Co-Founder at eSpark - Full Service Amazon Agency

You know how you struggle with growing revenue on Amazon? That's where we step in to help you take control of your listings in order to drive more SALES.

When you work with us, you'll see:
✅ On-brand CONTENT that looks amazing and GENERATES SALES
✅ PROFITABLE ADVERTISING campaigns that CONVERT
✅ INVENTORY consistently IN STOCK
✅ LISTINGS recovered from the SUSPENSION graveyard
✅ PEACE OF MIND your Amazon channel is UNDER CONTROL

When it comes to Amazon, I know you want to take control and drive revenue for your brand. In order to do that, you need TIME and EXPERTISE. 

As a 7+ year Amazon seller, I understand how frustrating and overwhelming it is to get your products listed, keep them listed (suspensions anyone?), run advertising campaigns with a profitable ROAS, and stay in stock (hello restock limits!).

I’m proud to say me and my team helped 100s of e-commerce managers add millions to their revenue.

You deserve a winning strategy that turns Amazon into a seamless, profitable channel.

Stop missing out on sales and stop watching your competition outgrow you on amazon. 

Website: www.amplisell.com
Email: josh@amplisell.com

Joshua Rawe ⚡

“Won’t Amazon cannibalize our DTC sales?”

Asked a founder doing doing serious revenue in Canada and planning a US launch.

I get this question all the time.

Adding Amazon does 3 things:

1. Yes, it cannibalizes DTC.

But not by a lot.

Some customers who were buying on DTC will now buy on Amazon.

That's simply a better experience for them.

2. It makes the PIE bigger.

You are now visible to millions of high-intent shoppers who:
- Start their search on Amazon
- Buy for the same-day shipping
- Would never have found your DTC site organically

And are net new!

3. Captures your Ad Spend.

Your META/Google/Social spend is driving traffic to Amazon.

Even if you're linking to DTC.

If you're not on Amazon, you are wasting ad money.

TL;DR
Amazon is not a competitor to your DTC site.

It’s another way for your customers to find and buy.

The brands that win focus stop asking: “Will Amazon steal sales?”

And start asking: “How do we leverage Amazon to support the rest of the business?”

That’s when sales growth takes off.

Co-Founder of AmpliSell | Amazon & Tik Tok Growth Agency ⚡| Sharing the strategies we use to scale brands on Amazon & Tik Tok. | Over $100M in Sales Added | Follow to Learn. DM for Help.

Most Amazon brands are trapped by their own success.

One of our clients was doing $2M annually on Amazon, but

They had zero control over their listings.

Resellers were running their entire Amazon channel. 

When they wanted to update product images or descriptions, 

they had to go through middlemen. 

When they tried to take back control, 

Amazon shut down their listings entirely.

They were making money but building someone else's business.

You start by working with resellers because it's "easier." 

They handle the complexity.

You focus on manufacturing.

But then you realize:
 → You're paying 40-50% margins to middlemen
 → Your brand looks terrible on the platform
 → You can't launch new products quickly
 → You have zero data on your customers
 → One bad reseller can tank your rankings

The wake-up call? 

When the CEO searches for his own product and has a terrible buying experience.

The solution isn't firing all your resellers overnight.

The solution is a strategic transition:

1. Launch new products direct while resellers sell through inventory
2. Use brand registry to wrestle back listing control
3. Backfill existing listings as reseller stock depletes
4. Scale with proper advertising and inventory management

This brand went from $0 direct sales to selling on Amazon within 90 days.

The long-term result? 

$2M Sales in Year 1
$3.8M Sales in Year 2

Even better?

Their margins increased.

Are you building your Amazon channel or someone else's?

AGL leaked Amazon's "Big Spring Sale" is happening again this year.

Last year the dates were March 25-31, 2025. 

No confirmation on these dates from Amazon yet, but I'd ballpark the same period.

As with every Amazon promotional event, you should:

1. Forecast sales and ensure your inventory levels are sufficient.
2. Create your advertising plan to tap into the additional traffic.
3. Post your results to LinkedIn so everyone knows you rock!

"clearest explanation I've ever had of ppc advertising on or off Amazon"

^ high praise from Noah

Well done Bernardo Rotta!

When does TikTok impact Amazon sales?

This came up on a recent call with a DTC brand running Amazon and TikTok.

His question was the right one:

“At what point do TikTok views actually create a measurable lift on Amazon?”

Here's what we see:

TikTok videos doing less than ~10k views, you’re not going to clearly see it in Amazon sales.

The halo effect becomes obvious closer to ~50k views per video.

Below that there may be impact, but it's hard to measure.

Above that Amazon sales spikes become visible

and incremental demand shows up above baseline sales

TikTok is NOT a direct-response channel

but it excels at demand creation

that gets captured on Amazon.

Measuring TikTok like Meta/Amazon leads to bad decisions.

Instead track the halo effect (TikTok views vs. Amazon sales deltas)

and evaluate against customer lifetime value, not first purchase.

That mindset change is where TikTok & Amazon starts to work!

You probably have a "creative volume" problem on Tik Tok.

That's costing you millions in sales.

You have affiliates posting content. 

You are seeing some sales. 

But you're missing the systematic approach that skyrockets sales.

Here's what I see happening:
- Brands spend 40+ hours/month managing creators manually
- No creator community building (Discord, WhatsApp groups)
- Spray and pray influencer seeding
- Ad authorization not enabled on creator videos

The result? 

Slow GMV growth. 

Wasted money on samples.

GMV Max ads underperforming.

Missed halo effect on Amazon.

What's missing?

You need a CONSTANT influx of new creative content.

To get that, you have to: 
1. Build an active creator community of affiliates
2. Run systematic seeding programs (200+ units/month)
3. Setup ad authorization on ALL creator content

Which leads to:
✅ Rapid GMV Growth
✅ 2 - 4x ROAS on GMV Max
✅ Significant Amazon Sales from Halo

The difference isn't the product or the market.

It's building a process to generate creative all the time.

Social commerce is the future of product discovery.

Brands building these capabilities now will dominate tomorrow.

“TikTok isn’t profitable for us.”
That might mean it’s working. Here's why👇

On a call this week, an e-comm director said something I hear often:

“We don’t know if TikTok is a sales channel for us.

But every time we turn it off, Amazon sales drop.”

That’s the part most people miss.

They’re judging TikTok only by last-click ROAS, 

when TikTok’s real value often shows up on another channel.

Here’s what I see with our clients:

TikTok video view spikes lead to Amazon branded search increases

In other words:

TikTok is doing the top-of-funnel work Amazon doesn't do well.

This is especially true for:
- Gen Z demographic (no cap!)
- Visual products
- High LTV products

If your LTV is high enough, then TikTok doesn’t need to be profitable from a last-click buy standpoint.

It needs to:
1. Put you in front of new customers
2. Sell the dream
3. Let Amazon close the sale

If you evaluate TikTok purely as a standalone P&L, you won't invest.

If you evaluate it as a demand engine, the math changes fast.

The question isn’t: “Is TikTok profitable?”

It’s: “What happens everywhere else when TikTok is ON vs. OFF?”

That’s the metric that actually matters.

"We tried TikTok Shop and it didn't work."

Heard this phrase 5x this week.

What they did:

→ Seeded 20 random creators
→ Waited 30 days for results
→ No creator community building
→ Zero systematic follow-up
→ Missing GMV Max ad links
→ Or not even running GMV Max
→ Measured success only by Tik Tok Shop GMV

This isn't enough.

It's ok. I've been there too.

Here is what top brands like Glamnetic do differently:

✅ Seed 200+ targeted creators monthly
✅ Build Discord communities with weekly contests
✅ Enable ad authorization on every affiliate video
✅ Run constant promos
✅ Offer free shipping
✅ Track performance on Tik Tok AND Amazon

The difference isn't the product. 

It's the system.

You can't DIY social commerce with a part-time intern and expect top tier results.

The brands that figure out Tik Tok in 2026 will dominate social commerce for the next decade.

$60k ADDED Sales in 2 Months

on $10k in Spend and the mechanism was NOT ads...

It was Amazon Creator Connections.

This program used to suck.

Now that they have a lot more creators it's taking off.

And the ROAS can outperform direct spend ads.

They take less than 15 minutes to setup.

Amazon is giving up to 50% commission bonuses to help fund your success.

Go to your ad console and turn these on asap.

Most brands think TikTok Shop is a numbers game.

Send enough samples and sales will follow. Right?

Here’s the truth:

There are 3.5M creators on TikTok Shop in the US.

But less than 1.5% actually drive $1,000+ in GMV a month.

That’s about 50,000 creators who move the needle.

The rest? They’re burning your samples.

We see this every week at AmpliSell.

Brands come to us after sending out a couple hundred products.

They get a handful of posts. Almost no sales.

The problem isn’t TikTok.

It’s creator scarcity.

The real game is finding and keeping the A-players.

The best brands treat top creators like partners instead of affiliaties.

They build relationships.

They offer more than just commission.

They create a community that keeps the best creators engaged and posting.

What’s working for our clients:

1. Vet for performance. Only send samples to creators with proven GMV. Can they actually sell?

2. Build a community. Build a private Discord or WhatsApp group for your top creators. Make it a place they want to stay.

3. Incentivize inputs, not just outputs. Reward creators for volume and consistency.

4. Upgrade your best. Turn your top 1% into partners. Give them early access, higher commissions, or even retainer deals.

If you’re playing just the “spray and pray” game, you’re not just wasting product.

You’re missing the real opportunity.

I'm convinced Google makes me go to YouTube to "verify" my login solely so they can hook me into a doomscroll session.

40% Increase In Amazon Sales Within 60 Days with No Retainer From an Award Winning $100.000.000 Amazon advertising team

Jonny Golding is a UK university mathematics drop-out, who became a self-taught Amazon PPC Agency owner. He now has an ever-growing team of nine.

His tried and tested Amazon PPC strategies have increased one client’s sales by 53% within 1 week (£35,645.25 - £54.643.15) and 60% within 1 month (£145,184.80 - £227,366.12). 

Another client saw 400% sales increase, during the global pandemic when their industry had seen major challenges. Another saw their Amazon ecommerce sales transform from $21,835.98 - $58,674.33 (within 4 months). Their ACoS halved (i.e. ROI doubled), from 35% - 16.8%. Their Return on Ad-Sales doubled too.

AMZPPC LTD as a team have been introduced to 500+ Amazon PPC ecommerce accounts. Around 90% have been totally ineffective. It’s a painful truth. They can confidently share what strategies work. They go slightly against Amazon’s suggested routes, which are designed for ease. But, AMZPPC LTD can’t boast these types of client successes, without doing things differently.

Jonny Golding

If your PPC stops working at scale, this is usually why.

The strategy wasn’t built with layers.

 Below are the 10 layers that make Amazon PPC scale without brute force:

 ➤ Campaign Creation
Defines how intent, ranking, and demand are organized.

 
➤ Keyword Selection
Filters for buyers vs browsers so spend isn’t wasted.

 
➤ Match Types
Controls how wide discovery goes and who enters the funnel.

 
➤ Bid Management
Allocates spend to margin-efficient conversion, not vanity.

 
➤ Negative Keywords
Removes non-buyers and protects TACoS as volume grows.

 
➤ Budget Allocation
Prioritizes winning campaigns instead of spreading budget thin.

 
➤ Placement Optimization
Aligns positioning with profitable ranking windows.

 
➤ Creative Testing
Improves CTR and CVR without raising bids aggressively.

 
➤ External Traffic Integration
Amplifies ranking signals beyond the Amazon sandbox.

 
➤ Attribution Modeling
Gives confidence to scale instead of gambling more budget.

Fix one layer per week, and your TACoS, ranking, and volume will start telling a different story within a quarter.

 Follow Jonny Golding for more profit-first Amazon growth frameworks.

We’ll pay for ourselves before you even sign. Amazon growth without the risk

The biggest Amazon PPC mistake sellers make is spending without control.

So when sellers try to scale, costs rise, margins disappear, and PPC feels too much. 

This is the framework I use to keep accounts stable while scaling:

→ Buy clicks that actually match intent
→ Let listings do the selling
→ Protect margins before running after volume
→ Hold rank so ads aren’t doing all the work

Scaling Amazon PPC shouldn’t feel risky.

If it does, something underneath isn’t right.

Look into the cheat sheet to see how strong accounts are actually built.

♻️ Repost if you’re done hopping

🔔 Follow Jonny Golding for practical Amazon PPC systems

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amazon-ppc-management

Zain Nawaz

Most sellers think scaling breaks when budgets get bigger.

It actually breaks when control disappears.

This year, 2026 punishes accounts that feel busy, and rewards the ones that feel quiet.

    ● Blended ACoS hides too much.
    ● Unchecked research floods signal.
    ● Weekly cleanups are already late.

What scales now isn’t effort, it’s restraint.

Profit thresholds over averages.

Isolation before expansion.

One change, one cycle, one read.

If your account only works when you’re constantly touching it, you don’t have a strategy, you have a dependency.

And Amazon always charges for that.

🔔 Follow Jonny Golding for Amazon PPC systems designed for control first, scale second.

Conversion is built long before someone clicks “Buy Now.”

Most Amazon brands optimize after.

Listings fail because the shopper isn’t convinced.

When someone lands on an Amazon detail page, they’re trying to answer:

→ What is it?
→ Will it solve my problem?
→ Why this one over the others?
→ Can I trust it?
→ What do other buyers say?

Strong listings answer those questions fast.

Here are the upgrades that move conversion on Amazon:

➤ titles that read clearly vs keyword stuffed
➤ images that show lifestyle, comparison, and product-in-use
➤ bullets focused on pain points and benefits, not just features
➤ A+ content that builds trust with visuals and story
➤ reviews that provide social proof and reduce risk
➤ video that removes hesitation at the last mile
➤ keywords sourced from buyer intent (Helium10, Jungle Scout)

Most sellers try to scale ads before fixing the listing.
But on Amazon, the cheapest conversion win is still the detail page.

Follow Jonny Golding for practical Amazon growth and conversion frameworks.

If your Amazon PPC only works when you keep touching it, you don’t have a strategy.

You have a fragile setup.

Most accounts don’t break overnight.

They slowly lose control because optimisation happens out of order.

  ●  One week it’s bids.
  ●  Next week it’s budgets.
  ●  Then automation.
  ●  Then placements.

Everything moves, nothing compounds.

That’s where margins disappear.

This cheatsheet exists to stop that.

It forces a sequence instead of reactions.

Here’s the change it’s built to create:

      ●  From everything treated like a launch
      → To lifecycle-based goals, budgets, and risk per ASIN


      ●  From chasing good ACoS
      → To TACoS and contribution margin deciding aggression


      ●  From match types everywhere
      → To clear jobs: auto = discovery, broad = themes, exact = engines


       ● From automation reacting to noise
       → To guardrails that enforce strategy, not rewrite it

The best Amazon PPC accounts in 2026 won’t look busy.

They’ll look boring, controlled, and predictable.

That’s not luck. That’s sequencing.

Follow Jonny Golding for Amazon PPC systems that scale without constant intervention.

Most sellers only touch their PPC when something breaks.

The ones who win treat it like an operating system, not a set of levers to pull in panic.

The difference is rarely budget. 

It is almost always the rules their account lives by.

Rules for when to push, when to protect, and when to slam the brakes because inventory, margins, or Buy Box risk say so.

That’s what this inventory-safe PPC mode gives you, a simple switch your account can flip the moment stock risk appears.

So your team always knows exactly what to do when stock gets tight

♻️ Repost to help more sellers protect profit when inventory gets tight

🔔 Follow Jonny Golding for more practical Amazon PPC systems and safeguards

Your branded campaigns can quietly cap your growth.

Most sellers don’t notice at first.

On the surface, everything looks fine:

● Low ACoS
● High ROAS
● Stable conversions

But underneath:

● Budget keeps drifting into branded
● New demand stops expanding
● Non-brand growth slows
● Scale starts depending on defense

This is what happens when branded PPC runs without guardrails.

Branded isn’t a strategy, it’s a responsibility.

Strong teams treat it like one.

The real test is simple:

If branded lost 30% of budget tomorrow, would growth collapse or recalibrate?

This infographic walks through the checks that answer that question.

Save this before your next budget cycle.

Follow Jonny Golding for Amazon PPC systems built to scale demand, not just defend it.

If your Amazon account got harder to explain after adding tools, that’s the warning.

That loss of clarity almost always starts with overlapping systems.

     ● One tool raises bids for revenue.
     ● Another cuts bids for ACoS.
     ● Amazon adjusts in the background anyway.

Now control is split.

That’s when you see it:

• CPC moving without a clear reason
• Search terms changing before you touched anything
• TACoS drifting with no single lever responsible

On paper, everything still looks fine.

Performance just stops behaving predictably.

The solution is simple: one system controls bids.

Follow Jonny Golding for Amazon PPC systems built for control, not interference.

How to Stop Third Party Tools 

If you touch your Amazon PPC every day, you’re probably making it worse.

That sentence alone upsets most sellers.

Good. It should.

Because the accounts that fall apart fastest are the ones actively managed all the time.

• A bid adjustment here
• A budget nudge there
• A placement change because yesterday felt off

Nothing ever settles long enough to tell the truth.

Here’s the part no one likes hearing:

PPC doesn’t fail because you didn’t optimize enough, it fails because you optimized too often.

Amazon rewards clean signals, not busy hands.

When you stack changes, you erase cause and effect.

When you erase cause and effect, you start guessing.

When you guess, Amazon gets paid, you don’t.

Strong accounts feel slow because they’re intentional.

• They run in review windows
• They change one variable
• They wait for data to finish speaking

Weak accounts feel productive, and that’s exactly why they lose money.

If your performance only holds when you keep adjusting it, you don’t have a system.

You have a dependency.

And Amazon is very good at charging for that.

Most sellers learn match types by copying best practices.

Operators learn them by understanding what job each match type should do inside the account.

Auto, Broad, Phrase, and Exact are four different tools on the same workbench.

Use the wrong one for the wrong job and you either miss profitable demand or light money on fire.

Here’s the mental model this cheatsheet is pushing:

  ● AUTO is a controlled discovery engine and should be capped, structured tightly by ASIN, and harvested quickly, not treated as your main driver.


  ● BOARD is for theme exploration around proven winners, but only when paired with strong negatives, intent splits, and clear exit paths into Exact.


  ● PHRASE is a scaling tool for tightly defined clusters where you want controlled reach without losing too much precision.


  ● EXACT is your profit and ranking engine that deserves the cleanest structure, the highest bids, and the most attention.

Once you assign each match type a specific role, decisions like where should the next £100 go? It becomes far easier and far more profitable.

Follow Jonny Golding for more Amazon PPC operating systems.

Top-of-Search is where Amazon margin quietly dies.

Because it keeps getting funded after it stops earning.

Most sellers treat Top-of-Search like a trophy placement.

- Visible means working.
- Expensive means worth it.

That assumption is costly.

Top-of-Search only works while the economics hold.

Once they break, you’re buying exposure.

The placement should only survive if three signals hold:

• Conversion rate earns the premium
• CPC inflation stays within margin tolerance
• Profit per click improves

This carousel breaks down how to read placement performance correctly.

Follow Jonny Golding for Amazon PPC systems built on control.

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The Battle

Joshua Rawe ⚡

Jonny Golding

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The Battle

Joshua Rawe ⚡

Jonny Golding

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joshua Rawe ⚡'s LinkedIn Performance

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Performance ScoreJoshua Rawe ⚡'s LinkedIn Performance