Mailerr

Chief Executive Officer

Grow Surely

Partner

Vinna

Instantly.ai

Outbound Partner

Data Catalyst Ltd

Worked with digital banking providers sending between 200 - 400 thousand emails per day (inbound + outbound)

Email Deliverability Manager

Influencers.Club

Managed cold email infrastructure for clients like HP, Discord, Amazon, AliExpress, L’Oreal Paris, Fourthwall, etc

Senior Deliverability & Outreach Manager

Email Deliverability & Client Account Manager

Junior Email Deliverability Manager

Email Outreach System Integrations Admin

Fiverr

A side job to keep me occupied and improving in different fields.

I immensely enjoyed the small experiences I had using WordPress Elementor/Shopify’s web builder and always had a thing for writing so I figured to turn it into something I can work on the side. I started offering to build landing pages and write SEO-friendly copy for online stores to continue refining my skills and eye for detail.

I stopped working as a freelancer once I was promoted to a higher position at Influencers.Club so I can focus on my responsibilities.

Web Builder/Copywriter

George Kapernaros

My first professional working experience at 20 years of age.

 Some of my responsibilities and learning insights include:

- Building email automation flows that focused on customer retention
- Writing search engine optimized copy and editing content for emails
- Managing my first client for which I was responsible to build and manage weekly campaigns
- Building segments to target specific customers from clients' email lists
- Nurturing leads through written communications
- Proofreading key messages in templates
- Tracking and analyzing campaign results
- Building monthly data-based audit presentations for a client with improvement suggestions
- Ensuring the design and layouts of emails are optimized, user and mobile-friendly
- Building and designing sign-up forms
- Performing thorough A/B testing regularly
- Coping with and growing in a disorganized work environment

Junior Email Marketing Specialist

Shopify

My first taste of digital marketing.

After being hooked on dropshipping videos for a few months I decided to give it a try myself. Having zero experience, very limited funds and time to support this dream, it was not a success. Nevertheless, living through this occurrence made me realize how passionate I am about digital marketing, and as a result, I eventually convinced my parents to take a break from college to attend Brainster's Digital Marketing Academy - where I later landed a job after only 3 months (the earliest in Brainster's history).

Some of the first experiences I had during this short 1-month endeavor include:

- Managing an Instagram and Facebook page
- Instagram & Facebook Ads
- Influencer Marketing
- Web Building
- Creating Video and Photo Ads

Ecommerce Dropshipping

Cold Email & Deliverability | Growth | Partner @ Vinna.ai

If you're interested in improving your cold emails you've come to the right place.

I’ve worked for clients like Discord, Jellysmack, L'Oreal Paris, Fourthwall, Creative Juice, PearPop, and many more, sending over 14 million cold emails.

My passion is to share knowledge I've gained from 5 years of experience with businesses and individuals who want to get the most out of their cold emailing process.

If you think there’s any way we can help each other feel free to DM me!

Jovan Shojlevski

I wasted $3,000 on bad contact data last quarter.

Here's what I learned:

Your ICP research means nothing if you can't reach them

I was building perfect lists in Clay

- Great targeting
- Ideal companies
- Perfect firmographics 

But my email enrichment was finding only 40% of contacts

The problem?

I was using the wrong tools for email finding

Here's what changed everything:

I started running Prospeo.io in my Clay workflows

The difference was immediate:

Found 30% more valid emails than without it

Coverage jumped from 40% to 70%+ on most lists

Email accuracy remained consistently high

Why does this matter?

Every missing email is a missed conversation.

Every missed conversation is lost revenue.

The math is simple:

Better data coverage = More conversations = More deals

Now my enrichment workflow looks like this:

- Build targeting in Clay
- Run Prospeo.io for email enrichment
- Push to Instantly.ai

My reply rates didn't just improve.

My cost per booked call dropped by 40%.

Because I'm actually reaching the people I want to talk to.

A client got their main domain blacklisted

All because of a 5% bounce rate

Even though you should never be sending from your main domain;

Most founders think deliverability is about avoiding "spammy" words

It's not

It's about list hygiene

And most people skip this step entirely

I used to think email verification was optional too in the beginning

"My lists are fresh from scraping, they'll be fine."

I was dead wrong

Even "fresh" data contains:

- Catch-all emails that bounce randomly
- Typos that destroy your sender score
- Deactivated addresses that look valid

One bad campaign can kill months of domain warming

Here's what changed everything for me (and the client):

I started running every single email through Bouncer

Before it touches my sending domains

No exceptions

Most verifiers give you a simple yes/no

Bouncer gives you a risk score

It shows:

- Which emails are spam traps
- Which addresses are toxic
- Which catch-alls will actually hurt you

This lets you make smart decisions instead of gambling

The results?

- Bounce rates dropped under 1%
- Domains stay healthy for months
- No more losing domains to bad data

So keep this simple rule:

Every email gets verified before it enters your sending platform

Because your deliverability isn't about what you write

It's about who you're sending to

5 Reasons cold email beginners land in spam

(and simple fixes) 

If your emails are going to spam

You are missing out on potential leads and conversions

So here are 5 mistakes that could be taking you to spam and what to do instead: 

1. Not verifying your contacts

↳ Verify every contact list with tools like Bouncer

2. Hard-to-read content

↳ Keep the message simple and to the point

WordCounter and Hemingway are game-changers for this

3. Not optimized for mobile

↳ Most read email on mobile, if they don’t have a good experience 

They are more likely to give you negative engagement

4. Overlooking basic authentication

↳ Setup SPF, DKIM, and DMARC to verify your sender identity

Most infrastructure providers do this automatically

This is crucial to build trust with ESPs and improve deliverability

5. Not monitoring performance

↳ Always analyze stats to make decisions and optimize future campaigns

This includes monitoring domain-specific performance metrics (Peeker AI helps so much with this if you're a beginner)

Never settle for results you know are below average

Look at your stats daily and look for what is underperforming and why

GTM Engineer | Uber driver turned sales guy

Creative and analytical GTM Engineer with 3 years of experience in tech sales, now focused on building advanced go-to-market, workflows and automation. I am experienced in leveraging tools like Clay, Leadmagic, HubSpot, Make, and Apollo to build scalable outbound systems, streamline prospecting, and drive measurable results. I combines technical expertise with frontline sales knowledge to deliver systems that generate pipeline and revenue.

Particularly interested In AI, great founders, products, and people!

I believe talent exists everywhere and is not bound by location - which is why I champion global hiring and remote work.

Need anything? Let's connect!

Chris Mbanta

The SDR role remains the foundation of tech sales.

I started as an SDR before I became a GTM Engineer.

The role prepared me ahead for what is to come,
And I would have never thought of becoming a GTME if I wasn’t an SDR first.

Whenever I interview for GTME roles, 
And I get this question:

“You were an SDR, but can you handle the complexity of GTM Engineering?”

My answer is simple: "I've never been better prepared than now"

𝐓𝐡𝐞 𝐫𝐞𝐚𝐬𝐨𝐧 𝐢𝐬,
I was stretched to my limit in my SDR life time.

- Spending hours on manual research
- Chasing wrong numbers and emails
- Trying to personalize at scale
- Dealt with bad data.

It was chaotic, but it built muscle.

With my little experience as a GTME?
All of those challenges are a now a piece of cake and thing of the past.

If I could survive the manual, and mental messy version of outbound,
I can definitely thrive in the system-driven version.

To anyone looking to start their career
The SDR path is still one of the best
It preps you for a long, successful career...

If you think otherwise,
Let me know in the CS.

LinkedIn is such a good place.

Some people here genuinely care for you like their own.

Back in late 2024, I was growing fast with “list-style” content
You know, stacking points on top of each other for the whole post.

At first, it was looking good
But became boring really fast, and I was losing traction.

Giulio DMed me and asked if he could give me some nuggets on my content.

He advised me to mix things up, gave me some Ideas and perspective.
Which I implemented and everything changed.

I'm in a much better place now 
Because of good people like him on here.

My advice: meet good people and build real relationships here. 

Who’s someone on LinkedIn that’s helped you level up? 
Tag them in the CS.

If you are just starting out in GTM Engineering
Read this.

I made this rookie mistake early on,
Luckily one of my interviewers pointed me to the right direction.

𝐀𝐥𝐰𝐚𝐲𝐬 𝐭𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐒𝐨𝐮𝐫𝐜𝐞.

Many new GTMEs (including me at the start) treated Clay like the only data source.

Clay is powerful 
But sometimes doesn’t have all the data you need.

If you want to maximize your TAM and build high-quality outbound,
You need to know / find where the actual data lives.

Here are a few examples:

Store Leads → e-commerce brands
Apollo.io → general lead lists + large datasets
Google map using Serper → local businesses
Crunchbase → funding, investors, (unusual industries like non-profit).

Then you assemble everything and enrich in Clay.

When building campaigns approach it with this mentality 
"Where is the best source to capture most of my TAM?"

You will build better tables, and campaigns.

If you think otherwise,
Let me know in the CS.

When I left my full-time SDR job 

I had no guarantees
No monthly paycheck
No safety net.

Just dogging in and out of YouTube and Clay Cafe learning what I could. 

Hoping that the risks I was taking would someday make sense. 

I got updated. 
A small campaign I built, ran weeks ago and brought in 4 positive replies.

It's a sign and I'm back to the meeting business!!

This is only the beginning.

Here's one simple way to land a GTM Engineering job.

My mantra has always been this:
Do the job to get the job.

As an SDR I and many other SDRs 
Landed roles by prospecting hiring managers and sales leaders.

But a GTM Engineer you'll need to use systems.

In my case I used 

Clay
HeyReach.io
And Instant data scraper.

Here's a 3 step breakdown:

𝐒𝐜𝐫𝐚𝐩𝐞 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐥𝐢𝐬𝐭
First I scraped Clay's partner database on their website
Using Instant Data Scraper ( it's a free Chrome extension).
And downloaded the CSV.

𝐄𝐧𝐫𝐢𝐜𝐡 𝐭𝐡𝐞 𝐝𝐚𝐭𝐚
⟶ Uploaded the CSV into Clay
⟶ Cleaned the list
⟶ Enriched them
⟶ Organized them for outreach.

𝐒𝐭𝐚𝐫𝐭 𝐚 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧
⟶ Opened a HeyReach account
⟶ Connected my LinkedIn
⟶ Launched campaigns to agency owners.

Note: HeyReach is free for the 14-days 
So only open an account when you’re ready to use it.

I did all of this using tools anyone can access for free.

You can copy and paste this method for yourself,
You'll reach agency owners faster.

It also adds to your experience as you're running a small LinkedIn campaign.

There are three components that make outbound actually work.

𝐃𝐚𝐭𝐚
𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠
𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲.

Most teams nail the first two.

But if your emails aren’t getting read,
Then outbound becomes an uphill battle.

𝐖𝐡𝐞𝐧 𝐢𝐭 𝐜𝐨𝐦𝐞𝐬 𝐭𝐨 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲:

You can have the best data and the best message, but if your emails aren’t landing in the primary inbox, none of it matters. 

You have to monitor domains, 
Warm up mailboxes, and keep sending pattern clean.

But doing all of this manually is challenging and it’s easy to miss something.

This is why I use Maildoso 

It keeps your sending reputation high, 
Warms your mailboxes, and makes sure your emails don't trigger spam filters.

Also they launched a new feature: self-healing mailboxes.

𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐢𝐭 𝐰𝐨𝐫𝐤𝐬:

Your mailboxes are automatically split into two groups.

Group 1 sends while Group 2 rests and recovers
Then they swap.

If you had some campaigns die because of burned mailboxes, 
This would be your recovery plan! 

Would you check them out?

If you're not eating tasty turkey today, it's your loss!

The Americans are!! 

They are feasting today
Happy Thanksgiving to my American friends.

Boring things make you the most money.

Sometimes they even compensate for fulfillment.

“I love updating Salesforce"
Says no sales rep.

And for most people in GTM, this stuff feels boring:

Cleaning data
Scraping leads
Building scalable workflow 
Building a repeatable GTM system that prints meetings

But here’s the part we don’t talk about:

These things feel boring because they’re repetitive
They don’t give you instant gratification,
And nobody pats you on the back for doing them
But when the meetings starts rolling everyone is excited.

It is the work that makes everything else possible.

✅ Clean data → better targeting
✅ Scraped leads → bigger TAM
✅ Scalable workflows → predictable pipeline
✅ Solid GTM systems → meetings every single day.

People who win lean into the boring,
Even when nobody’s watching.

It isn’t glamorous
It’s just what works.

If you think otherwise 
Let me know in the CS.

New to GTM Engineering
But you don't know what tools to learn?

Or what each system are built for
I get it, most beginners get overwhelmed by tools.

So here’s the simple breakdown of the core tools every GTME touches.

Clay 
The father of GTM Engineering
It's where all data come together
Used for: enrichments, research, data cleaning
Table building, automation, and launching campaigns.

It's the brain box of most GTM workflows.

Apollo / FullEnrich
Massive databases with great filters
Used for: build lead lists, find contacts fast
Pull company info, export into clay for deeper enrichment
Think of them as part of your raw data source.

Smartlead / Instantly.ai
Your outbound email engines
Used for: building cold email campaigns, sequencing,
Tracking performance, these tools handle the email side of outbound.

Apify
A marketplace full of scrapers.
Used for: renting scrapers, pull niche datasets,
Whatever scraper you're looking for you can find in Apify.

n8n / Zapier
Your automation powerhouse
Used for: building workflows and AI agents, transforms 
And automate anything across GTM, ops, or data, it's your glue.

These are some of the tools GTMEs use daily.

Tag who needs to see this.

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