Juan Francisco Fasan

🚀 B2B Growth Marketing Consultant @ We Are Doers 🎯 Helping B2B startups in LATAM to drive sustainable Growth through sales automation 🌐 AI & Web3 Enthusiast 🕹 Former CMO @ Widow Games 📙 MBA @ Eada Business School

🚀 B2B Growth Marketing Consultant and CO-Founder @ We Are Doers

As a B2B Growth Marketing Consultant at We Are Doers, I help B2B tech startups in Latin America to drive growth through the re/design and automation of their sales processes.

At We Are Doers our mission is clear: identify areas for improvement and apply cutting-edge technology to ensure scalable and sustained growth.

Our service directly addresses the need to optimize and automate sales processes, reducing repetitive tasks and improving efficiency to close more deals in less time.

💡 Benefits and Advantages:
We offer an omnichannel strategy that combines Inbound and Outbound tactics, enhancing the customer experience and increasing Lifetime Value (LTV). Additionally, our methodology includes consultancy, implementation of technological solutions, team training, and data analysis for continuous improvement.

🎯 Ideal Clients: Early and growth-stage Latam B2B startups ready to scale

💼 About my Experience:
Former Chief Marketing Officer at Widow Games, a mobile and Web3 gaming studio that leverages blockchain, metaverse, and AI technologies to create immersive and engaging experiences for gamers. 

I have an International MBA from EADA Business School and more than 12 years of experience in B2B and B2C marketing, communications, and business development across various industries, such as media, entertainment, construction, and biotechnology in startups, SMB and multinationals.

I am passionate about innovation and customer experience, and I always strive to anticipate the needs and opportunities of the market. I have a self-driven, creative, and flexible mindset, and I can adapt to any changing environment without losing my consumer-centric approach. 

🗣️ Let's Connect:
Whether you're seeking strategic insights, exploring partnership opportunities, or simply looking to connect with fellow professionals, I'm here to collaborate and support your journey towards growth and success. 

Feel free to reach out, and let's chart a course towards achieving your business objectives together.

Co-Founder & B2B Growth Automation Consultant

As a B2B Growth Automation Consultant at We Are Doers, I play a crucial role in driving revenue and scaling sales operations for Blockchain and AI startups across Latin America. I am responsible for developing and executing comprehensive go-to-market strategies, identifying and capturing sales opportunities, and implementing effective growth processes. I excel at identifying and leveraging inbound and outbound prospecting channels to generate high-quality sales leads, converting them into opportunities and closed business.

Key Responsibilities:

-Developing and implementing effective B2B growth automation strategies tailored to each client's unique needs.
-Design and implement go-to-market strategy, ensuring alignment with overall business objectives.
-Collaborate closely with clients to determine their growth goals, ICP, messaging, and positioning.
-Measure and analyze SaaS funnel metrics, including CAC, LTV, payback period, and identifying areas for improvement.
-Manage the sales pipeline, nurturing leads, and setting and achieving monthly and quarterly SQL and pipeline targets.
-Utilize email sequencing, follow-up calls, and automated workflows to engage and qualify leads throughout the customer journey.
-Build strong relationships with partners and clients, fostering trust and collaboration.
-Continuously refine and optimize growth-related processes, ensuring efficiency and effectiveness.
-Stay abreast of industry trends and competitive landscape to identify opportunities for innovation and improvement in traffic acquisition and conversion strategies.

Mazzilli & Co.

W𝘦 𝘸𝘢𝘯𝘵 𝘺𝘰𝘶𝘳 𝘴𝘢𝘭𝘦𝘴 𝘮𝘢𝘯𝘢𝘨𝘦𝘳 𝘢𝘯𝘥 𝘴𝘢𝘭𝘦𝘴 𝘵𝘦𝘢𝘮 𝘵𝘰 𝘩𝘢𝘷𝘦 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘯𝘦𝘤𝘦𝘴𝘴𝘢𝘳𝘺 𝘵𝘰𝘰𝘭𝘴 𝘵𝘰 𝘴𝘶𝘤𝘤𝘦𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘉2𝘉 𝘮𝘢𝘳𝘬𝘦𝘵.

▶Currently, we work with companies, entrepreneurs, startups, and B2B SaaS businesses that are facing the following challenges :

1. 𝗧𝗵𝗲𝘆 𝗳𝗲𝗲𝗹 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲𝗶𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝘀𝗮𝗹𝗲𝘀 𝗺𝗮𝗰𝗵𝗶𝗻𝗲𝗿𝘆 𝗶𝘀 𝗻𝗼𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲, 𝗿𝗲𝗽𝗹𝗶𝗰𝗮𝗯𝗹𝗲, 𝗼𝗿 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲.
While they are effective in inbound strategies, they are challenged with developing an outbound strategy and significantly improving their closure rates.

2. 𝗧𝗵𝗲𝘆 𝗳𝗮𝗰𝗲 𝘁𝗵𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗼𝗳 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗵𝗶𝗴𝗵-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝘀𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺 𝘄𝗶𝘁𝗵 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗶𝗻 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝘃𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗺𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆.
In the short term, they need to gain better control of their commercial KPIs, which will lead them to have a sustained sales strategy.

3.𝗧𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗮𝗻 𝘂𝗿𝗴𝗲𝗻𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗱𝗲𝘃𝗲𝗹𝗼𝗽 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝘀𝗮𝗹𝗲𝘀 𝗹𝗼𝗼𝗽𝘀 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝘃𝗶𝗿𝗮𝗹𝗶𝘁𝘆 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀.
Processes that complement their current marketing and growth strategies, focused on acquiring, retaining, and keeping B2B customers

4.𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝘁𝗵𝗮𝘁, 𝗮𝘁 𝘁𝗵𝗲𝗶𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝘀𝘁𝗮𝗴𝗲, 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗱𝗲𝘃𝗲𝗹𝗼𝗽 𝗮 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗺𝗼𝗱𝗲𝗹 𝗮𝗻𝗱 "𝗚𝗼-𝘁𝗼-𝗠𝗮𝗿𝗸𝗲𝘁" 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝘁𝗮𝗸𝗲 𝘁𝗵𝗲𝗺 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁.

B2B advisor

Familia Vitae

Acompañamos a las familias a mejorar su conexión y potenciar los dones intuitivos de padres e hijos para crear un hogar armónico y consciente.

🔹 Autoconocimiento basado en data subconsciente y patrones familiares
🔹 Estructurar un equilibrio familiar, personal y profesional 
🔹 Desarrollo Infantil Consciente
🔹 Mindfulness Familiar
🔹 Potenciar los dones intuitivos

CEO & Co - Founder

Revenue Squared

R2 es una comunidad privada que selecciona a los mejores profesionales de ventas Tech en España para elevar el perfil de las ventas y acelerar el desarrollo profesional

Member

BILDIA

𝘉𝘐𝘓𝘋𝘐𝘈 𝘪𝘴 𝘢 𝘴𝘵𝘢𝘳𝘵𝘶𝑝 𝑝𝘳𝘰𝘷𝘪𝘥𝘪𝘯𝘨 𝘴𝘰𝘧𝘵𝘸𝘢𝘳𝘦 𝘢𝘯𝘥 𝘤𝘭𝘰𝘶𝘥 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘤𝘰𝘯𝘴𝘵𝘳𝘶𝘤𝘵𝘪𝘰𝘯 𝘴𝘦𝘤𝘵𝘰𝘳. W𝘪𝘵𝘩 𝘪𝘵𝘴 𝘦𝘤𝘰𝘴𝘺𝘴𝘵𝘦𝘮 𝘰𝘧 𝑝𝘳𝘰𝑝𝘳𝘪𝘦𝘵𝘢𝘳𝘺 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘪𝘤𝘢𝘭 𝘵𝘰𝘰𝘭𝘴, 𝘉𝘐𝘓𝘋𝘐𝘈 𝘦𝘯𝘢𝘣𝘭𝘦𝘴 𝘮𝘢𝘯𝘶𝘧𝘢𝘤𝘵𝘶𝘳𝘦𝘳𝘴, 𝘥𝘪𝘴𝘵𝘳𝘪𝘣𝘶𝘵𝘰𝘳𝘴, 𝘪𝘯𝘴𝘵𝘢𝘭𝘭𝘦𝘳𝘴, 𝘢𝘯𝘥 𝘣𝘶𝘪𝘭𝘥𝘦𝘳𝘴 𝘵𝘰 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮 𝘵𝘩𝘦𝘪𝘳 𝘬𝘦𝘺 𝑝𝘶𝘳𝘤𝘩𝘢𝘴𝘪𝘯𝘨 𝘢𝘯𝘥 𝘴𝘢𝘭𝘦𝘴 𝑝𝘳𝘰𝘤𝘦𝘴𝘴𝘦𝘴.

Growth & Strategy Director

CEMEX Ventures

Corporate startup of the CEMEX Ventures Crowdfunding. Digital & omnichannel digital business for the distribution of construction materials to the retailers and construction channel with more than 1,400 products in the portfolio & 20 suppliers. 

▶Structuring, development and execution of the entire digital, logistical, commercial and financial business model, launching ecommerce within the multinational CEMEX
▶Leadership of commercial, marketing, digital and logistics areas – 10 direct people
▶Increase sales with average monthly growth of 20% (2020) and 400% (21 vs 20)
▶Growth in number of impacted customers 500% (20 vs 21)
▶Repurchase increase of 70% per month in the year 21 vs 20

CCO & Business Manager (Corporate Entrepreneur)

Kanoago.com

Digital startup focused on marketing travel experiences. The objective is to become a means of tourist communication directing effective online & offline strategies for 5 segments: families with pets, backpackers, concerts & events, couples, and meditation.

Co-Founder & Advisor

Cabify

Spanish Startup committed to the change in mobility "as a service" for cities

▶Restructuring of the entire commercial process and large account b2b acquisition strategies
▶Manage the performance, P&L, operations and resources for the sales team 
▶Focus to achieve exponential growth and expansion in LATAM
▶Achievement the GMV for 2Q more than 90% of the country goal
▶Leadership of the sales country team – 10 direct people and 15 indirect people
▶Improve the potential level of related companies by 131% (Q1/18 vs Q4 2018)
▶Increase the DO of new companies in the first two months by 125%
▶Consolidate the strategies and execution of the Leadgen area carrying out Inbound and Outbound strategies

Country Sales Manager b2b

CEMEX

▶Creation and execution of the MIX3R value offer, selected as the best value offer implemented at the CEMEX Global level in 2019
▶Responsible for the development, execution, control and leadership of the value offers for 4 customer segments
▶Increase the shielding of the portfolio by 45% in 2018 and 65% in 2019
▶Structure and execute a value offer to secure customers with a price 10% more expensive than the market and selling commodity products.
▶Develop marketing and commercial b2b strategies to achieve customer acquisition, greater portfolio penetration and increase in repurchase.
▶Leadership of sales teams, business development and marketing – 8 direct people

Head of Business Development & New Business

▶Creation, development and execution of the b2b loyalty plan ¨Cemex al punto¨ with more than 60 companies interacting – Program launched in 3 LATAM countries
▶Develop and implement b2b strategies, achieving the fulfillment of sales objectives by 120% in 2015
▶Structure and execute the atl and btl Marketing plan focused on branding, services and products.
▶Marketing team leadership – 3 direct people

Head Of Marketing

Marcali S.A

Responsible for the marketing area, managing brands: Mercedes Benz, Renault, Kia, Jeep and Dodge in 6 showrooms in Bogotá, likewise, managing 3 team members and 20 indirect.

Amcor Rigid Plastics

Responsible to assure ¨Performs PET¨ category growth through B2B strategies of consultative selling and prospection of the plastic bottle marketing in Colombia.

▶The greatest commercial achievement was to close 2 large projects of mass consumption products
▶Increased client portfolio by 25% with opening and maintenance of accounts at the Colombian level

B2B Sales Executive

After serving as CRO at BILDIA, a SaaS platform focused on digitizing the construction industry, we built a team of over 20 people and secured €1.5M in funding in just two years. Unfortunately, we had to close the operation, but the experience provided me with invaluable lessons in leadership, strategic growth, and resilience.

I am now seeking my next professional challenge, where I can leverage my expertise in business development, team management, and scaling B2B projects.

Over the past 14 years, I have worked with diverse teams across Startups, Scaleups, and Multinationals in Europe and Latin America. I have gained experience across various industries, spending 7 years in multinationals and another 7 years in the startup ecosystem, focusing on optimizing sales processes, scaling businesses, and leading Sales, Marketing, and Growth teams.

Having worked for over 5 years in SaaS and E-commerce models, 4 years in consultative B2B sales, and 5 years in B2C sales, I have developed a deep understanding of market dynamics, customer behavior, and effective strategies to drive four key pillars: acquisition, retention, monetization, and expansion.

🔹𝗧𝗵𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝘄𝗵𝗲𝗿𝗲 𝗜 𝗯𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘃𝗮𝗹𝘂𝗲🔹

✅ Building B2B sales teams across multiple territories and consistent, replicable sales machines.

✅ Developing commercial models and "Go-to-Market" strategies.

✅ Transforming traditional B2B sales processes into an omnichannel/hybrid approach.

✅ Leading "Growth Loops" strategies, experimentation, and virality processes.

🔹𝗠𝘆 𝗮𝗱𝘃𝗲𝗻𝘁𝘂𝗿𝗲 𝗮𝘀 𝗮𝗻 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿🔹

I've had the opportunity to co-found 4 technology-based startups in Europe and LATAM, with 2 of them focusing on the ConTech sector. I was also part of the corporate founder team, leading the growth of a B2B startup from inception to 10X within a multinational corporation.

🔹𝗠𝘆 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝗕𝟮𝗕 𝘀𝗮𝗹𝗲𝘀🔹

Over the past 10 years, I have specialized in consultative and hybrid sales, integrating various methodologies such as Sandler, Gap Selling, Growth Loops, and Psytech tools. This has been closely linked to commercial coaching and mentoring processes, resulting in high-performance sales teams.

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Juan Francisco Fasan

David Pinilla Moreno

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