Ogilvy

Senior Director, Social

Golin

Provide strategic digital counsel and develop holistic, data-driven social media and influencer marketing strategies and campaigns across earned, owned, and paid channels. Currently, social media lead for our Allstate client (previously McDonald’s), as well as providing senior strategic counsel on our General Mills business. 

I’m a core member of Golin’s Senior Digital Leadership Team. I challenge our digital practice to develop innovative, social-led creative and PR strategies that tap into culture, earn attention, and create consumer engagement. In addition, I manage and mentor emerging agency leaders and have a passion for discovering and developing talent.

Spearheaded social strategy for McDonald's National Egg McMuffin Day campaign. The campaign results included a 118% lift in downloads of the McDonald's Mobile App in four days and a total of 436,000 deal redemptions for an Egg McMuffin breakfast sandwich on March 2, 2020.

Directed and implemented the social media strategy for ‘The Sauce’ podcast, which surpassed 100,000 downloads, broke the Top 100 on Apple's Podcast chart, and was featured in Apple's New & Noteworthy section.

Oversaw the strategy and execution of Golin’s first influencer campaign with Allstate client in Q4 2021, resulting in 37% higher engagements, 114% higher video views, and 29% higher positive, on-topic comments compared to KPIs.

Oversaw the development and execution of the influencer strategy supporting the 2023 launch of the Dyson Zone, resulting in more than 3.1M total views and 200.5K engagements, as well as a 25% positive comment sentiment, with 13% of comments denoting interest in purchasing the product.

Executive Director / SVP, Social Media

Managed the social and consumer engagement strategies for some of the most well-known food, beverage, and CPG brands, including McDonald's, Unilever (Klondike, Fruttare, Magnum Ice Cream, Breyers, Popsicle, Lipton, SlimFast), and PepsiCo.

Provided strategic social media counsel for developing on-target, holistic social media programs across a variety of earned, owned, and paid platforms, as well as consumer and influencer engagement and content development oversight. 

Created the social engagement strategy for the launch of All Day Breakfast at McDonald's. I worked directly with Twitter to hack itself to find every single user who tweeted about McDonald’s serving breakfast all day - going back to 2006. Our goal was to reply to as many of those tweets as possible for the launch. We discovered more than 300K total tweets and we ended up being able to provide a custom reply to more than 20k people with 4K of those replies coming on launch day.

Digital Director/ VP, Social Media

Developed the social media strategy for the launch of Magnum Ice Cream in the U.S., which won Best Use of Social Media/ Digital at the 2012 PRWeek Awards.

Served as the strategic social media lead for 5 brands in the Unilever Ice Cream portfolio.

Launched social media platforms for Magnum Ice Cream, Breyers, Popsicle, and Fruttare fruit bars. 

Developed and provided oversight on the implementation of the strategy and direction for content and channel strategy, copywriting, and community management/engagement for each brand. 

Led strategy and execution for Unilever ice cream’s first-ever influencer campaign for the launch of Fruttare fruit bars.

Senior Manager, Digital (Account Supervisor & Account Group Supervisor)

Launched the Twitter and Facebook account for Klondike bar. 

Served as the social media manager for Klondike bar, where I created content and channel strategy, as well as drafted copy for all Facebook and Twitter posts.  

Led the research and identification of YouTube creators to create and amplify content for the “What would you do for Klondike bar?” campaign featuring The Lonely Island. Winner of Product Brand Development Campaign of the Year at the 2009 PRWeek Awards

Account Executive

Developed news releases, media lists, fact sheets, media Q&A documents, and media kits for Purina and Coors Brewing Co. 

Drafted, edited, and distributed press releases and pitches to national and local media outlets securing positive media coverage

Assistant Account Executive

Edelman

Assisted with the coordination and implementation of several Burger King summer initiatives, including the Star Wars: Revenge Of The Sith promotion and NFL program.

Supported several new product launches via media relations, list development, idea generation and event coordination.

Consumer Brands Intern

94.7 The Zone

Promotions Assistant

Empathetic marketer with over 19 years of experience providing strategic social media and public relations counsel - developing data-driven content, social engagement, and influencer marketing strategies and tactics that tap into culture and earn attention.

Excels in environments where there’s a need to build and strengthen brand connections with passionate consumers and online communities across social media platforms, including Instagram, Twitter/X, TikTok, Threads, Facebook, Pinterest, YouTube, and Snapchat. Passionate about managing and mentoring emerging industry talent to become future leaders.

My experience includes channel and content strategy, brand communications, paid and earned influencer marketing, real-time engagement execution, trend-spotting, social customer experience oversight, community management, social listening, brand and product launches, and strategic social media lead on several award-winning campaigns. 

I've worked with some of the most well-known brands in the world, including:

- McDonald's
- Google 
- Unilever (Klondike, Magnum Ice Cream, Breyers, Popsicle, Lipton, SlimFast)
- PepsiCo. 
- General Mills 
- Allstate
- Grubhub 
- LinkedIn
- Dyson
- Bacardi
- Goose Island Brewing Co.
- Coors Brewing Co.
- Jose Cuervo
- Nestlé Purina 
- Burger King

When I’m not wearing my professional pants, you'll find me chasing around my 5-year-old daughter while holding my infant daughter, armchair quarterbacking Chicago sports, meditating (probably for 10 minutes or less), scrolling Threads, and attempting and failing to listen to all of the podcasts in my queue.

Josh Rangel

the social media manager whose main KPI is vibes

Senior Social Media Strategist | Senior Director, Social @ Ogilvy | Dad Joke & Meme Maker

No alternative text description for this image

social media managers looking through their screenshots folder

This is good social media. 


Here’s why: 

- it’s super simple: 3 words
- it’s immediately gettable: it’s rooted in a truth: sloths are slow.  
- it’s objectively funny: humor drives engagement and (once again) sloths are slow.

And I'm sure there are several more strategic insights someone smarter than me could share about why this works. 

The lesson: don’t overthink your social content.

TRIBE

TRIBE connects brands with 103,000+ talented and diverse influencers to generate world-class content for TikTok, Instagram, Pinterest and Facebook -- and our end-to-end platform is designed to streamline how you discover creators, run campaigns and measure your ROI efficiently and effectively.

Our 100% opt-in community of talented and diverse creators fuels the firehose of content modern marketers need.
Our team provides the expertise and service that’s vital to executing world-class Creator Marketing strategies.
Our industry-leading tech transforms how you source creators, run campaigns and measure and drive performance.

Senior Account Executive, Enterprise 

Vidsy

Vidsy's Creative Operating System allows the world’s leading brands to produce effective video ads across all digital platforms, efficiently, consistently and on a global scale. Highly tested creative methods allow our global community of 10,000+ vetted creators to focus entirely on delivering creative excellence.

Vidsy is a global creative partner with Facebook, Instagram, Google, Amazon, YouTube, Tiktok, Snapchat, Pinterest & Twitter.

We’re building the new way for creators and marketers to thrive on digital together.  For more information visit www.vidsy.co.

Client Partner

Enterprise Client Partner

TRIBE’s award-winning platform helps marketers unlock instant branded content from influential creators. It allows brands to increase their marketing efficiency via a powerful platform that can be accessed through an annual non-managed or managed service subscription partnership; while everyday creators can make money crafting content for the brands they already use and love.

TRIBE was founded in Australia in 2015 by Jules Lund and has since expanded into the U.K. (2017) and the U.S. (2019). TRIBE has connected 6000+ brands like Unilever, Amazon, American Express, Facebook, Mars and Diageo with 50,000+ diverse creators to craft over 1,000,000 pieces of branded content across 10,000+ campaigns.

Pierce Mattie Communications

Responsible for all planning and implementing of new business development initiatives and ensuring a strategic focus for every pitch, RFP and new business opportunity.

Director of Business Development

•	Conducted industry research and developed knowledge about possible new business and beats 
        for agency.
•	Screened and managed potential new clients. 
•	Collaborated with Managing Partners in the development and implementation of strategies and 
        new business proposals.
•	Supported Managing Partners with negotiations, contract development and budgeting.

Business Development Manager

•	Managed scheduling, booked travel, managed all incoming calls/emails and daily administrative   
        duties.
•	Accompanied CEO on all new business meetings, generating notes and documented areas for    
        follow-up.
•	Prepared and reconciled expense reports.
•	Maintained daily operational demands of the office such as organization, tracking/filing system for 
        vendors and ordered supplies, collateral and other materials necessary for client maintenance 
        and origination.

Executive Assistant to CEO-Office Manager

I am an experienced, creative, energetic, and dedicated sales and marketing professional with a proven ability to prospect, close deals, lead, sell ideas, build teamwork, develop strong client relationships and deliver results. I have an extensive background with over 20 years of sales experience on the SaaS and agency side.

TRIBE’s award-winning platform helps marketers unlock premium branded content from influential creators. It allows brands to increase their marketing efficiency via a powerful platform that can be accessed through an annual subscription or pay-per-use; while everyday creators can make money crafting content for the brands they already use and love.

Feel free to connect with me at josh.blaylock@tribegroup.co
Mobile is 765-271-0100

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Josh Rangel

Josh Blaylock (he/him)

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The Battle

Josh Rangel

Josh Blaylock (he/him)

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh Rangel's LinkedIn Performance

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