Accruent

Brought on board to lead marketing strategy, customer communication, market-driven lead generation, and corporate messaging.

The Americas team is responsible for driving new business, delivering outstanding brand experiences and bringing to life the Accruent mission of Unifying the Built Environment.

VP Marketing and Corporate Events

Tektronix

Achieved 15% incremental pipeline in the first 18 months through the combined impact of process improvements, strategic prioritization, and new digital initiatives.

Implemented new cross-functional content development and SEO processes that resulted in a 10% improvement in average search engine ranking with over 70% increase in pipeline value.

Launched an experimentation program that increased the number of experiments by 10X and improved conversion rate by 40bp in 6 months.

Improved customer experience through sustained experimentation program, driving over 10% annualized incremental revenue.

Implemented a return on ad spend (ROAS) optimization approach that delivered 2X more pipeline value in the first quarter of implementation without increasing media budget.

Director Global Digital Marketing and Analytics

Concentra

Developed simplified customer personas and customer journeys to deliver a redesigned web experience that led to +900% lead growth in the first year.

Implemented local marketing tactics that improved review scores from 2.6 to 4.0 in 18 months, driving incremental revenue and improved satisfaction. 

Designed and implemented a new transactional channel that accelerated customer onboarding resulting in 10% of all net new revenue following launch.

Deployed technology and processes to deliver marketing automation capabilities that improved customer retention by 14pts.

Designed and launched a new content development process that improved average search engine ranking by seven positions broadening thought leadership in the space.

Senior Director Digital Marketing

Latin3

Launched / ran regional office for Latin3 to win new marquee customers and deliver incremental bottom line.

Penetrated regional market quickly through structured prospecting; landing recognized brand accounts:  Under Armor, Reebok, Cable & Wireless, Nintendo, and others.

Implemented “revenue first” investment approach, profitably delivering double-digit growth for consecutive years.

Managing Partner

Microsoft

Launched multi-country campaigns using channel to maximize impact while managing spend.

Drove Co-Op fund usage from 50% to over 90% delivering 1.5X ROI on marketing investment.

Regional Marketing Manager - OEM

DELL

Developed weekly media optimization cadence that drove 2X revenue from paid channels. 

Added search marketing to the media mix driving a 50% reduction in cost per order.

Regional Online Marketing Manager

Promoted into the role to drive implementation and adoption of new solution selling processes, business review cadence, and CRM usage. 

Roll out resulted in 10% close rate expansion and 30% growth in opportunity pipeline.

Regional Enterprise & Partner Group Business Manager

Promoted to build the relationship and sell to top-tier finance sector accounts. 

Sold first Microsoft Windows Datacenter in the territory and grew server penetration by 50%.

Major Account Manager Finance Sector

Promoted to drive demand generation and manage inside sales for the SMB segment.

Achieved 100% of quota for two consecutive years and grew customer base by 15%

Small & Medium Business Sales Manger

Recruited after displacing incumbent (IBM) from the largest customer in the territory. 

Achieved 110% of quota and increased server penetration in key accounts by +30%.

Corporate Account Manager

VP Marketing @ Accruent | Ex Microsoft & Dell | 5X Founder

A growth-focused executive with 20+ years of B2B and B2C experience.  I combine creative thinking with data-driven problem-solving to help organizations achieve breakthrough results.

JP Demas

Lucia Csoma Consulting

Helping professionals navigate the first 90 days in a new role to:
- Start Strong
- Balance Life, and 
- Exceed Expectations

Personal Development Coach - ICF Certified

Journey to Point B

A podcast with inspiring stories to guide your journey from Point A to Point B

▪ Youtube: https://www.youtube.com/@JourneyToPointB

▪ Apple: https://podcasts.apple.com/us/podcast/journey-to-point-b/id1698631827

▪ Spotify: https://open.spotify.com/show/5A0yaCRmm6pzjY5bWA3q7C?si=22242eb891d1400f

Podcast Host 🎙

Catalyst Collective & The Purpose Project

Mentoring at risk teens to find their purpose and belonging to become resilient adults.

Secretary of the Board

Genentech

▪ Improved and executed the change management strategy for a large software release.

Change Management Consultant

Hayes Software Systems

▪ Designed and managed product features for asset management software serving over 7,700 schools.

Product Manager

HealthExpense, Inc.

▪ Designed and led the implementation of mobile and web applications contributing to raising 8M in Series A funding.

UI/UX Designer

Web Design Essence

▪ Designed websites, developed SEO, and implemented Pay-Per-Click campaigns.

Owner

▪ Designed and maintained the Health Compliance Office (HCO) intranet website and Mobile App.

Consultant

Euro Paper Bags Ltd.

▪ Grew the company from 18 to 102 employees.

Director Of Operations

Gigantina Ltd.

▪ Reorganized the company’s accounting and bookkeeping and reduced expenses by 40%.

Bookkeeper

Are you starting a new job or a new chapter in your career?

You want to avoid old mistakes.
Start strong.
And balance work with life. 

But where do you start? 

How do you share ideas without offending anyone?

How do you ask the right questions without feeling awkward? 

I'm here to help you with these questions. As an ICF certified coach with over 20 years of business experience, I help people like you not just get by, but succeed in new jobs. 

My approach is straightforward: I meet you where you are. By understanding your goals and matching them with your company's needs, we create a personalized plan that fits your current level and future goals.

Whether you're dealing with imposter syndrome, finding it hard to ask questions, or need help understanding the new workplace, I give you the support you need to handle these challenges confidently. Together, we'll make sure your first 90 days set the stage for success.

Do you want to have a strong start in your new role? Schedule a consultation.

taplio

The Battle

JP Demas

Lucia Csoma

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