Co-Founder at eSpark - Full Service Amazon Agency

You know how you struggle with growing revenue on Amazon? That's where we step in to help you take control of your listings in order to drive more SALES.

When you work with us, you'll see:
✅ On-brand CONTENT that looks amazing and GENERATES SALES
✅ PROFITABLE ADVERTISING campaigns that CONVERT
✅ INVENTORY consistently IN STOCK
✅ LISTINGS recovered from the SUSPENSION graveyard
✅ PEACE OF MIND your Amazon channel is UNDER CONTROL

When it comes to Amazon, I know you want to take control and drive revenue for your brand. In order to do that, you need TIME and EXPERTISE. 

As a 7+ year Amazon seller, I understand how frustrating and overwhelming it is to get your products listed, keep them listed (suspensions anyone?), run advertising campaigns with a profitable ROAS, and stay in stock (hello restock limits!).

I’m proud to say me and my team helped 100s of e-commerce managers add millions to their revenue.

You deserve a winning strategy that turns Amazon into a seamless, profitable channel.

Stop missing out on sales and stop watching your competition outgrow you on amazon. 

Website: www.amplisell.com
Email: josh@amplisell.com

Joshua Rawe ⚡

“Won’t Amazon cannibalize our DTC sales?”

Asked a founder doing doing serious revenue in Canada and planning a US launch.

I get this question all the time.

Adding Amazon does 3 things:

1. Yes, it cannibalizes DTC.

But not by a lot.

Some customers who were buying on DTC will now buy on Amazon.

That's simply a better experience for them.

2. It makes the PIE bigger.

You are now visible to millions of high-intent shoppers who:
- Start their search on Amazon
- Buy for the same-day shipping
- Would never have found your DTC site organically

And are net new!

3. Captures your Ad Spend.

Your META/Google/Social spend is driving traffic to Amazon.

Even if you're linking to DTC.

If you're not on Amazon, you are wasting ad money.

TL;DR
Amazon is not a competitor to your DTC site.

It’s another way for your customers to find and buy.

The brands that win focus stop asking: “Will Amazon steal sales?”

And start asking: “How do we leverage Amazon to support the rest of the business?”

That’s when sales growth takes off.

Co-Founder of AmpliSell | Amazon & Tik Tok Growth Agency ⚡| Sharing the strategies we use to scale brands on Amazon & Tik Tok. | Over $100M in Sales Added | Follow to Learn. DM for Help.

Most Amazon brands are trapped by their own success.

One of our clients was doing $2M annually on Amazon, but

They had zero control over their listings.

Resellers were running their entire Amazon channel. 

When they wanted to update product images or descriptions, 

they had to go through middlemen. 

When they tried to take back control, 

Amazon shut down their listings entirely.

They were making money but building someone else's business.

You start by working with resellers because it's "easier." 

They handle the complexity.

You focus on manufacturing.

But then you realize:
 → You're paying 40-50% margins to middlemen
 → Your brand looks terrible on the platform
 → You can't launch new products quickly
 → You have zero data on your customers
 → One bad reseller can tank your rankings

The wake-up call? 

When the CEO searches for his own product and has a terrible buying experience.

The solution isn't firing all your resellers overnight.

The solution is a strategic transition:

1. Launch new products direct while resellers sell through inventory
2. Use brand registry to wrestle back listing control
3. Backfill existing listings as reseller stock depletes
4. Scale with proper advertising and inventory management

This brand went from $0 direct sales to selling on Amazon within 90 days.

The long-term result? 

$2M Sales in Year 1
$3.8M Sales in Year 2

Even better?

Their margins increased.

Are you building your Amazon channel or someone else's?

AGL leaked Amazon's "Big Spring Sale" is happening again this year.

Last year the dates were March 25-31, 2025. 

No confirmation on these dates from Amazon yet, but I'd ballpark the same period.

As with every Amazon promotional event, you should:

1. Forecast sales and ensure your inventory levels are sufficient.
2. Create your advertising plan to tap into the additional traffic.
3. Post your results to LinkedIn so everyone knows you rock!

"clearest explanation I've ever had of ppc advertising on or off Amazon"

^ high praise from Noah

Well done Bernardo Rotta!

When does TikTok impact Amazon sales?

This came up on a recent call with a DTC brand running Amazon and TikTok.

His question was the right one:

“At what point do TikTok views actually create a measurable lift on Amazon?”

Here's what we see:

TikTok videos doing less than ~10k views, you’re not going to clearly see it in Amazon sales.

The halo effect becomes obvious closer to ~50k views per video.

Below that there may be impact, but it's hard to measure.

Above that Amazon sales spikes become visible

and incremental demand shows up above baseline sales

TikTok is NOT a direct-response channel

but it excels at demand creation

that gets captured on Amazon.

Measuring TikTok like Meta/Amazon leads to bad decisions.

Instead track the halo effect (TikTok views vs. Amazon sales deltas)

and evaluate against customer lifetime value, not first purchase.

That mindset change is where TikTok & Amazon starts to work!

You probably have a "creative volume" problem on Tik Tok.

That's costing you millions in sales.

You have affiliates posting content. 

You are seeing some sales. 

But you're missing the systematic approach that skyrockets sales.

Here's what I see happening:
- Brands spend 40+ hours/month managing creators manually
- No creator community building (Discord, WhatsApp groups)
- Spray and pray influencer seeding
- Ad authorization not enabled on creator videos

The result? 

Slow GMV growth. 

Wasted money on samples.

GMV Max ads underperforming.

Missed halo effect on Amazon.

What's missing?

You need a CONSTANT influx of new creative content.

To get that, you have to: 
1. Build an active creator community of affiliates
2. Run systematic seeding programs (200+ units/month)
3. Setup ad authorization on ALL creator content

Which leads to:
✅ Rapid GMV Growth
✅ 2 - 4x ROAS on GMV Max
✅ Significant Amazon Sales from Halo

The difference isn't the product or the market.

It's building a process to generate creative all the time.

Social commerce is the future of product discovery.

Brands building these capabilities now will dominate tomorrow.

“TikTok isn’t profitable for us.”
That might mean it’s working. Here's why👇

On a call this week, an e-comm director said something I hear often:

“We don’t know if TikTok is a sales channel for us.

But every time we turn it off, Amazon sales drop.”

That’s the part most people miss.

They’re judging TikTok only by last-click ROAS, 

when TikTok’s real value often shows up on another channel.

Here’s what I see with our clients:

TikTok video view spikes lead to Amazon branded search increases

In other words:

TikTok is doing the top-of-funnel work Amazon doesn't do well.

This is especially true for:
- Gen Z demographic (no cap!)
- Visual products
- High LTV products

If your LTV is high enough, then TikTok doesn’t need to be profitable from a last-click buy standpoint.

It needs to:
1. Put you in front of new customers
2. Sell the dream
3. Let Amazon close the sale

If you evaluate TikTok purely as a standalone P&L, you won't invest.

If you evaluate it as a demand engine, the math changes fast.

The question isn’t: “Is TikTok profitable?”

It’s: “What happens everywhere else when TikTok is ON vs. OFF?”

That’s the metric that actually matters.

"We tried TikTok Shop and it didn't work."

Heard this phrase 5x this week.

What they did:

→ Seeded 20 random creators
→ Waited 30 days for results
→ No creator community building
→ Zero systematic follow-up
→ Missing GMV Max ad links
→ Or not even running GMV Max
→ Measured success only by Tik Tok Shop GMV

This isn't enough.

It's ok. I've been there too.

Here is what top brands like Glamnetic do differently:

✅ Seed 200+ targeted creators monthly
✅ Build Discord communities with weekly contests
✅ Enable ad authorization on every affiliate video
✅ Run constant promos
✅ Offer free shipping
✅ Track performance on Tik Tok AND Amazon

The difference isn't the product. 

It's the system.

You can't DIY social commerce with a part-time intern and expect top tier results.

The brands that figure out Tik Tok in 2026 will dominate social commerce for the next decade.

Most brands think TikTok Shop is a numbers game.

Send enough samples and sales will follow. Right?

Here’s the truth:

There are 3.5M creators on TikTok Shop in the US.

But less than 1.5% actually drive $1,000+ in GMV a month.

That’s about 50,000 creators who move the needle.

The rest? They’re burning your samples.

We see this every week at AmpliSell.

Brands come to us after sending out a couple hundred products.

They get a handful of posts. Almost no sales.

The problem isn’t TikTok.

It’s creator scarcity.

The real game is finding and keeping the A-players.

The best brands treat top creators like partners instead of affiliaties.

They build relationships.

They offer more than just commission.

They create a community that keeps the best creators engaged and posting.

What’s working for our clients:

1. Vet for performance. Only send samples to creators with proven GMV. Can they actually sell?

2. Build a community. Build a private Discord or WhatsApp group for your top creators. Make it a place they want to stay.

3. Incentivize inputs, not just outputs. Reward creators for volume and consistency.

4. Upgrade your best. Turn your top 1% into partners. Give them early access, higher commissions, or even retainer deals.

If you’re playing just the “spray and pray” game, you’re not just wasting product.

You’re missing the real opportunity.

$60k ADDED Sales in 2 Months

on $10k in Spend and the mechanism was NOT ads...

It was Amazon Creator Connections.

This program used to suck.

Now that they have a lot more creators it's taking off.

And the ROAS can outperform direct spend ads.

They take less than 15 minutes to setup.

Amazon is giving up to 50% commission bonuses to help fund your success.

Go to your ad console and turn these on asap.

What is your ONE metric for Tik Tok Shop success?

Most heads of ecommerce tell me GMV or ROAS, but

After analyzing millions in GMV, here is the 1 metric that predicts everything else:

Number of Creators Posting Monthly

Here's why this metric (NCPM) matters:

Revenue follows content volume. Always.

When a brand's TikTok Shop sales drop, we can trace it back to fewer creator videos going live. 

But here's the key:

It's not about total creators. It's about ACTIVE creators.

Having 1,000 creators in your database means nothing if only 50 are posting monthly.

The brands doing six-figure months? 

They have 100+ creators posting 10+ videos each per month.

That's 1,000 pieces of content monthly. Every month.

Your TikTok Shop isn't a product problem. 

It's a content production problem.

And content production is a relationship problem.

Build the community and incentivize them.

And watch your GMV soar.

I'm convinced Google makes me go to YouTube to "verify" my login solely so they can hook me into a doomscroll session.

🤤 TRIPLING Amazon sales with drool worthy content for brands 👉🏾launchreadylistings.co 👈🏽 Amazon Product Pages ➕ Storefronts Done Better ⚡ Amazon SEO & Creative Optimization for eCommerce Brands & Agencies

👆👆👆CLICK MORE & FOLLOW👆👆👆

No BS 👉🏾See how our clients triple sales and sell out in 30 days here: www.launchreadylistings.co

Our work has been featured by Amazon and now Amazon sends us clients directly. 

👋🏾Hiya! I'm Daniela, part-time Kombucha Brewer, full-time Amazon strategist 🤓

I believe the future of entrepreneurship means:
⚡Selling online while working from remote locations
⚡with impact over landfills
⚡for community over commodity…where we all achieve freedom & joy in the work we share with the world.

Mindful Goods is the go-to one stop shop for High Quality Amazon Listings For CPG Brands.

Whether venture-backed or self funded, our clients have:
➕Seen 9X growth year over year.
➕Increased traffic by 11.8% in two weeks.
➕Secured top 3 page 1 placement in highly competitive categories.
➕Earned Amazon bestseller badges across grocery, toys and home goods. 

Now brands and agencies come to us at all stages of their Amazon journey for better product pages that make products stand out & SELL!

Get it done right.
⚡ Too many Amazon products look exactly the same!
⚡ Customers will never find you in the millions of products on Amazon.
⚡  It is vital that your product stands out and makes an impression on customers.

 Fortunately, we can help with:
🏄🏽‍♀️ A/B testing main images to improve click through rate
🏄🏽‍♀️ SEO keyword research to improve rank and search-ability
🏄🏽‍♀️ Flavorful persuasive sales copy to improve conversion
🏄🏽‍♀️ Powerful product images to boost sales 
🏄🏽‍♀️ Compelling custom A+ Content for shopper engagement 

If you’re ready to stand out on Amazon… 
➕ See our FREE training here 👉🏾 www.launchreadylistings.co

We’re here to take Amazon optimization off your plate so you can make cash & chill.

Daniela Anavitarte Bolzmann ⚡

💥 2 weeks ago, I came across a post by John Aspinall ✱ that perfectly captured something I've been saying for years: 

Some guidelines can't stand up against shopper clarity.

John pointed out Amazon Basics in his post, and guess what was in their main image?
Packaging.
The same rule sellers are told never to break.

We've known this for a while. That's why when conversations go:
"𝘉𝘶𝘵 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘢𝘨𝘢𝘪𝘯𝘴𝘵 𝘛𝘖𝘚.", "𝘛𝘩𝘪𝘴 𝘤𝘰𝘶𝘭𝘥 𝘧𝘭𝘢𝘨 𝘮𝘺 𝘭𝘪𝘴𝘵𝘪𝘯𝘨."
I always say—you've got a choice to make.

Yes, it's against the guidelines.
But seeing Amazon do exactly what they warned sellers to avoid should make the choice easier.
Either you follow every guideline and hope your compliant image stands out in a sea of rule-breakers...
Or you design for what actually converts—giving shoppers the clarity they need to click BUY.

As John put it: "𝘛𝘩𝘦 𝘢𝘭𝘨𝘰𝘳𝘪𝘵𝘩𝘮 𝘥𝘰𝘦𝘴𝘯'𝘵 𝘳𝘦𝘸𝘢𝘳𝘥 𝘰𝘣𝘦𝘥𝘪𝘦𝘯𝘤𝘦, 𝘪𝘵 𝘳𝘦𝘸𝘢𝘳𝘥𝘴 𝘴𝘩𝘰𝘱𝘱𝘦𝘳 𝘤𝘭𝘢𝘳𝘪𝘵𝘺. 𝘋𝘦𝘴𝘪𝘨𝘯 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘴𝘩𝘰𝘱𝘱𝘦𝘳. 𝘜𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘵𝘩𝘦 𝘳𝘪𝘴𝘬. 𝘈𝘯𝘥 𝘴𝘵𝘰𝘱 𝘱𝘳𝘦𝘵𝘦𝘯𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘨𝘢𝘮𝘦 𝘪𝘴 𝘯𝘦𝘶𝘵𝘳𝘢𝘭."

That's the reality I see every day working with sellers. The ones who win aren't waiting for permission.

PS: I saved John’s post, and yes, It’s now part of my go-to response when someone says, “𝘉𝘶𝘵 𝘵𝘩𝘪𝘴 𝘪𝘴𝘯’𝘵 𝘛𝘖𝘚 𝘤𝘰𝘮𝘱𝘭𝘪𝘢𝘯𝘵,” without looking at what’s actually winning in search.

🤤 TRIPLING Amazon sales with drool-worthy content for 7 & 8-figure eCommerce brands & agencies. 👉🏾mindfulgoods.co Beautiful design meets split-testing — turning ad spend into revenue, not regret.

🚨 The hardest part of Amazon optimization isn’t finding better keywords.
There are plenty of tools that can help with that.

The real challenge is knowing what 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘣𝘦𝘭𝘰𝘯𝘨𝘴 𝘰𝘯 𝘺𝘰𝘶𝘳 𝘭𝘪𝘴𝘵𝘪𝘯𝘨.

👉🏽 What do you include in the image stack?
👉🏽 What do you leave out?

Too much information and shoppers bounce.
Too little and they still bounce.
Only clean product shots? They scroll right past you.

The mistake I see most brands make is trying to cram every feature into every image—because everything feels important.

What actually converts is 𝗯𝗮𝗹𝗮𝗻𝗰𝗲.

A strong listing usually gets three things right:

1️⃣ Clear information: Tell shoppers exactly what they’re getting, fast.

2️⃣ Visualized features: Show benefits visually instead of explaining them with paragraphs. Images win on Amazon.

3️⃣ Lifestyle context: Show the feeling, the use case, or the version of the customer on the other side of the purchase.

Most brands stop at the first two. Those speak to logic.
The third one is what creates desire.

Your product either solves a problem—or helps shoppers see themselves differently. Your product images should communicate both.

Hi 👋🏾 I’m Daniela, founder at Mindful Goods.
I share practical plays 7–9 figure brands use to scale on Amazon.
Follow for conversion frameworks, test ideas, and tear-downs you can swipe

🤤 TRIPLING Amazon sales with drool worthy content for 7 & 8 Figure eCommerce brands 👉🏾mindfulgoods.co 👈🏽 SEO & Creatives for D2C Brands & Agencies, B2B Linkedin Creator

Organic Signatures Body Amazon Product Images

❤️‍🔥 Legacy brands often have a bigger Amazon problem than startups.

I know what you're thinking: 
"𝘞𝘦'𝘷𝘦 𝘣𝘦𝘦𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘨𝘢𝘮𝘦 𝘴𝘪𝘯𝘤𝘦 𝘵𝘩𝘦 𝟩𝟢𝘴. 𝘞𝘦'𝘷𝘦 𝘨𝘰𝘵 𝘵𝘩𝘦 𝘤𝘳𝘦𝘥𝘪𝘣𝘪𝘭𝘪𝘵𝘺, 𝘵𝘩𝘦 𝘭𝘰𝘺𝘢𝘭 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴, 𝘵𝘩𝘦 𝘧𝘰𝘳𝘮𝘶𝘭𝘢𝘵𝘪𝘰𝘯𝘴 𝘵𝘩𝘢𝘵 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘬."

So why would you have more problems? 
Because what got you here won't keep you visible.

The tactics that built your brand in retail don't translate to Amazon's digital shelf. And when you've been doing something one way for decades, change feels risky.

Animal had the authority, but their listing just didn't show it—dense text blocks, product specs before benefits, a layout that screamed "commodity" when they're anything but.

That’s what happens when you've been perfecting this since the 70s, but your content makes you look interchangeable with brands that launched last month.

The challenge wasn't the product. It was showing 50 years of expertise without looking 50 years old.

Here's what we rebuilt:
✅ Lifestyle imagery that captured their ideal shopper’s transformation, not just product shots
✅ Outcome-focused headlines that lead with "why this matters" before "what's inside" 
✅ Objection-handling copy placed strategically - addressing hesitations before they become reasons to leave 
✅ Expert positioning language - guiding the journey instead of pushing the sale

Your decades of trust are your edge - but only if your content reflects the expertise behind the product.

📌 If you’re scaling on Amazon and want creatives that connect emotionally and convert commercially, follow along.

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🚨 The easiest way to lose an Amazon shopper isn't with bad reviews.
It's with confusion.

The biggest mistake I see better-for-you snack brands make is assuming shoppers already understand what makes their product different.
They don’t.

👉🏽 They see "sugar" on the label and assume it's added. 
👉🏽 They expect it to be hard, chewy, or sticky like every other bar. 
👉🏽 They don’t immediately see why this bar costs more than the one right below it.

So they bounce.

Not because the product isn’t good, but because the listing didn’t answer the question fast enough.
And on Amazon, you have seconds to show them why clearly.
That’s what actually converts. clarity.

That’s why in this category, a strong listing usually gets three things right:

1️⃣ Answer the objection before they ask it: "All sugar comes from dates—nothing added" needs to be front and center, not buried in the description. Think through the questions they have and front load it.

2️⃣ Set texture expectations visually: Show the soft, non-sticky bite. Don't make them guess if it'll stick to their teeth like every other date bar.

3️⃣ Make the value obvious: Help them see why 6 clean ingredients and sustained energy is worth more than a cheaper bar filled with junk.

Don’t just focus on what the product is. (Look at the before closely, you’ll see what I mean)
The best ones focus on what shoppers think it is, and correct that story fast.

If your snack bar doesn’t answer doubts in the first few seconds, shoppers don’t wait around. They scroll to the one that does. Let your product image do the work for you.

Hi 👋🏾 I’m Daniela, founder at Mindful Goods. I share practical plays 7–9 figure brands use to scale on Amazon. Follow for conversion frameworks, test ideas, and tear-downs you can swipe

🚨 A lot of brands on Amazon assume hesitation comes from price.
Or competition, or even lack of information.

But more often, it comes from something subtler:
👉🏽 the customer doesn’t feel like the product was made with them in mind.

We saw this play out during an A+ refresh for a premium liver supplement.
The quality was exceptional. The information was accurate.
The visuals “chef’s kiss”

And yet, the content still created distance.

As we worked through each round, the real issue became clear:
the A+ was centered on the product proving itself,
instead of helping the customer see where they fit into it.

That changes everything.

When the customer isn’t reflected in the visuals or the messaging:
⤷ price feels harder to justify
⤷ simplicity feels confusing instead of reassuring
⤷ premium starts to feel exclusive instead of intentional

The fix wasn’t louder claims or more ingredients.

It was repositioning the product through the lens of the customer’s life, not on a pedestal above it.
That's when the doubts disappear, the price tag doesn't sting anymore, and your listing finally earns its keep.

📌 If you’re scaling on Amazon and want creatives that connect emotionally and convert commercially, follow along.

Ancestral Supplements Amazon A+ Content Progress

❌ More images ≠ more sales.
Especially on Amazon.

In fact, less usually performs better.

I see wellness brands cramming listings with 8+ images, hoping quantity will build trust. It doesn’t.

You don’t need more images. You need images that answer the questions stopping someone from clicking 𝘈𝘥𝘥 𝘵𝘰 𝘊𝘢𝘳𝘵.

Each image should be a "show + tell" moment—answering a specific question, overcoming a specific objection, or highlighting a specific benefit that makes the shopper think:
👉🏽  "𝘐 𝘸𝘢𝘯𝘵 𝘵𝘩𝘪𝘴. 𝘐 𝘵𝘳𝘶𝘴𝘵 𝘵𝘩𝘪𝘴. 𝘐 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘵𝘩𝘪𝘴 𝘸𝘪𝘭𝘭 𝘩𝘦𝘭𝘱 𝘮𝘦."

What it looks like in practice:
⤷ Image 1 — Proof it works: 90% improved clarity, 60% reduction in squiggly lines. Clinical backing removes doubt.
⤷ Image 2 — What it solves: Targets eye floaters, dry eyes, digital strain, blue light. Shows shoppers this is for them.
⤷ Image 3 — Instant credibility: 9 research-backed nutrients. Shows what's inside—no guessing about ingredients or allergens.
⤷ Image 4 — Promise + ease of use: "Easy-to-Swallow / Easy-to-Break & Mix." Removes friction before they even read the title.
⤷ Image 5 — Why us vs. typical: Comparison chart highlights AREDS 2, digestive enzymes, clean label, refill pouch. Differentiates at a glance.
⤷ Image 6 — Reassurance: Refill pouch = sustainability + cost savings. Signals quality without saying "trust us."
⤷ Close the loop: What’s the #1 doubt Image 7 should remove before “𝘈𝘥𝘥 𝘵𝘰 𝘊𝘢𝘳𝘵”? Tell me below.

If an image isn't doing one of these jobs? Cut it.

Your listing isn't a photo gallery—it's doing the selling for you. Every visual should move someone closer to buying, not just take up space.

📍 At Mindful Goods, we’ve helped 500+ CPG brands do exactly this—building listings that actually convert.
If you like posts like this, follow along.

🛒  Add to Cart Amazon Product Images

💢 Type any search term on Amazon.

You’ll see 20+ products… all blending into the same blur.

White backgrounds.
Floating bottles.
No story. No emotion. No reason to stop scrolling.

That’s the blur your customers scroll through.

And if your main image looks like everyone else’s—you’re invisible.

🛑 But there’s one move that interrupts the scroll:

Add “scroll stoppers” (eye candy)—visual cues that signal value before anyone reads the title:
⤷ Lifestyle context → a pet in action, not just the product
⤷ Strategic color or certifications → TOS-safe signals that pop
⤷ Product form detail → show what’s inside, not just the container

Are they “cleaner” than a plain pack shot? No.

Do they convert better? 𝗘𝘃𝗲𝗿𝘆 𝘁𝗶𝗺𝗲.

⚡ After split-testing hundreds of main images, we’ve seen order lifts up to +547% from this one change alone.

Because when 20 products show up for the same keyword, the one that tells a story in a single glance wins. 👀

👋 I’m Daniela — I share snackable plays to take your listings from invisible → unforgettable.
 ➕ Follow for weekly conversion ideas you can swipe.

🐾 Pet-Friendly, Click-Worthy Main Images

💢 I saw a post recently where someone generated A+ content in two minutes with AI.

Was it pretty? Yes. 
Would I use it? Absolutely not.

AI can create beautiful content for anyone. That’s not the problem
The problem is we’ve forgotten who we’re creating for: people.
Real human beings.
That’s why everyone is complaining about “AI slop.”

And to be clear, I use AI. I’m not anti-AI.
But pushing AI-generated content live without human judgment, without thinking about the person on the other side of the screen, is lazy. 

Whether you’re selling a product or a service, there’s still a human making a choice.
Unless AI is the one buying your product, our job is to create for the end user.
Not just to keep up or ship something.

I generated this stack of main images with AI too.
And the second you look at them, as a consumer and a creator, you know they don’t work.
But they do give me a starting point. A base I can shape into something that actually speaks to the people I’m trying to reach.

Every time I see content pushed out just because it’s fast, I think about a line from Ann Handley’s Everybody Writes:
“It’s a privilege to put stuff out.”
It still is.
So treat it like one.

📌 If you’re ready to make your listing work harder than your ad wallet, follow me Daniela Anavitarte Bolzmann ⚡ for conversion playbooks, test ideas, and real-world examples you can swipe this week.

🚨 Your reviews are strong, your product actually works, yet shoppers are still leaving.

That usually means one thing: your listing is creating friction instead of removing it.

I see this all the time with Amazon brands who 𝘬𝘯𝘰𝘸 their objections but never fully answer them in their images.

And yes, maybe your DTC site explains everything perfectly.
Amazon shoppers don’t care. They’re in a hurry.
It’s on you to show them what matters, fast.

Which brings us to the obvious answer: 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗶𝗺𝗮𝗴𝗲𝘀.

MAX’IS Creation already knew where shoppers were hesitating.
They had all the raw material to convert:
✨ A real founder story (Max’s journey)
✨ Clear quality cues (hand-painted, gift-ready)
✨ Strong positioning (multiple sports, dual-use)
✨ Obvious benefits (fun, connection, versatility)

But the listing still wasn’t doing the work.

The information was there, but it didn’t land. Shoppers couldn’t 𝘧𝘦𝘦𝘭 why this mug was different.
The fix wasn’t more features.
It was structure.

Here’s what changed:
👉🏽 Lead with the emotional payoff (fun, unexpected moments)
👉🏽 Call out the hesitation upfront (yes, it’s premium, here’s why)
👉🏽 Remove confusion (size, use cases, versatility)
👉🏽 Close with differentiation (handcrafted, gift-ready, founder-led)

Those images went from looking like another handcrafted mug to clearly answering, “𝘞𝘩𝘺 𝘵𝘩𝘪𝘴 𝘰𝘯𝘦?” That’s the job.

So open your listing and pretend you’ve never seen your product before.
What questions come up? Where do you hesitate? What’s missing?

Now check your FAQs and reviews.
If your product images aren’t answering those objections proactively, you know what needs fixing.

👋🏾 I’m Daniela Anavitarte Bolzmann, founder of Mindful Goods.
Follow for conversion plays we use to help CPG brands win on Amazon.

💢 On Amazon, packaging is only half the picture.
The first job of your main image: 𝘀𝗵𝗼𝘄 𝘄𝗵𝗮𝘁’𝘀 𝗶𝗻𝘀𝗶𝗱𝗲.

A closed jar makes people guess.
An open view—scoop in frame, pieces visible, texture clear—lets them feel it through the screen.

Think pets for a second: if I’m buying dog supplements, I can’t open the container.

My brain is asking: 𝘱𝘰𝘸𝘥𝘦𝘳, 𝘤𝘩𝘦𝘸, 𝘴𝘵𝘪𝘤𝘬, 𝘱𝘪𝘭𝘭? 𝘴𝘰𝘧𝘵 𝘰𝘳 𝘤𝘳𝘶𝘯𝘤𝘩𝘺? 𝘸𝘪𝘭𝘭 𝘮𝘺 𝘥𝘰𝘨 𝘦𝘢𝘵 𝘵𝘩𝘪𝘴?

A main image that answers those questions upfront lowers hesitation instantly.

When you reveal the product (not just the package), two things happen:

⬇️ 𝗙𝗲𝘄𝗲𝗿 𝗯𝗼𝘂𝗻𝗰𝗲𝘀—shoppers know what they’re getting.
⬆️ 𝗠𝗼𝗿𝗲 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁—your secondary images get a fair shot to persuade.

One image makes them guess.
The other makes it obvious.

If your main image hides the product, crack it open and let the texture do the talking.

👋🏼I’m Daniela—I share snackable plays to take your listings from invisible → unforgettable.
Follow along if that’s your thing.

👀 From Guesswork to “Got It”

🔥 Most agency owners I know genuinely love their work. I do too.

But loving the work and loving 𝘁𝗵𝗲 𝘄𝗮𝘆 you work aren’t the same thing.

A friend runs a great agency—happy, successful—and still can’t just grab a laptop and work from anywhere. Not a motivation problem. A 𝘮𝘰𝘥𝘦𝘭 problem.

My wake-up call years ago: 𝗳𝗿𝗲𝗲𝗱𝗼𝗺 𝗶𝘀 𝗮𝗻 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻, 𝗻𝗼𝘁 𝗮 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗺𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲.

⬇️ In the video, I break down what actually changed my day-to-day

None of this is “set it and forget it.” These are uncomfortable founder choices that decide whether you enjoy the life you’re building.

If you’re growing an agency (or any service business), you don’t have to choose between great work and a great life. You do have to choose an operating system that supports both.

Hi 👋🏾 I’m Daniela—Amazon creative expert.
If you like posts like this, follow along.
➕ More goodies in the newsletter (link in comments).

⛔ On Amazon, some categories can get away with clean product shots and ingredient lists.
Health supplements can't.

When something enters your body, you need more than clinical credibility - you need to believe it'll actually work.
That was Haro Health's challenge.

Round 1 looked professional. Clean blue. Science-backed badges.
But when I looked at it, my brain went: "Okay, it's an eye supplement." Then nothing.
No belief. No reason to trust this over a dozen others making the same claims.

What changed:
→ Real person using it (not a floating bottle) - now I can see it in my routine → Outcome-driven headline - I know what I'm getting in 3 seconds
→ Timeline showing when results happen - removes the doubt → Daily ritual framing - makes it feel doable, not clinical → Trust signals early - belief before the scroll

The shift wasn't aesthetic. It was: "𝘊𝘢𝘯 𝘐 𝘴𝘦𝘦 𝘮𝘺𝘴𝘦𝘭𝘧 𝘶𝘴𝘪𝘯𝘨 𝘵𝘩𝘪𝘴 𝘢𝘯𝘥 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘳𝘦𝘴𝘶𝘭𝘵𝘴?"
If all I see is a bottle with badges, I'll keep scrolling.

In health, sterile doesn't sell. Context does, with lots of objection handling, because your ideal shoppers have lots of reasons NOT to buy from you.

👋🏽  I’m Daniela—Amazon creative expert.
If you like posts like this, follow along.
➕ More goodies in the newsletter (link in comments).

Kids’ brands are one of the hardest categories to win on Amazon.

Why?

Because 𝘆𝗼𝘂’𝗿𝗲 𝗻𝗼𝘁 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝗼𝗻𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿—𝘆𝗼𝘂’𝗿𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝘁𝘄𝗼:
👉🏽 The parent making the purchase decision
👉🏽 And the child who will actually use the product

But here’s the part most brands miss: there’s still only one person doing the shopping.
Parents have learned to shop through their kid’s eyes.

So while they’re scanning search results asking:
⤷ Is this safe?
⤷ Is this mess-free?
⤷ Is this worth the price?

They’re also asking:
⤷ Will my kid actually love this?

That’s where a lot of kids’ brands break down.

Some listings go all-in on fun and forget to reassure the parent.
Others play it so safe that the product feels boring or unclear.

On Amazon, you don’t get time to explain.

The goal of the main image is to erase doubt:
✨ Show exactly what’s in the box
✨ Make the experience feel organized, intentional, and premium
✨ Use the packaging itself as a trust signal

That’s what you’re seeing in these before/after examples.

The goal is to make things look better, for sure, but also to make the product immediately understandable.

That’s the difference between: “𝘐’𝘮 𝘯𝘰𝘵 𝘴𝘶𝘳𝘦 𝘸𝘩𝘢𝘵 𝘵𝘩𝘪𝘴 𝘪𝘴…” and “𝘖𝘩. 𝘛𝘩𝘢𝘵 𝘮𝘢𝘬𝘦𝘴 𝘴𝘦𝘯𝘴𝘦.”

You’re not changing the product.
 You’re changing the way it’s seen.

And that’s what allows the price, the quality, and the brand to land.

👋🏾 I’m Daniela Anavitarte Bolzmann, founder of Mindful Goods.
I share conversion plays we use to help brands win on Amazon. If you like posts like this, follow for more!

Bette & Clearer Amazon Main Images

💢 I’ve watched brands pour $50K into Amazon PPC in a quarter…

and still miss targets.

When your storefront experience feels generic or off-brand, shoppers hesitate.

𝗛𝗲𝘀𝗶𝘁𝗮𝘁𝗶𝗼𝗻 𝗸𝗶𝗹𝗹𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 → 𝗟𝗼𝘄 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗽𝘂𝘀𝗵 𝘆𝗼𝘂 𝗱𝗼𝘄𝗻 𝘁𝗵𝗲 𝗽𝗮𝗴𝗲

Then the loop begins:
→ Confusing storefront experience
→ Conversion rate tanks
→ You lean harder on ads to stay visible
→ Ad costs spike, margins shrink

Leadership starts saying, “𝘔𝘢𝘺𝘣𝘦 𝘈𝘮𝘢𝘻𝘰𝘯 𝘪𝘴𝘯’𝘵 𝘸𝘰𝘳𝘵𝘩 𝘪𝘵.”

The platform isn’t broken—your brand presence is.

Take Bahamii.

Before: template vibes, no ingredient story, zero personality—nothing saying, “𝘊𝘩𝘰𝘰𝘴𝘦 𝘶𝘴 𝘰𝘷𝘦𝘳 𝘦𝘷𝘦𝘳𝘺 𝘰𝘵𝘩𝘦𝘳 𝘥𝘢𝘵𝘦 𝘣𝘢𝘳.”

After: we rebuilt the storefront to feel unmistakably Bahamii:
🍫 Bold, vibrant identity that matches the brand’s voice
🍫 Ingredient transparency (real food, clearly shown)
🍫 Clear benefit line: Delicious Fuel Without Compromise
🍫 Mobile-first layouts (where most shoppers are)
🍫 Story-driven flow that builds confidence, not confusion

Three months post-launch: 𝘀𝘁𝗼𝗿𝗲𝗳𝗿𝗼𝗻𝘁 𝗼𝗿𝗱𝗲𝗿𝘀 𝘂𝗽 𝟭𝟱𝟴%.

When your Amazon presence looks, reads, and guides like your brand, shoppers convert.

When they convert, the algorithm lifts you.

That’s how you break the paid-ads dependency.

👋🏾 I’m Daniela Anavitarte Bolzmann, founder of Mindful Goods.
Follow for conversion plays we use to help brands win on Amazon.

Behind every A+ refresh that actually moves the needle is the same question:

“𝘞𝘩𝘢𝘵’𝘴 𝘴𝘵𝘪𝘭𝘭 𝘶𝘯𝘤𝘭𝘦𝘢𝘳 𝘵𝘰 𝘵𝘩𝘦 𝘴𝘩𝘰𝘱𝘱𝘦𝘳?”

For this supplement brand, the earlier A+ was text-forward and hard to scan. It asked the shopper to connect too many dots on their own.

So we reframed the A+ around the comparisons shoppers are already making:
👉🏽 What kind of protein is this—and what’s it made of?
👉🏽 How much goodness per serving?
👉🏽 What’s not in it (sweeteners, allergens, fillers)?
👉🏽 Can I use it beyond a basic shake?

The goal wasn’t “more content.”
It was 𝗼𝗯𝘃𝗶𝗼𝘂𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗶𝗼𝗻—so the why-choose-this one is instantly clear.

That level of clarity reduces hesitation and wins the purchase on Amazon.

👋🏽  I’m Daniela—Amazon creative expert.
 I share real examples of what works (and what doesn’t) on Amazon.
 Follow along if you’re updating A+ or listings this year.

❤️‍🔥  Selling on Amazon has changed.

Growth is harder, margins are tighter, and chasing every update isn’t a strategy.

The good news? You can still win—if you’re building for today’s Amazon.

I’m speaking at 𝗦𝗲𝗹𝗹𝗲𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗦𝘂𝗺𝗺𝗶𝘁 𝟮𝟬𝟮𝟲 (Jan 27–29), hosted by Elizabeth Greene at Junglr.

This is a strategy-first virtual event for serious sellers who want predictable, profitable growth without guesswork.

Over three days, you’ll hear from experienced experts who’ll break down what’s working right now across:
👉🏽 PPC and budget efficiency
👉🏽 SEO that earns the click
👉🏽 Listings & A+ that remove friction
👉🏽 Conversion that holds under pressure
👉🏽 Catalog strategy that scales without chaos

In my session, I’ll cover 𝗧𝗲𝘀𝘁-𝗧𝗵𝗲𝗻-𝗦𝗰𝗮𝗹𝗲 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸: 𝗧𝗿𝗶𝗽𝗹𝗶𝗻𝗴 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗮𝗹𝗲𝘀 𝘄𝗶𝘁𝗵 𝗗𝗮𝘁𝗮-𝗕𝗮𝗰𝗸𝗲𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲.

Sessions drop daily at 9:00 a.m. ET and stay live through the end of the summit.

Tickets are $9—high-ROI learning to set your 2026 playbook.

If you’re done reacting and ready to tighten your strategy, this is worth your time.

🎟️ Grab your ticket: https://lnkd.in/enYWrwxV

🚨 Most brands scale ads.
⤷The best brands fix Amazon conversion first.

If CPCs are rising while CVR stays flat, you’re pouring traffic into a leaky bucket.

We rebuilt the Tosi Storefront so every click has a clear path to purchase.

How—using psychology‑driven design:
➡️ Clear visual hierarchy
➡️ Lifestyle proof in context
➡️ Brand story woven through the Store
➡️ Trust signals that remove hesitation

The transformation is night and day:

BEFORE: Great start but ready for a fresh take.
AFTER: Customer-focused design, rich visuals, brand story integration

Proof that conversion first, ads second:
✔️ Blake’s saw +472% orders in 30 days after a storefront overhaul.
✔️ Animal broke their plateau with +719% sales.

⚠️ Remember:
More ad spend won’t fix a broken Store.
But a high-converting Store makes every ad dollar work harder.

If you want your Amazon sales to match your DTC performance, comment “SWIPE” and I’ll send 75+ high-converting storefronts.

💢 Same product. New A+ Content strategy. Built for how vision-care shoppers actually decide.

Haro Health asked for a listing that feels 𝗻𝗮𝘁𝘂𝗿𝗮𝗹, 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆, 𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁𝘄𝗼𝗿𝘁𝗵𝘆—the kind that makes someone think: “𝘐 𝘸𝘢𝘯𝘵 𝘵𝘩𝘪𝘴… 𝘐 𝘵𝘳𝘶𝘴𝘵 𝘵𝘩𝘪𝘴… 𝘐 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘵𝘩𝘪𝘴 𝘸𝘪𝘭𝘭 𝘩𝘦𝘭𝘱.”

So we rebuilt A+ Content to answer the exact doubts their research surfaced (side effects, doctor trust, real effectiveness) in the first scroll.

What changed (and why it matters):
👉🏽 Benefit-first headline → purpose at a glance
👉🏽 Trust bar up top → Made in USA, Vegan, 3P-tested
👉🏽 Outcomes > ingredients → dry-eye relief, visual support, digital strain
👉🏽 Study-informed + AREDS2 → credibility without over-claiming
👉🏽 Expectation timeline → month-by-month milestones
👉🏽 Simple ritual → 2 caps daily, 90-count
👉🏽 Human imagery → real people, real habit
👉🏽 Sustainability note → refill pouch coming
👉🏽 Clean hierarchy → premium look, easy read

Result: the “after” moves a shopper through promise → proof → path in one calm scroll—exactly the confidence Haro Health asked us to create.

Hi, I’m Daniela—founder at Mindful Goods. We design shopper-first Amazon creatives for brands that want trust and conversion.
 
Want a quick mini audit of your PDP? Comment MINI AUDIT and I’ll DM you the request link.

💥 Having “too many SKUs” is almost never the real problem on Amazon.

I’ve worked with brands that run massive catalogs and convert incredibly well—and I’ve seen brands with only a few products struggle.

The difference isn’t assortment or the number of choices.
 It’s how quickly shoppers can understand their options.

This storefront wasn’t designed to show everything the brand sells.

It was designed to remove friction:
👉🏽 fewer mental comparisons
👉🏽 fewer tab hops
👉🏽 less “I’ll come back later”
This matters more than people think.

When we optimized Animal’s Amazon content and storefront, the brand saw a 719% lift in orders—without changing pricing or adding SKUs.

 All from making it insanely easy for shoppers to choose.

Amazon is already the fast lane. If you don’t structure the comparison yourself, shoppers default to price.

So before blaming cheaper competitors, take a hard look at your listing:
Is it really a pricing issue, or are shoppers struggling to understand their options quickly?

📍 At Mindful Goods, we’ve helped hundreds of brands do exactly this—building listings that make conversions a no-brainer.
📌 For more Amazon storytelling + eCommerce conversion tips, follow me 👉🏽 Daniela Anavitarte Bolzmann ⚡

💥 Pretty is the wrapper. Precision is the engine.

The best-converting creatives aren’t just polished—they’re tuned. Hierarchy does the steering, imagery builds context, and a few well-chosen words flip hesitation into momentum.

Small copy shifts do outsized work:
⚡ Set the promise in a glance
⚡ Align expectation with outcome
⚡ Remove “wait… what is this?” moments
⚡ Make the next action feel obvious

On this A+ evolution, we kept the bones and tightened the language—micro changes at the top, cleaner cues where eyes land first. Same product, clearer story, faster “I’m in.”

Your turn: spot the copy tweaks between rounds and tell me why we made them.

👋🏽  I’m Daniela—Amazon creative expert.
If you like posts like this, follow along.
➕ More goodies in the newsletter (link in comments).

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