AmpliSell

Driving SALES for our clients on the Amazon channel.

Co-Founder

PEAK6 Investments LP

Options Trader

Co-Founder at eSpark - Full Service Amazon Agency

You know how you struggle with growing revenue on Amazon? That's where we step in to help you take control of your listings in order to drive more SALES.

When you work with us, you'll see:
✅ On-brand CONTENT that looks amazing and GENERATES SALES
✅ PROFITABLE ADVERTISING campaigns that CONVERT
✅ INVENTORY consistently IN STOCK
✅ LISTINGS recovered from the SUSPENSION graveyard
✅ PEACE OF MIND your Amazon channel is UNDER CONTROL

When it comes to Amazon, I know you want to take control and drive revenue for your brand. In order to do that, you need TIME and EXPERTISE. 

As a 7+ year Amazon seller, I understand how frustrating and overwhelming it is to get your products listed, keep them listed (suspensions anyone?), run advertising campaigns with a profitable ROAS, and stay in stock (hello restock limits!).

I’m proud to say me and my team helped 100s of e-commerce managers add millions to their revenue.

You deserve a winning strategy that turns Amazon into a seamless, profitable channel.

Stop missing out on sales and stop watching your competition outgrow you on amazon. 

Website: www.amplisell.com
Email: josh@amplisell.com

Joshua Rawe ⚡

10,000 product launches on Amazon taught me what works and what doesn’t.

This advice is so good that Amazon Ads sponsored this post. #Ad 

#1: Turn on Amazon Ads asap.

The ideal timing is once your 5 - 10 VINE reviews hit.

Your listing won’t get much traffic at first, so ads help people find you.

Amazon Ads is the most powerful lever to drive traffic to your listing.

The faster you can get traffic, the faster you get sales, the faster you get more reviews, the faster you get more sales.

Launch in 90 days or spend the next 900 days launching.

#2: Use automatic campaigns.

The Amazon Ads automatic campaigns are easy to launch and will be the foundation for your advertising flywheel.

Amazon will help find the right keywords for you if your listing is clear and complete.

You can then use these auto campaigns for keyword discovery.

The keywords that convert well, you can keep in your auto campaign and/or roll them into manual campaigns. Spend more on the keywords that work and optimize your placements and bidding.

Which leads me to number 3, sure to be divisive.

#3: Use dynamic bidding up and down. 

People get scared of this because Amazon Ads can raise your bids.

“Let Amazon raise my bids?!”

“Josh, you're crazy.”

“Yes, I am.”

After looking at thousands of campaigns, I can say that DBUD outperforms Down Only and Fixed Bidding.

This 2 year old feature is seasoned and knows how to land sales.

It’s just like the top of search. 

You will pay more per click, but you convert more frequently at a lower ACOS!

Which leads me to number 4.

#4: Use Top of Search bid adjustments.

In fact, make campaigns just for Top of Search.

Caveat: don’t do this until you’ve got a solid review base and high rating relative to competitors.

And only prioritize your most relevant and least competitive keywords.

Over hundreds of audits and thousands of campaigns, I’ve seen TOS campaigns deliver the best ACOS over and over.

And for my last tip, I’m going to throw out a super unknown, high ROI campaign.

#5: Run B2B adjustments.

These are incredible right now.

No one is bidding these placements up.

And the average order value is almost 2x.

Do the math.

Same bid, 2x the sales = incredibly low ACOS.

Frankly, B2B campaigns are so good I hesitated to share.

Launching a new product?

Use Amazon Ads.

Launch in 90 days or launch in 900.

Your call.

Co-Founder @ AmpliSell | Amazon Full Service Agency | Over $100M Managed & 480k Hours Returned to Clients | Book a Call by Clicking the Link in My Profile

Is the discount you’re seeing on Amazon fake?

Ask Rufus.

Shame on you Dyson!

No alternative text description for this image

What is the ratio of Agencies to Brands?

You might think 1:10, but

Based on my sales calls, it's 10:1.

#ididthemath

What's the best Amazon Ad Software that does NOT charge a % of Ad Spend?

Have you seen the new custom reports in Seller Central?

You can pull out tentpole event performance easily.

Here is Prime Day YoY for one of our clients.

PD 2025: $72k
PD 2024: $43k

ASP 2025: $134
ASP 2024: $121

Go to Seller Central -> Reports -> Custom Analytics -> Prime Day

How was your PD and PBDD?

Does your chart look like this?

If not, DM me.

Amazon Prime Day Results

LinkedIn is...

1% Humans who Post and Reply to Posts
2% Humans uploading Videos
48% AI Bots Replying to Posts
49% AI Bots Writing Posts

Is there anything more confidently wrong than GPT?

PSA to all the CFAs in my inbox. I respect the outreach, but I have no money to invest. Go talk to Steven Pope - he's the billionaire.

Search boxes are going to die.

AI Chatbots will replace them.

This is inevitable.

The only question is when.

Has there ever been a bigger lie told than...

"Remember This Device"

You want to get 50M emails per day?

Go search for a house on Redfin while you're logged in.

Your brands success depends on your commitment to an omni-channel approach.

Is there a way to tell your Spotify DJ that you don't actually love the Saja boys and don't need more of them?

Consulterce

I founded Consulterce to help B2C Household and CPG brands reliably increase their 1P vendor profits with Amazon. I help my clients with their:

» Digital Commerce Strategy,
» Annual Vendor Negotiations (JBPs),
» Profitability Initiatives,
» Marketplace & Channel Alignment,
» Performance Analytics Practice,
» Digital Transformation.

If you are looking for a solution-oriented expert who can help you maximize your profits while growing your business, look no further. Let's talk!

Strategy & Amazon Consultant

Amazon

Commercial P&L ownership of Food Grocery FMCG (Coffee, Food, Snacks & Desserts) product categories for Amazon Core. 

Spearheaded the strategy development for vendor negotiations across EU marketplaces to maximise category growth and profitability. 

Designed and implemented the pan-EU Grocery margin compensation strategy, exceeding plans and tripling returns. 

Managed cross-functional account management team of 7 in 2 locations (London and Manchester).

Pioneered process improvements to enable scalable growth by analysing, managing and building comprehensive selection through strong vendor relationships, while prioritizing vendor resources to improve customer experience, product availability, sales and efficiencies.

Senior Category Manager - Food, Snacks & Coffee

Commercial P&L management of the Food Snacks & Desserts FMCG product category for Amazon Core. 

Formulated seasonal buying strategy for Confectionery goods that accelerated availability and profit margins while reducing overstocks by over 90%.

Accelerated the category-wide return from annual trade terms negotiations (Joint Business Plans) with leading CPG brands by 400%.

Managed cross-functional team of up to 6 account managers.

Pioneered process improvements to enable scalable growth by analysing, managing and building comprehensive selection through strong vendor relationships, while prioritizing vendor resources to improve customer experience, product availability, sales and efficiencies.

Senior Category Manager - Food, Snacks & Desserts

Pan European P&L management of the Housewares product category, focusing on commercial vendor negotiations and process improvements to enable scalable growth by analysing, managing and building comprehensive selection through strong vendor relationships while prioritizing vendor resources to improve customer experience, product availability, sales and efficiencies.

Vendor Manager - Home Living

Management of the Housewares product category, focusing on commercial vendor negotiations and process improvements to enable scalable growth by analysing, managing and building comprehensive selection through strong vendor relationships, while prioritizing vendor resources to improve customer experience, product availability and efficiencies.

Assoc. Vendor Manager - Home Living

Want higher profit margins for your 1P Amazon business? Then we should talk!

Hi, I'm Martin Heubel...

I help multinational 1P Amazon Vendors with their:

» Digital Commerce Strategy,
» Annual Vendor Negotiations (AVNs),
» Profitability Initiatives,
» Marketplace & Channel Alignment,
» Performance Analytics Practice,
» Digital Transformation.


My clients typically hire me because they need:

» Support to prepare, conduct and optimise their annual Amazon negotiations (JBPs),
» Guidance on how to integrate Amazon into their sales channel strategy,
» Clarity on how to improve their profit margins with Amazon.


Unlike other consultants, I bring years of experience, successfully advising CPG & Household brands to master their bottom line.

So if you are looking for a solution-oriented expert who can help you maximise your profits while growing your Amazon business, look no further. 

Get in touch today!


PS: You can also get my insights directly to your inbox:

📨 https://consulterce.com/newsletter/

Martin Heubel

The price deadlock - where #Amazon Vendor margins go to die. 💸👇

Picture this:

Amazon price matches a 3P Seller offering your product at a lower price. As a result, Walmart starts matching Amazon's price.

A few days later, the 3P Seller runs out of stock.

🔓 𝗕𝘂𝘁 𝘆𝗼𝘂𝗿 𝗹𝗶𝘀𝘁𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼𝘄 𝗹𝗼𝗰𝗸𝗲𝗱 𝗮𝘁 𝘁𝗵𝗮𝘁 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝗲𝗱 𝗹𝗲𝘃𝗲𝗹.

Walmart price-matches Amazon. Amazon in turn price-matches Walmart.

It's a price lock that hurts your margins across the entire channel.
And exactly why a leaky distribution is the killer of your profit margins.

So what can you do?*

1- Confirm the 3P Seller is out of stock
2- Consult your legal team for next steps
3- Raise a case in VC under “Amazon Retail Contributions → Pricing Issue → Competitor Price Match Error.”
4- Do the same with Walmart

You may phrase it like:

“Our analysis suggests your system may be referencing a temporary price on another retailer that’s no longer active. Please review whether this match remains valid.”*

It's not a guaranteed fix for getting your product out of the deadlock.

More often than not, you'll have to wait for either Amazon or Walmart until they take down the listing to protect their margins.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱𝗻'𝘁 𝗱𝗼: 𝗚𝗶𝘃𝗲 𝗔𝗺𝗮𝘇𝗼𝗻 𝗼𝗿 𝗪𝗮𝗹𝗺𝗮𝗿𝘁 𝗮𝗻𝘆 𝗮𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗳𝘂𝗻𝗱𝗶𝗻𝗴. 𝗜𝘁 𝘄𝗶𝗹𝗹 𝗷𝘂𝘀𝘁 𝗸𝗲𝗲𝗽 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗮𝗹𝗶𝘃𝗲 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲 𝗶𝘀𝘀𝘂𝗲 𝘄𝗼𝗿𝘀𝗲.

To prevent this deadlock in the first place:

Tighten your distribution control. If you sell to everyone, price becomes the only differentiator.

--- 

How do you handle price deadlocks on Amazon? 
Let me know in the comments!

*Disclaimer: Not legal advice. Always consult your legal and compliance teams before taking action. Pricing at all times at the sole discretion of the retailer.

#amazonvendor #amazonstrategy

Commercial Advisor to 1P Amazon Vendors // Advanced Profitability & Negotiation Strategies

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The Battle

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