9-figure Digital Businesses Maker based on technology (Web2, Web3, AI, and noCode) | General Manager MOVE Estrella Galicia Digital & exAmazon

PhD Cum Laude in Digital Economy. Honored​ to have led the day with the most international sales in Amazon history and reached #1 Amazon LinkedIn Profile in the UK in 2016 and early 2017. Investor & Advisor of Web2 & Web3 Companies (Ufounders, Talent Class, Enzo Ventures, Bipgo, Football ClubX).

Recognized as one of the Top 15 unofficial LinkedIn influencers in 2018, selected Top 50 Worldwide Human Behaviour Experts to follow in 2017 & Most Talented Spanish Marketer 2015, International Best Seller Author 2021.

I have helped to drive the growth of many organizations over multiple international marketplaces; including Amazon, Burger King, Pepsi, Hertz, CB Richard Ellis, Ford, Bosch, Siemens, Liberty, Vodafone, Telefonica, and currently Estrella Galicia. 
 
After 15+ years in business growth, I have gained extensive international experience in EMEA (UK, Germany, Spain, France & Italy), and LATAM (Costa Rica, Guatemala, Honduras, El Salvador & Mexico). 

Being a professor at The London School of Economics and Political Science (LSE) and IE Business School provides an amazing forum to challenge the current digital panorama. Author of three books: (1) Think Video: Smart Video Marketing & Video Influencing, (2) The new digital consumer: Noriso Cube, and (3) Smash It. How to Dominate The Digital Era and Make Your Business Grow Like Hell! (Amazon International Best Seller 2021)

I have published multiple papers that stretch the current way marketers understand their customers including How Personality Affects Customer Behavior, The 8 segments to overcome the online consumer, and Marketing with Personality.

I founded (a) the #1 Neuromarketing group for Spanish countries, (b) New Video Congress, and (c) The Vloggers Awards. I am also co-founder of the NGO 24 Friends: Education for Kenya. I am an honored member of the Royal European Academy of Doctors

Marketing media has covered my groundbreaking studies: Forbes, Harvard Business Review, Reuters.

Professional Speaker: 
I speak at marketing, corporate, and networking events about (1) digital transformation, (2) Digital Growth, (3) Emotion behind the click, (4) Leadership & Motivation, (5) Virtual Economy.

JJ Delgado🤙

Nova Scotia Department of Cyber Security and Digital Solutions

Scoping, planning, and leading Service Design projects within the Justice and Housing domains. Increasing the awareness of Service Design methods and mindsets in the government and guiding the program folks through digital transformation.

Senior Service Designer

Nata Kostenko Design

Managing end-to-end workflow (administrative and creative) for my design and storytelling agency, building long-term partnerships with clients including Bloomberg and Johnson&Johnson, resulting in a 100% success rate on over 600 projects.

Examples of the completed projects:

1.	Innovation Designer for All In, Halifax, NS | Nov 2022 – Mar 2023
ACOA/RDC-funded project with a local municipality. Exploring application of civic tech and open data for social innovation in housing affordability space of rural New Brunswick.
•	Conducting user research, identifying innovation opportunities, and communicating actionable insights to stakeholders verbally and in writing (research reports).
•	Decision making facilitation and priorities negotiation based on user needs analysis by leading co-design activities, workshops, and prototype testing.
•	Managing team’s Kanban board and project documentation via logs and presentations.

2.	Business Presentation Manager at BDO, Kyiv, Ukraine | Aug 2018 – Oct 2018
Led the formation of a Ukrainian department for a multinational consulting firm, from gathering business requirements to user research to establishing scalable policies that seamlessly integrated with the company's global operations and digital services. 
•	Mentoring team members to enhance their professional skills in service design
•	Conducting regular assessments and analyses of the department's processes and operations, identifying opportunities for process enhancements, and implementing targeted solutions to drive performance and quality.

Project Manager, Designer, Researcher

Scania Group

•	Transforming processes for incoming briefs and project prioritization for the design team, improving internal alignment and establishing cross-departmental collaborations.
•	Coaching Innovation Factory teams on user-centered methodologies, business analysis, service design, mapping current and future-state business processes, and ethical tech.
•	Applying digital service design in sustainable transportation projects, such as integrating future trends analysis into company-wide agile sprint sessions and data projects.

Service Designer & Design Researcher (Transportation)

Flowium

•	Collaborating with a multi-disciplinary team to drive business transformation and continuous improvement initiatives for digital sales processes based on journey maps I created, which resulted in a 92.9% reduction in user onboarding time and increased user satisfaction.
•	Employing agile methodologies to manage developers in the redesign of a website, resulting in positive qualitative feedback from both current and potential users.
•	Working alongside the development team to perform user research and usability testing on various digital products and identifying areas for improvement.
•	Coaching and mentoring team members on applying service design methodology for business process transformation, co-creating service blueprints, and designing service prototypes.

Project Manager & Service Designer (E-commerce, Marketing)

iLogos

•	Conducting internal stakeholder interviews, interpreting the research results to formulate required transformation that resulted in establishing a new office in Kyiv for 30 employees relocating from East Ukraine during the war.
•	Leading the prototyping of the new internal education program by conducting research, identifying employees' needs, and making tailored enhancements to improve the program.
•	Analyzing information flow and business processes to identify experience gaps, optimize hiring practices, and focus on user (developer) journeys, with 100% retention of new hires as a result.

Human Resources Manager (Game Development)

Arena Conferences&Seminars

• Coordinating multi-stakeholder events for various international clients.
• Playing a key role in enhancing the internal Project Management system, crafting persuasive tender presentations, and implementing structured documentation and checklists for business processes.

Conference and Event Manager

I'm Nata, a professional passionate about service design, project management, and business process improvement.

My expertise is in facilitating co-design activities, conducting user research, identifying innovation opportunities that drive business transformation, and making them happen. With a strong background in service design and a Master's degree in Interaction Design, I bring a creative approach to problem-solving.

My curiosity and courage have taken me through 55 countries on five continents; those experiences remain inspiring my choices today. My TEDx talk was about everyday essentialism.

I've worked in many industries, from large corporations like Johnson & Johnson and Siemens to fast-growing startups like Bolt and Guuru. I've led numerous projects and know what it takes to get things done.

Outside of my professional life, I'm active as a mentor and volunteer. I'm passionate about education, sustainability, and gender analytics. On LinkedIn, I share my personal experiences as well as professional ones.

I love reading, baking banana bread, dancing Zumba, and trying different crafts.

Let's get in touch! The best address to reach me is design@natakostenko.com.

taplio

The Battle

JJ Delgado🤙

Nata Kostenko

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