Accruent

Brought on board to lead marketing strategy, customer communication, market-driven lead generation, and corporate messaging.

The Americas team is responsible for driving new business, delivering outstanding brand experiences and bringing to life the Accruent mission of Unifying the Built Environment.

VP Marketing and Corporate Events

Tektronix

Achieved 15% incremental pipeline in the first 18 months through the combined impact of process improvements, strategic prioritization, and new digital initiatives.

Implemented new cross-functional content development and SEO processes that resulted in a 10% improvement in average search engine ranking with over 70% increase in pipeline value.

Launched an experimentation program that increased the number of experiments by 10X and improved conversion rate by 40bp in 6 months.

Improved customer experience through sustained experimentation program, driving over 10% annualized incremental revenue.

Implemented a return on ad spend (ROAS) optimization approach that delivered 2X more pipeline value in the first quarter of implementation without increasing media budget.

Director Global Digital Marketing and Analytics

Concentra

Developed simplified customer personas and customer journeys to deliver a redesigned web experience that led to +900% lead growth in the first year.

Implemented local marketing tactics that improved review scores from 2.6 to 4.0 in 18 months, driving incremental revenue and improved satisfaction. 

Designed and implemented a new transactional channel that accelerated customer onboarding resulting in 10% of all net new revenue following launch.

Deployed technology and processes to deliver marketing automation capabilities that improved customer retention by 14pts.

Designed and launched a new content development process that improved average search engine ranking by seven positions broadening thought leadership in the space.

Senior Director Digital Marketing

Latin3

Launched / ran regional office for Latin3 to win new marquee customers and deliver incremental bottom line.

Penetrated regional market quickly through structured prospecting; landing recognized brand accounts:  Under Armor, Reebok, Cable & Wireless, Nintendo, and others.

Implemented “revenue first” investment approach, profitably delivering double-digit growth for consecutive years.

Managing Partner

Microsoft

Launched multi-country campaigns using channel to maximize impact while managing spend.

Drove Co-Op fund usage from 50% to over 90% delivering 1.5X ROI on marketing investment.

Regional Marketing Manager - OEM

DELL

Developed weekly media optimization cadence that drove 2X revenue from paid channels. 

Added search marketing to the media mix driving a 50% reduction in cost per order.

Regional Online Marketing Manager

Promoted into the role to drive implementation and adoption of new solution selling processes, business review cadence, and CRM usage. 

Roll out resulted in 10% close rate expansion and 30% growth in opportunity pipeline.

Regional Enterprise & Partner Group Business Manager

Promoted to build the relationship and sell to top-tier finance sector accounts. 

Sold first Microsoft Windows Datacenter in the territory and grew server penetration by 50%.

Major Account Manager Finance Sector

Promoted to drive demand generation and manage inside sales for the SMB segment.

Achieved 100% of quota for two consecutive years and grew customer base by 15%

Small & Medium Business Sales Manger

Recruited after displacing incumbent (IBM) from the largest customer in the territory. 

Achieved 110% of quota and increased server penetration in key accounts by +30%.

Corporate Account Manager

VP Marketing @ Accruent | Ex Microsoft & Dell | 5X Founder

A growth-focused executive with 20+ years of B2B and B2C experience.  I combine creative thinking with data-driven problem-solving to help organizations achieve breakthrough results.

JP Demas

Ghostwriter • Helping CEOs turn words into profits • Edited 500K+ words in top publications

As a seasoned founder, you're probably facing some of these challenges:

1. No time → Business comes first.
2. Unclear messaging → Hard to explain what you do best.
3. No results → Posting, but no leads or engagement.
4. Overthinking → Fear of judgment keeps you stuck.
5. No system → Writer’s block and no momentum.
6. Invisible online → Less qualified competitors get ahead.

I get it. Since 2014, I’ve ghostwritten thought leadership for 120+ time-poor founders to grow their reputation and attract clients.

Initially, I wrote for publications like Business Insider, then expanded to crafting personal stories for founders' websites.

Then I discovered how LinkedIn could deliver faster, organic results.

1. My content was seen over 1.2M times in 13 months.
2. I was featured as a Favikon LinkedIn Star of Tomorrow.
3. I attracted new business, without relying on word of mouth.
4. 3 of my clients earned the Blue LinkedIn Top Voice badge. 

By posting high-quality content, you can:

- Show your expertise and personality.
- Educate colleagues and potential clients.
- Build relationships, without stuffy networking events.
- Attract dream clients instead of chasing them.

But easy reading requires hard writing.

As an ex-teacher, I make the complex simple.
And as an ex-lawyer, I use fewer words to say more.

A ghostwriter helps you articulate your expertise, without the struggle.

Let's turn your expertise into income.

_______

Results ↓

1. Fast ROI 
“I more than tripled my investment.”

In 120 days on LinkedIn, I got:
- 2.6M+ views
- 7,600+ followers
- 2,400+ newsletter subscribers
- Multiple inbound opportunities

- Dr. Dan Pronk, Ex-Special Operations Doctor & Bestselling Author 

***

2. Uncommon Reach 
“One post topped 200,000 views.”

Since then, I’ve had one new case via LinkedIn and have been busier than ever.

- Louis Hockman, Mediator, Arbitrator & Neutral Evaluator

***

3. Brand Support 
“I noticed a spike in engaged traffic.”

Steve wrote articles in “my voice” quickly without much input from me, publishing them across big media platforms to build my brand and support product launches.

- Mark Divine, Retired U.S. Navy SEAL Commander & NYT Bestselling Author

_______

3 ways I can help you ↓

1. Revamp your LinkedIn profile to attract ideal clients.
2. Edit your LinkedIn posts to publish with confidence.
3. Free up your time by writing content for you. 

→ Website: stevewcostello.com
→ Email: hello@stevewcostello.com (or DM me)

taplio

The Battle

JP Demas

Steve Costello

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Ready to grow your LinkedIn presence?