Cold Email & Deliverability | Growth | Partner @ Vinna.ai

If you're interested in improving your cold emails, you've come to the right place.

I’ve worked with clients like Discord, HP, Jellysmack, L'Oréal Paris, Fourthwall, Creative Juice, PearPop, and many more — sending over 60 million cold emails across different industries.

I combine cold email and outbound GTM expertise with AI solutions, smart automation, and deliverability optimization to help businesses scale their outreach and consistently book meetings.

My passion is sharing the knowledge I’ve gained from 5+ years in outbound sales, lead generation, and email deliverability with businesses and individuals who want to get the most out of their cold emailing process.

If you think there’s any way we can help each other, feel free to DM me!

Jovan Shojlevski

How most cold emailers clean their lead lists:

1. Export their contact list
2. Upload it to a verification tool
3. Wait
4. Download the results
5. Re-import the clean list
6. Suppress the bounces

That's 2+ hours per week.

8 hours per month.

Almost 100 hours per year.

On something that should take 0 minutes.

And don't get me started if you do crazy sales volume.

I switched to Bouncer AutoClean since it came out.

It: 

1. Connects to your CRM.
2. Verifies new contacts every hour.
3. Reverifies existing ones automatically.
4. Suppresses undeliverable emails on its own.

I haven't touched a verification CSV since.

And my bounce rate has been as low as ever.

Automate the boring stuff.

Spend your time on what actually makes you money.

Landing 1.2M+ cold emails/month in the inbox at Grow Surely

I check 6 things before sending any sales email campaign.

(Skipping even one can destroy your deliverability)

1. DNS setup → MxToolBox

SPF, DKIM, DMARC must be perfect.

If anything is in red, I let the domain warm up for longer.

No exceptions.

2. Domain reputation → Cisco Talos

If a domain's reputation isn't perfect, nothing is sent from it.

3. Email verification → Bouncer

Every email gets verified before it touches a campaign.

It also identifies spam traps, breached addresses, and complainers.

Invalid/untrusted emails = bounces = reputation damage.

4. Copy readability → Hemingway Editor

Grade 7 reading level or below.

If a 14-year-old can't understand it, simplify it.

5. Mailbox warm-up → Instantly.ai

Every mailbox needs at least 14 days of warm up.

I also always leave backup inboxes to warm up for longer.

6. Sequencing → Instantly.ai

Randomized times. Random intervals.

Predictable patterns trigger spam filters.

That's it.

6 checks. <15 minutes. Every campaign.

I track a metric that most cold emailers ignore.

It's not reply rate.

It's not open rate.

It's lead-to-valid-email rate.

Here's what I mean:

You build a list of 1,000 leads.

You run them through an email finder.

Only 400 come back with valid emails.

That's a 40% lead-to-valid-email rate.

Which means 60% of your research was wasted.

I used to deal with this every week.

Hours spent building lists.

Half the leads had no usable contact info.

It was the most frustrating bottleneck in my workflow.

Then I switched how I source leads.

I start with Prospeo.io 

And it's not just for enrichment.

But for the entire list build.

Here's why it changes everything:

→ 280M+ contacts with pre-verified emails
→ I filter by ICP before I ever export
→ Every email is verified at the source
→ My lead-to-valid-email rate went from 40% to 90%+

That means from 1,000 leads, I get 900+ valid emails.

Not 400.

Same effort. More than double the output.

Here's what that looks like in practice:
Old workflow:

→ Scrape leads from 3 different tools
→ Cross-reference in Clay
→ Run emails through a verifier
→ Lose 50-60% of the list
→ 4 hours of work for 400 usable leads

New workflow:

→ Build the list directly in Prospeo
→ Enrich for personalization
→ Push to Instantly.ai
→ few minutes for 900+ usable leads

The best campaigns don't start with better copy.

They start with better data.

If you're losing half your list before you even send, fix the source.

Learn How To Land $3k-10k/mo clients for your agency, consulting or coaching biz with your LinkedIn profile (on autopilot) with a simple Email Newsletter Funnel for FREE. Click Featured section to gain access

Most founders and executives are invisible. 

They're posting into the void, sending 'hope-and-pray' DMs, and wondering why their calendar looks like a ghost town. 

They're playing a game the algorithm designed for them to lose.

I realized that business isn't a series of cold transactions, it's about the space you occupy in your prospect's mind. 

When you own that "Social Estate," the sale is already closed before the Zoom link is even sent.

I install a three-phase ecosystem into my partners businesses:

The Content Catalyst: A 4-root content model that proves you're the real deal before they ever speak to you.

The Outbound Catalyst: Replacing "pitching" with "rescuing" using our proprietary 17-word value hook.

The Thought Leadership Echo: Amplifying your greatest truths so your ideal clients see you everywhere.

This isn't growth hacking; it's the math of attention. 

Check my featured section to see the playbooks that drive our client results.

If you're tired of being the best-kept secret in your industry, visit my website and you'll get all the answers that you're looking for 

👇 Visit website here britzconsulting.com

Quentin Britz

The notification popped up on my screen. 

"Hey, we’re going to have to push the start date to February."

Old me would have felt the walls closing in.

Old me would have spent the afternoon refreshing my bank portal 

And wondering which "emergency" outreach script I needed to dust off to fill the hole.

But New me? 

I closed the laptop and went for a walk.

I realized in that moment that I have built something more valuable than a contract. 

I have built Social Capital.

Most founders live on a knife's edge. 

If one client leaves, the house of cards wobbles. 

If one project stalls, the anxiety becomes a ghost that follows them to dinner with their family.

They lack a safety net because they’ve spent all their time "working IN the business" and zero time "building the ecosystem AROUND the business."


My LinkedIn isn’t a resume. 

It’s a distribution engine. 

My network isn’t a list of names. 

It’s a reservoir of trust.

When you have a "3-Scroll Test" profile 

And a "Pillar Content" strategy that actually says something

You aren't desperate for a lead. 

You are the leader.

The Catalyst: 

Your net worth is your safety net

But your Social Capital is your peace of mind. 

Build the authority before you need the money.

Building “Social Estates” for B2B Founders & Executives | I turn invisible founders & executives into the only option in their niche | Founder @ Britz Consulting

I spent 4 hours crafting a "Masterclass" post 

Only to get 1 unqualified lead and bad reach.

Let’s look at the "failed" data from last week’s Strategic POV:

Impressions: 226 (My lowest of the month)

Engagements: 9 comments (Mostly my own replies)

ROI: Theoretically zero.

I could hide this. 

I could just post a screenshot of my "Life POV" post that hit 1000+ impressions and pretend I’m a genius.

But there’s more juice in the failure.

The "Strategic POV" was too dense. 

It was all "Value" with no "Hook." 

I gave them the whole meal before they even sat at the table. 

Meanwhile, my "Business POV" (text + video) 

Is hitting KPIs because it feels like a real-time update

Not a lecture.

The Pivot: 

I’m cutting my volume from 3 posts to 2 per week. 

I’m doubling down on what the market actually rewards

Raw updates and high-ROI transparency.

If your content feels like a chore to write

It’s probably a chore to read. 

Stop being a content hamster 

And start being a data-driven architect.

One of the most common questions I get is, 

"How do you get 40+ likes and 50 comments 

when you aren't a 'LinkedIn Influencer'?"

The answer is a Strategic Core Audience.  

The Playbook: 

I don’t wait for the algorithm to find me. 

I find it first. 

I’ve identified a group of creators 

Who share my ICP (Ideal Customer Profile) 

But offer different services.

I engage with their content consistently.

Their audience sees my "Social Capital Catalyst" tagline in the comments.

That audience then "migrates" to my profile.

The Result: 

Even in a "bad" week where I only posted once

I maintained a baseline of 20–30 likes. 

Why? 

Because I built a community before I asked for a click.

Strategic engagement is the only way to guarantee distribution without paying for ads in the early stages.

Don't just build an audience. 

Scale an ecosystem

We got the replies... but why aren't they booking?

That was the million-dollar question in my data audit this week.

We saw a massive jump in reply rates

From 26.16% to 31.57%. 

On paper, that’s a victory. 

But in reality, we hit a bottleneck

The Positive Reply Rate.

If you ask for a "marriage" 

(a 30-minute Zoom call) on the second date

You’re going to get ghosted. 

I realized our Message 2 was pushing for a meeting too early. 

We were climbing the Message Ladder too fast.

The Correction

We’re swapping the "Book a Call" CTA for a "Soft Close" using a VSL (Video Sales Letter).

Old Way: 
"Got 15 mins to chat?" (High friction)

New Way: 
"I put together a quick breakdown of how this works. 
Want me to send it over?" (Low friction)

The Lesson:
In outbound, you have to trade value for attention. 

If the "Positive Reply" isn't happening

It’s not the prospect; it’s the friction.

taplio

The Battle

Jovan Shojlevski

Quentin Britz

Followers

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Performance ScoreJovan Shojlevski's LinkedIn Performance

Performance ScoreQuentin Britz's LinkedIn Performance

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taplio

The Battle

Jovan Shojlevski

Quentin Britz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jovan Shojlevski's LinkedIn Performance

Performance ScoreQuentin Britz's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJovan Shojlevski's LinkedIn Performance