James Gilbert 🙏🏻

I am the current VP of Demand Generation at Bloomerang with a background as a 3X CMO. I have with a proven track record of helping companies scale from early stage through late growth, building marketing functions that drive sustainable scale. I thrive at the intersection of brand, demand generation, and AI-driven go-to-market strategy, translating innovation into market momentum.

Start-up stages: Seed to Series D & $1M - $150M
Enterprise experience at Cisco, Verizon, and AGCO

Core expertise includes:
- Building and scaling global marketing and growth organizations
- Harnessing AI as a growth engine, with hands-on experience in agentic AI models, Voice AI, and leading platforms such as Claude, ChatGPT, Gemini, Perplexity, and more to transform marketing, customer experience, and operational efficiency
- Partnering with CEOs, boards, and investors to guide companies through critical growth inflection points
- Positioning organizations for long-term success through strategic storytelling, brand building, and market leadership

In addition to my executive roles, I serve as an advisor to founders and leadership teams, an investor, and an author on the future marketing, AI and modern go-to-market strategy. These roles keep me deeply connected to emerging technologies and the evolving growth landscape, enriching the perspective I bring to every company I help scale.

I bring a balance of strategic vision and operational rigor, ensuring marketing not only shapes the narrative but also drives measurable business impact in revenue not just pipeline. Today, I am focused on helping organizations harness AI and modern growth strategies to reach their next stage of expansion with clarity, momentum, and scale.

Vice President Demand Generation

Empowering fundraisers and nonprofits to do what they love and build a world inspired by giving

Scott Logan

AmplifAI is the #1 AI-enabled platform for performance and CX management—built specifically for contact centers.

We unify data from all your structured and unstructured sources—voice, chat, email, social, chatbots, IVR/IVA, CRM, QA, WFM, conversational intelligence, and internal systems—into a single view of performance.
‍
AmplifAI delivers role-specific insights and AI-recommended next best actions to frontline associates, team leaders, quality and CX teams, and senior leaders.

From Auto QA to AI-powered coaching and gamification, over 10,000 teams use AmplifAI to boost productivity, improve customer experience, and drive better results in sales, support, and collections.

SVP, Marketing

Which Buyer’s Journey are you currently in?
Are you aligned to this…?

CMO, Hypergrowth Advisor, Took Atlassian Public

Have you noticed how easy it is to produce content right now…
and how hard it still is to produce content that moves deals?

AI has removed the friction from content creation. It hasn’t removed the friction from decision-making.

So many teams are increasing output, more posts, more reports, more videos but is it actually building more momentum? 

Maybe it’s context.

Most content strategies are planned around funnel stages.
Today, Shannon Prager helped me explore another factor that determines if content will succeed: How much does your buyer’s thinking need to change?

If you’re introducing a NEW CONCEPT (think AI agents replacing roles), buyers need reassurance and proof of safety and viability

If you’re redefining how a function operates (AI-native platforms), buyers need vision and reframing about how they change operations and patterns.  (NEW PARADIGM) 

If you’re in an ESTABLISHED MARKET (SaaS adding AI features), buyers want benchmarks, differentiation, and customer case studies.

Same top/middle/bottom of funnel.
Very different belief shifts.

We wrote more about this (and how to align content to buyer belief) in today’s post. 

Curious: where are you seeing the biggest mismatch between content and buyer mindset?

AI has made it easier to create content quickly. But the core challenge hasn’t changed: How do you give buyers exactly what they need at the right sta

Open article: The Missing Variable in Most Content Strategies by Carilu Dietrich • 4 min read

The Missing Variable in Most Content Strategies

taplio

The Battle

James Gilbert 🙏🏻

Scott Logan

Followers

Posts

Engagements

Likes

Performance ScoreScott Logan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

James Gilbert 🙏🏻

Scott Logan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Scott Logan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreScott Logan's LinkedIn Performance