James Gilbert 🙏🏻

Bloomerang

Empowering fundraisers and nonprofits to do what they love and build a world inspired by giving

Vice President Demand Generation

noble

Advisor

CloudSpot

Strategic Advisor

Sendoso

CMO Collaborative

SLC CMO Collaborative Chapter Leader

Flip (formerly RedRoute)

Recruited to bring extreme growth. Structured foundational growth engines. Historical pipeline, MRR, ARR, and retention. Built a team from scratch. Structured a rename, rebrand, and new website within 4 months. Built and ran our podcast, outbound engine, and all growth engines. Led Flip to Pavillion’s category king finalist in 2023. Grew MRR and pipe 12% MoM, 92% retention rate.

Chief Marketing Officer

BUSINESSNEXT

•	Grew from Series A to Series C 
•	Built a demand gen engine which led to a 10x growth in ARR
•	Held a steady CAC ratio of 3:1
•	Decreased sales cycles from 12 to 4 months
•	Developed and led culture
•	Developed our US GTM strategy through partnerships and community.

CRMNEXT

GM North America & CMO

California State University, Long Beach

A focus around Big data. I served as a representation of big data and how it can be leveraged across business units.

Big Data Board Of Advisors

Cisco

- Helped develop a global demand gen process and ABM across multiple products
- Discovered $25M in annual savings from overlapping technology and built a consolidation plan for a single tech stack to be used.
- Continued to lead marketing for CloudCherry post-acquisition
- Helped lead strategy and GTM for the collaboration BU with ABM for APAC, EMEA, North America, and South America. This yielded net new market share, cross-selling opportunities into other BUs, and massive pipe and a 1,110% increase in revenue.

Director RevOps and Insights

Passionate about bringing humanity to business. 

High growth leader, Built teams from scratch from 0-120, 3X CMO with a background in RevOps, Demand Gen, and RevOps. 2 Successful exits. I’m a bit of a data freak but I am super creative and have come up with some insanely fun and engaging campaigns. Enterprise leadership roles at Cisco, Verizon, and AGCO, instrumental in driving massive growth. Strengths are driving a growth engine that can scale while building a solid team that can operate and have fun. $0-$150M and Seed - Series D is what I have done several times now.

The personal side of me: I am a father of 4 with an amazing wife, this is what drives me. I am a sports enthusiast & Utah Jazz fan #takenote. 

I believe the biggest gap in today's world is our lack of being human even when there are differences. Be kind in all that you do, it always pays off.

Upstream Marketing LLC

Proven healthcare professional experienced in helping tech, services and analytics/IT companies achieve their revenue goals through customer-driven product marketing and go-to-market strategy. Upstream Marketing provides strategic, full stack product and marketing services to companies that prefer to outsource all or part of their marketing function.  I enjoy building commercialization strategies and revenue marketing platforms designed to get results that impact the bottom line. Joined by other experienced marketing professionals on the Upstream Marketing team, we are passionate about product marketing, messaging and positioning, building great content, studying customers and their buyer journey, developing go-to-market strategy, building case studies, and launching products and companies. I am steeped in healthcare industry marketing and corporate strategy targeting the health system, physician practice, health plan, and life sciences markets, and am a quick study in other B2B industries.

Founder and Fractional CMO

Eliciting Insights

Eliciting Insights' team of health experts brings strategic market insights to healthcare technology clients to expedite growth.

Product Marketing, Go-to-Market Strategy, and Buyer Journey Excellence

Change Healthcare

•	Led strategic marketing for the combined $1+ billion provider revenue cycle management segment 
•	Managed $1+ million marketing budget and team of 8 product marketers  
•	Directed marketing planning, budgeting, product marketing, demand generation, sales enablement, and rebranding. 
•	Launched buyer personas and value-based selling with provider sales teams.
•	Developed marketing strategies designed to meet the business goals of multiple general managers, product leaders and sales teams

VP Segment Marketing  / Sr. Director, Revenue Cycle Marketing

•	Prior to the merger with Change Healthcare, led product marketing and demand gen for McKesson’s $680+ million revenue cycle services business unit (3-4 directs).
•	Improved marketing’s contribution to pipeline, sourcing 53% of won revenue.
•	Improved inbound lead quantity by 162% and inbound lead won revenue by 172%.
•	Achieved 30X Marketing ROI ratio (up from 7x in previous year).
•	Improved lead gen by connecting marketing strategy to the buyer journey and developing a content-driven marketing engine.
•	Crafted account-based marketing (ABM) program, managed key channel partner programs, and created account segmentation models with sales to improve their targeting.
•	Our team was a Sirius Decisions ROI Award Finalist in 2016.

Sr. Director, Marketing - McKesson Technology Solutions

MedAssets

•	Provided strategic product marketing for revenue cycle management (RCM) software and value-based care analytics and consulting solutions.
•	Contributed to 28% growth of $275 million RCM segment in 3 years.
•	Led development of annual marketing plans in support of 20+% growth in bookings YOY.
•	Developed integrated marketing plan for value-based care solutions, generating $2.3 million in opportunities and nearly $400,000 in closed sales in 6 months.
•	Collaborated on the launch of the new corporate brand identity, which lifted employee satisfaction from 70% to 77%.

Director of Marketing

McKesson

•	Developed go-to-market strategies and upstream product marketing for $180 million RCM division.
•	Launched 10+ new products; rebranded and marketed 35+ solutions across 4 product lines.
•	Conducted market research and win/loss/competitive analysis to improve positioning and messaging.
•	Improved product launch execution by developing new processes, sales guides and product profiles.

Sr. Marketing Manager, RelayHealth

Billian Publishing, Atlanta Business Media division. PINK Magazine, PINK Street LLC.

•	Developed partnerships and alliances with women’s organizations, corporations and media in order to increase brand awareness, subscriptions and readership. 
•	Managed B2C co-marketing programs and business reply campaigns, coordinated multiple events and developed sales and marketing materials.

GSEMARKET, LLC.

•	Led B2B business development efforts, increasing demand, revenue and number of clients.
•	Doubled demand and tripled revenue through SEO, paid search advertising, PR and trade shows.
•	Reduced A/R collections by 93% within first 6 months.

Director of Business Development

Worldspan (now Travelport)

•	Led a team of Sr. Market Managers to conduct upstream technology product marketing, support business case development, and conduct market planning in the Americas, Asia and Europe. 
•	Product manager for the MIDT data product line ($25M annual revenue). 
•	Previous roles included Sr. Market Manager, Sales Trainer and Account Executive (with a $30M portfolio).

Worldspan is now Travelport GDS.

Marketing Services Manager

I am a results-oriented, modern product and marketing leader passionate about go-to-market strategy, content and communications, the buyer journey, revenue marketing, product management and product marketing. While B2B technology product marketing is my jam, I enjoy building the right commercialization approach, teams and marketing machines that help businesses and sales teams achieve their goals. With demonstrated achievements in B2B and B2C marketing, I am experienced in go-to-market planning, product marketing, brand management, channel/partner marketing, perpetual demand generation, sales enablement and marketing analytics.  I am a strong presenter and enjoy leading workshops. I am also experienced in product management, business development and account management. 

Specialties: Account Based Marketing (ABM), Analysis, Brand Management and Rebranding, Buyer Personas, Channel Strategy, Communications, Content Marketing and Strategy, Demand Generation, Go-to-Market Strategy, Marketing Planning, Product Marketing, Product Management, and Sales Training.

taplio

The Battle

James Gilbert 🙏🏻

Carol Romashko

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