AmpliSell

Driving SALES for our clients on the Amazon channel.

Co-Founder

PEAK6 Investments LP

Options Trader

Co-Founder at eSpark - Full Service Amazon Agency

You know how you struggle with growing revenue on Amazon? That's where we step in to help you take control of your listings in order to drive more SALES.

When you work with us, you'll see:
✅ On-brand CONTENT that looks amazing and GENERATES SALES
✅ PROFITABLE ADVERTISING campaigns that CONVERT
✅ INVENTORY consistently IN STOCK
✅ LISTINGS recovered from the SUSPENSION graveyard
✅ PEACE OF MIND your Amazon channel is UNDER CONTROL

When it comes to Amazon, I know you want to take control and drive revenue for your brand. In order to do that, you need TIME and EXPERTISE. 

As a 7+ year Amazon seller, I understand how frustrating and overwhelming it is to get your products listed, keep them listed (suspensions anyone?), run advertising campaigns with a profitable ROAS, and stay in stock (hello restock limits!).

I’m proud to say me and my team helped 100s of e-commerce managers add millions to their revenue.

You deserve a winning strategy that turns Amazon into a seamless, profitable channel.

Stop missing out on sales and stop watching your competition outgrow you on amazon. 

Website: www.amplisell.com
Email: josh@amplisell.com

Joshua Rawe ⚡

10,000 product launches on Amazon taught me what works and what doesn’t.

This advice is so good that Amazon Ads sponsored this post. #Ad 

#1: Turn on Amazon Ads asap.

The ideal timing is once your 5 - 10 VINE reviews hit.

Your listing won’t get much traffic at first, so ads help people find you.

Amazon Ads is the most powerful lever to drive traffic to your listing.

The faster you can get traffic, the faster you get sales, the faster you get more reviews, the faster you get more sales.

Launch in 90 days or spend the next 900 days launching.

#2: Use automatic campaigns.

The Amazon Ads automatic campaigns are easy to launch and will be the foundation for your advertising flywheel.

Amazon will help find the right keywords for you if your listing is clear and complete.

You can then use these auto campaigns for keyword discovery.

The keywords that convert well, you can keep in your auto campaign and/or roll them into manual campaigns. Spend more on the keywords that work and optimize your placements and bidding.

Which leads me to number 3, sure to be divisive.

#3: Use dynamic bidding up and down. 

People get scared of this because Amazon Ads can raise your bids.

“Let Amazon raise my bids?!”

“Josh, you're crazy.”

“Yes, I am.”

After looking at thousands of campaigns, I can say that DBUD outperforms Down Only and Fixed Bidding.

This 2 year old feature is seasoned and knows how to land sales.

It’s just like the top of search. 

You will pay more per click, but you convert more frequently at a lower ACOS!

Which leads me to number 4.

#4: Use Top of Search bid adjustments.

In fact, make campaigns just for Top of Search.

Caveat: don’t do this until you’ve got a solid review base and high rating relative to competitors.

And only prioritize your most relevant and least competitive keywords.

Over hundreds of audits and thousands of campaigns, I’ve seen TOS campaigns deliver the best ACOS over and over.

And for my last tip, I’m going to throw out a super unknown, high ROI campaign.

#5: Run B2B adjustments.

These are incredible right now.

No one is bidding these placements up.

And the average order value is almost 2x.

Do the math.

Same bid, 2x the sales = incredibly low ACOS.

Frankly, B2B campaigns are so good I hesitated to share.

Launching a new product?

Use Amazon Ads.

Launch in 90 days or launch in 900.

Your call.

Co-Founder @ AmpliSell | Amazon Full Service Agency | Over $100M Managed & 480k Hours Returned to Clients | Book a Call by Clicking the Link in My Profile

Is the discount you’re seeing on Amazon fake?

Ask Rufus.

Shame on you Dyson!

No alternative text description for this image

What is the ratio of Agencies to Brands?

You might think 1:10, but

Based on my sales calls, it's 10:1.

#ididthemath

What's the best Amazon Ad Software that does NOT charge a % of Ad Spend?

Have you seen the new custom reports in Seller Central?

You can pull out tentpole event performance easily.

Here is Prime Day YoY for one of our clients.

PD 2025: $72k
PD 2024: $43k

ASP 2025: $134
ASP 2024: $121

Go to Seller Central -> Reports -> Custom Analytics -> Prime Day

How was your PD and PBDD?

Does your chart look like this?

If not, DM me.

Amazon Prime Day Results

LinkedIn is...

1% Humans who Post and Reply to Posts
2% Humans uploading Videos
48% AI Bots Replying to Posts
49% AI Bots Writing Posts

Is there anything more confidently wrong than GPT?

PSA to all the CFAs in my inbox. I respect the outreach, but I have no money to invest. Go talk to Steven Pope - he's the billionaire.

Search boxes are going to die.

AI Chatbots will replace them.

This is inevitable.

The only question is when.

Has there ever been a bigger lie told than...

"Remember This Device"

You want to get 50M emails per day?

Go search for a house on Redfin while you're logged in.

Your brands success depends on your commitment to an omni-channel approach.

Is there a way to tell your Spotify DJ that you don't actually love the Saja boys and don't need more of them?

🤤 TRIPLING Amazon sales with drool worthy content for brands 👉🏾launchreadylistings.co 👈🏽 Amazon Product Pages ➕ Storefronts Done Better ⚡ Amazon SEO & Creative Optimization for eCommerce Brands & Agencies

👆👆👆CLICK MORE & FOLLOW👆👆👆

No BS 👉🏾See how our clients triple sales and sell out in 30 days here: www.launchreadylistings.co

Our work has been featured by Amazon and now Amazon sends us clients directly. 

👋🏾Hiya! I'm Daniela, part-time Kombucha Brewer, full-time Amazon strategist 🤓

I believe the future of entrepreneurship means:
⚡Selling online while working from remote locations
⚡with impact over landfills
⚡for community over commodity…where we all achieve freedom & joy in the work we share with the world.

Mindful Goods is the go-to one stop shop for High Quality Amazon Listings For CPG Brands.

Whether venture-backed or self funded, our clients have:
➕Seen 9X growth year over year.
➕Increased traffic by 11.8% in two weeks.
➕Secured top 3 page 1 placement in highly competitive categories.
➕Earned Amazon bestseller badges across grocery, toys and home goods. 

Now brands and agencies come to us at all stages of their Amazon journey for better product pages that make products stand out & SELL!

Get it done right.
⚡ Too many Amazon products look exactly the same!
⚡ Customers will never find you in the millions of products on Amazon.
⚡  It is vital that your product stands out and makes an impression on customers.

 Fortunately, we can help with:
🏄🏽‍♀️ A/B testing main images to improve click through rate
🏄🏽‍♀️ SEO keyword research to improve rank and search-ability
🏄🏽‍♀️ Flavorful persuasive sales copy to improve conversion
🏄🏽‍♀️ Powerful product images to boost sales 
🏄🏽‍♀️ Compelling custom A+ Content for shopper engagement 

If you’re ready to stand out on Amazon… 
➕ See our FREE training here 👉🏾 www.launchreadylistings.co

We’re here to take Amazon optimization off your plate so you can make cash & chill.

Daniela Anavitarte Bolzmann ⚡

🔥🔥🔥 Ever wish you could run a legit Amazon listing audit in minutes—not spin up a whole project?

We’ve been playing with the DataDive AI Agent and it’s exactly that: a fast, no-BS snapshot that surfaces what matters.

𝗪𝗵𝗮𝘁 𝗶𝘁 𝘀𝗵𝗼𝘄𝘀 𝗮𝘁 𝗮 𝗴𝗹𝗮𝗻𝗰𝗲
⤷ 𝙍𝙖𝙣𝙠𝙞𝙣𝙜 𝙟𝙪𝙞𝙘𝙚 + 𝙦𝙪𝙞𝙘𝙠 𝙬𝙞𝙣𝙨 in one view (what’s working, what to fix, where to add juice).
⤷ 𝙆𝙚𝙮𝙬𝙤𝙧𝙙 𝙜𝙖𝙥𝙨 𝙩𝙝𝙖𝙩 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙢𝙖𝙩𝙩𝙚𝙧: sort by Hero Rank and pull the core/high-intent terms you’re not ranking for (solid relevance, medium–high SV = low-hanging fruit).
⤷ 𝙎𝙢𝙖𝙧𝙩 𝙠𝙚𝙮𝙬𝙤𝙧𝙙 𝙛𝙡𝙤𝙬: it syncs to your DataDive master list and cleans it on the fly—so title, bullets, and description updates are ready to go.
⤷ 𝘾𝙤𝙣𝙩𝙚𝙭𝙩 𝙬𝙞𝙩𝙝𝙤𝙪𝙩 𝙩𝙝𝙚 𝙧𝙖𝙗𝙗𝙞𝙩 𝙝𝙤𝙡𝙚: quick competitor check and a hop into creative analysis right after.

𝗛𝗼𝘄 𝘄𝗲’𝗿𝗲 𝘂𝘀𝗶𝗻𝗴 𝗶𝘁
We’ve folded it into our Mini Audit—a quick pass that turns “hunches” into actionable fixes without spinning up a long strategic cycle.

𝗪𝗵𝘆 𝘄𝗲 𝗹𝗶𝗸𝗲 𝗶𝘁
Less tab-hopping, more signal. In a couple clicks you know what to add, where to add it, and how you stack up. Then we tweak the creative so the words you win on actually convert.

10/10 recommend giving DataDive’s AI Agent a spin if you live in the land of fast audits, keyword gaps, and rapid iteration. 

👉 Want your own mini audit? Comment 𝗠𝗜𝗡𝗜 𝗔𝗨𝗗𝗜𝗧 and I’ll DM you the request link.

📌 Access the DD AI Agent Here: https://lnkd.in/dbgeiEGW

🤤 TRIPLING Amazon sales with drool worthy content for 7 & 8 Figure eCommerce brands 👉🏾mindfulgoods.co 👈🏽 SEO & Creatives for D2C Brands & Agencies, B2B Linkedin Creator

📌 This brand already had beautiful Amazon images.

So why bother redesigning them, right?

The real answer: 𝗔𝗺𝗮𝘇𝗼𝗻 𝗶𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗽𝗿𝗲𝘁𝘁𝘆 𝗱𝗲𝘀𝗶𝗴𝗻𝘀.

Kochere is one of the incredible brands we’ve had the pleasure of working with.
Their before images were already polished—the kind most brands would envy.

But here’s the thing: Amazon being a visual platform doesn’t change what it is—𝗮 𝘀𝘁𝗼𝗿𝗲.

Your main image is the sign that gets them in.
Your image stack is the in-store experience that makes them stay, choose, and head to checkout.

That’s where strategy matters.

When we optimize a product image stack, we ask:
→ Are we speaking the shopper’s language?
→ Are we clearly showing what they need to know to buy?
→ Are we highlighting the “why us”—the USP that makes this the obvious choice?

Kochere didn’t need a prettier listing.
They needed a smarter one.

Now, their visuals don’t just look beautiful—𝙩𝙝𝙚𝙮 𝙬𝙤𝙧𝙠 𝙝𝙖𝙧𝙙𝙚𝙧.

Because on Amazon, good design gets attention.
𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗱𝗲𝘀𝗶𝗴𝗻 𝗱𝗿𝗶𝘃𝗲𝘀 𝗿𝗲𝘃𝗲𝗻𝘂𝗲.

👋🏽 I’m Daniela—Amazon creative expert.
 📌 If you’re scaling on Amazon and want creatives that connect emotionally and convert commercially, follow along.

💢  𝗧𝗵𝗲 𝟯-𝗦𝗲𝗰𝗼𝗻𝗱 𝗥𝘂𝗹𝗲 𝗳𝗼𝗿 𝗙𝗼𝗼𝗱 𝗠𝗮𝗶𝗻 𝗜𝗺𝗮𝗴𝗲𝘀
Your main image has one job: earn the click in about three seconds.

How? Pair 𝗮𝗽𝗽𝗲𝘁𝗶𝘁𝗲 with instant 𝗰𝗹𝗮𝗿𝗶𝘁𝘆.

Here’s the simple formula we use:

𝟭) 𝗧𝗿𝗶𝗴𝗴𝗲𝗿 𝗮𝗽𝗽𝗲𝘁𝗶𝘁𝗲
Show the eaten state or a believable serving cue.
• Kodiak → plated pancake stack + syrup
• Feel Good Foods → dumplings + chopsticks + sauce bowl
• Carli’s Cakes → sliced pieces on a board
• Maja Oats → prepared cup in front of the pouch

𝟮) 𝗔𝗻𝘀𝘄𝗲𝗿 𝘁𝗵𝗲 𝗸𝗲𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻, 𝗳𝗮𝘀𝘁
Lead with what shoppers care about at a glance.
• Pack size (“6-Pack”)
• Certified dietary callouts (e.g., Certified Gluten-Free)
• Flavor/format (Buttermilk, Chicken Potstickers, Banana Bread)

𝟯) 𝗨𝘀𝗲 𝗲𝘃𝗲𝗿𝘆 𝗽𝗶𝘅𝗲𝗹 𝘄𝗶𝘁𝗵 𝗽𝘂𝗿𝗽𝗼𝘀𝗲
Tighter crops, stronger angles, no dead space. If it doesn’t help someone click, it’s gone.

𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗱𝗼𝗲𝘀
⤷ Stops the scroll with craveable context
⤷ Removes guesswork (“Is this right for me?”)
⤷ Lifts CTR—because the value is obvious before the PDP ever loads

𝗢𝘂𝗿 𝗽𝗿𝗼𝗰𝗲𝘀𝘀
Concept a few strong directions → build for mobile first → A/B test with real shoppers.
Design taste is subjective; performance is not.

Swipe the examples to see how a couple of precise tweaks—plate it, prove it, and crop it—turn casual scrollers into hungry shoppers.

👋🏽 I’m Daniela. I share snackable plays to take your listings from invisible → unforgettable.

Follow for weekly conversion ideas you can swipe.

🤤 Appetite-First Amazon Main Images:

I don’t start with Amazon descriptions.
Most shoppers don’t either.

We look at the images and ask one thing:
𝘊𝘢𝘯 𝘐 𝘴𝘦𝘦 𝘵𝘩𝘪𝘴 𝘪𝘯 𝘮𝘺 𝘭𝘪𝘧𝘦?
You’ve got about 𝘁𝗵𝗿𝗲𝗲 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 to make that happen.

We ran multiple rounds on this Storefront—same brand, different ways of showing up.

𝗘𝗮𝗿𝗹𝘆 𝗿𝗼𝘂𝗻𝗱𝘀: product-first. Pretty bottles, clean layouts… and a dead end.
My brain went: “𝘖𝘬𝘢𝘺, 𝘪𝘵’𝘴 𝘢 𝘥𝘳𝘪𝘯𝘬.” Then nothing. In beverages, good-looking product shots are table stakes.

𝗙𝗶𝗻𝗮𝗹 𝗿𝗼𝘂𝗻𝗱: we flipped the script to 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚-𝙛𝙞𝙧𝙨𝙩.
Now I can picture it—where I’d drink it, when I’d reach for it, the moment it fits.

That’s the switch from “𝘭𝘰𝘰𝘬𝘴 𝘣𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭” to “𝘐 𝘯𝘦𝘦𝘥 𝘵𝘩𝘪𝘴.”

𝗪𝗵𝗮𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 (𝗮𝗻𝗱 𝘄𝗵𝘆 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀)
⤷ One-line promise up top that says what it is and why it matters.
⤷ Lifestyle context that sells the moment, not just the bottle.
⤷ Outcome tiles (energy, focus, calm… whatever’s true) that are scannable on mobile.
⤷ Proof early—reviews, badges, press—so confidence lands before the scroll.
⤷ Clear paths to shop (Shop Flavors • Build a Bundle • Find Your Fit) that move the journey forward.

If all I see is the container, I’ll keep scrolling.
 Sell the 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻𝘀𝗶𝗱𝗲 the container.

Your DTC site already gets this.
Your Amazon Storefront should too.

👋🏾 I’m Daniela, founder at Mindful Goods.
 I share practical plays 7–9 figure brands use to scale on Amazon.
 Follow for conversion frameworks, test ideas, and teardown threads you can swipe.

🚨 You know those designer memes with filenames like:

𝗿𝗼𝘂𝗻𝗱_𝟭.𝟭𝟭
𝗳𝗶𝗻𝗮𝗹_𝗙𝗜𝗡𝗔𝗟_𝘃𝟱.𝟳

Yeah… I laugh every time—because that’s our reality.

(At the core of what my team and I do, we’re 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦𝘴 𝘧𝘪𝘳𝘴𝘵.)

Early on, sending revisions used to bother me.
 I thought revisions meant I’d missed the mark.

Seven years and hundreds of brands later, I’ve learned it’s not about me.
It’s about 𝘵𝘩𝘦𝘮.

Most teams need to sit with it—see it, feel it, tweak it until it feels theirs.
That’s the process.

Our job as creatives is to guide them there and make sure what we build doesn’t just look good—it 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝘀.

This Storefront went through both Round 1 and the Final Round.
👇🏽 Which direction are you vibing with?

👋🏽  I’m Daniela—Amazon creative expert.
 If you like posts like this, follow along.

🎯 Keywords get you seen. Images get you chosen.

When listings stall, it’s rarely because we can’t find terms to rank for.
It’s because the product image stack isn’t doing the selling.

Here’s how we turn images into a sales engine:

1) Cut the noise
 Brands have 101 things to say. Shoppers need 3–7. We keep only what moves the decision.

2) Kill friction
 We surface the top 3 buyer questions (fit/usage/ingredients/what’s included, etc.) and answer them visually, not with paragraphs.

3) Create a gap
 We audit page-one and fill the holes competitors ignore—the angle, proof, or comparison that makes you the obvious choice.

4) Test the truth
 The concept we love rarely wins. The image stack that performs is often the one that’s clearest, not the prettiest. We let data pick the champion.

That combo is why clients see outsized lifts—even triple-digit order growth—when the stack starts pulling its weight.

We’ve packaged this into a Mini Audit: a fast pass where my team pinpoints what’s working, what’s missing, and which images to fix first.

👉 Want one? Comment MINI AUDIT and I’ll DM the link.

💢 Can you guess one of the unsung perks of working with chef-level brains?

Sure, “𝘦𝘢𝘵𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘸𝘢𝘺 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘭𝘪𝘧𝘦” is up there.
But the real perk? I get to borrow that brain whenever we work with cooking and baking essentials.

Because 99% of the time, a pro cook is a perfect segment of the ideal shopper.

So I asked one of our chef advisors:
“𝘞𝘩𝘢𝘵 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘮𝘢𝘬𝘦𝘴 𝘺𝘰𝘶 𝘤𝘩𝘰𝘰𝘴𝘦 𝘰𝘯𝘦 𝘤𝘰𝘰𝘬𝘪𝘯𝘨 𝘦𝘴𝘴𝘦𝘯𝘵𝘪𝘢𝘭 𝘣𝘳𝘢𝘯𝘥 𝘰𝘷𝘦𝘳 𝘢𝘯𝘰𝘵𝘩𝘦𝘳?”

His take, verbatim:
“𝙄’𝙢 𝙗𝙪𝙨𝙮. 𝙄𝙣-𝙨𝙩𝙤𝙧𝙚, 𝙄 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙛𝙚𝙚𝙡 𝙖𝙣𝙙 𝙨𝙢𝙚𝙡𝙡 𝙞𝙣𝙜𝙧𝙚𝙙𝙞𝙚𝙣𝙩𝙨 𝙗𝙚𝙛𝙤𝙧𝙚 𝙄 𝙗𝙪𝙮. 𝙊𝙣𝙡𝙞𝙣𝙚, 𝙄 𝙨𝙩𝙞𝙡𝙡 𝙬𝙖𝙣𝙩 𝙩𝙝𝙖𝙩 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚. 𝙄 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙨𝙚𝙚 𝙩𝙝𝙚 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙡𝙞𝙠𝙚 𝙞𝙩’𝙨 𝙧𝙞𝙜𝙝𝙩 𝙞𝙣 𝙛𝙧𝙤𝙣𝙩 𝙤𝙛 𝙢𝙚.”

Feel and smell… online. Chef logic. Respect.

But that’s just one slice of the audience. The other segments?
Parents. Home cooks. Food lovers. People who simply want to know exactly what they’re buying.

Across testing, we kept hearing the same two asks:
“𝘞𝘩𝘢𝘵’𝘴 𝘪𝘯 𝘪𝘵?” and “𝘊𝘢𝘯 𝘐 𝘨𝘶𝘦𝘴𝘴 𝘵𝘩𝘦 𝘧𝘭𝘢𝘷𝘰𝘳 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘱𝘩𝘰𝘵𝘰?”

So we got to work.
We redesigned, refreshed, and split-tested these main images—until data told us what shoppers clicked, not what we hoped they’d click.

Some concepts won, some didn’t.
But the winner is always the same: 𝘁𝗵𝗲 𝗶𝗺𝗮𝗴𝗲 𝘁𝗵𝗮𝘁 𝗲𝗮𝗿𝗻𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗹𝗶𝗰𝗸𝘀.

Swipe to see a few before → afters from the cooking category.
And tell me honestly—if you’re the chef at home (or shopping for one), would you pick the before or the after? Why?

👋 I’m Daniela—Amazon creative expert.
If you like posts like this, follow along.

P.S. That last Manuka honey shot (last image) has me craving pancakes right now. 🥞

🍯 Appetite-First Amazon Main Images

🚨 Your Amazon product images answer the what—what’s in it, what it does, why it matters.

But the how you communicate it? That’s what actually moves shoppers.

I’ve worked with 500+ brands, and no two image stacks are identical. Two brands can sell similar products in the same category to the same shopper… and still look nothing alike.

Look at Juni. The first thing that hits isn’t a feature or a claim—𝗶𝘁’𝘀 𝗷𝗼𝘆.
Not ingredients. Not nutrition facts. A feeling.

That’s what makes people lean in.

When we build for beverage brands, we lead with the most distinct advantage. Sometimes it’s a fact, sometimes a unique ingredient, sometimes a benefit, sometimes a vibe.
But never a forgettable “me too” layout.

And honestly? Your DTC site already proves you know how to differentiate.
Your Amazon listing should do the same work.

A shopper should glance at your images and instantly think,
“𝗢𝗵, 𝘁𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲𝗺,” even with three competitor tabs open.

Amazon doesn’t have to be the watered-down version of your brand.

This is what we do at Mindful Goods: take what makes your brand special and translate it into Amazon content that 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝘀 𝗮𝗻𝗱 𝗹𝗼𝗼𝗸𝘀 𝗻𝗶𝗰𝗲.

📌 If bringing your website energy to Amazon feels like a chore, we’re helping a few brands do exactly that now. DM me and let’s make it happen.

✨ Pretty & Converting Amazon Product Images

💢 If I were launching a new product on Amazon today, I wouldn’t start from scratch.

Too many brands launch blind. They write listings, upload images, and “wait to see” what happens.

That’s a recipe for wasted ad spend and slow traction.

This is what I’d do instead 👇

 🤔 I were starting  on Amazon...

Going viral on social doesn’t mean you’ll sell on Amazon.
(𝘉𝘦𝘧𝘰𝘳𝘦 𝘺𝘰𝘶 𝘤𝘰𝘮𝘦 𝘧𝘰𝘳 𝘮𝘦… 𝘣𝘳𝘦𝘢𝘵𝘩𝘦.)

I’ve watched brands pour their souls (and budgets) into campaigns that crush on social.
Content’s popping. Engagement is up. Awareness through the roof.

And then… Amazon conversions are flat.

𝗧𝗵𝗲 𝗱𝗶𝘀𝗰𝗼𝗻𝗻𝗲𝗰𝘁: they didn’t optimize the one place where buying decisions actually happen.

I get it—I’ve impulse-bought off hype and reviews too. Sometimes that’s enough.
 But 𝟵 𝘁𝗶𝗺𝗲𝘀 𝗼𝘂𝘁 𝗼𝗳 𝟭𝟬, when someone sees you trending, they don’t buy from the video. They search.
And the first stop is your Amazon listing.

Which means one thing: your listing has to finish the sale your marketing started.
And your product image stack is where that sale is won or lost.

For JIYU (K-beauty brand sending traffic from TikTok), we rebuilt the image stack around our 3Ws + H framework:
⤷ Who it’s for — women ready to reduce blemishes, scars, and acne (and still glow)
⤷ What’s inside — full ingredient transparency (skincare shoppers read everything)
⤷ Why choose this brand — authentic Korean formulation by Korean experts
⤷ How to use — clear, visual instructions that reduce friction

👉🏽 Result: that viral traffic actually converted—+656% orders.

Rule of thumb: marketing gets attention; your sales channel converts it.
One without the other is just… expensive awareness.

Not sure your listing is set to convert? We run quick Mini Audits—what’s working, what’s not, and what to fix first.

📌  Want one? Comment MINI AUDIT and I’ll DM you the link.

✨  From Viral to Conversion Amazon Product Images

💢 Your A+ Content does one of two things:

⤷ Builds trust and closes the sale, or
⤷ Confuses shoppers until they click away.

I hope it’s not #2.

If your A+ is just a collage—some lifestyle shots, a size chart, maybe a founder photo—no flow, no strategy, just vibes… they’re clicking away.

Here’s a simple structure we use
(𝘺𝘰𝘶’𝘭𝘭 𝘴𝘦𝘦 𝘱𝘢𝘳𝘵𝘴 𝘰𝘧 𝘵𝘩𝘪𝘴 𝘤𝘰𝘮𝘦 𝘢𝘭𝘪𝘷𝘦 𝘪𝘯 𝘝𝘪𝘵𝘢𝘮𝘪𝘯𝘪’𝘴 𝘈+):

1. Lead with credibility
Brand intro, awards, certifications, press.
Give shoppers a reason to trust you and keep scrolling.

2. Show features that matter
A visual carousel of unique benefits—scannable, mobile-first.
Skip the paragraphs; make it digestible in three seconds.

3. Remove friction
Clear sizing/fit guide, ingredients/materials, what’s included, flavors/variants, and a simple how-to-use (fewer returns, more confidence).
 Answer what they need to know before it becomes a reason to bounce.

4. Finish with humans
Real people, real stories, or both—founder notes and smart cross-sells work well.

Not one-size-fits-all—but these are the must-haves we build around.

👋🏽 I’m Daniela—Amazon creative expert.
 I share practical plays 7–9 figure brands use to scale on Amazon.
 Follow for conversion frameworks, test ideas, and teardown threads.

⛔ Beauty on Amazon is 𝗮 𝗸𝗻𝗶𝗳𝗲 𝗳𝗶𝗴𝗵𝘁 𝗶𝗻 𝗮 𝗴𝗹𝗮𝘀𝘀 𝗰𝗮𝘀𝘁𝗹𝗲.
Crowded, shiny, and unforgiving.

So why do new beauty brands walk in anyway?

Because they believe the result they deliver is worth fighting for—clearer skin, bolder color, faster routines, confidence that sticks. And yes…because when beauty works on Amazon, it’s wildly profitable.

𝗧𝗵𝗲 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝘀𝗵𝗶𝗳𝘁
Your Amazon Storefront is your DTC experience—translated for Amazon shoppers. 
Different tempo, same brand soul.

Attention is rented. 𝘾𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣 𝙞𝙨 𝙚𝙖𝙧𝙣𝙚𝙙.

𝗧𝗵𝗲 𝟯𝗣 𝘀𝘁𝗼𝗿𝗲𝗳𝗿𝗼𝗻𝘁 𝗳𝗼𝗿𝗺𝘂𝗹𝗮 (𝗸𝗲𝗲𝗽 𝗶𝘁 𝘀𝗶𝗺𝗽𝗹𝗲)
⤷ Promise: Say one thing, unmistakably. (What outcome do I get?)
⤷ Proof: Show signals fast—reviews, results, badges, before/after, clinicals.
⤷ Path: Guide the next click—shade families, routines, bundles, refills.

Do this well and the Storefront feels like a personal shopper in your pocket.

𝗪𝗵𝗮𝘁 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲𝘀 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝘄𝗶𝗻
• Category architecture that makes sense. (Matte → Metallic → Sets, or Cleanser → Serum → Moisturizer.)
• Shade/variant confidence. Swatches that read on mobile, undertone helpers, top sellers flagged.
• Speed-to-belief. One strip of proof above the fold beats a paragraph below it.
• Story with teeth. Founder craft + ingredient edge, told in 15 words and a visual, not a wall of text.
• AOV plays. Duos, routines, and “complete the look” that actually belong together.
• Relentless consistency. Same voice and color language as your site—no “Amazon-only” personality.

𝗖𝗼𝗺𝗺𝗼𝗻 𝘁𝗿𝗮𝗽𝘀 (𝘀𝗸𝗶𝗽 𝘁𝗵𝗲𝘀𝗲)
→ Pretty modules with no job.
→ Ten benefits where two outcomes would suffice.
→ Endless lifestyle shots with zero shade/context.
→ Burying social proof where no one will see it.

𝗔 𝟲𝟬-𝘀𝗲𝗰𝗼𝗻𝗱 𝗺𝗶𝗰𝗿𝗼-𝗮𝘂𝗱𝗶𝘁
✨ Can a new shopper grasp what, for whom, why in 3 seconds?
✨ Do I see one proof strip before I scroll?
✨ Is there a clear path to my shade, routine, or bundle?
✨ Does every module answer a question or sell the next step?

In a category this noisy, you have three choices: take the ring and compete, step out and regroup, or get buried. 

No shame in stepping out. 

But if you stay—come to win market share and make your Storefront look, feel, and sell like your brand everywhere else.

👋🏽  I’m Daniela—Amazon creative expert.
 I share practical plays 7–9 figure brands use to stand out and sell through.
 Follow for teardown threads, conversion frameworks, and test ideas you can swipe.

💢 Can you guess one of the most deceptively challenging categories on Amazon?

If you’ve been following my posts, you might think: health & wellness… beauty… beverages.

Nope. 𝗞𝗶𝗱𝘀 𝗯𝗿𝗮𝗻𝗱𝘀.
Surprised—or not?

In most categories, you market to the person 𝘸𝘩𝘰 uses the product.
With kids brands, you market to the gatekeepers—parents and caregivers making decisions with their hearts and their analytical brains.

If you think a cute main image wins the click… we’ve tested it (a lot). It doesn’t.

These shoppers are juggling a million questions:
“It’s cute, but is it safe?”
“What’s actually in this?”
“Is it age-appropriate?”

Adults know what we can handle. For kids, parents go into maximum 𝙥𝙧𝙤𝙩𝙚𝙘𝙩𝙞𝙤𝙣 𝙢𝙤𝙙𝙚.
They’re not just shopping—they’re evaluating risk.

So how do you win with hyper-cautious shoppers?
You show more. A lot more.

Whether it’s toys, snacks, drinks, crafts, or supplements, parents want to see it all before they click:
→ What’s in the pack
→ The form it comes in (powder, pouch, bottle, tablet)
→ The ingredients or materials (allergens, claims)
→ Age range, size, and anything that builds confidence

This isn’t guesswork. It’s from testing hundreds of main images across kids brands of every size.

The listings that show more consistently outperform those that try to “keep it cute” or overly minimal.

Parents don’t want only cute. They want clarity.

Swipe through these before/afters from kids brands we’ve worked with—the difference is night and day, and the results follow the same pattern every time.

Try this as you build holiday main images: 𝘀𝗵𝗼𝘄 𝗺𝗼𝗿𝗲 and remove doubt.

👋🏾 I’m Daniela Anavitarte Bolzmann, founder of Mindful Goods.
 Follow for conversion plays we use to help brands win on Amazon.

🧸  Risk-First Shopper Amazon Main Images

🚫 The worst move on Amazon? 𝗖𝗼𝗽𝘆𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀.
Even if you sell in the same category to the same shopper.

It’s tempting to think: “𝘐𝘧 𝘵𝘩𝘦𝘪𝘳 𝘮𝘢𝘪𝘯 𝘪𝘮𝘢𝘨𝘦 𝘸𝘰𝘳𝘬𝘴, 𝘐’𝘭𝘭 𝘫𝘶𝘴𝘵 𝘥𝘰 𝘵𝘩𝘢𝘵.”
Sure—you might 𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝗰𝗹𝗶𝗰𝗸.
But the brand that wins the sale is decided by the product image stack.

Clicks are the baseline now. Designers are getting clever with main images—but “Add to Cart” happens lower on the page.

We just worked with Skin𝘳𝘦fit, a beauty brand in a crowded aisle.
Search the main keyword and page one looked identical—gorgeous packaging, eye candy everywhere.

The difference? Product stacks:
⤷ Some buried shoppers in text walls and jargon.
⤷ Others dropped a product photo and said, “you figure it out.”

We built a stack that actually sells.
✅ Shows the outcome, fast: softer, smoother skin on rough spots—KP bumps, strawberry legs, dry elbows/knees, cracked heels/feet.
✅ Proves the why: super-potent actives called out in-line—10% AHA + 2% BHA—plus hydrating cactus pear and shea butter, with eco/vegan/Made in USA trust badges.
✅ Removes friction: clear how-to-use (“glide to soothe”), where to use (target areas), and format benefits (travel-friendly stick vs. messy lotions/creams).
✅ Guides the next step: bold benefit tiles and potency icons that make the mobile “Add to Cart” feel obvious.

Your main image can be copied tomorrow.
 Your product stack—when it’s clear, specific, and tested—is uniquely yours.

Don’t chase lookalikes. Make yours the obvious choice in the category.
Build it. Test it. Iterate.

If you’re ready to make your listing work harder, follow me Daniela Anavitarte Bolzmann ⚡ for conversion playbooks, test ideas, and real-world examples you can swipe this week.

🛒 Add-to-Cart Amazon Product Images

💢  Everyone’s stressing about getting clicks on Amazon…
But honestly? 𝗖𝗹𝗶𝗰𝗸𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗲𝗮𝘀𝘆 𝗽𝗮𝗿𝘁.

A strong main image + solid PPC gets you in the door.
Amazon is one of the most-visited ecommerce platforms on the planet— which means:
⤷ For 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀: more choices.
⤷ For 𝘀𝗲𝗹𝗹𝗲𝗿𝘀: a chance to grab market share.

The costly mistake? Pouring thousands into ad spend before seeing your listing through the 𝘀𝗵𝗼𝗽𝗽𝗲𝗿’𝘀 𝗲𝘆𝗲𝘀.

𝗖𝗹𝗶𝗰𝗸𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗯𝗮𝘀𝗲𝗹𝗶𝗻𝗲.
Cheap products get clicks (“let me see if it’s legit”).
 Legacy brands (think Braun) get clicks because trust runs deep.

𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗴𝗮𝗺𝗲.
That’s where your product image stack earns its keep (or lets traffic slip away).

Your images should:
👉 Answer questions before they’re asked
👉 Kill objections clearly
👉 Show real life (not just a packshot on white)
👉 Move the shopper closer to Add to Cart with confidence

If your images aren’t doing that, you’re paying for traffic that won’t stick.

When we worked with Braun, trust was already baked in—the name does half the lifting.
𝗕𝘂𝘁 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 (referrals, first-timers) still need specifics to know it’s for them.
That’s what 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻-𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗶𝗺𝗮𝗴𝗲𝘀 𝗱𝗲𝗹𝗶𝘃𝗲𝗿.

📌 Shameless plug:
If “more clicks” is still your only goal, you’ll love my newsletter. I break down what’s actually working on Amazon before it hits social.

Link in the comments.

🎯 From Click to Cart Amazon Product Images

🚨 Still pinching myself that I got to speak at Amazon Accelerate.

I truly believe no one builds a bridge alone. Ever.

I could say it happened because we create some of the best-performing Amazon listings out there…but that’s not the full story.

Yes, doing great work matters.
The real reason this happened? 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀.

Not transactional. Not “what can you do for me?”
The real, long-game kind—the ones that make the path less lonely, more meaningful, and a lot more fun.

Over the last eight years, I’ve poured into this industry: collaborating with hundreds of brands, working alongside incredible agency partners, and staying connected with people who genuinely care about this space and each other.

If opportunities like this come from those relationships—amazing.
But even if they didn’t, I’d still show up the same way: create work you’re proud of, nurture aligned connections, stay curious, be generous.

I’m living proof that when you pour into people, the ripple effects come back in ways you can’t predict.

👉🏽 PS: Shoutout to people like Shannon Roddy—you’re the best.
Thanks for seeing me, supporting me, and saying my name when you didn’t have to.

🎯 After years of optimizing listings for 7–9 figure brands, we see two winning paths:

⤷ Minimalist, clarity-first (information leads)
⤷ Bold, creative-led (emotion leads)

Both work. The trick is matching the approach to the shopper’s job.

For bedding (think Miracle Made–style products with sizes, measurements, and specs), 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝘄𝗶𝗻𝘀 𝗳𝗶𝗿𝘀𝘁 𝗰𝗹𝗶𝗰𝗸 𝗮𝗻𝗱 𝗳𝗶𝗻𝗮𝗹 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻.

What shoppers are really asking:
• Will this fit my bed? (Twin–Cal King)
• What’s in the set? (2 pillowcases, 1 flat, 1 fitted)
• What makes it better? (silver-infused, temperature regulating, hypoallergenic)
• How do I care for it?

So the images do this, in order:
👉 Promise + proof — “Sleep Better with Silver-Infused Cooling Sheets,” callouts for temperature and odor resistance.
👉 What’s included — set contents and dimensions.
👉 Why it’s different — thermoregulating, breathable fabric, self-cleaning properties.
👉 Lifestyle reassurance — 5-star hotel comfort at home.
👉 Comparison table — “Us vs. Them” to simplify the decision.
👉 Size guide — zero guesswork, fewer returns.

Minimal doesn’t mean bland. It means every pixel has a job: appetite where it helps (lux fabric, soft touch), and instant answers where it matters (sizes, features, care).

Design for the way people buy 𝘵𝘩𝘪𝘴 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺, not for what’s trending in another.

👋🏾 I’m Daniela, founder at Mindful Goods.
 I share practical plays 7–9 figure brands use to scale on Amazon.
 Follow for conversion frameworks, test ideas, and teardown threads you can swipe.

✨  Every Pixel Has a Job

🚩 There are two kinds of brand owners I meet on Amazon:

⤷ Those who want to explain every detail that makes their product special.
⤷ Those who believe the product should do the talking.

Both are passionate—they just show it differently. And you can see it instantly in their image stacks.

One camp loads images with information to build confidence.
The other keeps it minimal because their brand already has momentum.

There isn’t one “perfect” stack. What matters is building for your shopper and your goal.

For JIYU, the risk was going so minimal that marketing worked but the Amazon page didn’t—or overloading and creating friction. So we mapped each image to a single purpose based on what their ideal shopper needed to know:

👉🏽 Who it’s for: women ready to reduce blemishes, scars, and acne (and still glow)
👉🏽 What’s inside: full ingredient transparency for skincare shoppers who read everything
👉🏽 Why this brand: authentic Korean formulation created by experts
👉🏽 How to use: simple, visual steps that reduce hesitation

Once the listing matched the product promise, that viral traffic converted. Orders jumped 656%.

Your image stack has a sweet spot. Too much drags interest. Too little slows decisions.

Not sure where yours lands? We run quick Mini Audits—what’s working, what’s not, and where the leaks are.

Comment MINI AUDIT and I’ll send the link.

#AD Amazon's new AI tool keeps getting better every week

A few weeks ago, I shared news about Amazon's latest AI creative partner in Creative Studio. Since then, I've been experimenting with it, and I'm genuinely excited about what it can do for brands.

Here's the workflow I've been using:

Take your existing product images (it’s already able to pull these from your listing for you) → animate them using Amazon's AI tool → drop the clips into a Canva Sponsored Brands Video template → deploy across your PDPs, Amazon Ads, storefront, and more.

The best part? You're creating multiple video assets from content you already have. No production crew. No complex software. Just a quick, seamless way to expand your creative library.

For brands constantly pressed for fresh content (which is basically all of us), this is huge. It's about working smarter with what you've got.

Anyone else testing this out yet? I'd love to hear what results you're seeing.

Try it here: https://lnkd.in/dQD5mQ-P

#AmazonSeller #EcommerceTips #ProductMarketing #AITools #ContentCreation

Pretty doesn’t sell breakfast. A promise does.
Most food listings shout “𝘺𝘶𝘮.” Winners whisper “𝘺𝘦𝘴.” (in 3 seconds).

👉🏽 𝗧𝗵𝗲 𝗳𝗹𝗶𝗽 𝘄𝗲 𝗺𝗮𝗱𝗲

→ Promise first: Start your day off right + 15g protein / 5g fiber + 6-pack badge. No decoding, no guesswork.
→ Proof early: “Join thousands…” + stars + one tight review. Borrow belief before Amazon’s ad clutter kicks in.
→ Path to action: Easy as Mix & Make with a quick how-to. Less thinking, faster cart.

𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝘄𝗼𝗿𝗸𝘀 (𝗮𝗻𝗱 𝗸𝗲𝗲𝗽𝘀 𝘄𝗼𝗿𝗸𝗶𝗻𝗴)
⤷ One line everyone can repeat → memory
⤷ Confidence lands above the fold → momentum
⤷ Friction is removed on mobile → conversion

𝗧𝗶𝗻𝘆 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 𝘄𝗲 𝘁𝗲𝘀𝘁𝗲𝗱
→ Speed cue: add a small “~4 min” to the “Mix & Make” tile. Time sells.
→ Value math: near the hero, chip in “~27 pancakes / 9 servings.” Helps price-value in a glance.
→ Macro ladder: 15g (water) → 18g (milk) → 21g (milk + egg). Teach the upgrade, don’t explain it.
→ Icon > paragraph: convert 2–3 bullets to icons for a faster thumb scan.

𝗦𝘄𝗶𝗽𝗲 𝘁𝗵𝗶𝘀 𝗺𝗶𝗻𝗶-𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸
𝘗𝘳𝘰𝘮𝘪𝘴𝘦 → 𝘗𝘳𝘰𝘰𝘧 → 𝘗𝘢𝘵𝘩
✨ Promise: one outcome + visible benefits + variant/pack badge
✨ Proof: ratings, credential badges, single credibility line
✨ Path: 3-step how-to, speed cue, objection killer (“just add water”), and one nudge to shop

If your food images say “𝘭𝘰𝘰𝘬𝘴 𝘨𝘰𝘰𝘥” but not “𝘧𝘪𝘵𝘴 𝘮𝘺 𝘮𝘰𝘳𝘯𝘪𝘯𝘨,” you’re renting attention, not earning the sale.

👋🏽 I’m Daniela—founder at Mindful Goods.
I share practical plays 7–9 figure brands use to scale on Amazon. Follow for teardown threads, test ideas, and creative frameworks you can swipe.

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