JP Lewin

Foundy

Head to one of the links in my profile’s *Featured* section to learn more about how we have transformed M&A through Foundy's AI agents and expert advisory service. 

When millions can be gained (or lost) during and after an acquisition event, it is vital that business owners and buyers surround themselves with the right deal flow, community, tools, and expert advisors that specialise in their market niche for their long term acquisition planning and transaction processes. Yet, the process has historically been riddled with inefficiencies, eye watering fees and fragmented processes that leaves stakeholders at a disadvantage.

Foundy offers 2 sell side products and specialist advisory services:

The first is long term exit planning (6 to 36 months from selling): 
1a.) Detailed business valuation report
1b.) Exit readiness score and growth roadmap packed with helpful step by step support and tools
1c.) Tailored buyer list with contact details and insights into how you can position your business to make it as attractive as possible for an acquisition. This has helped businesses unlock millions in additional value. 

Our second product is Deal Execution for business owners ready to sell in the near term
2a.) Centralised deal management portal enabled by AI
b.) Expert advisors, including Foundy's seasoned team and hand selected specialist from you (our client)'s specific industry niche. We will ready your business for sale, find buyers, secure higher acquisition offers and then navigate the end to end DD and legal document process.

On the buy side:
Our popular Buyer Essentials package grants buyers access to an exclusive business buyer community where they access a high profile network and valuable resources. It is designed to set them on a path towards a successful acquisition, including improving their access to quality deal flow, funding and more.

Head to Foundy.com to learn more

Founder and CEO

Focal

Foundy was voted in the top 3 companies out of 1900 (0.16%) that applied to competitive demo day called Focal. This was based on the number of upvotes pre-demo day and the number of meeting requests post-demo day.

S23 Alumni - Voted In Top 3 out of 1900 companies

Pavilion

Pavilion is a community-powered learning platform for B2B SaaS go-to-market executives and their teams.

Executive Member

Revenue Syndicate

Revenue Syndicate is a platform for B2B Saas leaders and angels to access a high-quality deal flow of investment opportunities. It was founded by leading experts in the market and has since become a 500 + member community.

Member and Angel Investor

ZWINGS

Zwings is a SaaS enabled marketplace. At the time of acquisition, we had 80,000 customers and retained major contracts for 4 consecutive extension periods, including one of the UK's most lucrative contracts. We repeatedly outcompeted companies with over 100x more funding than us in head to head tenders. I had a team of 16 staff which increased to 30 during the high season. 

We ran an M&A process after we were contacted by various prospective acquirers. In Q3 of 2022, the company was acquired by Zeus. The acquirer added Zwings' locations to their network of 45+ cities across Europe and Asia. In the year that followed the parent company's valuation doubled. 

I originally founded Zwings as a B2B SaaS electric transport solution provider for hotels and corporate offices. After COVID enforced lengthy stay-at-home orders and the hotel and commercial property markets were some of the worst affected, we had to quickly adapt. We made a successful pivot. We were able to onboard investors and skilled employees which helped us win and retain lucrative contracts. Our business model involved SaaS subscriptions and pay-as-you-go services. We built a streamlined operational model that involved a rotating team working 7 days a week around the clock to swap batteries in scooters and relocate vehicles for different geolocations relative to expected usage. 

We began receiving interest from various rivals and companies in the wider sector looking to acquire ZWINGS which led to our team initiating an M&A process. After a complex exit journey involving multiple bidders, Zwings was acquired for a deal comprising a combination of cash and equity. The M&A process was complex, drawn out and expensive and I have since met a lot of people that also experienced this with their exits. I learned a great deal scaling and exiting Zwings, both personally and professionally. Now, I am on a passion driven mission to drag the antiquated exit process into the digital age.

Founder and CEO (exited via M&A)

Urban Futures Podcast

I produced several podcast videos where I interviewed incredible leaders who are pioneering disruptive change in the transport and sustainability sectors and wider industries.

Founder and Host

Lektron Networks Power Controls

Between my second and final year at business school, I spent 2 months shadowing the founder of a renewable energy systems supplier. They specialise in electrical refurbishments inside hundreds of homes and offices across the south of England. I primarily supported the accounts team to help manage the company's finances. I gained a key insight into the mechanics behind reneweable energy and the wider cost and environmental impact of transitioning to greener systems.

Renewable Energy - Summer Accountant

CEO Foundy: sell & acquire £100k to £15m revenue businesses via Foundy.com's first of its kind AI powered acquisition portal | You no longer need 5 separate tools and 4 advisors, Foundy has all in one portal.

Warm Welcome! 👋 Considering selling or buying a company in the near or long term? Or maybe you want to help your community of business owners or buyers by referring them to Foundy.com and earning by doing so? Explore the links in my profile’s featured section to learn more.

1.) Business Sellers - Experienced advisory team + AI agents trained in historical acquisitions in your market to provide you the most optimal route to a successful acquisition

2. Business Buyers - Off market Deal origination and due diligence reports to find more deal flow and vet them more effectively. 

3.) Exited Founders -  Join our fast growing WhatsApp group for exited founders 

Deeper insights into our product:

1. **Industry-Leading AI**: This scans the entire internet to look for signals that indicate possible buyer interest for your business. We also centralise and streamline client’s growth and exit process, positioning you for the best exit deal.

2. **Specialist Advisors & Account Managers**: Our team collaborates with experts from each client’s market niche, providing tailored guidance and ensuring a seamless experience. 

We don’t compete with traditional advisors. Instead, we collaborate through a partner programme, sharing fees to tap into even the most niche buyer segments. Whether you're planning an exit soon or are already in the process, our tools, network, and advice can help you secure the best deal. Book a confidential call via our website or direct message me to give you free insights. 

**For Buyers:**  
Foundy.com offers buyers access to deal flow, networking events, due diligence tools, 1000 + lenders and educational resources to streamline sourcing and transactions. Meet M&A teams at publicly traded companies, exited founders, fund managers and acquisition entrepreneurs. 

**About Foundy.com** 
With over 14,000 self registered users, Foundy.com had modernised the M&A process. We used to operate a marketplace as our primary business model but we have learned that the best businesses don’t want to list on a marketplace, they want a specialist advisor that can empower them with the tools, knowledge, buyer network and support they need to successfully navigate the process. Our team includes M&A experts and seasoned entrepreneurs, all driven to modernise the M&A landscape on behalf of business owners across the UK, USA and beyond.

Let’s discuss your goals.  
[Book a Call: https://calendly.com/joe-7yw/30min?back=1&month=2024-03 

*(No recruiters, please)*

Foundy has overhauled the acquisition process for tech business sellers and acquirers. We are specialists in helping founders ready their business for an exit, including preparing their data room and finding relevant acquirers. Alternatively, founders and buyers can use our platform for free on a self-serve basis if they prefer. 

Buyer accounts include representatives of large tech companies, private equity and software aggregators as well as acquisition entrepreneurs and family offices. Sellers include founders of mostly profitable online businesses in verticals such as SaaS, fintech, mobile apps, marketplaces, eCommerce, Amazon FBA, Web3 and AI but we are very much open to hearing from companies in other sectors and industries, as well as distressed businesses. 

Alongside a range of digital tools and M&A advisory services, I am helping my team to produce podcasts, tutorials and blogs with the intention of delivering helpful insights and tips to company leaders, buyers and aspiring entrepreneurs on their journey to exit 💵

Join today by creating a free and anonymous account or sign up to our newsletter on https://app.foundy.com/sign-up

Joe Lewin

If you care about AI, this is today’s headline.

Disney just signed a 3-year licensing deal with OpenAI and is investing $1bn equity investment into the company.

Here’s what’s actually in the deal:

1. Users on Sora can generate short AI videos with 200+ characters from Disney, Marvel, Pixar and Star Wars
2. The best fan-inspired clips will appear on Disney+
3. OpenAI gets exclusive generative rights for year one
4. OpenAI cannot train its models on Disney IP
5. No real actor faces or voices, with heavy guardrails around that

The context is what makes this so big. A few months ago, Disney and other studios were blocking Sora and calling it a “significant legal risk.”

So, yesterday they were firing off copyright letters to other AI giants.
Now today they’re OpenAI’s first major content-licensing partner and a $1bn investor.

Disney CEO Bob Iger is already saying this is about licensed use and respecting creative work, not replacing it.

Sam Altman gets capital and a flagship Hollywood partner at a time when model-training costs are exploding.

So you end up with this:

Disney is hedging the future of its IP.

 OpenAI is clearing a legal and commercial path for Sora.

Together they’ve just drawn a blueprint for how AI and big IP might work together.

What do you see this as most: a smart copyright strategy, a lifeline for OpenAI, or the start of a new AI/ entertainment playbook?

Joe Lewin 

AI Native Route To Sell & Buy Companies | DealFlowAgent.com | Helping business owners & Acquirers find one another through conversational AI and navigate through to completion 3x faster

Big news for UK business owners today! 🚨

The proposed exit tax has been pulled from Friday’s Budget plans!

Credit to the 150 plus Startup Coalition signatories. A clear example of what aligned voices can achieve.

The U turn helps, but the initial message still lingers... The proposal for a 20 percent charge on unrealised gains unsettled founders, investors and acquirers across the UK.

Removing it was the right call. The UK cannot afford policies that discourage innovation or investment.

Recent signals people in the market have been talking about:

- founders exploring relocation conversations
- investors slowing deals due to uncertainty
- advisers flagging valuation volatility
- sentiment becoming as big a risk as the policy itself

These are signals, not predictions. But they show why policy clarity matters.

the UK is still a strong ecosystem! Global interest has not disappeared. It's still Europe's hub for innovation, for now, and the 3rd largest market for small cap M&A globally. 
 
YCombinator just release the first company for their winter cohort and it is a UK startup! Plus, we've just raised capital from US based investors. 

The proposal is off the table for this Budget. Now the question is whether confidence rebounds.

What is your take? Does this move restore confidence, or has the damage already been done?

Picture shows an image of the budget announcement with the red briefcase. 

Most founders waste months on buyers who were never serious.

You get an inbound from a potential acquirer. Spirits are high. 
First call booked.
They’re “keen.”

You share numbers. Share plans. Share hope.

Then it drags for weeks or months, unnecessarily.
More calls. More emails. Hidden intent. Then
Silence.
Or “new concerns.”
Or... they never had funding.

This is what happens when signals get lost.

The hard truth: buyer calls are broken.
Too polite (especially in the UK). Too vague.
Too easy for time-wasters.

So we changed it.

We’re building one of the largest, fastest-growing living relationship graphs of active acquirers through our conversational AI, Sterling. He optimises for the 'signal to noise' ratio

Users know his voice is AI but they seem to be building genuine rapport with human (business buyers, some are even hosting long and regular calls with him. 

Sterling surfaces what buyers truly want, what they’ll never touch, and how serious they really are.

No one can fake that.
Time-wasters show in minutes, not months.

I’ve watched founders burn out chasing tyre-kickers.
Now deals move faster because buyers put their cards on the table early.

You can’t scale trust with hope.
You can scale insight with the right questions, asked early.

Want to see how Sterling separates real buyers from the rest?
Comment INSIGHT and I’ll share a high-level framework

thank you Timothy Armoo! Our buy side conversational AI is seeing a serious surge in interest in local service niches, including property services and healthcare. 

Our friendly AI agent, Sterling, is hosting human like conversations with buyers to hear about their nuance search criteria so that we can make warm intro's, where they can, to qualified deal flow. 

(think Boardy.ai or Jack & Jill but specifically for connecting buyers and sellers for small cap M&A.)

Dental, HVAC, Plumbing, Electricians, Emergency Services... and other future proof niches - all moving.

buyers are actively looking for profitable, healthy businesses in the 1-10 million revenue range with recurring revenue models and local defensibility.

if you're a business owner considering a move, whether retiring or moving to your next project, or a business buyer, let's chat.

Join The UK’s Biggest Live Event On January 10th In My Featured Section ⬇️

These businesses will never trend on Twitter.

But they make more than 99% of start-ups.

Everyone's chasing the next AI startup while plumbers are quietly banking £2M a year.
These businesses are insane, and often overlooked.

The pattern is obvious:

- Local service roll-ups
- Boring B2B software
- Unsexy recurring revenue
- Infrastructure nobody thinks about

Steal these business ideas before everyone else catches on. 👇


P.S. If you have a business and you’re thinking of selling in the next 6-24 months, I’ve got something for you. At DealFlowAgent, we help you strategise the path to your exit to get you the best price possible. Send me a message if you want to know more.

These 7 Boring Businesses Make Stupid Money

Tag a trusted operator or thought leader in either property services or healthcare – dinner on us.

Who are the well-respected people across these two verticals and sub-niches?

🏘 Property services: pest control, HVAC, roofing, landscaping, fire safety, solar, electricians, plumbing and data centres etc.

🏥 Healthcare: dental clinics, care homes, outpatient centres, vets etc.

Tag any of the following in the comments below:

 ✓ Service provider or operator
 ✓ Journalist or blogger in these sectors
 ✓ Thought leader on LinkedIn or Meta
 ✓ Anyone else with a strong network of business owners in these niches

If someone you tag ends up partnering with us, we’ll send both of you a dinner gift card for two, as a thank-you. 

Know someone who fits this? Tag them in the comments below.

If they might be in your network, a like or repost helps this reach the right people and might unlock a life-changing opportunity for them.

If that’s you, let’s talk.

The biggest discount on your exit rarely happens on paper. It happens in the first few conversations.

If you do not control the story early, you lose leverage in price and terms.

Preparation is clarity. Contracts, margins, team, and tidy process.

We help owners tighten that story and meet only serious, funded buyers.

I put together a private Home Services Exit Pack

Story Sheet, Buyer Question Set, Contract Visibility template, and the UK and US proof stacks on one page.

Using this pack helps owners tighten the story, reduce buyer pushback, and improve leverage in real negotiations.

Direct message me 'HS-Exit' and I will send it privately.


#HVAC #firesafety #pestcontrol #drainage #electrician #HomeServices #BusinessSale #MergersAndAcquisitions #ExitPlanning #DealFlowAgent

How to sell your home services business

Lyfe

Helping businesses gain and retain higher spending customers.

Chief Commercial Officer (CCO) & Co-Founder

LUX Rewards

Making our F&B and retail partners more money by featuring their brand to business customers and high spenders.

Swishd

Making same day delivery cheaper and more environmentally friendly.

Worked directly with the founder and got involved with pretty much every aspect of startup life - Ops/Design/Marketing/Product/Recruitment/Tech/Sales/BD.

Business Analyst & Growth Marketing

PYRO

Learnt how to build a tech startup. Product was in the nightlife, data collection, loyalty and payments space.
- Built a team, product, world-class advisory board.
- Pitched to angels and VCs and verbally raised our 150k round.
- Secured a trial with UK's largest nightlife group.
- Worked part-time in my evenings to pay for development costs.

Co-Founder

Brunning and Price Pubs Ltd

Sold pies and pints to help pay for my tech startup costs.

Bartender

Lancaster University Management School

Learnt how to wow prospective students and parents through honest reviews of my time as a student. Gave presentations to rooms full of parents and lead campus tours.

LUMS Ambassador - Management and I.T Representative

Intilery.com

First taste of startup life, shadowing the CEO throughout Uni holidays. Learnt lots and got really good at table tennis.

 Entrepreneurial Assistant

Learnt about selling big business products to other big businesses. I was awarded the highest mark in my final review and was invited back to join the Grad Scheme.

Account Growth Exec - Legal & General Account

Self Employed

I designed & distributed some small leaflets about myself around the local villages in order to gain some extra cash in my spare time. 

I built up a regular clientele which gave me steady work throughout the Winter and Summer holidays. At peak, I was looking after 10+ pets in multiple villages, going door-to-door on my bike, including Cats, Guinea Pigs, Chickens, Ducks, a Tortoise, Rabbits! 

I also met some great people, and subsequent long-term business mentors and friends.

Pet Sitter / Gardener / Handy man / Childminder 

MoneySuperMarket.com

Learnt about SEO, CRM, and generally 'how business works'. 

Made some great contacts and throughly enjoyed the experience.

Work Experience

MORE ABOUT ME...

Thanks for stopping by! I'm Tom 👋

My Dad is an Aircraft Engineer. My Mum is a Nurse. And my mentors are entrepreneurs.

Weird way to start a LinkedIn bio, I know...

I'm the intersection of all three: A curious, empathetic, entrepreneurial guy.

If I'm not in a WeWork, you'll catch me at the gym, outdoors, or with family and friends.

Things that give me energy:
- Being around interesting people, doing interesting things
- The My First Million Podcast <3
- Starting new projects & growing businesses
- Getting outdoors 
- Learning more about anything business or sales related
- Spending time with my family and friends
- Amaretto sours & a cracking roast

Things that suck energy out of me:
- Anything that isn't planned very well
- People who say one thing and do another
- Fantasy books / fantasy series (don't hate me)
- People who lack ambition & moan about life (we're all incredibly lucky)
- Leg day

Projects I've worked on in the past:
- Card linked rewards app for nightclubs and bars
- Dog bed Ecom biz during the lockdown
- Matched betting
- Print on demand
- You name it, I've probably dabbled in it

Things I'm proud of:
- Taking the road less travelled and starting multiple businesses vs the traditional grad route 
- Growing our current biz (LUX Rewards & Lyfe Technology) from £0 to £600k MRR+ in 3 years
- Gaining a 1st from Lancaster Management School & an award for the top mark in the year
- Being an identical twin <3


If you fancy meeting for coffee or walk to chat big ideas, please reach out! 🙏

----------------------------------------------

🌟 Trying to STAND OUT?  🌟

Follow my new TikTok for tips & tricks - https://shorturl.at/AJvqA

Appreciate the support 🙏

👋 Tom Munday

I turned 30 on Saturday. Which means I've been in sales for over 15 years now…

Because when I was around 14, I went door-to-door in my local village handing out homemade business cards. I must have knocked on 100–150 doors.

The cards had a big photo of me grinning, plus a little blurb explaining how I could help. Pet sitting, babysitting, gardening - anything to earn some cash!

And weirdly, it worked. Fast.
Pretty soon it felt like I was running a mini zoo... 🐶 🐱 🦦 🐢 🐔 

During school holidays, it wasn’t uncommon for me to be looking after dogs, cats, fish, chickens, geese, tortoises, babies… not all from the same house, don’t worry 😂

Family days out often ended with “we need to get home before the foxes come out!!” If I arrived too early, I’d hide behind the bins until the chickens wandered in on their own. Other teens were sneaking back from parties; I was sneaking behind wheelie bins guarding chickens.

Through this work, I also met a local entrepreneur and startup founder, who very kindly let me come and shadow him. (Thanks Gareth 🙏 ).

That became real experience at a tech startup during school holidays.
Which led to more mentors.
Which helped my Lancaster University application.
Which led to… eventually… co-founding a startup that was acquired this year for an eight-figure valuation.
And the chain keeps going. ⛓️‍💥

I could go on with this story…

But the point is: all of this started because a 14-year-old opened one small door.

You never know which tiny move ends up compounding for years.

So...

OPEN THAT DOOR! 🚪 

-----
For clarity - the photo below is 30-year-old me...not the chicken-whispering 14-year-old.

Co-Founder & CCO at LUX Rewards & Lyfe Technology

Round 2 of the new motivational talk roadshow… apparently I’m doing this now 😅

Last week I was back at Lancaster University Management School for a fireside chat hosted by the amazing Brian, Sonia, and Louise 🙏 

Packed room of students, lecturers, founders and business owners… the whole spectrum.

They thought they were getting a talk on entrepreneurship....
And we did cover that.

But one theme kept hijacking the conversation…my favourite one: relationships.

We all love the automations, the AI tools, the growth frameworks.

But that doesn't mean you should forget the absolute basics:

👂 Genuinely listen properly to people you meet (what matters to them)
🧠 Remember the tiny details (the stuff they don’t expect you to store)
🚀 Reach out when something good (or rough) happens in their world
🥺 Do the small unscalable gestures (makes people go 'oh wow, they noticed')

I joked about meeting someone in business and remembering their random McMuffin obsession, then surprising them with one months later 🍳

It sounds silly, but they would be flattered! 
Because it shows you were paying attention.

Those are the habits that build super strong relationships, super fast.

And in a world drowning in AI-generated everything, the human touches hit even harder.

Weirdly though, these are the little things most people SUCK at. Which is why it works.

I'm so grateful to have been able to go back to Lancaster University, and am even more grateful for the amazing audience and the brilliant questions!

----
Massive thanks again to the killer team that organised this and Entrepreneurs in Residence Lancaster University Management School 🙏 

Already looking forward to round 3 (Slide in..!)

How I get replies when I’m being ghosted…

I get creative. But also pretty weird.

Quick story from back in 2022...

The sales team was just me.

We only sold into hospitality, so my routine looked a little like this:

🕺 9am - 12pm door-to-door in London
🕺 12pm - 2pm HubSpot, emails, contracts
🕺 2pm - 5pm back out door-to-door
🕺 5pm - 7pm admin and planning the next day

And like any sales role, you get ghosters.

3+ months of silence.
No replies. No updates. No reason. Just gone.

So I tried something new.

I emailed them all with a fresh sequence called:

“Save Tom’s Hairline…”

(Photos in the carousel for your entertainment.)

The message was simple:
🥹 Your ghosting is ruining my hairline
🥹 I leave our meetings buzzing, then hear nothing
🥹 I’m resilient… but my hairline isn’t, so I’m washing more of my face every day
🥹 Sign up now to save it
🥹 My co-founder even approved a 10 percent “hairline recovery discount”

Cringey? Yes.
Did it work? 100 percent.

People who hadn’t replied in 3+ months came back almost instantly.

Why?

Because everyone else followed up like robots…
and I followed up like a human with humour… and absolutely no shame.

Standing out isn’t about being polished.
It’s about being real, unexpected, and sometimes...slightly strange 🤣 

Try it!
(Your hairline may vary.)
-----
Just one weird campaign. Plentyyy more to mention.

I noticed something at a startup event the other day...

100+ founders in a room and two punchy panels on the messy truths of building and scaling.

Someone in the audience asked a question...

He was launching a new business and wanted to tell everyone on his LinkedIn... but he was terrified of looking cringey.

"I've scraped a list of all my LinkedIn connections. How do I share news with them all about what I'm doing, without just coming across as cringey?"

Lydia on the panel dropped a line that basically slapped the whole room awake:

“Cringe is the benchmark for being a founder. You have to be cringe.”

Honestly... couldn’t agree more.

From my weird email campaigns like "Save Tom's Hairline" (see my other posts if you missed that), to sending over 850 weird and whacky videos in people DMs...

You have to cut the pride and ego. Full send mode!

You need that ‘I don’t care, I just need reactions’ philosophy. It really is part of the job.

And in 2025, it’s even better to lean into it because it actually makes you look... human.

Although let’s be real...ChatGPT can be VERY cringe too 😂

If you know me, you already know I’ve done (and continue to do) my fair share of cringe.

More coming soon. Trust me 🫠.

-----
Thanks again to Atara Partners for the amazing event, LinkedIn for hosting, and all of the insightful panelists!

Matt / Yan / Bill / Clare / Lydia / Scott / Adrian / Olivia / Jody / Robert

We shook hands… but I’m actually glad the deal never happened.


Because in this photo from 2018, I had no idea what I was doing.

Back then, I’d just turned down an IBM grad job.
Everyone thought I was mad.

But I wanted to build something.
So my co-founder Philipp and I started a card-linked loyalty startup.

For 12+ months we:
- raised money
- managed developers
- went door to door to Manchester's nightclubs and bars
- tried to get anyone to listen to us

This photo was taken in our tech partner’s office, with the main man Sina (in the bear head).
We were planning how to scale across the UK’s biggest nightclub groups.
Big dreams. Big plans.

Long story short… it didn’t work.
And thank goodness.
COVID hit about a year later.
It would have crushed us.

But the twist?

If that first startup had worked…
I never would’ve met James and 👋 Ash.
The three of us went on to build and sell LUX Rewards for an eight-figure valuation.

Funny thing…
James was on our competitor roadmap at the time.
Same industry.
Same niche space.

Wild how roundabout this story is.
Seven years later and we’ve somehow become the experts in a world most people don’t even know exists.

Sometimes we all need to make a bold move to get out of that comfort zone.

Agree?

I’ve got a waving hand before my name on LinkedIn 👋 

Two simple reasons why... 

First: it stands out. 

In the search bar, that little yellow hand grabs an extra half-second of attention. 
And when you’re at an event trying to connect with someone before the moment gets awkward… that tiny boost actually helps.

Second - the fun one: it reveals who’s using automation.

Because for every 10 connection requests with a DM, at least 5 open with:

“Hey 👋”
Same line. Same emoji. Same AI starter pack.

I’m not against AI at all - it’s brilliant. But the magic on LinkedIn still comes from sounding like you. If your message feels like a polite robot drafted it, the human on the other side won’t feel much of anything 🙃

If you’re on a LinkedIn push, here’s what genuinely works:

☺️ Send 10 thoughtful, personalised messages a day.
 Not 100. Just 10 well researched ones.

Share something specific. Connect them to someone else. Offer to help. Mention why you actually care about them and what they do. 🙏

Tiny effort, huge difference.

Do that consistently.

That’s the real edge - the 👋 is just a bonus and a lil fun!

Does anyone else have any cool hacks?

After 50+ industry events, this is the best networking tip I’ve found...


Wear something that gives people an excuse to start speaking to you.

Most people walk into an event and pray someone talks to them first.
So make it easier for them.

Wear something people can’t ignore...
🧥 A bright jacket.
🪪 A quirky badge.   
🧢 A huge colourful hat.
🛼 Light up shoes.

Something fun. Something you’d never wear to a normal meeting.

It gives everyone around you a simple, stress-free opening line.

Because most people WANT to talk to you… most of us need a little nudge.

When you're meeting 30, 40, even 50 people in a day… that little edge makes you unforgettable too.

For me? Anyone who follows along already knows.
The LUX gilet. This thing easily has a 50,000% ROI.

And the legend next to me, Paresh, is a master at this game too - never caught without a bright hat or a wild, colourful shirt.

It works.

Simple rule: be the person people want to walk up to.
Not the one blending into the wallpaper.

Got any cool props you've seen or use yourself?

This is the kind of tiny idea that creates massive collisions 💥 

A “Who’s In The Building?” wall.

Walked into our WeWork this morning and saw the community team had cooked up a new way to actually see who’s working around us.

Nothing revolutionary - just something we genuinely needed, and I’m so glad they built it 🤘 

Basically a giant nudge saying:
“Hey Londoners, remember other humans do exist.”

And I love it ❤️ 

Because for all the brilliance in this city, London has this annoyingly weird habit:
 
We all sit five metres from people who could genuinely change our trajectory…
 …and never even say hello.

🚀 Founders building quietly.
🚀 Freelancers grinding quietly.
🚀 Operators solving quietly.
🚀 Everyone quietly doing incredible things.

But we all know the magic only happens when we actually talk.

A gentle nudge we absolutely needed.

It’s crazy how many conversations in the lift or at the coffee machine have led to cool things for me and our team.

Big fan of this WeWork.

Thanks  Community Team (Giselle / Joe / Mima) 🙏

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The Battle

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