Empathetic marketer with over 20 years of experience providing strategic social media and public relations counsel - developing data-driven content, social engagement, and influencer marketing strategies and tactics that tap into culture and earn attention.

Excels in environments where there’s a need to build and strengthen brand connections with passionate consumers and online communities across social media platforms, including Instagram, Twitter/X, TikTok, Threads, Facebook, Pinterest, YouTube, and Snapchat. Passionate about managing and mentoring emerging industry talent to become future leaders.

My experience includes channel and content strategy, brand communications, paid and earned influencer marketing, real-time engagement execution, trend-spotting, social customer experience oversight, community management, social listening, brand and product launches, and strategic social media lead on several award-winning campaigns. 

I've worked with some of the most well-known brands in the world, including:

- McDonald's
- Mastercard
- Google 
- Unilever (Klondike, Magnum Ice Cream, Breyers, Popsicle, Lipton, SlimFast)
- PepsiCo. 
- General Mills 
- Allstate
- Grubhub 
- LinkedIn
- Dyson
- Bacardi
- Goose Island Brewing Co.
- Coors Brewing Co.
- Jose Cuervo
- Nestlé Purina 
- Burger King

When I’m not wearing my professional pants, you'll find me chasing around my daughters, armchair quarterbacking Chicago sports, meditating (probably for 10 minutes or less), scrolling Threads, and attempting and failing to listen to all of the podcasts in my queue.

Josh Rangel

Senior Social Media Strategist | Senior Director, Social @ Ogilvy | Dad Joke & Meme Maker

social media managers after watching their 9 second Instagram Reel

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Axicom

Social Media Strategy: Develop and implement tailored social media strategies for a diverse range of clients, leveraging market research and data-driven insights to optimize campaigns and achieve client goals.

Copywriting: Create engaging and on-brand copy for various social media platforms, collaborating with creative teams to produce multimedia content that enhances campaign effectiveness.

Account Management: Act as the primary client contact, managing relationships, setting expectations, and ensuring satisfaction. Identify growth opportunities and upsell additional services aligned with client objectives.

Project Management: Oversee the full lifecycle of multiple projects, coordinating with internal teams to ensure on-time, within-budget delivery. Troubleshoot issues and maintain high standards of client service.

Training Junior Staff: Mentor and train junior team members, sharing best practices in social media, copywriting, and client management. Foster a supportive, collaborative team environment.

Social Media Counsel: Provide expert advice on social media strategies and best practices to clients. Stay updated on the latest trends and technologies, delivering insights and recommendations for improvement.

Content Calendar Creation: Develop and manage comprehensive content calendars, ensuring all social media activities align with client goals and key dates. Regularly review performance and adjust strategies as needed.

Senior Account Executive

Social Media Strategist

ThriveDX (formerly HackerU)

Profile Management: Oversaw 8 university profiles, managing a total of 32 social media accounts across various platforms to maintain consistent branding and messaging.

Strategy Implementation: Developed and implemented key strategies tailored to each university profile to enhance engagement, reach, and community growth.

Community Management: Championed engaging, human-centered community management, fostering positive interactions and building a strong online community presence.

Reporting: Compiled and analyzed monthly, quarterly, and annual reports to track social media performance, measure success, and inform future strategies.

Paid Campaigns: Ran thorough paid social media campaigns to support local events, driving awareness and attendance through targeted advertising.

Best Practices: Stayed up to date with social media best practices, trends, and platform updates for Facebook, Instagram, LinkedIn, and Twitter, ensuring optimal account performance and strategy adjustments.

Social Media Marketing Specialist

Sweep Balayage Bar

Managed reception desk while greeting all customers, checking them in and completing monetary transactions.
Facilitated all monetary transactions including gift cards and store returns. 
Collaborated with salon owner to provide exceptional customer service. 
Handled communication with 30-35 customers per day over two storefronts through phone calls, social media and email.

Assistant Manager

Manage primary Instagram and Facebook accounts for two storefronts. Assisted salon owner with the day to day maintenance of Facebook and Instagram accounts including handling customer relations and tracking metrics. Developed fresh and engaging content for Sweep’s social media as well as stylist personal accounts associated with the salon.

Social Media Assistant

JusCollege

JusCollege is designed for college student vacations across the United States, it was our job to create a marketing plan to reach as many potential customers within our respective schools. During this time, I gained experience in Marketing, Branding, Public Relations and Business Management that gave me valuable insight into business marketing and customer relations.

Marketing Intern

FREEBIRD STORES, Inc.

Stylist

University of Colorado Boulder - Leeds School of Business

Research Assistant

Park Burger

Hostess

As a social media professional in the tech industry, I have had the opportunity to work with some of the most innovative organizations in the field. Through my extensive experience crafting compelling social media strategies and executing engaging campaigns, I have helped brands to connect with their audiences in meaningful and impactful ways.

My passion for social media and technology has allowed me to stay on top of the latest trends and advancements in the industry, and to use this knowledge to create content that resonates with consumers and drives business results. Whether it's developing creative campaigns, crafting expert thought leadership, or leveraging the latest social media tools and platforms, I am committed to delivering outstanding results for my clients.

Throughout my career, I have built a strong network of industry contacts and established myself as a thought leader in the social media space. I am always seeking out new opportunities to grow my skills and expertise, and to help others do the same through mentorship and collaboration.

If you are looking for a dedicated and experienced social media professional with a deep understanding of the tech industry, I would love to connect and explore how I can help your brand succeed in the digital world.

taplio

The Battle

Josh Rangel

Aiden Shurley

Followers

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taplio

The Battle

Josh Rangel

Aiden Shurley

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh Rangel's LinkedIn Performance

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