Mailerr

Chief Executive Officer

Grow Surely

Partner

Vinna

Instantly.ai

Outbound Partner

Data Catalyst Ltd

Worked with digital banking providers sending between 200 - 400 thousand emails per day (inbound + outbound)

Email Deliverability Manager

Influencers.Club

Managed cold email infrastructure for clients like HP, Discord, Amazon, AliExpress, L’Oreal Paris, Fourthwall, etc

Senior Deliverability & Outreach Manager

Email Deliverability & Client Account Manager

Junior Email Deliverability Manager

Email Outreach System Integrations Admin

Fiverr

A side job to keep me occupied and improving in different fields.

I immensely enjoyed the small experiences I had using WordPress Elementor/Shopify’s web builder and always had a thing for writing so I figured to turn it into something I can work on the side. I started offering to build landing pages and write SEO-friendly copy for online stores to continue refining my skills and eye for detail.

I stopped working as a freelancer once I was promoted to a higher position at Influencers.Club so I can focus on my responsibilities.

Web Builder/Copywriter

George Kapernaros

My first professional working experience at 20 years of age.

 Some of my responsibilities and learning insights include:

- Building email automation flows that focused on customer retention
- Writing search engine optimized copy and editing content for emails
- Managing my first client for which I was responsible to build and manage weekly campaigns
- Building segments to target specific customers from clients' email lists
- Nurturing leads through written communications
- Proofreading key messages in templates
- Tracking and analyzing campaign results
- Building monthly data-based audit presentations for a client with improvement suggestions
- Ensuring the design and layouts of emails are optimized, user and mobile-friendly
- Building and designing sign-up forms
- Performing thorough A/B testing regularly
- Coping with and growing in a disorganized work environment

Junior Email Marketing Specialist

Shopify

My first taste of digital marketing.

After being hooked on dropshipping videos for a few months I decided to give it a try myself. Having zero experience, very limited funds and time to support this dream, it was not a success. Nevertheless, living through this occurrence made me realize how passionate I am about digital marketing, and as a result, I eventually convinced my parents to take a break from college to attend Brainster's Digital Marketing Academy - where I later landed a job after only 3 months (the earliest in Brainster's history).

Some of the first experiences I had during this short 1-month endeavor include:

- Managing an Instagram and Facebook page
- Instagram & Facebook Ads
- Influencer Marketing
- Web Building
- Creating Video and Photo Ads

Ecommerce Dropshipping

Cold Email & Deliverability | Growth | Partner @ Vinna.ai

If you're interested in improving your cold emails you've come to the right place.

I’ve worked for clients like Discord, Jellysmack, L'Oreal Paris, Fourthwall, Creative Juice, PearPop, and many more, sending over 14 million cold emails.

My passion is to share knowledge I've gained from 5 years of experience with businesses and individuals who want to get the most out of their cold emailing process.

If you think there’s any way we can help each other feel free to DM me!

Jovan Shojlevski

I wasted $3,000 on bad contact data last quarter.

Here's what I learned:

Your ICP research means nothing if you can't reach them

I was building perfect lists in Clay

- Great targeting
- Ideal companies
- Perfect firmographics 

But my email enrichment was finding only 40% of contacts

The problem?

I was using the wrong tools for email finding

Here's what changed everything:

I started running Prospeo.io in my Clay workflows

The difference was immediate:

Found 30% more valid emails than without it

Coverage jumped from 40% to 70%+ on most lists

Email accuracy remained consistently high

Why does this matter?

Every missing email is a missed conversation.

Every missed conversation is lost revenue.

The math is simple:

Better data coverage = More conversations = More deals

Now my enrichment workflow looks like this:

- Build targeting in Clay
- Run Prospeo.io for email enrichment
- Push to Instantly.ai

My reply rates didn't just improve.

My cost per booked call dropped by 40%.

Because I'm actually reaching the people I want to talk to.

A client got their main domain blacklisted

All because of a 5% bounce rate

Even though you should never be sending from your main domain;

Most founders think deliverability is about avoiding "spammy" words

It's not

It's about list hygiene

And most people skip this step entirely

I used to think email verification was optional too in the beginning

"My lists are fresh from scraping, they'll be fine."

I was dead wrong

Even "fresh" data contains:

- Catch-all emails that bounce randomly
- Typos that destroy your sender score
- Deactivated addresses that look valid

One bad campaign can kill months of domain warming

Here's what changed everything for me (and the client):

I started running every single email through Bouncer

Before it touches my sending domains

No exceptions

Most verifiers give you a simple yes/no

Bouncer gives you a risk score

It shows:

- Which emails are spam traps
- Which addresses are toxic
- Which catch-alls will actually hurt you

This lets you make smart decisions instead of gambling

The results?

- Bounce rates dropped under 1%
- Domains stay healthy for months
- No more losing domains to bad data

So keep this simple rule:

Every email gets verified before it enters your sending platform

Because your deliverability isn't about what you write

It's about who you're sending to

5 Reasons cold email beginners land in spam

(and simple fixes) 

If your emails are going to spam

You are missing out on potential leads and conversions

So here are 5 mistakes that could be taking you to spam and what to do instead: 

1. Not verifying your contacts

↳ Verify every contact list with tools like Bouncer

2. Hard-to-read content

↳ Keep the message simple and to the point

WordCounter and Hemingway are game-changers for this

3. Not optimized for mobile

↳ Most read email on mobile, if they don’t have a good experience 

They are more likely to give you negative engagement

4. Overlooking basic authentication

↳ Setup SPF, DKIM, and DMARC to verify your sender identity

Most infrastructure providers do this automatically

This is crucial to build trust with ESPs and improve deliverability

5. Not monitoring performance

↳ Always analyze stats to make decisions and optimize future campaigns

This includes monitoring domain-specific performance metrics (Peeker AI helps so much with this if you're a beginner)

Never settle for results you know are below average

Look at your stats daily and look for what is underperforming and why

Outbound lead generation for B2B SaaS and Agencies

Shubhangi Sharma

Something interesting happened in one of the campaigns I’m running, and it completely changed how I look at outbound now.

On LinkedIn, people were replying, connecting, even hopping on calls — with zero sales push.

Just pure networking energy.

But on email?

Same people, same ICP… 

and the responses were cold unless the message was completely direct.

That’s when it hit me:

LinkedIn is where people want to talk.

Email is where people want clarity.

So I switched the approach.

On LinkedIn, I started building “network-first” campaigns.

Not pitching anything.

Just connecting with ICPs, possible partners, or founders doing similar things.

One of these calls opened multiple pathways for my client — not immediate business, but the kind of connections that compound.

On email, I kept it straight:

“Here’s what we do. Here’s why I’m reaching out. Open to a chat?”

Suddenly both channels started doing what they’re meant to do.

LinkedIn builds the long-term room.

Email fills it.

Outbound becomes smoother when you stop forcing one channel to behave like the other.

taplio

The Battle

Jovan Shojlevski

Shubhangi Sharma

Followers

Posts

Engagements

Likes

Performance ScoreJovan Shojlevski's LinkedIn Performance

Performance ScoreShubhangi Sharma's LinkedIn Performance

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taplio

The Battle

Jovan Shojlevski

Shubhangi Sharma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jovan Shojlevski's LinkedIn Performance

Performance ScoreShubhangi Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJovan Shojlevski's LinkedIn Performance