Ogilvy

Senior Director, Social

Golin

Provide strategic digital counsel and develop holistic, data-driven social media and influencer marketing strategies and campaigns across earned, owned, and paid channels. Currently, social media lead for our Allstate client (previously McDonald’s), as well as providing senior strategic counsel on our General Mills business. 

I’m a core member of Golin’s Senior Digital Leadership Team. I challenge our digital practice to develop innovative, social-led creative and PR strategies that tap into culture, earn attention, and create consumer engagement. In addition, I manage and mentor emerging agency leaders and have a passion for discovering and developing talent.

Spearheaded social strategy for McDonald's National Egg McMuffin Day campaign. The campaign results included a 118% lift in downloads of the McDonald's Mobile App in four days and a total of 436,000 deal redemptions for an Egg McMuffin breakfast sandwich on March 2, 2020.

Directed and implemented the social media strategy for ‘The Sauce’ podcast, which surpassed 100,000 downloads, broke the Top 100 on Apple's Podcast chart, and was featured in Apple's New & Noteworthy section.

Oversaw the strategy and execution of Golin’s first influencer campaign with Allstate client in Q4 2021, resulting in 37% higher engagements, 114% higher video views, and 29% higher positive, on-topic comments compared to KPIs.

Oversaw the development and execution of the influencer strategy supporting the 2023 launch of the Dyson Zone, resulting in more than 3.1M total views and 200.5K engagements, as well as a 25% positive comment sentiment, with 13% of comments denoting interest in purchasing the product.

Executive Director / SVP, Social Media

Managed the social and consumer engagement strategies for some of the most well-known food, beverage, and CPG brands, including McDonald's, Unilever (Klondike, Fruttare, Magnum Ice Cream, Breyers, Popsicle, Lipton, SlimFast), and PepsiCo.

Provided strategic social media counsel for developing on-target, holistic social media programs across a variety of earned, owned, and paid platforms, as well as consumer and influencer engagement and content development oversight. 

Created the social engagement strategy for the launch of All Day Breakfast at McDonald's. I worked directly with Twitter to hack itself to find every single user who tweeted about McDonald’s serving breakfast all day - going back to 2006. Our goal was to reply to as many of those tweets as possible for the launch. We discovered more than 300K total tweets and we ended up being able to provide a custom reply to more than 20k people with 4K of those replies coming on launch day.

Digital Director/ VP, Social Media

Developed the social media strategy for the launch of Magnum Ice Cream in the U.S., which won Best Use of Social Media/ Digital at the 2012 PRWeek Awards.

Served as the strategic social media lead for 5 brands in the Unilever Ice Cream portfolio.

Launched social media platforms for Magnum Ice Cream, Breyers, Popsicle, and Fruttare fruit bars. 

Developed and provided oversight on the implementation of the strategy and direction for content and channel strategy, copywriting, and community management/engagement for each brand. 

Led strategy and execution for Unilever ice cream’s first-ever influencer campaign for the launch of Fruttare fruit bars.

Senior Manager, Digital (Account Supervisor & Account Group Supervisor)

Launched the Twitter and Facebook account for Klondike bar. 

Served as the social media manager for Klondike bar, where I created content and channel strategy, as well as drafted copy for all Facebook and Twitter posts.  

Led the research and identification of YouTube creators to create and amplify content for the “What would you do for Klondike bar?” campaign featuring The Lonely Island. Winner of Product Brand Development Campaign of the Year at the 2009 PRWeek Awards

Account Executive

Developed news releases, media lists, fact sheets, media Q&A documents, and media kits for Purina and Coors Brewing Co. 

Drafted, edited, and distributed press releases and pitches to national and local media outlets securing positive media coverage

Assistant Account Executive

Edelman

Assisted with the coordination and implementation of several Burger King summer initiatives, including the Star Wars: Revenge Of The Sith promotion and NFL program.

Supported several new product launches via media relations, list development, idea generation and event coordination.

Consumer Brands Intern

94.7 The Zone

Promotions Assistant

Empathetic marketer with over 19 years of experience providing strategic social media and public relations counsel - developing data-driven content, social engagement, and influencer marketing strategies and tactics that tap into culture and earn attention.

Excels in environments where there’s a need to build and strengthen brand connections with passionate consumers and online communities across social media platforms, including Instagram, Twitter/X, TikTok, Threads, Facebook, Pinterest, YouTube, and Snapchat. Passionate about managing and mentoring emerging industry talent to become future leaders.

My experience includes channel and content strategy, brand communications, paid and earned influencer marketing, real-time engagement execution, trend-spotting, social customer experience oversight, community management, social listening, brand and product launches, and strategic social media lead on several award-winning campaigns. 

I've worked with some of the most well-known brands in the world, including:

- McDonald's
- Google 
- Unilever (Klondike, Magnum Ice Cream, Breyers, Popsicle, Lipton, SlimFast)
- PepsiCo. 
- General Mills 
- Allstate
- Grubhub 
- LinkedIn
- Dyson
- Bacardi
- Goose Island Brewing Co.
- Coors Brewing Co.
- Jose Cuervo
- Nestlé Purina 
- Burger King

When I’m not wearing my professional pants, you'll find me chasing around my 5-year-old daughter while holding my infant daughter, armchair quarterbacking Chicago sports, meditating (probably for 10 minutes or less), scrolling Threads, and attempting and failing to listen to all of the podcasts in my queue.

Josh Rangel

the social media manager whose main KPI is vibes

Senior Social Media Strategist | Senior Director, Social @ Ogilvy | Dad Joke & Meme Maker

No alternative text description for this image

social media managers looking through their screenshots folder

This is good social media. 


Here’s why: 

- it’s super simple: 3 words
- it’s immediately gettable: it’s rooted in a truth: sloths are slow.  
- it’s objectively funny: humor drives engagement and (once again) sloths are slow.

And I'm sure there are several more strategic insights someone smarter than me could share about why this works. 

The lesson: don’t overthink your social content.

Senior Manager of Brand Marketing at Newswire | Copywriter | Mom x2

I ghostwrite LinkedIn content for executives and founders. 

Think of LinkedIn Ghostwriting as a content partnership. 

I know it sounds unnecessarily mysterious, but it’s pretty straightforward. 

I turn your expertise, insights, and ideas into engaging posts that sound like you because they are from you…I just use my experience to craft them into posts people want to read. 

If you’re worried this is an inauthentic way to play the LinkedIn game, don’t worry. It’s not. That’s because I record our Q&A calls and turn your answers into posts. This keeps your voice intact and maximizes impact. 

I'm not here to manufacture viral moments or push topics you (and your audience) don’t care about. 
I'm here to help you build a consistent, authentic presence on LinkedIn.

As your LinkedIn Ghostwriter, I’ll:

✅ Create content your audience wants to read. 
✅ Make our partnership hassle-free so you can focus on running your business. 
✅ Help you build genuine connections through strategic storytelling. 
✅ Handle community engagement to attract attention back to your profile. 

“This is one of the smartest business decisions I’ve made. On one end, you only have so much time in the day. But the most important thing is knowing your own strengths and weaknesses. Maria is exceptional in this field, and it made perfect sense to ask her for help.” - Andrew Moncur, Founder/CEO, Capital Markets Dad

"I've never had so many people mention how much they enjoyed my LinkedIn content before working with Maria." - CEO, Advertising Industry

If you want to see my work in action, browse my LinkedIn profile to see how I consistently create content that invites real connections and delivers real results. 

If you’re ready to build your LinkedIn presence without the stress of managing it alone, I’m here to help. 

Send me a DM to get started!

Maria Marchewka

Don't mind me....I'm just sitting here at my kitchen table with TWO screens!

Barry Weston sent me a Plugable Portable Monitor, and let's just say, I'm obsessed. 

1. It weighs next to nothing, and it's sleek. It'll be perfect to pack in my backpack when I travel. 

2. I do a lot of work from my kitchen table and the occasional coffee shop. My biggest complaint was losing my second screen at my desk. Not anymore! 

3. It's so easy to use. Seriously. Unravel the chord and connect it to the screen and your computer. DONE. 

Thanks again, Barry and the team at Plugable!

LinkedIn Ghostwriter for execs & founders who are too busy to write but too smart not to post | Mom x2 | Runner 🏃‍♀️ & Reader 📚

I’m a beehiiv stan (is that still cool to say?)

Anyways, it’s what I use to not only build my newsletter, The Lunch Break🍴
but the Capital Markets Dad newsletter, also.

It's user-friendly. I don't consider myself super tech-savvy, and I’ve built everything from automations to a complete redesign of my newsletter. 

I love the built-in ad network. Morning Brew, HubSpot, and The Marketing Millennials have all sponsored my newsletters. 

They have excellent support. Their chat feature is actually helpful lol 

And, last week at their Winter Release Event, they unveiled a whole lineup of brand-new features their users *ACTUALLY* wanted. 

The one that stole my attention was the digital products option. Now you can sell digital products right from the platform. You keep 100% of the profits. Seriously. They won't even take a soon-to-be-extinct penny from you!

If you’re thinking about starting a newsletter, I highly recommend it!

See for yourself ➡️ https://lnkd.in/eWWM7K_K

“LinkedIn doesn’t like it when you just say ‘Congratulations!’ On someone’s post about their new job.”

Cool. Leave the comment anyway, especially if you’re just getting into commenting.

Those simple comments are confidence builders for you to leave more on other people’s content.

You have to start somewhere!

If you have a long-form piece of content and 15 minutes, you already have a LinkedIn post.

You don’t need to reinvent anything. You just need to pull from what’s already there.

Here’s how I do it:

1. Start with the intro.
Find the core message.
What’s the one thing this piece is really trying to say?

2. Go into the body.
Pull the takeaway.
What’s the part someone should remember if they only read one paragraph?

3. Look at the close.
Decide on the purpose.
Are you teasing the full piece or making this post standalone?

If it’s a teaser: hint at what’s inside and drop the link in the comments.

If it stands alone: deliver the punchline here and use a soft CTA like, “I share more like this every week in my newsletter.”

It's not always about creating more. It's about doing more with what you already created.

The battle of keeping my focus while my son destroyed the room behind me was on.

The long and the short was you don’t have to start from scratch every time you log onto LinkedIn.

One of my favorite things to do (and what I do for my clients often) is scroll through their high-performing posts, pick one, and:

• Update the hook
• Trim or refine a few sentences
• Add a little more depth or detail. Typically an action step.

The main message stays the same, but it gets another at bat.

Chances are, a lot of your audience missed it the first time. 

Give it another run by refreshing and republishing.

I have a confession to make. I've never watched a full episode of "Seinfeld."

BUT, Jerry Seinfeld might be one of the best writing teachers. 

I watched a New York Times video of him sharing his joke-writing process, and the overlap with writing LinkedIn posts is shockingly similar.

Here’s what stood out to me:

1. The first line carries all the weight.

Seinfeld says the opening of a joke has to land, or the whole bit falls apart.

Good LinkedIn posts work the same way. If the first line doesn’t pull you in, nothing else matters.

2. Description is a superpower.

His Pop-Tarts joke includes a line comparing shredded wheat to “wrapping your lips around a wood chipper.”

That’s vivid, unexpected, and holds your attention. Memorable posts carry that same energy. 

3. Every word serves a purpose.

Great jokes feel tight because he trims everything he doesn’t need.

Good writing is a byproduct of strong editing. 

4. Ideas need connectors.

Seinfeld talks about finding “connective tissue” between setups.

We can call it "flow," and it's the difference between scattered thoughts and a smooth read.

5. Simple takes time.

His punchline, “They can’t go stale because they were never fresh.” took him ages.

Clean writing is a skill that takes time and reps to strengthen. 

I put the full clip in the comments ⬇️

Last week, I posted something I thought would take off… and it didn’t.

At least, not right away.

A few likes trickled in. A comment here or there.

The ink was about to dry on me, writing it off as a dud, but a few hours later, it picked up steam.  

It made me realize that "slow starts" aren't always bad news anymore.

I broke it all down in this week’s Lunch Break 🍴

If you’ve ever hit publish and watched your post stall, this one’s for you: https://lnkd.in/e6cyqmME

Spanx is worth $1.2 billion. 

And yet, when Sara Blakely started out, she didn’t sell her product. 

She sold what her product *did* for other people. 

When Spanx finally landed in department stores, she went to the morning rallies to educate the four-person hosiery team. 

She knew she needed to reach more people, so she started handing out free product to other departments. 

But the freebies weren't what sealed the deal. 

It was how she answered the one question everyone was secretly asking:

“What’s in it for me?” 

When she walked into the shoe department, she didn’t pitch Spanx. 

She told them her product would help women feel confident enough to wear strappy sandals and styles they’d never tried before.

In that moment, Spanx wasn’t just shapewear. It was a sales driver for shoes. 

Her product became the catalyst for someone else’s commission.

When you’re writing a LinkedIn post, keep that same mindset.

Don’t just focus on what you’re saying. Focus on what they’re reading. 

Spell out how your product or service helps them and answer the question “What’s in it for me?” before they ever ask it.

Don't let rules and "best practices" stifle your creativity and connection. 

Sure, they help, but the more you write for the algorithm, the more predictable your content gets. 

People aren't following you because you've mastered the perfect posting cadence or use strategically placed emojis. 

They follow you because you show up as yourself, talking about the things that interest you. 

Write the post you’d actually want to read.
Comment on the ideas that genuinely interest you.

One honest post and personable comment a week does more for your growth than ten “optimized” ones.

I can’t control the job market, but I can help you control how you show up on LinkedIn.

I put together my free Job Seeker Toolkit to help you turn your LinkedIn into your living, breathing portfolio.

It covers:

- Headlines that help you show up in searches
- About sections that feel confident, not desperate
- How to reframe employment gaps into strengths
- Posts that showcase how you think
- 12 plug-and-play prompts
- A 4-week posting calendar

It’s 100% free. 

Here’s the link: https://lnkd.in/e4BzqSvP

I’m a beehiiv stan (is that still cool to say?)

Anyways, it’s what I use to not only build my newsletter, The Lunch Break 🍴 but also the Capital Markets Dad newsletter.

It's super user-friendly. I don't consider myself super tech-savvy and I’ve built everything from automations to templates. 

I love the built-in ad network. Morning Brew, HubSpot, and The Guru Conference have all sponsored my newsletters. 

And they have excellent support. Their chat feature is actually helpful lol

If you’re thinking about starting a newsletter, I recommend it!

One of the most fun parts of the Capital Markets Dad brand is learning from the marketing genius of Maria Marchewka.

Collaborating and brainstorming with her on a daily and weekly basis has taken months maybe even years off my entrepreneurial journey for the brand.

One of the runaway hits has been the newsletter in the beehiiv community. 

I will admit I had never even heard of it until Maria brought it up. But I’m glad she did and then took charge of getting everything in place and does a fantastic job running it.

Work with amazing people and do amazing things. 

If you love the newsletter let Maria know, if you are curious what it’s all about you can subscribe using this link.

https://lnkd.in/gxH8pcXk

I love this analogy from David Perell.

“Think of your writing like a Jenga tower. If you can pull out a word or sentence without the tower falling, do it.”

The problem usually isn't that your writing is too short. It's that it's too bloated. 

Here’s what this looks like in practice ⬇️

Original:

“Maria ran down the stairs, rounded the bend into the kitchen, swiped her backpack off the chair, slung it over her right shoulder, spun around toward and out the front door just in time to catch her bus as it was slowing down in front of her house.”

Rewrite:

“Maria ran to the kitchen, grabbed her backpack, and made it out the door just in time to catch her bus.”

It's the same story, I just used fewer words and created a cleaner read. 

Good writing is about knowing what blocks to pull while keeping the tower intact. 

PS here's a throwback Jenga commercial, just because 😂

https://lnkd.in/eHkwNcGH

Open video: Jenga 1987 Commercial | 1980s & 1990s Commercials on youtu.be

Jenga 1987 Commercial | 1980s & 1990s Commercials

If your LinkedIn posts aren’t performing as well as you think they should, look at your first two lines. 

Your hook earns the next sentence, and it’s the most underrated skill in LinkedIn writing. 

So I built a guide to help you write better ones. 

In "11 Hooks That Get People to Actually Read Your LinkedIn Posts," you'll learn: 

🪝 11 hook types that consistently stop the scroll 
🪝 33 real examples to spark ideas 
🪝 Plug-and-play templates 
🪝 Mini explanations so you understand the why, not just the what 

Swipe them. Study them. Make them your own. 

It's 100% free. 

DM me and I'll send you the link. Seriously, just the link. NOT a sales pitch.

Tomorrow's Lunch Break🍴is all about the makings of a save-worthy post. 

Yes, reactions and impressions feel great, but recently, I've been paying a lot more attention to saves because it's not a passive action. 

It's someone saying, "This is helpful. I'll need this later."

So in tomorrow’s newsletter, I break down the three elements every save-worthy post has:

- A teachable moment
- An easy-to-read format
- A meeting point with your readers' reality

The issue hits inboxes at Noon EST!

Click the “View my newsletter” button under my name to grab your seat at the table.

taplio

The Battle

Josh Rangel

Maria Marchewka

Followers

Posts

Engagements

Likes

Performance ScoreJosh Rangel's LinkedIn Performance

Performance ScoreMaria Marchewka's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Josh Rangel

Maria Marchewka

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh Rangel's LinkedIn Performance

Performance ScoreMaria Marchewka's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJosh Rangel's LinkedIn Performance