Accruent

Brought on board to lead marketing strategy, customer communication, market-driven lead generation, and corporate messaging.

The Americas team is responsible for driving new business, delivering outstanding brand experiences and bringing to life the Accruent mission of Unifying the Built Environment.

VP Marketing and Corporate Events

Tektronix

Achieved 15% incremental pipeline in the first 18 months through the combined impact of process improvements, strategic prioritization, and new digital initiatives.

Implemented new cross-functional content development and SEO processes that resulted in a 10% improvement in average search engine ranking with over 70% increase in pipeline value.

Launched an experimentation program that increased the number of experiments by 10X and improved conversion rate by 40bp in 6 months.

Improved customer experience through sustained experimentation program, driving over 10% annualized incremental revenue.

Implemented a return on ad spend (ROAS) optimization approach that delivered 2X more pipeline value in the first quarter of implementation without increasing media budget.

Director Global Digital Marketing and Analytics

Concentra

Developed simplified customer personas and customer journeys to deliver a redesigned web experience that led to +900% lead growth in the first year.

Implemented local marketing tactics that improved review scores from 2.6 to 4.0 in 18 months, driving incremental revenue and improved satisfaction. 

Designed and implemented a new transactional channel that accelerated customer onboarding resulting in 10% of all net new revenue following launch.

Deployed technology and processes to deliver marketing automation capabilities that improved customer retention by 14pts.

Designed and launched a new content development process that improved average search engine ranking by seven positions broadening thought leadership in the space.

Senior Director Digital Marketing

Latin3

Launched / ran regional office for Latin3 to win new marquee customers and deliver incremental bottom line.

Penetrated regional market quickly through structured prospecting; landing recognized brand accounts:  Under Armor, Reebok, Cable & Wireless, Nintendo, and others.

Implemented “revenue first” investment approach, profitably delivering double-digit growth for consecutive years.

Managing Partner

Microsoft

Launched multi-country campaigns using channel to maximize impact while managing spend.

Drove Co-Op fund usage from 50% to over 90% delivering 1.5X ROI on marketing investment.

Regional Marketing Manager - OEM

DELL

Developed weekly media optimization cadence that drove 2X revenue from paid channels. 

Added search marketing to the media mix driving a 50% reduction in cost per order.

Regional Online Marketing Manager

Promoted into the role to drive implementation and adoption of new solution selling processes, business review cadence, and CRM usage. 

Roll out resulted in 10% close rate expansion and 30% growth in opportunity pipeline.

Regional Enterprise & Partner Group Business Manager

Promoted to build the relationship and sell to top-tier finance sector accounts. 

Sold first Microsoft Windows Datacenter in the territory and grew server penetration by 50%.

Major Account Manager Finance Sector

Promoted to drive demand generation and manage inside sales for the SMB segment.

Achieved 100% of quota for two consecutive years and grew customer base by 15%

Small & Medium Business Sales Manger

Recruited after displacing incumbent (IBM) from the largest customer in the territory. 

Achieved 110% of quota and increased server penetration in key accounts by +30%.

Corporate Account Manager

VP Marketing @ Accruent | Ex Microsoft & Dell | 5X Founder

A growth-focused executive with 20+ years of B2B and B2C experience.  I combine creative thinking with data-driven problem-solving to help organizations achieve breakthrough results.

JP Demas

Founders, are you struggling to scale your startup?

I’ve seen it over and over again.

B2B SasS startups raise a funding round and feel the pressure to put in place an aggressive growth strategy.  

All while maintaining a tight grip on budget and runway.  

I get it, Venture Capital firms have high expectations for performance.  

They want to see Key Metrics consistently growing.

You’ve been successful up to this point. 

→ But how are you going to continue growing at this aggressive pace?
→ Will your systems break as you start aggressively hiring more people?
→ Will you be required to sacrifice the dynamic culture that got you here?
→ Can you maintain speed and growth at the same time?
→ Can you afford to hire experienced people that can help you navigate this tricky transition?

I’ve seen this struggle play out numerous times during my career.

I’ve been hired as a Head of Product at early stage startups during this chaotic growth stage.

I’ve been a part of well-intentioned teams doing their best to grow the business while still maintaining the key ingredients that got them to this point.

That’s when I realized the status quo is broken.  

There is a better way for startups to navigate this growth phase:

→ Leverage experienced resources to build the foundation for growth early on in the transition.

Too many SaaS startups are “reinventing the wheel” because they don’t believe they can afford experienced Product leaders or they wait too long to hire them.

When growing your B2B SaaS business in order to achieve the next round of funding, your Head of Product has a massive impact on your success. 

This is exactly why hiring a Fractional Head of Product is the right way to go

Hiring me as your Fractional Head of Product shortly after raising a funding round is a: 

→ Fast
→ Efficient
→ Affordable 

Way to boost your team by leveraging my 15+ years of B2B SaaS startup experience to short-cut the learning curve of what it takes to scale and grow your business.

I’ll work with you to build the necessary foundation of your Product Organization that will fast-track your company to your next round of funding.

Stay ahead of the competition by maximizing your transition out of fundraising into Growth.  

Congratulations on the success you’ve had so far!  

Let’s ensure your success continues!

Click the link in the Featured section and schedule a FREE 30-min consultation to find out how.

taplio

The Battle

JP Demas

Joel Hall

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?