John Surdakowski

Avex E-commerce

Leading eCommerce agency providing creative, development, email marketing & strategy for brands such as: Mondelez, Hugo Boss, KITH, O’Neil, HAUS, Undefeated, Marchesa, Balance Athletica, TomBoyX, Wolf & Shepherd, Badgley Mischka & Iconix Brand Group.

Founder & CEO

Agency-X Podcast

Agency X — Hosted by John Surdakowski, is a Podcast that takes a dive deep into the world of ecommerce, digital strategy, and the evolving landscape of marketing technology. From the challenges of building a brand to mastering the latest tools shaping the future of commerce, Agency X offers insights drawn from real experiences at Avex. Each week, we break down what works, what doesn’t, and the bold moves that drive growth for leading brands.

Host

Shogun

Shogun empowers brands and agencies to create unique ecommerce experiences by making it easy to build and optimize online stores. Shogun is seamlessly integrated with leading ecommerce platforms, and is trusted by over 12,000 eCommerce brands, including Leesa mattresses, MVMT watches, Gaiam yoga apparel, K-Swiss, and Chubbies shorts

Investor

GRIN

Grin is the #1 all-in-one influencer marketing platform designed to help brands own their influencer relationships. With our tools in your corner, you’ll build a pool of credible ambassadors and reap the financial and brand rewards that come with it. GRIN puts every aspect of your influencer marketing program at your fingertips, empowering you to own it every step of the way.

Inveterate, Inc

Govalo

Kinn

Consulting

Freelance creative direction, web design and development for various brands and agencies, including Google, Samsung, Havas, JWT, Campfire, USANetwork, Cinemax and Sony

Creative Contractor

Havas

Designed digital experiences such as: websites, mobile ads, video story boards and rich media campaigns.

Sr. Art Director Consultant

The Estée Lauder Companies Inc.

Designed and developed digital campaigns for Estee Lauder’s online creative department.

Art Director Consultant

Founder & CEO at Avex, a New York City based creative, technology and e-commerce agency for fashion & lifestyle brands. 

With 20 years of experience creating for the web, I’ve seen the digital landscape evolve. From Web 1.0 and Flash animation, to the explosion of mobile and e-commerce. I utilize my vast experience in creative, technology and business to help DTC brands achieve rapid growth. 

Throughout the years I've consulted for JWT, Havas, Estee Lauder, BBDO, NBC, MRM Worldwide, Nickelodeon, MTV Networks and many other New York based companies.

In 2015 I started growing my freelance business into a boutique digital agency, with focus on fashion, lifestyle and premium products. 

Avex has partnered with major brands such as: Hugo Boss, KITH, O’Neill, Undefeated, Simmons Serta Bedding, Marchesa, Eugenia Kim, Badgley Mishka, Ports V, Reem Acra, Iconix Brand Group, Google, PONY, Starter, Rocawear, Shutterstock, 88Rising, USANetwork, HBO, UBISoft, Sony Music and many more. 

Today, I continue to act as CEO and Founder (among other titles) of Avex. I’ve applied my experience and ability to adapt to creating a business that I am immensely passionate about. I love working with other creatives, building my team and taking on new challenges.

In 2019 Avex was invited to become a Shopify Plus Partner. Our agency focuses on helping brands navigate eCommerce.

praella

Conversion Rate Optimization Manager

92DREAM

Benefits of what 92DREAM does:
– Using analytics we’ll identify where your website is leaking money and where we can find the biggest source of growth.
– We’ll create optimized design treatments based on our findings.
– We’ll run extensive, iterative A/B tests to squeeze the most revenue out of your website.
– You’ll get a website that sells because we’ve used what we know about your customers as well as data from your current site. 
– You work with a full team of CRO Specialists, Data Analysts, eCommerce Designers, and Developers. You’ll have over 30 years expertise and experience and will have 24/7 access to me and my team to ask any question that you may have. This is something that big agencies can’t deliver.

What you get as a client:
– Full written website audit from top to bottom. You’ll know exactly what’s needed to start really bringing in a consistent cash flow. In the end, you’ll receive a written PDF that shows where all of your site's pain points live.
– Review your analytics and create a custom dashboard so that you can see all of your important e-commerce stats at-a-glance.
– Research goals to understand your audience, current website and business.
– With the use of mouse tracking, heat tracking, customer surveys, and customer replay videos I can fully understand what features are getting the most attention, and see exactly how visitors interact with your site.
– Sales funnel, personalization and cart abandonment analysis to see exactly what can be changed to improve growth.
– Project management tools so that you have full access to every part of the process.

Founder / Conversion Optimization Practitioner

The New School

UX/UI Adjunct Professor

GHURKA

- Worked with the President of eCommerce to help with overall ecommerce marketing strategy.
- Built email marketing campaigns to drive more traffic to the Ghurka.com website.
- Built a email customer retention program to help keep customers coming back, including customer abandoment emails and review emails.
- Designed their first mobile website from the ground-up, and helped grow their mobile traffic significantly.

Ecommerce Consultant

Wilen New York

- Dealt with all of the company’s front-end development responsibilities.
- Developed everything from landing pages to full scale content management systems developed on the SiteFinity framework and .NET.
- Provided technical documentation and expertise to back-end developers about new technologies such as responsive design and development and parallax scrolling.

Front End Developer

OpenSky

- Company’s first “real” designer for the first 6 months of employment.
- Sole designer for every part of the business, but mostly worked on marketing material such as, email design and creation, landing pages, Google A/B
Testing & Adwords, business cards, and marketing documents and powerpoint presentations.
- Provide valuable expertise in the web architecture and the overall marketing strategy, while also learning new technologies like JQuery and PHP.

Web Designer

Sixth Floor Developers

- Sole design of various websites, banners and interactive media.
- The creation of web sites on a daily basis utilizing HTML/DHTML/CSS, JavaScript, PHP, ASP, JSP and other general web design languages. 
- Provide valuable expertise in web architecture and the overall marketing strategy for Fortune 500 & 1000.
-  Managed clients as well as developers to create rich media applications and websites.
-  Awarded with praise from various companies on timeliness and dedication of their projects.

Web Developer

I help e-commerce brands optimize their website to improve conversions so they can make more money.

Conversion research / A/B testing & Experimentation / UX/UI Design

taplio

The Battle

John Surdakowski

Anthony Wallace

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