Mailerr

Chief Executive Officer

Grow Surely

Partner

Vinna

Instantly.ai

Outbound Partner

Data Catalyst Ltd

Worked with digital banking providers sending between 200 - 400 thousand emails per day (inbound + outbound)

Email Deliverability Manager

Influencers.Club

Managed cold email infrastructure for clients like HP, Discord, Amazon, AliExpress, L’Oreal Paris, Fourthwall, etc

Senior Deliverability & Outreach Manager

Email Deliverability & Client Account Manager

Junior Email Deliverability Manager

Email Outreach System Integrations Admin

Fiverr

A side job to keep me occupied and improving in different fields.

I immensely enjoyed the small experiences I had using WordPress Elementor/Shopify’s web builder and always had a thing for writing so I figured to turn it into something I can work on the side. I started offering to build landing pages and write SEO-friendly copy for online stores to continue refining my skills and eye for detail.

I stopped working as a freelancer once I was promoted to a higher position at Influencers.Club so I can focus on my responsibilities.

Web Builder/Copywriter

George Kapernaros

My first professional working experience at 20 years of age.

 Some of my responsibilities and learning insights include:

- Building email automation flows that focused on customer retention
- Writing search engine optimized copy and editing content for emails
- Managing my first client for which I was responsible to build and manage weekly campaigns
- Building segments to target specific customers from clients' email lists
- Nurturing leads through written communications
- Proofreading key messages in templates
- Tracking and analyzing campaign results
- Building monthly data-based audit presentations for a client with improvement suggestions
- Ensuring the design and layouts of emails are optimized, user and mobile-friendly
- Building and designing sign-up forms
- Performing thorough A/B testing regularly
- Coping with and growing in a disorganized work environment

Junior Email Marketing Specialist

Shopify

My first taste of digital marketing.

After being hooked on dropshipping videos for a few months I decided to give it a try myself. Having zero experience, very limited funds and time to support this dream, it was not a success. Nevertheless, living through this occurrence made me realize how passionate I am about digital marketing, and as a result, I eventually convinced my parents to take a break from college to attend Brainster's Digital Marketing Academy - where I later landed a job after only 3 months (the earliest in Brainster's history).

Some of the first experiences I had during this short 1-month endeavor include:

- Managing an Instagram and Facebook page
- Instagram & Facebook Ads
- Influencer Marketing
- Web Building
- Creating Video and Photo Ads

Ecommerce Dropshipping

Cold Email & Deliverability | Growth | Partner @ Vinna.ai

If you're interested in improving your cold emails you've come to the right place.

I’ve worked for clients like Discord, Jellysmack, L'Oreal Paris, Fourthwall, Creative Juice, PearPop, and many more, sending over 14 million cold emails.

My passion is to share knowledge I've gained from 5 years of experience with businesses and individuals who want to get the most out of their cold emailing process.

If you think there’s any way we can help each other feel free to DM me!

Jovan Shojlevski

I wasted $3,000 on bad contact data last quarter.

Here's what I learned:

Your ICP research means nothing if you can't reach them

I was building perfect lists in Clay

- Great targeting
- Ideal companies
- Perfect firmographics 

But my email enrichment was finding only 40% of contacts

The problem?

I was using the wrong tools for email finding

Here's what changed everything:

I started running Prospeo.io in my Clay workflows

The difference was immediate:

Found 30% more valid emails than without it

Coverage jumped from 40% to 70%+ on most lists

Email accuracy remained consistently high

Why does this matter?

Every missing email is a missed conversation.

Every missed conversation is lost revenue.

The math is simple:

Better data coverage = More conversations = More deals

Now my enrichment workflow looks like this:

- Build targeting in Clay
- Run Prospeo.io for email enrichment
- Push to Instantly.ai

My reply rates didn't just improve.

My cost per booked call dropped by 40%.

Because I'm actually reaching the people I want to talk to.

A client got their main domain blacklisted

All because of a 5% bounce rate

Even though you should never be sending from your main domain;

Most founders think deliverability is about avoiding "spammy" words

It's not

It's about list hygiene

And most people skip this step entirely

I used to think email verification was optional too in the beginning

"My lists are fresh from scraping, they'll be fine."

I was dead wrong

Even "fresh" data contains:

- Catch-all emails that bounce randomly
- Typos that destroy your sender score
- Deactivated addresses that look valid

One bad campaign can kill months of domain warming

Here's what changed everything for me (and the client):

I started running every single email through Bouncer

Before it touches my sending domains

No exceptions

Most verifiers give you a simple yes/no

Bouncer gives you a risk score

It shows:

- Which emails are spam traps
- Which addresses are toxic
- Which catch-alls will actually hurt you

This lets you make smart decisions instead of gambling

The results?

- Bounce rates dropped under 1%
- Domains stay healthy for months
- No more losing domains to bad data

So keep this simple rule:

Every email gets verified before it enters your sending platform

Because your deliverability isn't about what you write

It's about who you're sending to

5 Reasons cold email beginners land in spam

(and simple fixes) 

If your emails are going to spam

You are missing out on potential leads and conversions

So here are 5 mistakes that could be taking you to spam and what to do instead: 

1. Not verifying your contacts

↳ Verify every contact list with tools like Bouncer

2. Hard-to-read content

↳ Keep the message simple and to the point

WordCounter and Hemingway are game-changers for this

3. Not optimized for mobile

↳ Most read email on mobile, if they don’t have a good experience 

They are more likely to give you negative engagement

4. Overlooking basic authentication

↳ Setup SPF, DKIM, and DMARC to verify your sender identity

Most infrastructure providers do this automatically

This is crucial to build trust with ESPs and improve deliverability

5. Not monitoring performance

↳ Always analyze stats to make decisions and optimize future campaigns

This includes monitoring domain-specific performance metrics (Peeker AI helps so much with this if you're a beginner)

Never settle for results you know are below average

Look at your stats daily and look for what is underperforming and why

audience & revenue growth tips for B2B startups and creators

My mission is to build predictable pipelines for B2B startups. I share what I learn along the way. 

Read more if you are ready to build your pipeline 👇

💡 I am super relevant if you are:

→ Indie Hacker
→ Freelancer
→ Early Startup Founder
→ B2B Sales Person
→ Creator (any profession)

✍️ I write about:

→ B2B sales
→ Go to market strategies
→ Signal-based prospecting

Little more about me:

Cryptocurrency Investor. SaaS Enthusiast. Agriculture Business Owner. 

Lived in 3 countries.

I'm a T-shaped growth person who has experience in sales, content marketing, and growth.

Drop me a LinkedIn message if you need any help.

We will keep it simple.

Twitter: @sehaokudan

https://calendly.com/sehaokudan/30min

Seha Okudan

Helping B2B founders turn LinkedIn into deals | GTM Strategist

5 worst discovery questions:

5 difficult scenarios for salespeople:
(Even for the top ones.)

5 difficult scenarios for salespeople:

Stop trying to fake urgency in B2B. 
(it doesn't work)

𝗬𝗼𝘂 𝗰𝗮𝗻𝗻𝗼𝘁 𝗰𝗿𝗲𝗮𝘁𝗲 𝘂𝗿𝗴𝗲𝗻𝗰𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁:

→ Knowing pain
→ Understanding the impact of pain

𝗙𝗼𝗿 𝟮 𝗿𝗲𝗮𝘀𝗼𝗻𝘀:

1️⃣ Not every problem is worth solving

Trying to create an urgency won't work if they don't have something that is worth solving.

Nobody will buy a strong painkiller for a mild headache, even if it’s the last day of a 20% discount.

If the impact of the pain is close to zero, no urgency will stick.

2️⃣ A problem can have different solutions

Even if the pain is real, buyers still have options.

𝗧𝗵𝗲𝘆 𝗰𝗮𝗻:

•⁠ ⁠Build in-house
•⁠ ⁠Pick a cheaper workaround
•⁠ ⁠Wait until the budget frees up

Both a raincoat and an umbrella protect you from rain.

If you don’t show why your path is better, faster, or safer;

Urgency dies.

𝗧𝗟;𝗗𝗥

𝗧𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗿𝗲𝗮𝗹 𝘂𝗿𝗴𝗲𝗻𝗰𝘆:

-⁠ ⁠Find the pain that matters most
- ⁠Show the true cost of doing nothing
- ⁠Prove why solving it now beats later
- ⁠Position your solution as the safest path

Deals move when urgency is real. 

Not when it’s forced.

How do you create urgency without sounding pushy?

5 Unexpected Things in Sales
(hope they happen to you today)

5 Unexpected things in sales:

Contact data is out of control.
(for real)

Don't get me wrong.

I don't mind people pitching me.

I do it every day, too.

BUT

Every single week, some people:

- Add me to lists I never joined.
- Drop me into random waitlists.
- Email me again after I unsubscribe.
- Promise what no one can deliver.
- Sends emails written with poor prompts.
- Message me on WhatsApp out of nowhere.

I block them. They switch mailboxes.
I say, “I’m not a fit,” they keep texting.
I say it on the phone, they keep selling.

“I want to tell you about a promo…”
 “There’s a new offer…”

I don't want to click on report Spam.
I don't want to be rude.
I get it, we all try to make a living.

But this is not outreach.
This is not marketing.

This is SPAM.

Are some people ruining the industry?

Bad contact data can kill your business.
(real examples)

Your data provider is the most important part of your tech stack.
It is non-negotiable.

If your data is bad, you lose.
Simple as that.

𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝟭:
Picked the best provider, tested ICP coverage.
Checked accuracy and verified test emails.
Only had HubSpot + the data provider (not ideal).

𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
Hit targets.
Scaled the team.
Added new tools later.

𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝟮:
Paid for expensive tool stacks for sequencing, etc.
Then, they selected the most cost effective data provider.

𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
High bounce rates.
Burned mailboxes.
Low call connect rates.
The team missed targets.
The company started downsizing the sales team.

𝗠𝘆 𝘁𝗶𝗽𝘀:
1.  Build a sample list. Verify it.
2. Check coverage across your ICP + regions.
3. Choose tools that use waterfall enrichment.

If your data provider is wrong, nothing you do will work.
You cannot afford bad data.

How do you choose your contact data provider?

taplio

The Battle

Jovan Shojlevski

Seha Okudan

Followers

Posts

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Performance ScoreJovan Shojlevski's LinkedIn Performance

Performance ScoreSeha Okudan's LinkedIn Performance

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taplio

The Battle

Jovan Shojlevski

Seha Okudan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jovan Shojlevski's LinkedIn Performance

Performance ScoreSeha Okudan's LinkedIn Performance

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Performance ScoreJovan Shojlevski's LinkedIn Performance