Neural Voice

Co-Founder & CEO

Spearheading the vision and growth strategy at Neural Voice. 

Pioneering innovative pathways in conversational AI technology. 

Passionately dedicated to scaling our solutions, expanding our reach, and transforming the way businesses and individuals connect through voice. 

Every conversation is an opportunity, and at Neural Voice, we're making each one count.

Co-Founder

Neural River

Co-Founder & Non-Exec Director

Co-Founder and CEO

Sales Compass

Download Sales Compass for free at www.salescompass.ai

As the Founder of Sales Compass, I'm on a mission to revolutionise the sales industry. I created Sales Compass out of a passion for personalisation and a desire to see sales emails become more effective. Our goal?

To use AI and the power of LinkedIn data to create truly personalised sales emails that not only get responses, but also build relationships and drive sales performance. Here's to making sales more personal, one email at a time!

Co-Founder and Owner

AssessFirst UK

BDR/SDR Manager

Force24 - Marketing Automation

As the Inside Sales Manager at Force24, I had the important task of managing and growing a team of reps who were responsible for achieving both their personal and business targets. My role was critical in helping the company reach its goals, and I took this responsibility very seriously.

One of my main responsibilities was managing the Sales Enablement platform and CRM, which were essential tools for the entire sales team. These systems helped us track and manage our sales activities and helped us stay organized and efficient.

I was also responsible for deploying programs and initiatives that enabled both the Inside Sales and BDM teams to execute their jobs more effectively. This involved setting priorities and strategic goals, so that everyone on the sales team was working toward the same objectives.

As the leader of the Inside Sales team, I was committed to coaching and motivating my reps to achieve their best. I held regular team meetings to provide guidance and support, and I worked closely with each individual rep to help them reach their full potential.

In Q2 2022, all of the reps who were reporting to me achieved 100%+ of their target, which was a major accomplishment for the team. I was proud of their hard work and dedication, and I knew that our success was a result of our team's collective efforts. Overall, it was a challenging but rewarding experience to lead the Inside Sales team at Force24 and help them achieve such great results.

Inside Sales Manager

•	Heading up the Inside Sales team at Force24
•	Managing up to 8 Inside Sales Reps
•	Set and track SAO numbers for the team
•	Recruiting and training new team members, often graduates making their start in sales
•	Reporting to the senior leadership team on KPIs 
•	Developing changes within the team to create a more motivated team to improve performance
•	Liaising with Marketing and Product Development departments to ensure there is brand consistency amongst all channels
•	Overseeing and coordinating multiple sales related projects ranging from small projects to companywide initiatives
•	Coach and train the entire Inside Sales team on a continuous basis
•	Prepare weekly, monthly and quarterly forecasts

Inside Sales Leader

Supervised a BDR team of 10
Manage and distribute data across a sales team of 17
Oversaw the onboarding of 6 new BDRs, the largest expansion of the sales team to date
Work with marketing to distribute qualified opportunities for the BDRs
1st port of call within the sales team for any issues with our sales platform or CRM
Liaise with our CS reps from multiple suppliers to solve issues ranging from mass data deletion to optimising sales workflows

Team Lead - Business Development Representative

Qualifying leads from marketing campaigns as sales opportunities
Contacting potential clients through calls, emails, and LinkedIn
Presenting our company to potential clients

Business Development Representative

SCCG Management

As a young business student, I was always looking for opportunities to gain real-world experience and develop my skills. So when I got the opportunity to work with a senior figure in the US gambling and eSports industry in Las Vegas, I jumped at the chance.

During my time in Las Vegas, I had the opportunity to work on a variety of tasks that helped me develop my business skills. I was responsible for organizing and evaluating business plans for businesses seeking investments, and I also compiled synopsis' of these businesses to send to potential investors.

In addition to learning about the US gaming, gambling, and eSports industry, I also had the chance to develop my skills in networking, multitasking, time management, task prioritization, diary management, report compilation, and written and verbal communication. It was a busy and challenging experience, but I was able to learn so much and grow as a professional.

Overall, my work experience and internship in Las Vegas was an invaluable opportunity for me to gain practical experience and develop my skills in the business world. I am grateful for the chance to have worked with such a knowledgeable and experienced mentor, and I will always remember my time in Las Vegas as a key moment in my professional journey.

Intern

Evidencia Scientific Search and Selection Limited

Resourcer

Bangor University Poker Society 

• Orchestrated sponsorships and collaborated local businesses in order to expand the society. 
• Oversaw the rebranding of the society to increase membership in 2018/19. 
• Established location for events and games for the society to run from. 
• Supervised and led the society committee members within their respective roles to ensure the society ran smoothly and effectively.
• Strengthened the bond between the Students Union and the society.

President

RWC Partners

•	Analyst on US Equity team’s Pure Alpha fund.
•	Preformed valuation on large US public companies, determining a target trading price.
•	Interacted with clients and attended meetings with businesses presenting investment opportunities. 
•	Designed effective models of companies to evaluate if an investment should be made.
•	Received training on the trading desks and learnt how RWC Partners trades.

Varcity Living

• Negotiating with potential buyers for properties in the local area.
• Liaising by phone, email with buyers.
• Pointing out a properties best features to buyers and answering their questions.
• Ability to inspire trust and confidence in clients and the team at Varcity.

Lettings Sales Assistant

Neural Voice is an AI Start-up leading the charge in revolutionising telecoms for businesses facing the daunting task of meeting modern consumer demands with limited resources and outdated technology. The industry's fixation on chatbots and simplistic AI responses has shown effort but falls short of delivering the nuanced interaction of a real human conversation, which, frankly, comes at a premium.

We've keenly observed the limitations of traditional AI and chatbot solutions, recognising their inability to satisfy the consumer's need for instant, personalised voice communication. That's precisely what Neural Voice aims to address. We're not just another AI tool; we're a breakthrough voice AI platform, designed for B2B enterprises, that brings the fidelity and warmth of human conversation into every customer interaction, without the associated high costs.

By marrying the latest AI technologies with our unique, proprietary intellectual property, we've created a voice conversational AI that doesn't just mimic human interaction; it replicates it in real-time. This innovation allows businesses to scale their customer service efforts affordably, ensuring every call is as engaging and personal as a face-to-face meeting.

Neural Voice sets a new standard in customer communication, offering the immediacy and personalisation of human conversation through voice AI. If you're ready to elevate your customer service to meet the expectations of today's consumers, Neural Voice is your solution. Let's redefine the future of customer conversations together.

Jeremy Smith

Accelerating Visibility & Revenue · CPD Accredited LinkedIn™️Training for Regulated Professionals (Law & Finance) · Employee Advocacy · Profile Optimisation & Marketing · Lawyer -social media policy · 5 Citywealth Awards

🔵 Applications for Link Tank Luminaries™️Programme now open: 
https://melaniegoodmanlinkedinconsultant.substack.com/p/link-tank-luminaries-thoughtleadership-programme

𝐓𝐡𝐞 𝐬𝐭𝐨𝐫𝐲 📖:  
A long, long time ago, there was a City lawyer who relocated to Switzerland, leading business development as a director at an international law firm. 
She saw first-hand how powerful this platform can be when used strategically. 
Having founded Trevisan, she delivers bespoke LinkedIn™️ training, strategy, and content tailored for regulated industries. 

With CPD-accredited LinkedIn™️ training & sector experience, she works with business owners & senior professionals who want more visibility, better leads, and meaningful conversations, making LinkedIn™️ work smarter for you, not harder.

You’re not invisible because the algorithm hates you. You’re invisible because your message is forgettable.

⧈ Are you a leader frustrated that your LinkedIn™️profile isn’t attracting your ideal clients?

⧈ Are you seeking your next career opportunity?

⧈  Are you an HR leader keen to upskill your team while protecting your brand with an effective social media policy and employee advocacy tools?

🔲 HOW I CAN ASSIST YOU: 

🗹 Profile Optimisation: Transform your personal / company profiles to boost visibility, credibility & search rankings.​

🗹 Targeted Content Creation: Engage your audience with high-quality content 

🗹 Tailored LinkedIn® Training: Bespoke 121 / Bespoke Corporate training (employee advocacy programs)

🗹 Social Media Policy Development: Clear guidelines to ensure compliant online activity.​

🗹 Employee Advocacy Programmes: Empower your team to represent your brand effectively, expanding reach & influence.​

🔲 WHAT MAKES TREVISAN DIFFERENT: 

-Specialising in organic LinkedIn® marketing with industry-targeted content and networking campaigns to connect you with your ideal audience.

-CPD-accredited LinkedIn training programs 

-Delivered with qualified financial, legal and marketing expertise.

🔲 WHERE YOU HAVE SEEN ME

▪️The Entrepreneur
▪️Family Office Magazine
▪️Wealth Briefing
▪️ProtectionGuru

🔲 FREE RESOURCES 
▪ Access here: https://www.trevisanconsulting.com/free-social-media-and-business-development-guides/

🔲 LET'S TALK:
🖂 Melaniegoodman@trevisanconsulting.com 
🕿  + 44 7789 438 483

If you’re ready to elevate your LinkedIn presence and achieve measurable results, schedule a call with me today:
👉 https://bit.ly/LinkedInStrategyMeeting

(I do not signify any affiliation with or endorsement by LinkedIn® Corporation or its affiliates)

Melanie Goodman

Apparently, I'm a time waster! 🫨
 
I’d been going through old LinkedIn posts and replying to every new comment – even ones from weeks ago.

My friend and coach told me I was wasting time.
 
She asked:  “Why bother? It’s already buried. No one sees it now.”
 
Maybe she’s right – it’s not efficient but I don’t think that’s the point.
 
To me, replying late is better than not at all.  

It says: 𝘐 𝘴𝘢𝘸 𝘺𝘰𝘶. 𝘐 𝘷𝘢𝘭𝘶𝘦 𝘺𝘰𝘶𝘳 𝘷𝘰𝘪𝘤𝘦, 𝘦𝘷𝘦𝘯 𝘪𝘧 𝘐 𝘥𝘪𝘥𝘯’𝘵 𝘤𝘢𝘵𝘤𝘩 𝘪𝘵 𝘪𝘯 𝘵𝘩𝘦 𝘮𝘰𝘮𝘦𝘯𝘵.

(Plus, it will resurface the post and reignite discussion.) 
 
She says: leave it.  
I say: show up, even if it's not perfect timing.
 
What about you - do you double back on old threads, or move on?

In 2023 more than 2000 secondary schools held events for Holocaust Memorial Day.
In 2025, just 854 chose to hold an event.
In 2026, it will have dropped again, 📉 60% since Oct 7th

Schools are stepping back from difficult conversations. The rise in tensions around global conflicts has made Holocaust education feel too controversial, too complex to navigate safely.

Some schools worry about parent complaints. Others lack the resources or confidence to handle the inevitable questions that follow these lessons.

But here's what we lose when we avoid the uncomfortable: we lose the chance to teach empathy before hatred takes root.

History doesn't disappear because we stop teaching it. It just repeats itself in the hands of those who never learned its lessons.

When young people don't understand how ordinary people became complicit in extraordinary evil, they can't recognise the warning signs in their own time.

I've watched educators struggle with this decision, weighing community pressure against educational responsibility. The pressure is real. The fear is understandable.

But the cost of silence is far greater than the discomfort of difficult conversations.

If we can't teach our children to remember the past without integrity and resolve than we must ask ourselves what kind of future they will inherit.

Photo: Harry Olmer MBE, one of the Windermere Children, 1927-2026

The ROI of the "Lurker"

My best leads don't always come from my most "viral" posts. In fact, they often come from the posts with the fewest likes and comments. It can be easy to get discouraged when a thoughtful piece of content doesn't get a lot of visible engagement, but in professional services, the metrics that matter are often hidden.

The people who hire me, the CEOs, the Partners, the busy HR Leaders, are often "lurkers." They are watching, they are reading, and they are assessing my credibility over time, but they rarely have the time or inclination to hit the "like" button on every post. Then, months later, I’ll receive an email saying they’ve been following my content for a while and they’re ready to talk.

Don't judge your success by the visible applause. Judge it by the quality of the conversations in your inbox. Are you writing for the "likes" of the masses, or are you writing for the one person who has the power to say "yes" to a contract? Stay the course, even when the room seems quiet.

∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ 

To see more LinkedIn business development and training strategies, press the 🔔 on my profile 

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#LinkedInMarketing #LinkedInTraining #EmployeeAdvocacy #Trevisan

It's not all chirpy January launches and New Year, New Me.
Since Christmas, I've had 37 people reach out about job searching here.

Same story every time: "I'm applying everywhere but getting nowhere."

Here's the system that's working:

1/ Your Headline
Your headline should be a value proposition, not a status update.
Don’t say “Open to work.” Say “Skilled in A, looking for B, to create C.”

➡️ What to include: 
↳ Who you help (target companies/industries) 
↳ How you help them (your core expertise) 
↳ What makes you different (your unique angle)

Before: "Marketing Manager seeking new opportunities" 
After: "Helping B2B SaaS companies increase qualified leads through data-driven marketing strategies"

See the difference? One is about you. One is about them.

2/ Your About Section

➡️ First 2–3 lines are crucial: 
↳ They appear before "see more" 
↳ Hook attention immediately 
↳ Focus on the employer's needs, not your career history

➡️ Structure it strategically: 
↳ Open with your value proposition 
↳ Include 2–3 key achievements with measurable impact
 ↳ End with a clear call-to-action (how to reach you)

3/ Your Experience Section

➡️ Reframe every bullet point: 
↳ Start with action verbs and quantify impact 
↳ Include keywords from your target job descriptions 
↳ Show progression and increasing responsibility

➡️ Don’t forget the Featured section: 
↳ Showcase work samples that demonstrate your skills 
↳ Include case studies or project outcomes 
↳ Add recommendations that highlight specific achievements

4/ Your Comment History (your silent portfolio)

➡️ Treat comments as micro work samples: 
↳ Leave 3–5 thoughtful, specific comments a day on posts from target companies, hiring managers, and industry leaders 
↳ Add a mini example, question, or framework – not just “Great post!”

You want a recruiter to click “Activity” and think: “This person already sounds like someone on our team.”

5/ Your Featured Section as a Landing Page for One Role

➡️ Build a role-focused Featured row: 
↳ Tile 1: a short intro post – “Why I’m a strong [ROLE] for [INDUSTRY] teams” ↳ Tile 2: 2–3 portfolio items, screenshots, or decks 
↳ Tile 3: a short case study or results breakdown
When you pivot roles, rebuild Featured around that new direction.

6/ Your Name & Audio – a tiny but powerful trust cue

➡️ Make it easy to remember and say your name: 
↳ Use the name pronunciation/audio feature to give a 5–10 second intro 
It’s a small touch that adds personality and confidence.

7/ Your Connections as a Warm Shortlist
Most candidates passively accept connection requests.
➡️ Turn relevant requests into opportunities: 
↳ When a recruiter connects, reply with a short, value-first note 
↳ Offer a quick Loom, case study, or summary of how you’d approach a typical problem in their world

Your LinkedIn profile is your most scalable interview.

What's the biggest LinkedIn profile mistake you see job seekers make?

♻ Repost this to help your network land their next role.

LinkedIn Boost isn't what you think it is.

Most people treat it like a magic button. Pay a little, get more reach, watch the engagement roll in.

I've been there! It's tempting to think paid reach equals better results.

But boosting a post doesn't improve your post - it doesn't sharpen your thinking or make weak writing more persuasive. It simply shows what you've already written to more people.

If your content is muddled or overly promotional, paid reach just makes that more obvious. You're amplifying what's already there - nothing more, nothing less.

The professionals who actually get value from Boost understand three things:

1. 𝘐𝘵'𝘴 𝘢 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘪𝘦𝘳, 𝘯𝘰𝘵 𝘢 𝘴𝘩𝘰𝘳𝘵𝘤𝘶𝘵. Use it on posts that already show organic traction - saves, thoughtful comments, profile views.

2. 𝘛𝘩𝘦 𝘰𝘣𝘫𝘦𝘤𝘵𝘪𝘷𝘦 𝘮𝘶𝘴𝘵 𝘮𝘢𝘵𝘤𝘩 𝘵𝘩𝘦 𝘱𝘰𝘴𝘵. Most disappointing results come from this mismatch. You can't write for engagement and boost for leads.

3. 𝘐𝘵'𝘴 𝘢 𝘫𝘶𝘥𝘨𝘦𝘮𝘦𝘯𝘵 𝘤𝘢𝘭𝘭, 𝘯𝘰𝘵 𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺. It's useful for ensuring good thinking reaches more of the right people. It won't create authority from scratch.

I have written a guide covering what Boost actually is, how it differs from other LinkedIn ads, step-by-step setup, what to boost (and skip), choosing objectives, and tactical uses most people miss.

Worth reading if you want to use it strategically rather than hopefully.

∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ 
To see more LinkedIn business development and training strategies, press the 🔔 on my profile

🔁 Repost to share the knowledge

📅 To book a 1-2-1 LinkedIn strategy call, use the button beneath my headline

#LinkedInMarketing 
#LinkedInTraining 
#EmployeeAdvocacy 
#Trevisan

Welcome to all of this week's new subscribers to Link Tank newsletter; my newsletter always focuses on the practical: Real, implementable strategies t

Open article: Should You Be Boosting Your LinkedIn Posts? A Practical Guide for Individuals by Melanie Goodman • 10 min read

Should You Be Boosting Your LinkedIn Posts? A Practical Guide for Individuals

Stop optimising everything.

You've spent three hours perfecting your banner dimensions. Another two crafting bullet points nobody reads. Half your weekend hunting for skills endorsements.

Meanwhile, the sections that actually convert sit half-finished 🤦‍♂️

Here's what I see constantly:

Professionals obsess over profile polish while the money-making sections get ignored.

𝗧𝗵𝗲 𝟯 𝘀𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗮𝘁𝘁𝗲𝗿:

1.Headline 

This is your digital business card. It shows up everywhere: search results, comments, and connection requests.

➡️ Lead with what you do + who you help (skip the clever wordplay)
➡️ Benefits over job titles: "I help X achieve Y" beats "Senior Consultant"
➡️ Use all 220 characters strategically
➡️ Include keywords your ideal clients search for
➡️ Test it: would a stranger instantly understand your value?
➡️ Avoid: buzzwords like "guru," "ninja," "passionate"
➡️ Add credibility markers: "500+ clients," "Featured in Forbes," "CPD Accredited"
➡️ End with a micro-CTA if space allows

2. About Section

This is where prospects decide to reach out or scroll past. Your conversion hub.

➡️ Open with their problem, not your credentials or origin story
➡️ Use the first 300 characters strategically (the "see more" preview)
➡️ Share specific, quantifiable outcomes: "Helped 50+ founders..." not "I'm passionate about..."
➡️ Structure for scannability: 2-3 sentence paragraphs maximum
➡️ Include white space between sections (hit return twice)
➡️ Tell a transformation story: where your clients start → where they end up
➡️ Add social proof: client results, publications, recognition
➡️ Aim for 1,200-2,000 characters (sweet spot for engagement)
➡️ End with crystal-clear contact details as your CTA
➡️ Avoid: corporate jargon, "passionate," "innovative," vague claims
➡️ Include: "DM me," email, booking link, or specific next step


3. Featured Section

➡️ Feature your lead magnet (guide, checklist, template)
➡️ Link to your best-performing content or case studies
➡️ Add your service page, booking calendar, or newsletter signup
➡️ Use custom thumbnails (1920 x 1080px for links, posts, articles)
➡️ Keep it to 3-4 items maximum (less is more)
➡️ Pin your highest-converting asset at the top
➡️ Direct LinkedIn traffic to owned platforms (website, email list)
➡️ Update monthly with fresh content (shows you're active)
➡️ Think strategically: what's the next logical step for your ideal client?
➡️ Track clicks if possible (use UTM parameters on external links)
➡️ Remove outdated content immediately (old webinars, expired offers)

The 5 People Obsess Over:

• Banner design 
• Skills endorsements (carry almost zero weight now)
• Detailed job descriptions 
• Perfect photo pixel ratios 
• Awards and certifications (relevant to current positioning or skip)

The profiles landing clients focus ruthlessly on the sections people actually read and click.

Stop tweaking. Start converting.

Which of the "Big 3" above are your weak spot?

Social media policies matter more than most people realise. 

I draft them and I’m curious how they’re treated in practice.

Have you ever actually read your company’s social media policy?
 
𝗔.  Yes. Properly
𝗕.   I skimmed it once. 
𝗖.  I know it exists, somewhere.  
𝗗.  I’m not sure we even have one.



∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞  
For LinkedIn business development and training strategies, press the 🔔 on my profile  

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Have you ever actually read your company’s social media policy?

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Melanie Goodman's LinkedIn Performance

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