Cold Email & Deliverability | Growth | Partner @ Vinna.ai

If you're interested in improving your cold emails, you've come to the right place.

I’ve worked with clients like Discord, HP, Jellysmack, L'Oréal Paris, Fourthwall, Creative Juice, PearPop, and many more — sending over 60 million cold emails across different industries.

I combine cold email and outbound GTM expertise with AI solutions, smart automation, and deliverability optimization to help businesses scale their outreach and consistently book meetings.

My passion is sharing the knowledge I’ve gained from 5+ years in outbound sales, lead generation, and email deliverability with businesses and individuals who want to get the most out of their cold emailing process.

If you think there’s any way we can help each other, feel free to DM me!

Jovan Shojlevski

I wasted $4,000 on bad email data in 2024.

Then I found Prospeo.io.

I've been using them since V1 for email verification.

But V2 just dropped.

And it's a complete game-changer.

Here's what it changed:

Before: Just verification.

Now: Full lead generation + verification in one tool.

They actually listened to what we needed.

And built it.

Before Prospeo, I tried a lot of solid stuff like:

- Apollo
- ZoomInfo
- Lusha

Prospeo has a bigger database than all of them.

With better quality leads.

At 1/5th of the price.

Let that sink in.

What this means for your campaigns:

You're not just verifying emails anymore.

You're building lists of verified, high-quality leads.

In one platform.
No more:

- Buying from one tool
- Verifying with another
- Losing money on bounces
- Paying enterprise prices

The impact on my campaigns:

My bounce rates dropped below 2% and stayed there.

Deliverability is never affected by bad leads.

And I'm paying 80% less than before.

If you're still overpaying for outdated databases...

You're leaving money on the table.

GTM Engineer | Uber driver turned sales guy

Creative and analytical GTM Engineer with 3 years of experience in tech sales, now focused on building advanced go-to-market, workflows and automation. I am experienced in leveraging tools like Clay, Leadmagic, HubSpot, Make, and Apollo to build scalable outbound systems, streamline prospecting, and drive measurable results. I combines technical expertise with frontline sales knowledge to deliver systems that generate pipeline and revenue.

Particularly interested In AI, great founders, products, and people!

I believe talent exists everywhere and is not bound by location - which is why I champion global hiring and remote work.

Need anything? Let's connect!

Chris Mbanta

POV: when a client makes joke on a call.

Salespeople ⬇️

While I was away for the holidays,
Daniel was in the motherland.

We planned to link up on the evening of Dec 29.

I had returned from Cotonou 🇧🇯 in the morning to make sure it happened
Because he was flying back to Dublin 🇮🇪 the next day 30th Dec.

For some unforeseen reasons we couldn't see on the 29th.

Past 9pm, my phone rang.

“Chris, it’s Dan.”
I screamed, “DANIEEEEL?!”
It was all joy and happiness on both ends of the call.

He said he couldn't leave Nigeria without seeing me
So we made it happen
We saw the next morning, the same day he was to travel.

That was very intentional
And that’s what great friends would do.

Here’s to meeting people on LinkedIn
Who turn into real-life friends…
And friends who become family.

Cheers to more of that in 2026 🤍

Go where you can win the most.

When I was an SDR I was heavily focused on old calling 
Because that was where most of my meetings came from....

Don’t get me wrong,
I was using other channels.

Email sequencing
Social selling (LinkedIn DMs, even tried X for a bit)

What didn’t work was trying to be great everywhere at once.

The phone was the channel that consistently gave me pipeline,
So I anchored on it.

I even had personal KPIs to hit,
Minimum number of calls I must make every day.

Once I mastered the phone
(confident on calls and consistently booking meetings)

I moved to other channels,
Doing multi-channel became easier and more successful.

𝐌𝐲 𝐚𝐝𝐯𝐢𝐜𝐞 𝐢𝐬

Focus on one channel until you’re good at it.
Then layer the rest

That’s how you'll win faster.

Agree or disagree?
Let me know In the CS.

The fight to “turn off LinkedIn” is real.

Every few weeks, 
Someone posts about why LinkedIn is noisy, or should disappear.

And honestly, I get it
People don’t like what they feel they hate
And make all sorts of opinions on what should be done to it.

I responded to one 
Saying "B2B can't survive without LinkedIn"

And this is absolutely true.

Because for B2B companies, LinkedIn isn’t a distraction
It’s infrastructure.

Where conversations start
It’s where trust compounds
Where companies find leads
Where careers change with/without applications.

So when I see “LinkedIn is useless” takes
I usually assume one thing:

They don’t sell to other companies/agencies.

You don’t have to love LinkedIn
Your personal opinion about it also doesn't matter
Because there are more than a billion people on here.

They love it
And they conduct business here
And in B2B, not being in the room is the real cost.

What do you think?

I wasted time building an outbound campaign the wrong way.

Started with job titles:

CISO
VP of Security
Head of Security

It made sense in my table
But in practice, everything broke.

I kept pulling in companies selling 
What I was trying to sell, rather than those who need it.

That’s when I realized my mistake, 
Was the flawed logic behind the campaign.

I was asking first, “Who should I talk to?”
Instead of asking, “What companies actually need this right now?”

Job titles answer the first question
But they don’t answer the second.

Signals do:

Infra changes
Expansion moves
Specific hiring activities.

This is the reason I started 
Planning out first before building any campaign. 

Once I flipped the order to these two

𝐒𝐢𝐠𝐧𝐚𝐥 𝐟𝐢𝐫𝐬𝐭 → 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐬𝐞𝐜𝐨𝐧𝐝 → 𝐩𝐞𝐫𝐬𝐨𝐧 𝐥𝐚𝐬𝐭
𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐟𝐢𝐫𝐬𝐭 → 𝐬𝐢𝐠𝐧𝐚𝐥𝐬 𝐬𝐞𝐜𝐨𝐧𝐝 → 𝐩𝐞𝐫𝐬𝐨𝐧 𝐥𝐚𝐬𝐭

My workflow became better:

Cleaner lists
Fewer false positives.

Learning from my mistakes was my biggest play here
Growth forces you to confront the gaps in your thinking.

Most GTM Engineers come from one of two backgrounds:

Sales
Or engineering.

Sales folks usually understand:
ICPs
Messaging
Objections
What actually gets replies.

Engineers usually understand:
Systems
Data
Automation
How to scale without things breaking.

But to really level up, people coming from sales have to learn the engineering side: data, systems, automation, and scale.

And vice versa for folks coming from engineering.

Because the best GTM Engineers sit somewhere in the middle.

They take commercial instincts
and merge them with engineering execution.

They don’t just know what works.
They know why it works and how to operationalize it at scale.

That’s what turns a background into a GTM Engineer.

Which side did you start from?

If you think otherwise, 
Let me know in the CS.

Give inexperienced candidates a chance.

Every experienced candidate you admire today started somewhere
At some point, someone took a chance on them before they had the proof.

Early in my career, I didn’t have much to point to on paper.

What I did have was hunger, curiosity, and a lot of time to learn
A few people saw that and gave me room to grow.

That changed how I think about experience
It’s useful, but it’s not the whole story.

Progress usually comes from people who are willing to be uncomfortable, make mistakes, and improve fast.

Now when I look at early careers, I remember that growth has a starting point
And that starting point is often inexperience.

If you’re in a position to hire or mentor, consider the upside of potential.

And if you’re early in your career, remember that one “yes” can change everything for you.

Can you remember that one person who gave you a chance?

taplio

The Battle

Jovan Shojlevski

Chris Mbanta

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taplio

The Battle

Jovan Shojlevski

Chris Mbanta

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jovan Shojlevski's LinkedIn Performance

Performance ScoreChris Mbanta's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJovan Shojlevski's LinkedIn Performance