide comprehensive, tailored coaching that addresses the unique challenges of each sales environment.

I'm passionate about fostering a culture of continuous learning and achievement. By combining data-driven insights with personalized coaching techniques, I help sales professionals not only meet but exceed their goals.

Josiah Purss

The Kiln

GTM Engineer

Stack

Mentor

Orchid Automation

Kingmaker Data

Data Engineer

Rainmaker Data

Product Engineer

Mode

Solutions Engineer

Camelot Strategic Marketing & Media

Data Analyst

AT&T

Sales Consultant

Warby Parker

Sales Advisor

Uber

Expert I

Brandon Guerrero

Your CRM has a 30% annual decay rate.

Let me explain what that actually costs you.

---

Every year, 30% of your CRM data becomes obsolete:
• People change jobs
• Titles shift
• Companies pivot
• Contact info bounces

This isn't theoretical. This is happening right now in your Salesforce.

---

Here's what it looks like in practice:

❌ Your AE spends 30 minutes researching a prospect
❌ They craft a personalized cold email
❌ The person left that company 4 months ago
❌ Email bounces or worse—gets a confused reply

Your rep just burned 30 minutes and looked incompetent.

---

Now scale that:

50 AEs × 10 bad contacts per week = 500 wasted research sessions

500 sessions × 30 minutes = 250 hours per week

That's 13,000 hours per year spent researching people who aren't even there anymore.

At $150/hour loaded cost? $1.95M burned annually.

---

But it gets worse.

I saw this at a client:

They cold-emailed their own customers.

Why?

The 'customer' field wasn't updating when deals closed.

So existing customers were still marked as 'leads' in Salesforce.

Can you imagine getting a cold outreach email from your vendor? 💀

---

The solution isn't hiring someone to manually update records.

That's a Band-Aid on a gunshot wound.

The solution is automated data refresh:

✅ Clay two-way sync with Salesforce/HubSpot
✅ Recurring enrichment workflows (weekly/monthly)
✅ LinkedIn as authoritative source
✅ Gong/Chorus transcript parsing for real-time updates

---

Here's the pro move:

Layer your data sources.

LinkedIn gives you the baseline (job title, company, tenure).

But when someone mentions a job change on a sales call? AI parses the Gong transcript and updates the CRM automatically.

Zero manual work. Always current.

---

The math:

Clay: ~$350/month
Automation setup: One-time 4-6 week build
Result: 13,000 hours saved annually

ROI: 450x in year one

And your team stops looking like amateurs.

---

If you're a Series C+ CRO and your CRM doesn't have automated refresh workflows, you're paying the 30% erosion tax.

Every. Single. Day.

What's it costing you? Drop a number in the comments.

Sr. GTM Engineer | Clay Operator | Gumloop Expert

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Josiah Purss

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