Co-Founder at eSpark - Full Service Amazon Agency

You know how you struggle with growing revenue on Amazon? That's where we step in to help you take control of your listings in order to drive more SALES.

When you work with us, you'll see:
✅ On-brand CONTENT that looks amazing and GENERATES SALES
✅ PROFITABLE ADVERTISING campaigns that CONVERT
✅ INVENTORY consistently IN STOCK
✅ LISTINGS recovered from the SUSPENSION graveyard
✅ PEACE OF MIND your Amazon channel is UNDER CONTROL

When it comes to Amazon, I know you want to take control and drive revenue for your brand. In order to do that, you need TIME and EXPERTISE. 

As a 7+ year Amazon seller, I understand how frustrating and overwhelming it is to get your products listed, keep them listed (suspensions anyone?), run advertising campaigns with a profitable ROAS, and stay in stock (hello restock limits!).

I’m proud to say me and my team helped 100s of e-commerce managers add millions to their revenue.

You deserve a winning strategy that turns Amazon into a seamless, profitable channel.

Stop missing out on sales and stop watching your competition outgrow you on amazon. 

Website: www.amplisell.com
Email: josh@amplisell.com

Joshua Rawe ⚡

“Won’t Amazon cannibalize our DTC sales?”

Asked a founder doing doing serious revenue in Canada and planning a US launch.

I get this question all the time.

Adding Amazon does 3 things:

1. Yes, it cannibalizes DTC.

But not by a lot.

Some customers who were buying on DTC will now buy on Amazon.

That's simply a better experience for them.

2. It makes the PIE bigger.

You are now visible to millions of high-intent shoppers who:
- Start their search on Amazon
- Buy for the same-day shipping
- Would never have found your DTC site organically

And are net new!

3. Captures your Ad Spend.

Your META/Google/Social spend is driving traffic to Amazon.

Even if you're linking to DTC.

If you're not on Amazon, you are wasting ad money.

TL;DR
Amazon is not a competitor to your DTC site.

It’s another way for your customers to find and buy.

The brands that win focus stop asking: “Will Amazon steal sales?”

And start asking: “How do we leverage Amazon to support the rest of the business?”

That’s when sales growth takes off.

Co-Founder of AmpliSell | Amazon & Tik Tok Growth Agency ⚡| Sharing the strategies we use to scale brands on Amazon & Tik Tok. | Over $100M in Sales Added | Follow to Learn. DM for Help.

Most Amazon brands are trapped by their own success.

One of our clients was doing $2M annually on Amazon, but

They had zero control over their listings.

Resellers were running their entire Amazon channel. 

When they wanted to update product images or descriptions, 

they had to go through middlemen. 

When they tried to take back control, 

Amazon shut down their listings entirely.

They were making money but building someone else's business.

You start by working with resellers because it's "easier." 

They handle the complexity.

You focus on manufacturing.

But then you realize:
 → You're paying 40-50% margins to middlemen
 → Your brand looks terrible on the platform
 → You can't launch new products quickly
 → You have zero data on your customers
 → One bad reseller can tank your rankings

The wake-up call? 

When the CEO searches for his own product and has a terrible buying experience.

The solution isn't firing all your resellers overnight.

The solution is a strategic transition:

1. Launch new products direct while resellers sell through inventory
2. Use brand registry to wrestle back listing control
3. Backfill existing listings as reseller stock depletes
4. Scale with proper advertising and inventory management

This brand went from $0 direct sales to selling on Amazon within 90 days.

The long-term result? 

$2M Sales in Year 1
$3.8M Sales in Year 2

Even better?

Their margins increased.

Are you building your Amazon channel or someone else's?

AGL leaked Amazon's "Big Spring Sale" is happening again this year.

Last year the dates were March 25-31, 2025. 

No confirmation on these dates from Amazon yet, but I'd ballpark the same period.

As with every Amazon promotional event, you should:

1. Forecast sales and ensure your inventory levels are sufficient.
2. Create your advertising plan to tap into the additional traffic.
3. Post your results to LinkedIn so everyone knows you rock!

"clearest explanation I've ever had of ppc advertising on or off Amazon"

^ high praise from Noah

Well done Bernardo Rotta!

When does TikTok impact Amazon sales?

This came up on a recent call with a DTC brand running Amazon and TikTok.

His question was the right one:

“At what point do TikTok views actually create a measurable lift on Amazon?”

Here's what we see:

TikTok videos doing less than ~10k views, you’re not going to clearly see it in Amazon sales.

The halo effect becomes obvious closer to ~50k views per video.

Below that there may be impact, but it's hard to measure.

Above that Amazon sales spikes become visible

and incremental demand shows up above baseline sales

TikTok is NOT a direct-response channel

but it excels at demand creation

that gets captured on Amazon.

Measuring TikTok like Meta/Amazon leads to bad decisions.

Instead track the halo effect (TikTok views vs. Amazon sales deltas)

and evaluate against customer lifetime value, not first purchase.

That mindset change is where TikTok & Amazon starts to work!

You probably have a "creative volume" problem on Tik Tok.

That's costing you millions in sales.

You have affiliates posting content. 

You are seeing some sales. 

But you're missing the systematic approach that skyrockets sales.

Here's what I see happening:
- Brands spend 40+ hours/month managing creators manually
- No creator community building (Discord, WhatsApp groups)
- Spray and pray influencer seeding
- Ad authorization not enabled on creator videos

The result? 

Slow GMV growth. 

Wasted money on samples.

GMV Max ads underperforming.

Missed halo effect on Amazon.

What's missing?

You need a CONSTANT influx of new creative content.

To get that, you have to: 
1. Build an active creator community of affiliates
2. Run systematic seeding programs (200+ units/month)
3. Setup ad authorization on ALL creator content

Which leads to:
✅ Rapid GMV Growth
✅ 2 - 4x ROAS on GMV Max
✅ Significant Amazon Sales from Halo

The difference isn't the product or the market.

It's building a process to generate creative all the time.

Social commerce is the future of product discovery.

Brands building these capabilities now will dominate tomorrow.

“TikTok isn’t profitable for us.”
That might mean it’s working. Here's why👇

On a call this week, an e-comm director said something I hear often:

“We don’t know if TikTok is a sales channel for us.

But every time we turn it off, Amazon sales drop.”

That’s the part most people miss.

They’re judging TikTok only by last-click ROAS, 

when TikTok’s real value often shows up on another channel.

Here’s what I see with our clients:

TikTok video view spikes lead to Amazon branded search increases

In other words:

TikTok is doing the top-of-funnel work Amazon doesn't do well.

This is especially true for:
- Gen Z demographic (no cap!)
- Visual products
- High LTV products

If your LTV is high enough, then TikTok doesn’t need to be profitable from a last-click buy standpoint.

It needs to:
1. Put you in front of new customers
2. Sell the dream
3. Let Amazon close the sale

If you evaluate TikTok purely as a standalone P&L, you won't invest.

If you evaluate it as a demand engine, the math changes fast.

The question isn’t: “Is TikTok profitable?”

It’s: “What happens everywhere else when TikTok is ON vs. OFF?”

That’s the metric that actually matters.

"We tried TikTok Shop and it didn't work."

Heard this phrase 5x this week.

What they did:

→ Seeded 20 random creators
→ Waited 30 days for results
→ No creator community building
→ Zero systematic follow-up
→ Missing GMV Max ad links
→ Or not even running GMV Max
→ Measured success only by Tik Tok Shop GMV

This isn't enough.

It's ok. I've been there too.

Here is what top brands like Glamnetic do differently:

✅ Seed 200+ targeted creators monthly
✅ Build Discord communities with weekly contests
✅ Enable ad authorization on every affiliate video
✅ Run constant promos
✅ Offer free shipping
✅ Track performance on Tik Tok AND Amazon

The difference isn't the product. 

It's the system.

You can't DIY social commerce with a part-time intern and expect top tier results.

The brands that figure out Tik Tok in 2026 will dominate social commerce for the next decade.

$60k ADDED Sales in 2 Months

on $10k in Spend and the mechanism was NOT ads...

It was Amazon Creator Connections.

This program used to suck.

Now that they have a lot more creators it's taking off.

And the ROAS can outperform direct spend ads.

They take less than 15 minutes to setup.

Amazon is giving up to 50% commission bonuses to help fund your success.

Go to your ad console and turn these on asap.

Most brands think TikTok Shop is a numbers game.

Send enough samples and sales will follow. Right?

Here’s the truth:

There are 3.5M creators on TikTok Shop in the US.

But less than 1.5% actually drive $1,000+ in GMV a month.

That’s about 50,000 creators who move the needle.

The rest? They’re burning your samples.

We see this every week at AmpliSell.

Brands come to us after sending out a couple hundred products.

They get a handful of posts. Almost no sales.

The problem isn’t TikTok.

It’s creator scarcity.

The real game is finding and keeping the A-players.

The best brands treat top creators like partners instead of affiliaties.

They build relationships.

They offer more than just commission.

They create a community that keeps the best creators engaged and posting.

What’s working for our clients:

1. Vet for performance. Only send samples to creators with proven GMV. Can they actually sell?

2. Build a community. Build a private Discord or WhatsApp group for your top creators. Make it a place they want to stay.

3. Incentivize inputs, not just outputs. Reward creators for volume and consistency.

4. Upgrade your best. Turn your top 1% into partners. Give them early access, higher commissions, or even retainer deals.

If you’re playing just the “spray and pray” game, you’re not just wasting product.

You’re missing the real opportunity.

I'm convinced Google makes me go to YouTube to "verify" my login solely so they can hook me into a doomscroll session.

Ranked #1 LinkedIn HR Creator (Global), #2 Female Creator (US) | Positioning Companies & Founders to Attract Talent, Capital & Credibility | 100M+ Organic Reach | Ex-Amazon, Cognizant, Labcorp

200K+ LinkedIn & Newsletter Community 🐝 LinkedIn Growth Support, Talent Acquisition/Hiring & Brand Partnerships🐝 Neurodiversity Advocate 🐝

Hiring. Visibility. Credibility.

The three levers every founder, CEO, coach, or consultant needs to scale.
The problem? Most get them wrong.

That’s where I come in.

I built 𝐏𝐫𝐨𝐯𝐞𝐧 𝐏𝐚𝐭𝐭𝐞𝐫𝐧𝐬 to help seed to Series B startups, lean teams, and high-stake leaders attract the right talent, amplify their brand visibility, and build credibility that wins capital and clients.

What sets us apart?
We operate at the intersection of AI, recruitment, and brand strategy turning overlooked processes into growth systems.

Here’s what that looks like in numbers:
✔ 3,000+ hires placed globally across industries
✔ 250,000+ resumes reviewed with precision at scale
✔ 100M+ organic impressions without ad spend
✔ 150K+ community grown organically on LinkedIn
✔ 50K+ subscribers of our Li Newsletter: Incredible Edge
✔ Worked with enterprises like Amazon, Cognizant, Labcorp
✔ Partnered with unicorns like Atlan & Domino Data Lab
✔ Executed brand collabs with Lovable AI, Emergent AI, Gusto, Replit Agent 3, Gamma & GoPerfect
✔ Been named Favikon’s #1 HR Voice (Worldwide) and #2 Female Creator (US) - April'2025

But metrics are just the proof. The real outcome is this:

💡 Founders who save time and scale smarter.
💡 Executives who become visible authorities.
💡 Startups that attract capital and top talent on autopilot.

If you’re still struggling to hire right, stand out, or get noticed, it’s not because you lack potential.
It’s because you’re playing the wrong game.

My work is helping you change that.

📩 DM me or reach out: bookings@proven-patterns.com

Let’s build what they can’t ignore.

💜

Kumud Deepali R.

Working with people smarter than you
isn’t a threat.
It’s a shortcut.

The fastest growth in my career didn’t come from:
• Being the smartest in the room
• Having all the answers
• Protecting my ego

It came from:
• Asking better questions
• Listening more than talking
• Being okay with not knowing
If you’re always the smartest person around,
you might be in the wrong room.

Growth lives where your assumptions get challenged.
Who’s someone that made you level up just by being around them?

"90% of jobs can be taught."

(A truth I've witnessed repeatedly as a recruiter in the tech industry.)

What isn't necessary:
➤Perfect resume ✅
➤Fancy degree ✅
➤Decade of experience ✅

What truly matters:

1/ Learning Mindset
↳Eagerness to grow
↳Openness to feedback
↳Continuous improvement

2/ Attitude
↳Shows up ready
↳Takes ownership
↳Brings positive energy

3/ Problem-solving
↳Breaks down challenges
↳Finds creative solutions
↳Persists through obstacles

4/ Basic Communication
↳Listens actively
↳Asks good questions
↳Collaborates effectively

I've watched complete career pivots succeed.
Junior devs become tech leads.
Sales reps transform into product managers.
Customer service pros evolve into data analysts.

Why did they make it?
Because they were coachable.
Because they showed up consistently.
Because someone saw their potential.

🎯 For Hiring Managers:
Look beyond the perfect match.
Bet on growth potential.
Give meaningful chances.

🎯 For Job Seekers:
Don't self-reject.
You don't need every checkbox.
Your capacity to learn > Your current skills.

↪️What's one skill you mastered on the job that initially seemed impossible? Share in the comments below.

👉 Follow me for more insights on hiring practices that actually work.
♻️ Share if you're tired of outdated hiring norms.

Photo credit: Chad Gono

I Speak It Before I See It. A Job Search Prayer. 

Every day of my job search, I didn’t just send applications, I spoke my vision out loud.

I didn’t ask for any job.

I asked for alignment.

A place that honors my time, my energy, my boundaries so I can show up as my best self.

Leaders who lead with inspiration, not ego.

A team that values people before performance.

I asked for stability not survival.

For the freedom to care for my child without counting every dollar or losing sleep over bills.

I asked for growth. For recognition. For space to be seen, not just managed.

I prayed for real support, healthcare, security, and peace of mind not as perks, but as proof that people matter.

And I prayed for a role where I could bring all of me, my ideas, my voice, my authenticity without having to shrink to fit.

Most of all, I prayed for peace.

For joy.

For purpose.

For a place where I could thrive as a professional, a parent, and a person. If you’re still in that waiting season keep going.

Keep preparing.

Keep believing.

Because when the right door opens, it won’t just offer a paycheck. It’ll offer alignment.

If it costs you your mental health, it’s too expensive.
Read that again.

No job, title, or paycheck is worth losing yourself.

It’s better to choose peace of mind than:
• Bad bosses
• Long hours
• Bad clients
• A big salary
• Crazy deadlines
• Too many meetings
• Toxic workplace cultures
• A fancy job title with no freedom

I learned this the hard way. I once stayed in a job that slowly destroyed my mental health. By the time I left, the damage was already done. Years of anxiety.
Burnout I couldn’t “push through.”

Looking back?

Not worth it. Ever.

Because if you don’t have peace of mind, you don’t really have anything.
Your health is the foundation.
Your work should support your life, not consume it.

Agree or disagree?
I’d love to hear your thoughts 👇

Image Credit: Alex Wisch

This is science not found in textbooks.
High school students in Virginia repair old cars and donate them free of charge to single mothers who need reliable transportation.

No money involved. Just skills, kindness, and purpose.

It’s a reminder that anyone can make a difference if they want to, using what they know to help others.

This is the kind of story I share daily, where human values meet careers, AI, science, and technology.

👉 Follow for more!
🔁 Repost to spread kindness.

Kumud Deepali Rudraraju, SHRM CP

What if the real measure of success isn’t what we achieve, but how human we choose to be?

Every day, we get countless opportunities to show who we really are;
in how we help, how we listen, how we show up, and how we choose compassion even when no one is watching.

Kindness doesn’t need an audience.
Empathy doesn’t need a reason.
And humanity doesn’t need a perfect moment, it just needs intention.

What inspires me most is seeing ordinary people choose to act with extraordinary heart. Not for praise. Not for credit. Simply because it’s the right thing to do.

Imagine what our workplaces, communities, and world would feel like if more of us made humanity a daily habit.
A little more care.
A little more patience.
A little more giving.

It adds up.

Humanity matters. Practice it every single day.

If you believe the world needs more humanity, drop a ❤️ or repost this message to help it reach someone who needs the reminder today.

I’ll never forget the manager who gave me a chance when all I had to offer were two things:
a positive attitude and a desire to learn.

No fancy resume. No big titles.
Just curiosity, consistency, and drive.

That opportunity changed everything.

I practice the same now, while recruiting I remind myself that my job isn’t just filling roles, it’s about recognizing potential.

The best hires often don’t check every box on paper.

But they bring something far more valuable:
 - the humility to learn
 - the resilience to grow
 and the attitude to figure it out

To every recruiter, leader, and hiring manager out there someone’s future begins with the chance you choose to give them.

Who took a chance on you early in your career? Share in the comments below. 

♻️ Repost this if you’ve ever been given a chance that changed your career or you want others to do the same.

Not everyone at your workplace is your friend.

It sounds harsh, until you learn it the hard way.

Early in my career, I believed good work and good intentions were enough. I shared ideas freely. I trusted easily. I assumed everyone wanted to see everyone win.

One day, I watched a project I had worked on for weeks being presented… without my name mentioned once.

That moment taught me something important:
👉 Workplaces are not families.
👉 Colleagues are not automatically friends.
👉 And professionalism is a form of self-respect.

This doesn’t mean being cold or guarded.
It means being clear.
✔ Do your work with excellence
✔ Document your contributions
✔ Be kind, but set boundaries
✔ Let results, not oversharing do the talking

Now, I follow a simple rule that keeps me grounded:
Do your work. Get paid. Go home.

Have you ever learned this lesson the hard way? I’d love to hear your experience in the comments.

Repost as someone might need this reminder and follow for more workplace eye-openers!

Image Credit: Gehna Batra

💙 Worth Is Not Defined by the Job You Do

A father once told his daughter:
“Don’t tell anyone your father is a janitor. They will laugh.”
Her response was simple and powerful:
“My dad is a janitor. He is my pride. I love you, dad.”

👉 He is a father.
👉 He is a provider.
👉 He is someone who works with dignity.

This reminds us that:
• Respect doesn’t come from job titles
• Pride isn’t measured by income
• Worth is built on hard work, sacrifice, and love

No honest work is small.
No person should feel ashamed of earning a living.

Let’s raise a generation that respects people, not positions.

🔁 Repost if you believe every job has dignity.
➕ Follow for more stories that matter.

Friday reminder. Don't be afraid to start again.

What if you’re one “apply” away from a yes?

It’s wild how one person can change everything.

You can love your role, the work, even the mission, but one toxic colleague or unsupportive manager can make it unbearable.

And on the flip side?
 
One great leader or teammate can make even the toughest days feel worth it.
Work culture isn’t just policies and perks, it’s people.
 
The right ones elevate you.
The wrong ones drain you.

So if you’re a leader:
💬 Check in with your team.
👂 Listen more than you talk.
🙏 Be the reason someone wants to stay, not the reason they start job hunting.

What’s one thing a manager or teammate has done that made you love coming to work?

🔁 Repost if you’ve ever felt this way, someone needs this reminder today.
👥 Follow me, (Kumud Deepali R.) for more real takes on leadership, work culture, and career growth.

When you pray for a job, look deeper.
Because a paycheck alone won't fulfill you.

I recently spoke to a candidate who seemed perfect on paper, great salary, benefits, the works.

But halfway through our chat, her voice cracked.
"Every morning, I sit in my car for 10 minutes before walking in.
Not because I'm lazy.
But because I have to mentally brace myself for the day ahead."

That’s when it hit me:

She didn’t need another job.

She needed respect, growth, and peace.

🙏 Pray for these three pillars:
1. Respect
↳ Where your voice matters
↳ Where your boundaries are honored
→ Where dignity isn't negotiable
2. Growth
↳ Beyond just promotions
↳ Beyond comfort zones
→ Where learning never stops
3. Peace of Mind
↳ No Sunday night anxiety
↳ No toxic leadership
→ Where your wellbeing comes first

Because the right job isn't just about what you do.
It's about who you become while doing it.

Money feeds your wallet. These three feed your soul.

💭 Remember: You're not just looking for work. You're building a life worth living. 

Burnout, Depression and Regret will have lasting impacts on your health and well being.

♻️ Share this if it resonates.
➕ Follow me for more insights on career fulfillment. 🙏

A Senior Engineer at a Fortune 50 company helped me put this together:

20 YouTube channels that teach AI better than most CS degrees. These are great resources for structured learning, and the latest in AI:

1. Andrej Karpathy
Deep, intuitive walkthroughs of neural networks and modern LLMs
Link: https://lnkd.in/gE6S6raT

2. 3Blue1Brown
Visual intuition for math, linear algebra, and neural networks
Link: https://lnkd.in/g4wC_iPQ

3. StatQuest with Josh Starmer
Clear, friendly explanations of statistics and ML fundamentals
Link: https://lnkd.in/gTaEyqYg

4. Stanford Online
University-grade ML and AI lecture series (Andrew Ng, CS229, etc.)
Link: https://lnkd.in/gavEEh5v

5. sentdex
Practical machine learning and Python projects
Link: https://lnkd.in/gPAY_ga8

6. Yannic Kilcher
Deep dives into ML and AI research papers
Link: https://lnkd.in/gFkDZWE7

7. MIT OpenCourseWare
Rigorous academic courses on ML, AI, and applied mathematics
Link: https://lnkd.in/gNaRSdSZ

8. Siraj Raval
High-level overviews and motivation around AI concepts
Link: https://lnkd.in/gSdzUetp

9. DeepLearningAI
Structured learning paths for deep learning and generative AI
Link: https://lnkd.in/gdGfUwpj

10. Two Minute Papers
Fast, accessible summaries of cutting-edge AI research
Link: https://lnkd.in/gr93SaYD

11. Umar Jamil
Clear, implementation-focused explanations of transformers and LLMs
Link: https://lnkd.in/gurTw-yi

12. Hugging Face
Open-source LLMs, transformers, and modern NLP tooling
Link: https://lnkd.in/g_sfHVnH

13. Steve Brunton
Dynamical systems, control theory, and scientific ML
Link: https://lnkd.in/gV4tYCFS

14. Michael Bronstein
Geometric deep learning and graph neural networks
Link: https://lnkd.in/gUURVY4B

15. Caltech
Advanced lecture series on ML, optimization, and theory
Link: https://lnkd.in/gsP9Kcz5

16. Lex Fridman
Long-form conversations with top AI researchers and practitioners
Link: https://lnkd.in/g4VduFAM

17. Arxiv Insights
Beginner-friendly explanations of recent AI papers
Link: https://lnkd.in/gt2Qvzze

18. Machine Learning Street Talk
Unfiltered, technical discussions on AI research and theory
Link: https://lnkd.in/gKHEsafg

19. Jeremy Howard
Practical deep learning with strong intuition
Link: https://lnkd.in/gjpiiJCK

20. Kaggle
Applied ML, competitions, notebooks, and real-world workflows
Link: https://lnkd.in/gd-m8w_j

These channels will keep you current with AI trends and help you sharpen your skills.
 Which one are you watching first, or is there a go-to AI channel you’d recommend? Drop it in the comments 👇

Repost, Save and like the post to share with your network. Adopt AI before it is too late. Thanks!

16 remote-focused job boards

A verified list, sorted by free and paid job boards:

🏷️ Save it for later.

𝗙𝗥𝗘𝗘
1~Remote100K
Remote jobs paying $100K+ at top companies
https://remote100k.com/

2~Arc
Vetted developer positions with quality companies
https://arc.dev/

3~Wellfound (formerly AngelList)
Perfect for startup lovers and early-stage roles
https://wellfound.com/

4~Contra
High-quality creative and marketing freelance work
https://contra.com/

5~Working Nomads
For location-independent professionals
https://lnkd.in/gFbMurSX

6~RemoteOK
Fast updates, focused tech and startup roles
https://remoteok.com/

7~NoDesk
Remote-first jobs for digital nomads
https://nodesk.co/

8~SkipTheDrive
US-focused remote and flexible positions
https://lnkd.in/g_vDzRtB

9~Jobspresso
Hand-picked remote jobs across multiple sectors
https://jobspresso.co/

𝗣𝗔𝗜𝗗
10~DailyRemote
Daily curated remote job postings
https://dailyremote.com/

11~We Work Remotely
One of the largest with global opportunities
https://lnkd.in/gFPuXy_w

12~JustRemote
Simple, clean remote-only job board
https://justremote.co/

13~Twine
Majorly freelance and remote jobs
https://www.twine.net/

14~VirtualVocations
Legitimate hand-screened openings
https://lnkd.in/gjEBg_uP

15~Himalayas
Offers AI tools such as free job application tracker
https://himalayas.app/

♻️ Repost to help another person in your network and follow for more. 

Any other job boards you know of share in the comments below. 

Image Credit: Mukhtar Khadri

Microsoft is still one of the most valuable companies of all time.
I genuinely believe it is a solid company, not because it never failed, but because it learned, adapted, and came back stronger.

This guide below was created by Nick Palomba (30 yrs at Microsoft/Microsoft GM & RCG CISO), and it’s one of the most practical, step-by-step roadmaps I’ve seen for anyone serious about joining Microsoft.

Here’s why Microsoft stands apart 👇
🔹 Built the foundation of modern work
From Windows to Word, Excel, PowerPoint, and Office, Microsoft reshaped how the world works; long before “knowledge work” was a buzzword.
🔹 Survived a brutal middle chapter
The 2000–2016 era was full of missteps: Zune, Windows Phone, Lumia, Internet Explorer, wearables. Most companies wouldn’t survive that many failed bets. Microsoft did, because Windows and enterprise dominance kept the engine running.
🔹 A historic comeback under new leadership
Everything changed with Satya Nadella. The focus shifted to:
- Cloud-first with Azure
- Professional ecosystems (LinkedIn, GitHub, Teams)
- Long-term platform bets (AI, developer tools, gaming)
🔹 Positioned for the AI era
The OpenAI partnership, Azure AI, GitHub Copilot, and enterprise AI integration have placed Microsoft at the center of the next computing wave, especially for businesses and developers.

Here’s your ultimate guide to get started: 👇
1️⃣ Search for a job you like:
➡︎ All jobs available: https://lnkd.in/gJBWH5h6
➡︎ Career categories: https://lnkd.in/gs646kcC
➡︎ Students and Graduates: https://lnkd.in/gQeSFjQv
➡︎ Military and Veterans: https://lnkd.in/gzvydjdK

2️⃣ Understand the company:
➡︎ Mission and values: https://lnkd.in/gXp5dBds
➡︎ Financial performance: https://lnkd.in/g3KCPsVA
➡︎ News: https://lnkd.in/gukBtc42
➡︎ Leaders: https://lnkd.in/gRpQiqsB

3️⃣ Understand the products:
➡︎ AI: https://lnkd.in/g2B7hQ_g
➡︎ Microsoft Cloud: https://lnkd.in/gvpHSUpk
➡︎ Microsoft 365: https://lnkd.in/g2GUia5g
➡︎ Azure: https://lnkd.in/gy4-iZNu
➡︎ All Products: https://lnkd.in/gZMiSJJQ
➡︎ All Learning: https://lnkd.in/g5rXd2Mu

4️⃣ Understand what it's like to work at Microsoft:
➡︎ Culture: https://lnkd.in/gCkKbSgq
➡︎ Stories from employees: https://lnkd.in/gTQw3bGb
➡︎ Corporate social responsibility: https://lnkd.in/gV36j5tK
➡︎ Diversity & Inclusion: https://lnkd.in/gzUZzydk
➡︎ Flexible work approach: https://lnkd.in/gm3y3g-Q
➡︎ Benefits: https://lnkd.in/gdqJDZz8

5️⃣ Prepare for the process: 
➡︎ Hiring tips: https://lnkd.in/gWKUsish
➡︎ Virtual interviews: https://lnkd.in/g398hd5H
➡︎ Technical interviews: https://lnkd.in/g59dHRUy
➡︎ Student and Graduate interviews: https://lnkd.in/g87tYWA4
➡︎ Inclusive hiring for disabilities: https://lnkd.in/g_Rm9zNk

Is Microsoft in your dream job list? 

👉 Follow for more nonsense filled knowledge insights on AI, careers, leadership, human sentiments and building long-term impact.
🔁 Repost to help someone else take their next step.

🚨 Choosing the wrong LLM in 2026 will cost you time, money, and momentum.

With dozens of Large Language Models on the market, “best” no longer exists, only best for your use case.

If you’re an AI engineer, builder, or learner, this quick guide will help you pick the right LLM for the right job 👇

1️⃣ ChatGPT (OpenAI)
• Best for general-purpose reasoning & workflow building
• Strong at coding, debugging, and system design
• Ideal for AI agents & automation
2️⃣ Gemini (Google)
• Perfect if you live inside the Google ecosystem
• Seamless with Gmail, Docs, Sheets, and collaboration
3️⃣ Claude (Anthropic)
• Excels at deep analysis of long or sensitive content
• Ideal for legal, policy, and research documents
4️⃣ Grok (xAI)
• Built for real-time trends and breaking news
• Great for X (Twitter) conversations & social insights
5️⃣ Perplexity
• Fast, factual answers with citations
• Excellent for research, fact-checking, and market scans
6️⃣ DeepSeek
• Cost-efficient and strong in math & logic
• Ideal for research experiments and prototypes
7️⃣ GitHub Copilot
• A developer’s IDE companion
• Great for code completion, explanations & boilerplate
8️⃣ Kimi K2
• Handles very large context windows
• Perfect for long academic & technical documents

The real skill in 2026 isn’t using AI, it’s choosing the right one.

Pick wisely to maximize output, reduce cost, and move faster.

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🔁 Repost to help your network
👍 Like if this was useful
➕ Follow for more AI breakdowns and 🔔 Turn on notifications so you don’t miss the next guide. 

Which LLM do you use most, and why? Share to help others learn. 

#AI #LLM #ArtificialIntelligence #MachineLearning #AIEngineering #Developers #TechTrends #2026

Choose the Right AI Model 

🔁 Repost if you agree | ➕ Follow for more leadership insights
Boss vs Leader: the difference matters more than ever.

A boss:
 • Gives orders
 • Focuses on authority
 • Takes credit
 • Points out mistakes
 • Says “because I said so”
A leader:
 • Gives direction
 • Builds trust
 • Shares credit
 • Teaches through mistakes
 • Says “let’s figure this out together”

People don’t leave companies.
They leave bosses.
The best leaders don’t control people,
 they empower them.

👉 Are people following you because of your title… or your actions?
💬 What quality do you value most in a leader?

Want to Learn AI in 2026? Don’t Guess. Follow a System.

Everyone asks:
👉 “Where should I start with AI?”
👉 “What’s actually worth reading/watching?”

This visual breaks it down perfectly.
The best AI resources, organized by category.
📚 Books
From AI Engineering to Hands-on LLMs, learn how systems are actually built, not just theory.
🧠 Tech Blogs
OpenAI, DeepMind, Hugging Face, Anthropic, Google AI
→ Stay close to the source of innovation.
🎥 Courses & YouTube
Stanford CS229 / CS230
MIT’s Efficient Deep Learning
Two Minute Papers
ByteByteGo / ByteByteAI
→ Learn faster with curated explanations.
📰 Newsletters
DeepLearning.AI (The Batch)
Rundown AI
Ahead of AI
→ Signal over noise.
📄 Influential Papers
Attention Is All You Need
InstructGPT
BERT
DDPM
→ The ideas that shaped modern AI.

Big takeaway:
You don’t need more resources.
You need the right ones, and consistency.

If you’re serious about AI in 2026:
✅ Learn fundamentals
✅ Follow real research
✅ Build while you learn

How are you picking up new AI skills? Share in the comments below. 
🔁 Repost to help someone who’s just starting.

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The Battle

Joshua Rawe ⚡

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joshua Rawe ⚡'s LinkedIn Performance

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