John Surdakowski

Avex E-commerce

Leading eCommerce agency providing creative, development, email marketing & strategy for brands such as: Mondelez, Hugo Boss, KITH, O’Neil, HAUS, Undefeated, Marchesa, Balance Athletica, TomBoyX, Wolf & Shepherd, Badgley Mischka & Iconix Brand Group.

Founder & CEO

Agency-X Podcast

Agency X — Hosted by John Surdakowski, is a Podcast that takes a dive deep into the world of ecommerce, digital strategy, and the evolving landscape of marketing technology. From the challenges of building a brand to mastering the latest tools shaping the future of commerce, Agency X offers insights drawn from real experiences at Avex. Each week, we break down what works, what doesn’t, and the bold moves that drive growth for leading brands.

Host

Shogun

Shogun empowers brands and agencies to create unique ecommerce experiences by making it easy to build and optimize online stores. Shogun is seamlessly integrated with leading ecommerce platforms, and is trusted by over 12,000 eCommerce brands, including Leesa mattresses, MVMT watches, Gaiam yoga apparel, K-Swiss, and Chubbies shorts

Investor

GRIN

Grin is the #1 all-in-one influencer marketing platform designed to help brands own their influencer relationships. With our tools in your corner, you’ll build a pool of credible ambassadors and reap the financial and brand rewards that come with it. GRIN puts every aspect of your influencer marketing program at your fingertips, empowering you to own it every step of the way.

Inveterate, Inc

Govalo

Kinn

Consulting

Freelance creative direction, web design and development for various brands and agencies, including Google, Samsung, Havas, JWT, Campfire, USANetwork, Cinemax and Sony

Creative Contractor

Havas

Designed digital experiences such as: websites, mobile ads, video story boards and rich media campaigns.

Sr. Art Director Consultant

The Estée Lauder Companies Inc.

Designed and developed digital campaigns for Estee Lauder’s online creative department.

Art Director Consultant

Founder & CEO at Avex, a New York City based creative, technology and e-commerce agency for fashion & lifestyle brands. 

With 20 years of experience creating for the web, I’ve seen the digital landscape evolve. From Web 1.0 and Flash animation, to the explosion of mobile and e-commerce. I utilize my vast experience in creative, technology and business to help DTC brands achieve rapid growth. 

Throughout the years I've consulted for JWT, Havas, Estee Lauder, BBDO, NBC, MRM Worldwide, Nickelodeon, MTV Networks and many other New York based companies.

In 2015 I started growing my freelance business into a boutique digital agency, with focus on fashion, lifestyle and premium products. 

Avex has partnered with major brands such as: Hugo Boss, KITH, O’Neill, Undefeated, Simmons Serta Bedding, Marchesa, Eugenia Kim, Badgley Mishka, Ports V, Reem Acra, Iconix Brand Group, Google, PONY, Starter, Rocawear, Shutterstock, 88Rising, USANetwork, HBO, UBISoft, Sony Music and many more. 

Today, I continue to act as CEO and Founder (among other titles) of Avex. I’ve applied my experience and ability to adapt to creating a business that I am immensely passionate about. I love working with other creatives, building my team and taking on new challenges.

In 2019 Avex was invited to become a Shopify Plus Partner. Our agency focuses on helping brands navigate eCommerce.

Big announcement from Shopify during NRF. UCP (Universal Commerce Protocol), co-developed with Google, will enable selling in AI Mode in Google Search and the Gemini app. 

Non-shopify brands can now use Shopify Catalog to deploy products discoverable by all AI platforms, without having a shopify storefront. 

💡This is big for brands who don’t want to be on Shopify or simply want to test the waters. 

I’d liken this to commerce components. Shopify gets the transaction fee and the brand gets catalog distribution. 

Will this discourage some brands from fully migrating?

I don’t think so, because most move to Shopify for TCO and efficiency reasons. The ones who don’t need to move, wouldn’t have anyway. However, this can get a foot in the door. 

UCP will provide brands who did not plan to move to Shopify a way to utilize cutting edge AI discovery. 

In fact, I’d imagine this would allow Shopify even bigger land and expand opportunities. 

For existing Shopify brands, they now have a new channel for discovery. Outside of optimizing for search, brands can/should be optimizing for LLMs. 

Will the big brands take advantage of this or will smaller players navigate the technology to take market share? 

Shopify is definitely changing the game and things are getting exciting. 

#shopify #ai #nrf

Founder at Avex. Partnering with industry-leading brands to design, build, and optimize unified commerce experiences. Podcast Host.

Total Wine & More

As a Digital Ecommerce Analyst I specialize in various tools. Using my technical background I analyzing and optimizing ecommerce performance through data-driven insights. I am the technical architect on the adobe side using tools such as adobe analytics, Adobe target, Adobe data collection(Adobe launch) to collect user insights.

Senior Digital Analyst

Mixed role involving client retainer work, full builds, and optimization. Leading the technical side of the growth initiative. Duties involve Retainer work(building/modifying components on a site), full builds, AB tests, Software integrations, Domain services, consulting, etc. Usage of all modern frontend technologies including but, not limited to: HTML, SCSS, Javascript, Liquid.

Frontend Developer

Duties involve maintaining and building Shopify Plus clients storefronts. Development varies from client to client depending on needs. Worked with a team of designers, project managers, analysts, and developers to turn designs on Figma and Invision into robust, responsive websites. Major technologies I work with are JavaScript, CSS, HTML, SASS, Liquid, VUE, Pug, Gulp, Yarn, GIT, Slate, etc.

HiConversion

My duties at HiConversion are related to the web-based technologies. I implemented multiple optimization tests and worked with clients on various platforms such as Shopify, Magento, Salesforce, BigCommerce, and WordPress. I also built internal tools that would help departments achieve their goals. Some of the major technologies I worked with were HTML, CSS, JavaScript, jQuery, React, GitHub, MongoDB and NPM. I also have exposure in Node.js and GraphQL.

Web Developer

Florida Atlantic University

My experience as an IT Associate was absolutely phenomenal. In the beginning I spent most of my days setting up hardware, installing software, troubleshooting issues, and maintaining network devices. Shortly after I started software development. My tasks included Web Development, IOS development, Photoshop, Database, and Command Line. I was able to sharpen my skills thanks to great mentorship during my time here. Some of the skills I was able to evolve during my time included HTML, CSS, JavaScript, Swift, and Responsive web design.

Information Technology Associate

GameStop

At GameStop I handled cash and served customers. While working at GameStop I learned about sales and how valuable up-selling is.

Sales Associate

Starbucks

During my time at Starbucks I managed many different areas throughout the store. I was primarily tasked with making drinks, handling cash, and serving customers. Starbucks will continually play a role in my work life, as it has sharpened my customer service and multitasking skills.

Barista

Tree House Learning Center

As a contractor for Tree House, I helped with various tasks. Duties included IT support, hardware setups, and manual labor. This was on a as needed bases.

Information Technology Technician

Highly motivated and meticulous Sr. Analyst/Developer with a background in Management of Information Systems. My expertise is in web optimization and strategy. With my years of experience in web development, marTech, and web analytics I am able to understand the underlying technology as well as the business side. I am a quick learner and enjoy challenging situations where I can grow from. I find joy in learning and teaching others. My hope is to continually grow and advance not only myself but, e-commerce as an industry.

Notable software I specialize in:
Adobe analytics, Adobe target, Adobe data collection, Dynamic yield, Google analytics, Google tag manager, Google optimize, content square, one trust, Shopify, big query, AWS, and Power BI.

Notable technology I specialize in include:
Javascript, HTML, CSS, SQL, React, React Native, typeScript, SASS, SCSS, Node.js, three.js and many others.

I currently hold multiple certifications in various softwares. Including Adobe, Google, Dynamic Yield, AWS, Microsoft, and Shopify.

taplio

The Battle

John Surdakowski

Joseph Lezcano

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The Battle

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Joseph Lezcano

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}John Surdakowski's LinkedIn Performance

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