R&D lab for publishers experimenting with generative AI

Authentic and enthusiastic product leader with a proven track record of taking products from idea stage to millions in sales.

Currently in discovery mode, looking for my next adventure in ML/AI. Feeling blessed to be an Entrepreneur-in-Residence at my hometown university, where I can give back to the local startup community.

Previously co-founded a B2B SaaS company, where I envisioned and built a marketing technology product from mock-up to its first million in revenue in less than 12 months. I grew that startup until it was acquired by a strategic buyer, where I led product development for its ABM division.

My success stems from these principles:
* Persistently focus on ambitious goals. 
* Be a doer and inspire others into action by leading from the front. 
* Deplore and trim inefficiency in all things. 
* Communicate persuasively. 
* Prepare for interactions, never "wing it."
* Be calm in turbulent environments.

Rodrigo Fuentes

Integrate

As Vice President of Global Accounts I'm privileged to support and work with some of the most admired Demand Gen and Marketing Ops professionals in the B2B Marketing landscape.

In this role of supporting select customers and key target prospects - Integrate's software helps marketing teams maximize their investments in the top of funnel by more effectively managing the vendors, campaigns and delivery of lead data into down funnel Marketing Automation processes.

The growth and success of Integrate over these past few years, would not be possible if not for our growing list of incredible customers and their willingness to share their successes. (https://www.integrate.com/customers)

Vice President, Global Accounts

As Director of Strategic Accounts @ Integrate I'm privileged to support and work with some of the most admired Demand Gen and Marketing Ops professionals in the B2B Marketing landscape. 

In this hybrid role of supporting both select customers and key target prospects - Integrate's software helps marketing teams maximize their investments in the top of funnel by more effectively managing the vendors, campaigns and delivery of leads into down funnel Marketing Automation processes. 

The growth and success of Integrate over these past few years, would not be possible if not for our growing list of incredible customers and their willingness to share their successes.  (https://www.integrate.com/customers)

Director, Strategic Accounts

Sr. Account Executive

Forrester Research

Key Accomplishments:

- Team MVP:  2012
- Presidents Club:  2010, 2011

Account Executive

Sales Development Specialist

Event Sales Representative

Integrate provides a solution helping modern B2B Marketers automate isolated top-of-funnel demand marketing efforts, enabling marketers to:

          • More efficiently manage 3rd party relationships with lead- and prospect-data sources and channels from contract to ongoing fulfillment
     • Effectively manage, track and optimize top-funnel demand gen campaigns for predictable demand generation outcomes
     • Generate leads at both the contact and account levels using advanced tools and targeting (target account lists, predictive models, segments, activity data, lead scores, etc.)
     • Automate lead data processing, validation and enhancement to ensure quality and marketability
     • Ensure that leads are efficiently processed and integrated in real-time with marketing automation and CRM
     • Correlate top-funnel activities to mid- and low-funnel conversions to make more informed demand generation investments
     • Work with existing systems and data sources to create a more holistic demand marketing engine


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The Battle

Rodrigo Fuentes

Mark Ostrander

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