Cold Email & Deliverability | Growth | Partner @ Vinna.ai

If you're interested in improving your cold emails, you've come to the right place.

I’ve worked with clients like Discord, HP, Jellysmack, L'Oréal Paris, Fourthwall, Creative Juice, PearPop, and many more — sending over 60 million cold emails across different industries.

I combine cold email and outbound GTM expertise with AI solutions, smart automation, and deliverability optimization to help businesses scale their outreach and consistently book meetings.

My passion is sharing the knowledge I’ve gained from 5+ years in outbound sales, lead generation, and email deliverability with businesses and individuals who want to get the most out of their cold emailing process.

If you think there’s any way we can help each other, feel free to DM me!

Jovan Shojlevski

I wasted $4,000 on bad email data in 2024.

Then I found Prospeo.io.

I've been using them since V1 for email verification.

But V2 just dropped.

And it's a complete game-changer.

Here's what it changed:

Before: Just verification.

Now: Full lead generation + verification in one tool.

They actually listened to what we needed.

And built it.

Before Prospeo, I tried a lot of solid stuff like:

- Apollo
- ZoomInfo
- Lusha

Prospeo has a bigger database than all of them.

With better quality leads.

At 1/5th of the price.

Let that sink in.

What this means for your campaigns:

You're not just verifying emails anymore.

You're building lists of verified, high-quality leads.

In one platform.
No more:

- Buying from one tool
- Verifying with another
- Losing money on bounces
- Paying enterprise prices

The impact on my campaigns:

My bounce rates dropped below 2% and stayed there.

Deliverability is never affected by bad leads.

And I'm paying 80% less than before.

If you're still overpaying for outdated databases...

You're leaving money on the table.

Most cold email issues aren’t copy problems.
They’re infrastructure problems.

I’m the co-founder of Mailivery, the warm-up engine behind many of the tools cold email teams already use.

We help senders:
→ Build strong domain reputation
→ Avoid spam folders
→ Maintain high inbox placement—at scale

What makes us different?
We’ve seen thousands of setups—what works, what fails, what gets ignored.

I share what we’re learning from the inside:
→ Cold email infrastructure tips
→ Deliverability tactics that scale
→ Inbox placement strategies that actually work in 2025

If you’re into the technical side of cold email that actually drives replies, follow along.

Malik Shamsuddin

One mailbox provider goes down.

One IP gets blacklisted.
One algorithm update hits.

If that's your whole operation - you're done.

Mailboxes diversification isn't optional anymore. It's survival.

✉️ Co-Founder @ Mailivery | I get cold emails opened, read & replied to—ask me how

Cold email is still the cheapest acquisition channel.

But 2026 campaigns won't survive on copy alone.

The domains you buy TODAY need 2-3 weeks to warm up before you can send a single cold email.

Most teams launch campaigns in January.

By February, their domains are burned. Emails hit spam. Pipeline stays empty.

Because they skipped the fundamentals that make cold email work.


Here’s the 2026 outreach planning framework you can implement today:

PHASE 1️⃣ INFRASTRUCTURE SETUP

Your domain strategy decides everything.

Every cold email should come from a SECONDARY domain. Never your primary.

Setup:

- Buy 2-3 domains now (they need time to age)
- Create 2-3 mailboxes per domain
- Configure SPF, DKIM, DMARC authentication
- Diversify providers: Google Workspace + Microsoft 365

One provider blacklists you → campaigns continue on the others.

PHASE 2️⃣ WARM-UP STRATEGY

Manual outreach without warm-up is dead on arrival.

Fresh domains get flagged. Unused domains need IP warm-up too.

The 1:1 ratio that changed everything:

• 50 cold emails/day = 50 warm-up emails/day
• 100 cold emails/day = 100 warm-up emails/day

Old advice said warm up for 3 months, then stop.

New reality: warm-up runs FOREVER.

Real P2P networks. Not bots.
(ESPs detect fake engagement instantly)

PHASE 3️⃣ SENDING CAPACITY

Blasting 500 emails from one inbox gets you blacklisted.

The math that protects your domains:

- Max 50 cold emails per inbox per day
- Need 200 emails/day? You need 4+ inboxes
- Build capacity BEFORE you need it

PHASE 4️⃣ THE TECH STACK

5 tools. Full outreach infrastructure.

- Mailivery.io → Warm-up + blacklist monitoring + deliverability
- Clay → Data enrichment + list building
- Woodpecker.co → Sending sequences + follow-ups
- CRM of choice → Pipeline management
- GPT → Research + copywriting at scale

PHASE 5️⃣ MONITORING

Don't check MX Toolbox AFTER you're in trouble.

Daily monitoring:

• Blacklist status across 70+ lists
• Spam complaints under 0.1%
• Bounce rate under 1%

Problems caught early → campaigns stay alive.

THE OUTCOME: PREDICTABLE PIPELINE


These phases work together to create outreach that lands:

1. Infrastructure protects your primary domain
2. Warm-up builds sender reputation continuously
3. Sending limits prevent burnout
4. Monitoring catches problems before they escalate

So you're not "sending more emails."
You're building systems that reach inboxes.

If you're planning to launch cold outreach in January without touching your domains until then, you're already behind.

When are you planning to launch your first 2026 campaign?

2026 Cold email playbook

Here's what we're building this year at Mailivery.io

Not vague promises.
Actual product roadmap.


1️⃣ INBOX PLACEMENT TESTING

Stop guessing where your emails land.
Send a test email.

See exactly which providers put you in inbox vs. spam vs. promotions.

Google and Outlook focused.

This has been in development for months.

We wanted it perfect.

Now we're prioritizing getting it launched.

2️⃣ CAMPAIGN BOOST

Warmup for specific campaigns - not just mailboxes.

How it works:

1. Input your campaign message

2. We send it through our warmup network

3. Build reputation for that specific content

4. Launch your campaign with better placement

This matters because mailbox providers evaluate campaigns individually.

Good sender reputation + warmed-up campaign = best results.

3️⃣ SEED LISTS

A list of 1,000-2,000 engaged contacts.

Add them to your marketing list.

They engage with your emails.
Your ESP sees positive signals.

Works for MailChimp, Constant Contact, any platform.

Boost engagement rates before your campaign even hits real subscribers.

4️⃣ DELIVERABILITY CONSULTING

Not just tools - actual human expertise.

Entry point affordable for small senders.

Scalable packages for agencies and enterprises.

Because sometimes you need someone to look at your setup and tell you what's broken.

5️⃣ API WITHOUT ROADBLOCKS

Currently we require a call before API access.

That's changing.

Sign up, get API keys, start integrating.

Documentation is already solid.

Now we're removing friction.


Which of these features would solve the biggest problem in your current email infrastructure?

____

P.S. These are just a few features out of the 12 we have planned already

We grew 320% last year.

Not from aggressive marketing.
Not from outspending competitors.

From one operating principle:
Every decision is customer-centric.

Here's what that looks like in practice:

→ NO FEATURE GATING

The $29 plan gets access to same features as the $199 plan.

Volume changes. Features don't.

I hate the "pay more to unlock basic functionality" model.

It's not how you build trust.

→ FREE ONBOARDING FOR EVERYONE

Not just enterprise.
Everyone.

Yes, it costs us time.

But customers who understand the tool stick around.

→ FREE DELIVERABILITY CONSULTING

First session, no charge.

Most people don't need ongoing consulting.

They need someone to point out the one thing breaking their setup.

We do that for free.


Customer acquisition is expensive.
Customer RETENTION is profitable.

Happy customers:

- Stay longer
- Refer others
- Leave reviews without being asked

Unhappy customers:

- Churn in 60 days
- Leave negative reviews
- Cost more to acquire than they ever paid

The math is simple.
And it’s the real competitive advantage.

Competitors can copy your pricing.

They can copy your features.
They can copy your website copy.

They can't copy a culture that prioritizes customer success over short-term revenue.

That takes conviction.

Our 320% growth came from treating customers like partners - not transactions.

What's one thing your favorite tool does that makes you stay loyal to them?

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The Battle

Jovan Shojlevski

Malik Shamsuddin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jovan Shojlevski's LinkedIn Performance

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