Empathetic marketer with over 20 years of experience providing strategic social media and public relations counsel - developing data-driven content, social engagement, and influencer marketing strategies and tactics that tap into culture and earn attention.

Excels in environments where there’s a need to build and strengthen brand connections with passionate consumers and online communities across social media platforms, including Instagram, Twitter/X, TikTok, Threads, Facebook, Pinterest, YouTube, and Snapchat. Passionate about managing and mentoring emerging industry talent to become future leaders.

My experience includes channel and content strategy, brand communications, paid and earned influencer marketing, real-time engagement execution, trend-spotting, social customer experience oversight, community management, social listening, brand and product launches, and strategic social media lead on several award-winning campaigns. 

I've worked with some of the most well-known brands in the world, including:

- McDonald's
- Mastercard
- Google 
- Unilever (Klondike, Magnum Ice Cream, Breyers, Popsicle, Lipton, SlimFast)
- PepsiCo. 
- General Mills 
- Allstate
- Grubhub 
- LinkedIn
- Dyson
- Bacardi
- Goose Island Brewing Co.
- Coors Brewing Co.
- Jose Cuervo
- Nestlé Purina 
- Burger King

When I’m not wearing my professional pants, you'll find me chasing around my daughters, armchair quarterbacking Chicago sports, meditating (probably for 10 minutes or less), scrolling Threads, and attempting and failing to listen to all of the podcasts in my queue.

Josh Rangel

Senior Social Media Strategist | Senior Director, Social @ Ogilvy | Dad Joke & Meme Maker

social media managers after watching their 9 second Instagram Reel

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Blue Box Auction Gallery

• Coordinate, organize, and implement marketing ventures across the organization 
• Develop and execute strategies to enhance the company's market presence and define its unique voice 
• Design and implement comprehensive marketing strategies to raise awareness of the company's business activities 
• Supervise and provide guidance to a team of marketing professionals, offering feedback and support 
• Generate ideas for efficient and impactful promotional events and activities 
• Monitor progress and prepare performance reports on marketing initiatives 
• Create valuable content for the company's online presence, including editorial design and publications 
• Conduct market research to stay updated on industry trends and competitor marketing strategies 
• Serve as the organization's representative to external parties, such as media, stakeholders, and potential clients 
• Build strategic partnerships and collaborations to drive business growth 
• Collaborate across various channels, including print, social media, in-person events, and partnerships

Director of Marketing and Branding

EZHomesteading

•	Designed and executed social media strategy for more than 181K followers, drove presence across, YouTube, Instagram, Facebook, LinkedIn, Twitter, and Pinterest with 4-10 posts a day for all 3 company brands
•	Converted longer form content (videos, blogs, podcasts, etc.) into micro-content (short video posts, stories, reels, memes etc.) suitable for each social channel
•	Drive traffic and increase new accounts and monthly recurring revenue from organic social media
•	Worked closely with CMAX TV to represent the voice of FantomWorks and EZHomesteading to generate new post/reel ideas and amplify those posts/reels on social media through organic, paid and sponsored content
•	Uploaded 1000+ products to the EZHomesteading webpage via WordPress using WebToffee Import Export Pro
•	Moderated user content to ensure all engagement with brand was appropriate & amplified company mission & message
•	Compiled report for management showing results (ROI); Acquired TV show sponsors through organic outreach
•	Generated engaging content with analysis of social media management and listening tools
•	Created and optimized content calendar across all platforms to coincide with new video and product launches

Marketing & Social Media Director

FantomWorks: Off Grid

Persnickety Crane Cafe

•	Taking social video production from concept to delivery by brainstorming concepts then quickly writing scripts, directing, shooting and editing content for social media posts and future marketing endeavors inside and outside the café.
•	Managing the creative and communication needs of the Cafe
•	Serving as a strategic communications partner for key internal stakeholders to include senior executives and other leaders in human resources, business management, marketing, manufacturing and legal
•	Overseeing creation, coordination and implementation of communication projects
•	Drafting, editing and managing the dissemination of corporate messaging and materials through multiple channels, including, but not limited to video, text, digital newsletter and digital and print collateral
•	Developing and maintaining Persnickety's corporate brand materials and monitoring adherence to our corporate brand standards
•	Liaising with external vendors and agency partners on branded giveaways, corporate communications materials and events
•	Establishing specialized marketing campaigns targeting Gen Z and Millennial Moms
•	Built and execute café’s social media calendar.
•	Captivating customers through marketing initiatives
•	Event planning and advertising
•	Engagement with Stakeholders and other small businesses or merchandise vendors
•	Using data insights to refine the creative process
•	Directing photoshoots

Engagement Specialist | CEO Assistant | Social Media Manager

Measure Studio

• Prospected for potential new clients and turned them into increased avenues of business. 
• Bolstered relationships with senior decision makers (incl. CEOs, CFOs, CMOs, or VPs) within potential clients. 
• Deliberated negotiating strategies and positions by examining risks and potentials as well 
as estimating partners' needs and goals. 
• Developed and oversaw marketing functions to identify key marketing strategies for 
successful new customer acquisition and sales growth. 
• Enhanced organization reputation by accepting ownership for accomplishing new and 
different requests; exploring opportunities to add value to job accomplishments.
• Created and curated content across 6 social platforms ensuring a cohesive online brand identity.
• Tracked, analyzed and reported weekly analytics and KPIs to management using Measure 
Studio app. Grew LinkedIn followers by 42%, Facebook likes up by 1700% in 30 days. 
Twitter impressions grew 86% in 30 days. LinkedIn impressions grew 83% in 90 days. 
• Authored and managed a content calendar. Planning content strategy in daily, weekly and 
monthly increments. 
• Coordinated directly with CEO on marketing strategies.
• Engaged with followers/customer base, kindly resolving issues.
• Content creation using Canva, CapCut, Instagram and TikTok
• Created and curated content across 6 social platforms ensuring a cohesive online brand identity. 
• Tracked, analyzed and reported weekly analytics and KPIs to management using Measure Studio app. Grew LinkedIn followers by 42%, Facebook likes up by 1700% in 30 days. Twitter impressions grew 86% in 30 days. LinkedIn impressions grew 83% in 90 days. 
• Authored and managed a content calendar. Planning content strategy in daily, weekly and monthly increments. 
• Coordinated directly with CEO on marketing strategies. 
• Engaged with followers/customer base, kindly resolving issues. 
• Stayed up to date on social media trends. 
• Content creation using Canva, CapCut, Instagram and TikTok

Business Development Manager | Content Creator | Social Media Manager

Bureau Veritas Group

•	Developing, testing, implementing & maintaining customized updates to Labware LIMS system written in LIMS Basic
•	Monitoring  Labware LIMS performance & implementing approved suggestions for optimizing performance
•	Performing data cleansing in an Oracle database
•	Providing technical support for tier 2 escalated customer service issues
•	Installing and testing website build updates
•	Administration of Billing/Invoicing routines from Labware LIMS
•	Provides support to 14 labs around the world
•	Data imports
•	Introduced, implemented and administered Jira software as the company wide project and bug tracking system.

LIMS Administrator

•	Providing helpdesk support to end-users of the proprietary software
•	Working with developers on updating to version 2 of the software and creating a mobile application of the software
•	Documenting and escalating issues to our developers, following up on any issues within a timely manner
•	Write and execute massive database updates for large customers in SQL(Oracle)
•	Documenting procedures for internal use within the company
•	Writing and execute massive database issues to help resolve issues within the database
•	Creating and edit content on Castrol Labcheck’s training website using HTML via Wordpress
•	Writing content for monthly newsletters to customers
•	Testing new .WAR updates looking for discrepancies before the updates are released to our customers

Labcheck/LOAMS Supervisor

•	Providing helpdesk support to end-users of the proprietary software
•	Creating all training/learning materials and step by step videos for our users to understand different functions within our website
•	Providing live webinar trainings to our customers on how to use software

Labcheck/LOAMS Support Associate

Renewal by Andersen of Houston

•	Assist Operations Manager in scheduling jobs with contractors.
•	Review customer contract and look for discrepancies
•	Create orders for customer, enter all measurements and recheck before submitting order
•	Check order confirmations against technical sheets and contract, notify customers of ship date once confirmed
•	Inventory windows and doors each week
•	Include all paperwork, required permits, and forms needed with each job.
•	Build and submit correct paperwork to historical district society if needed.
•	Make daily spreadsheets of all orders, re-orders and jobs scheduled for the day
•	Research and solve problems with orders in an accurate and timely manner.
•	Created and edited social media fan pages for location.

Assistant Operations Manager | Social Media Manager

I was born and raised in the Philly suburbs. When I was 19 I joined the Air Force where I met my spouse. Since then I have moved around quite a bit - I've lived in 6 different states and 2 different countries. 

In the military I was a data analyst, then I worked for a company Analysts Inc (now Bureau Veritas) where I worked my way up from help desk associate to LIMS Administrator (Using my SQL and customer support knowledge I helped internal support for labs all around the world). 

After that journey I became the Social Media Manager for Measure Studio an app that does social media analytics. Now I am currently open to finding my new role💙

I am a proud Mama! My baby girl is 2. Toddlers are ROUGH. 

I love to travel! Places I've been include: Japan (Okinawa mostly), UAE, France, The Netherlands, Canada, Puerto Rico, Alaska, Hawaii.

I am a total FOODIE. yes please tell me about your fav foods! I've done food tours in Paris and Puerto Rico and both were AMAZINGGGGGG.

I also love Peloton! Add me - #MsJigglyWiggly.

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Josh Rangel

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