Ogilvy

Senior Director, Social

Golin

Provide strategic digital counsel and develop holistic, data-driven social media and influencer marketing strategies and campaigns across earned, owned, and paid channels. Currently, social media lead for our Allstate client (previously McDonald’s), as well as providing senior strategic counsel on our General Mills business. 

I’m a core member of Golin’s Senior Digital Leadership Team. I challenge our digital practice to develop innovative, social-led creative and PR strategies that tap into culture, earn attention, and create consumer engagement. In addition, I manage and mentor emerging agency leaders and have a passion for discovering and developing talent.

Spearheaded social strategy for McDonald's National Egg McMuffin Day campaign. The campaign results included a 118% lift in downloads of the McDonald's Mobile App in four days and a total of 436,000 deal redemptions for an Egg McMuffin breakfast sandwich on March 2, 2020.

Directed and implemented the social media strategy for ‘The Sauce’ podcast, which surpassed 100,000 downloads, broke the Top 100 on Apple's Podcast chart, and was featured in Apple's New & Noteworthy section.

Oversaw the strategy and execution of Golin’s first influencer campaign with Allstate client in Q4 2021, resulting in 37% higher engagements, 114% higher video views, and 29% higher positive, on-topic comments compared to KPIs.

Oversaw the development and execution of the influencer strategy supporting the 2023 launch of the Dyson Zone, resulting in more than 3.1M total views and 200.5K engagements, as well as a 25% positive comment sentiment, with 13% of comments denoting interest in purchasing the product.

Executive Director / SVP, Social Media

Managed the social and consumer engagement strategies for some of the most well-known food, beverage, and CPG brands, including McDonald's, Unilever (Klondike, Fruttare, Magnum Ice Cream, Breyers, Popsicle, Lipton, SlimFast), and PepsiCo.

Provided strategic social media counsel for developing on-target, holistic social media programs across a variety of earned, owned, and paid platforms, as well as consumer and influencer engagement and content development oversight. 

Created the social engagement strategy for the launch of All Day Breakfast at McDonald's. I worked directly with Twitter to hack itself to find every single user who tweeted about McDonald’s serving breakfast all day - going back to 2006. Our goal was to reply to as many of those tweets as possible for the launch. We discovered more than 300K total tweets and we ended up being able to provide a custom reply to more than 20k people with 4K of those replies coming on launch day.

Digital Director/ VP, Social Media

Developed the social media strategy for the launch of Magnum Ice Cream in the U.S., which won Best Use of Social Media/ Digital at the 2012 PRWeek Awards.

Served as the strategic social media lead for 5 brands in the Unilever Ice Cream portfolio.

Launched social media platforms for Magnum Ice Cream, Breyers, Popsicle, and Fruttare fruit bars. 

Developed and provided oversight on the implementation of the strategy and direction for content and channel strategy, copywriting, and community management/engagement for each brand. 

Led strategy and execution for Unilever ice cream’s first-ever influencer campaign for the launch of Fruttare fruit bars.

Senior Manager, Digital (Account Supervisor & Account Group Supervisor)

Launched the Twitter and Facebook account for Klondike bar. 

Served as the social media manager for Klondike bar, where I created content and channel strategy, as well as drafted copy for all Facebook and Twitter posts.  

Led the research and identification of YouTube creators to create and amplify content for the “What would you do for Klondike bar?” campaign featuring The Lonely Island. Winner of Product Brand Development Campaign of the Year at the 2009 PRWeek Awards

Account Executive

Developed news releases, media lists, fact sheets, media Q&A documents, and media kits for Purina and Coors Brewing Co. 

Drafted, edited, and distributed press releases and pitches to national and local media outlets securing positive media coverage

Assistant Account Executive

Edelman

Assisted with the coordination and implementation of several Burger King summer initiatives, including the Star Wars: Revenge Of The Sith promotion and NFL program.

Supported several new product launches via media relations, list development, idea generation and event coordination.

Consumer Brands Intern

94.7 The Zone

Promotions Assistant

Empathetic marketer with over 19 years of experience providing strategic social media and public relations counsel - developing data-driven content, social engagement, and influencer marketing strategies and tactics that tap into culture and earn attention.

Excels in environments where there’s a need to build and strengthen brand connections with passionate consumers and online communities across social media platforms, including Instagram, Twitter/X, TikTok, Threads, Facebook, Pinterest, YouTube, and Snapchat. Passionate about managing and mentoring emerging industry talent to become future leaders.

My experience includes channel and content strategy, brand communications, paid and earned influencer marketing, real-time engagement execution, trend-spotting, social customer experience oversight, community management, social listening, brand and product launches, and strategic social media lead on several award-winning campaigns. 

I've worked with some of the most well-known brands in the world, including:

- McDonald's
- Google 
- Unilever (Klondike, Magnum Ice Cream, Breyers, Popsicle, Lipton, SlimFast)
- PepsiCo. 
- General Mills 
- Allstate
- Grubhub 
- LinkedIn
- Dyson
- Bacardi
- Goose Island Brewing Co.
- Coors Brewing Co.
- Jose Cuervo
- Nestlé Purina 
- Burger King

When I’m not wearing my professional pants, you'll find me chasing around my 5-year-old daughter while holding my infant daughter, armchair quarterbacking Chicago sports, meditating (probably for 10 minutes or less), scrolling Threads, and attempting and failing to listen to all of the podcasts in my queue.

Josh Rangel

the social media manager whose main KPI is vibes

Senior Social Media Strategist | Senior Director, Social @ Ogilvy | Dad Joke & Meme Maker

No alternative text description for this image

social media managers looking through their screenshots folder

This is good social media. 


Here’s why: 

- it’s super simple: 3 words
- it’s immediately gettable: it’s rooted in a truth: sloths are slow.  
- it’s objectively funny: humor drives engagement and (once again) sloths are slow.

And I'm sure there are several more strategic insights someone smarter than me could share about why this works. 

The lesson: don’t overthink your social content.

State of Us

Steering Committee Member (Voluntary)

MSL UK

Heading up the social and influencer offering at MSL UK, combining deep understanding of social media trends and platforms with understanding of community interaction and the influencers that drive it to create custom solutions for brands to engage their audiences.

Director of Social and Influencer

Lead the social media offering at Golin, creativing meaningful strategy solutions for social media and digital clients across B2B and B2C. Take an active role in new business, global thought leadership and training initiatives, and am a vocal participant of our global disabilities working group to ensure the workplace is a more welcoming and supportive place.

Social Strategy Director

Ogilvy Social.Lab Belgium

Based in the London office, primarily working on FMGC (alcohol, vaping, beauty and lifestyle as well as pro bono work with the World Woman Foundation which was awarded a Silver and a Bronze across two categories at the 2021 Telly Awards) brands across digital and social. Driving brand, content and activation strategy and championing insights-driven social approaches.

Currently studying with the Planning Dirty strategy Academy alongside this role and recently completed its affiliated Strategy Finishing School.

Senior Strategist

SEC Newgate / Publicasity

Lead the digital and social media offering for Publicasity and SEC Newgate across the UK. Offering strategic and creative counsel to clients across multiple sectors from corporate to consumer, ranging from influencer programmes to brand and content strategy, backed up with audience insights and analysis from a suite of digital tools. Clients range from FMCG, hospitality and entertainment to tech, fintech, property, corporate and rural affairs.

Digital Strategist

Harvard / Chime Specialist Group

Part of Harvard / Chime Specialist Group's rapidly growing Marketing team, overseeing and supporting on multiple digital programmes across a variety of b2b clients. Handling and supporting on content development, community management, multimedia content production, paid media, exec social media programmes, social media strategy, training and new business.
Clients included Vodafone, Fujitsu, Ricoh, Open-Xchange, CityVerve, Propel

Social Media Consultant

Weber Shandwick

Promoted to Digital Account Director to take on both a more strategic and planning role on accounts as well as leading larger projects and managing junior members of staff. Clients included Vauxhall (including driving the digital campaign for their sponsorship of the home football teams during the EUROs 2016), Microsoft, Ricoh, Nokia, Lenovo, CapGemini, the GSMA and Motorola.

Digital Account Director

Working closely alongside the Head of Digital for the practice, the other digital consultants across the other departments and the PR professionals within the EMEA Technology team, I develop, support and run both ongoing and project-based digital work for clients from Ricoh to Citrix to hybris, including advertising, SEO, copywriting and content development, engagement strategies and influencer mapping, crisis management and reporting.

Senior Digital Consultant (EMEA Technology Clients)

Brands2Life

Promoted in November 2012 and take a more self-directed role in company social media and new business research, driving innovation on accounts and being a closer client contact. Activities included:
Community Management: Develop content calendars and execute community management across Facebook, Twitter, Pinterest and LinkedIn, and produce and circulate blog content for a variety of clients, as well as coordinating the content schedule of other agencies for said clients across the world. 
Develop and run social media advertising programmes using Facebook, YouTube and Twitter advertising, and oversee developments and running of on-site competitions and built-in apps
Social Media Crisis monitoring and corporate comms: Produce day-to-day and crisis management monitoring plans and reports to help manage reputation on social media, as well delivering reports covering reception of product launches and press stories for clients . Also work on crisis response monitoring and community management, monitoring for stories and for customer responses and reporting back to the client while responding to the high volume of customer queries
Social Media Reporting: Produce monthly social media progress reports requiring use of monitoring tools such as Sysomos and Facebook Insights
New Business: Develop pitch proposals, presentations and producing client and competitor activity audits to pitch teams. Attend and lead internal brainstorms to lend a social perspective to the wider agency, and internal training sessions to better inform and educate agency about social media best practice and activities in the wider industry
In-agency innovations: helped rejuvenate and currently run the company’s Twitter profile, developed a process proposal to improve said comms channel for the agency and am developing a unique content offering for clients. Also write for the company blog. Introduced an in-agency Race for Life fundraising effort last year, which was then replicated this year.

Social Media Senior Account Executive

Work across a variety of accounts from B2B to B2C, in the role of account executive with a particular focus on social media. 

Develop content calendars and execute community management across Facebook, Twitter, Pinterest and LinkedIn, and produce and circulate blog content for a variety of clients. Produce day-to-day and crisis management monitoring plans and reports for clients e to help manage reputation on social media, as well delivering reports covering reception of product launches and press stories for clients. Produce monthly social media progress reports requiring use of monitoring tools such as Sysomos and Facebook Insights. Also run social media advertising campaigns across Twitter and Facebook. 

Actively involved in new business – developing pitch documents and producing client and competitor
activity audits to pitch teams. Attend and lead internal brainstorms to lend a social perspective to the wider agency, and internal training sessions to better inform and educate agency about social media best practice and activities in the wider industry

Also spearheaded several in-agency initiatives – helped rejuvenate and currently run the company’s Twitter profile and organised an agency Race for Life event last summer. Won Best Digital Team member at the company’s annual internal awards; also won Best Digital Campaign at the same awards for an account on which I was a key presence in terms of digital strategy, content and community management.

Social Media Account Executive

Hurricane Marketing

Supporting the accounts team in the handling of a variety of projects for clients including HP, Samsung, Colt and Medion, from small print jobs to full brand campaigns. Support roles include attending meetings and producing contact reports, producing cost estimates and delivery schedules, writing creative briefs and sourcing production quotes and third party liaison between clients and team. My long experience with the company and knowledge across all clients and internal processes has been vital as the company has undergone a series of staff changes, resulting in me being the primary lead on some smaller accounts and running my own jobs.
Also involved in internal organisation in company - raising purchase orders and invoices and tracking job budgets, completing weekly client and company work-in-progress documents and reporting on statuses of all projects to superiors, arranging meetings, deliveries and maintenance. 
Knowledgeable of MS Office programs (Word, Excel, PowerPoint), Adnet and ProAd time monitoring and financing systems, and basic understanding of design and print production principles

Handled the online profiles of a number of clients via Facebook, Twitter, blogs and forums, as well as maintaining the company's social media profile and supporting the Account Director in her role.

Community Manager

Thomas Sabo

while interning - worked as part of a six-strong sales team during busy Christmas period, aiming to deliver impeccable customer service despite high number of customers.

Sales Assistant

Social and digital consultant and strategist. with over a decade’s experience working across the communications industry on social media and digital projects and retained clients. I’ll push you, your colleagues and your clients into uncharted territory because that’s where the coolest stuff is happening.

I’m passionate about helping brands of all sizes and specialisms create lasting stategic communicatons platforms, find the true, measurable value in their social media and digital programmes, about helping executives and leaders realise the potential of their own digital identities, and about helping companies develop compelling narratives for strategy-driven creative executives.

I’ve worked for clients ranging from FMCG to auto and b2b to b2c technology, fintech and telco, across agencies ranging from start-ups to international networks.

Alongside my core role, I’m also a passionate writer, from working on novels to freelancing for film and TV publications. And when I’m not at a desk, I’m a huge fan of the great outdoors to run, hike and do archery in!

taplio

The Battle

Josh Rangel

Jo Bromilow

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taplio

The Battle

Josh Rangel

Jo Bromilow

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh Rangel's LinkedIn Performance

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