Freelance Writer

Del Dayo Elementary 

School Social Worker 

Julie Morey Coaching

I provide life and transitions coaching for people who want more out of life. 

Check out my website at www.juliemorey.com

Transitions and Divorce Coach

English Teacher

I am shattering the stereotype that a successful family is a two-parent one. 

As a solo mom by choice (SMBC) to a daughter, we have traveled the world together, and I support our adventures by writing and speaking about gentle parenting, women empowerment, living an unconventional life, and travel. 

If you've got a writing project or speaking engagement that you need a dynamic, hardworking, travel junkie who is not afraid of a challenge, connect with me and send me a DM. 

I'd love to discuss what I can do for you!

I am passionate about:

* Writing and telling stories
* Being a mom 
* Travel 
* Solo Mom by Choice (SMBC) life 

You can find me writing on medium (https://medium.com/@julesmorey). 

I generally like to brag about my amazing four-year-old or publish stories of other moms who choose to have a child with a donor in my Choosing Motherhood publication.  

A TEDX talk is on my goal list for 2024!

Julie Morey

I help B2C brands win with a clear message, a clear positioning & content that attracts your ideal customers ■ Personal branding for B2B Founders & Professionals on LinkedIn

You’re posting content every week

but only a handful of leads seem to come in...
( or sometimes no leads at all ).

Engagement is unpredictable. 
Likes don’t turn into sales.

And your audience still do not seem to know what you do.


That sucks, but I know you're here 
so it doesn’t stay that way.



Most professionals, founders and brands are stuck because:

→their message is inconsistent 
→their positioning is unclear
→their content is scattered



My job is to help you;


→ Clarify your brand positioning so your audience instantly understands your value. 

→Create content that moves the needle; driving engagement, leads, and revenue. 

→Turn your LinkedIn and other social channels into a predictable growth engine, not a guessing game that consumes your time.


Think of me as your content strategist + clarity coach:

I help you tell your brand's story in a way that resonates, builds authority, trust, and converts


with content that moves the needle.


If you’re tired of posting and not seeing results 

let’s work together to fix your messaging, content, and positioning.  



Use the link in my featured section to book a 30-minute clarity session with me to get STARTED. 

see you soon.

Lysa Deniran

You'd think that more knowledge brings more confidence. 

(yet I realized the opposite to be true)

This takes me wayyy back to my early days on LinkedIn. 

→I used to post without thinking it twice
→Send connection invites on a whim
→Talk to people more comfortably


In other words:

my enthusiasm was through the roof.


But as I started paying more attention to how posting on LinkedIn should be like:


→I got more anxious about posting
→Overthought every invite I sent 
→Felt less free talking to people 


You'd think the latter would be the case.


But it wasn't. 

It seems to me the more you know, 
the more you realise you don't know much.


the more you tend to DOUBT yourself.


But the moment you stop counting on knowledge to define you


And instead owning who you are 
flaws and all

and showing up regardless;

The less anxious you become.

It's not about being the best
or the most knowledgeable


It's your awareness that what you know "now" shouldn't change the core of who you are 

more knowledge should align with your core values 

not shrink it.

A client that paid me $1500 

didn't even have a LinkedIn profile picture.


Crazy right? I know, but it's true.


From my 3 years of finding, connecting, and working with ICPs on LinkedIn 


I've noticed they have some of the strangest peculiarities 


➣ Some barely post
➣Some only put "founder" "ceo" in their headlines
➣Some don’t engage with your posts, and at most, they leave a like
➣Some are too busy building a business that they forget to show up to meetings


"One founder literally told me to mark her calendar for her, or else she won't show up,"


➣Some barely have up to 100 connections on LinkedIn  
(I knoww)


and I saved the best for the last 


➣Some don’t even have a freaking profile picture like why?? 😭


"make my job easier, pleasee "


It's why sometimes it can be so tricky to spot them


They have the most unlikely profiles and user behaviours


My advice:

make sure you're looking in the unlikely places too →when searching for your ICP on LinkedIn 

Tell me one unusual feature your ideal customer had? 

This could help someone looking for clients today.

P.S. Funny story: I actually thought that client was a man until she showed up on the zoom call. Her name initially sounded masculine to me.

(and yes guys, I stopped myself from laughing)

She turned out to be the sweetest person ever.

🍂

I help B2C brands sound clear (not chaotic) and create content that attracts their ideal customers 🍂 Building personal brands that help B2B founders & professionals show up on LinkedIn like real humans

I got my first paid international client on LinkedIn at 3K followers. 

March 2023:

I had been posting on LinkedIn for about 2 weeks after a 3-month break.


Truth is, I took that break because I felt so frustrated and wanted to quit.

I wasn't getting the results I wanted, and my last project was unpaid.

But I got so angry and determined. 

I decided to give it one more shot.

Back then:

→I wasn't an expert
→I wasn't doing any outreach yet
→I couldn't write content that got me leads


Some weeks before I went back to posting, I started following a LinkedIn creator in my industry. 

She was dropping a lot of golden tips and had a lot of engagement.

I could relate to the fact that she too almost quit LinkedIn, got burned out

but picked up her pace again.


That was the turning point for me.

By closely studying what she posted 


I gradually learned how to:


1\ clarify my offer for my ideal client 

I identified who I wanted to serve + what I wanted to do for them.

My LinkedIn headline read:

"Helping Startups and Startup founders create content that grows their target audience on LinkedIn."



2\ optimize my profile to speak clearly to my ICP

my LinkedIn banner made it clear what I do + who it's for

my headline told my ICP how I did it + the desired result

my feature section provided a calendly link to help clients easily reach out to me

my bio went in depth by:

→leading with a pain point
→showing them the cost of inaction 
→explained how I could help them
→emphasized the transformation they desire
→ended with a clear CTA to DM me or book a consultation using my calendly link


3/ create content that attracted my ICP and grow my audience 

I must admit I struggled here a lot.
I only knew how to create content that attracted industry peers.

But I took extra time to learn how to write posts for my ICP

I imagined I was talking to 

→1 ideal client 
→with X problem
→who needed to know I understood their problem 
→see actionable steps that solved that problem 
→plus reach out to me if they ever need my help getting it done

My first attempt at doing this got me 2 potential leads. 

I ended up working with one of them.

Honestly, I was ecstatic. 
"you mean the formula actually works?!"

Ever since, I worked to improve my writing
and client outreach efforts. 

This helped me achieve more results with LinkedIn. 

I'm no expert.

But I believe anyone who applies these tips to their profile & content will gain more engagement and attract leads.

When you write for industry peers or on broader topics:

→know what resonates with them
→write like you're talking to 1 person

When you're writing to attract clients:

→state the problems they're dealing with 
→show them clear steps that solve those problems 
→write like you're talking to 1 ideal client 

The rules never really change. 
Test, rinse, and repeat
to see what works.

I wish I could say I was scared when I hit "post" for the first time on LinkedIn. 

But that didn't mean I knew what I was doing, either.

I still remember that day so clearly. 
I was sitting at the cashier in the pharmacy  where I worked at. 

Honestly, it wasn't my first time logging on the platform. 

But this time around, I was excited to just share my writing with people.


For a long time, I didn’t have a clear strategy.

I just posted on the go.
whatever felt right
and made a lot of friends too.

I really wish I could tell someone scared of posting on LinkedIn to just start 

but do it for fun first. 

have fun sharing your ideas
have fun sharing your journey 
have fun meeting new people

Think you're too young?
I made that post when I was 17.

Think you don't have real experience?
I didn't either.

I was just willing to try.

Along the way, I learned how to 

↳optimize my profile 
↳clarify my actual goal for the platform 
↳talk to people I never knew before

so start where you are right now.
small and unsure but super delulu
and excited to make things work for you. 


Have a nice day.
Love Lysa 🤍
🍂

7-year-old me was convinced I’d become a doctor. 

Life had other plans. 

10-year-old me thought reading my mom’s obstetrics & gynaecology books put me ahead of 99% of aspiring doctors.
(always been that girl to prepare 10 years ahead haha)

15-year-old me believed that getting good grades in high school meant my destiny was sealed.

But that dream came crashing.

I didn’t meet the cut-off mark at the entrance exams.

I tried twice to get into medical school → and both times, they made it pretty clear I didn’t belong there.

So there I was… without a choice, and not wanting to spend another year feeling purposeless.

So I started writing instead.
And then I already was on LinkedIn.

Got a little obsessed being here →months before I even got into uni.

Sometimes I like to believe marketing called me. Because nothing about my life pointed me in this direction.

But here I am, building a new path:

1. Helping B2C brands create content that attracts their ideal customers

2. Building personal brands for B2B founders & professionals on LinkedIn

Talk about a redirection.

I’m learning that when life gives you lemons… you don’t just make lemonade → you build a whole new recipe.

Every child believed their childhood dream was possible.
Are you living yours now?

Share your story with me in the comments.

Love,
Lysa 🍂

I set a goal to learn a new language this year.

(and it’s been nothing like I expected)

Before then:

I heard that learning a new language reduces your chances of getting alzheimer’s disease.

so I said, "sign me up".


(i'd rather speak a new language than forget my own name in english haha)


I practised in Duolingo for 6 months.
(a number of slip ups in btwn)

But I kept at it.


July this year, I broke my streak ☹️.
My almost 200 days streak gone.

just. like. that.


I honestly thought I'd never come back to it again.

But I started a new learning streak this month.


maybe it was Duo's endless sea of emotional blackmails that convinced me

or maybe it was my subconscious pushing me back to the promise I made to myself.


But I'm also learning that it's okay to start again.
"to pick up from where you left off."

No matter how many times it takes.


My consistency journey on LinkedIn hasn't been linear.
I've had weekly breaks, monthly breaks

up until recently, a year and a half break.


Yet each time, I come back with more clarity and resolve.

To continue where I left off.


I'd do that no matter how many times I lose sight of what I'm doing.

I'd do it no matter how many streaks I break on Duolingo. (sorry, duo).


This is probably not the consistency message you expected to hear

But it's been the reality of my journey. 

pretty sure it's someone else's, too.

A single comment I made got 900+ impressions

(on a post with less than 20 reactions)

I had to do a double check when I saw the LinkedIn notification.

And nope, I wasn't imagining it.

Here’s what this means:

→A  post with a high number of engagement can have low impressions

→ A post with a low number of engagement can have high impressions.


The reverse can also be the case.

As this usually depends on:

→The creator's 1st degree connections 
→How helpful the content is for a specific audience 


This changes how we should view commenting on LinkedIn. 


Don't only leave strategic comments under big accounts with valuable content. 

Do so under small accounts that post valuable content as well.

(especially those of your ICP)


These posts can rake in very high impressions too and that is visibility that you need.

I've been noticing a number of new changes on my LinkedIn feed and pretty sure I'm not the only one.

#linkedIn #linkedincontent

Even the top 1% have coaches.

I learnt this from a surgeon in a TED Talk and it changed how I think about improving your craft.

mind you this was someone who was already considered an expert at what he did.

The big plan?

 He invited a retired professor to come observe and critique him while he was in the operating room.

At the end of the operation  he was sure he did perfectly fine like always,

but guess what? the professor had a dense notes of areas that needed improvement proving him otherwise .

the realization he had was incredibly humbling for me.

In his words " all great coaches need a coach"

His mindset disproved what many know today about "becoming the best "

that there needs to be this peak point of success you must reach so you never have to aim for anything again.

"but when you get there, what happens next?"...

His reference to athletes and how the best of them never stop training and practising said all that needed to be said.

you don't reach the top only by depending on your strengths and skills to sustain you.


but you also get there by allowing someone with external vision come in and help you improve. 

My biggest takeaway from that video is that learning and improving is a constant journey

and if you consider yourself to be the "best" it should be because you never stopped doing that.

Writing on LinkedIn is HARD.   

Not because you can’t write. But because every time you want to

it feels like you're having a mini identity crisis.

your brain immediately goes:

→ What do I even write about?
→ What if no one engages?
→ Why does this already sound cringe?
→ I wish I could write like that creator
→ Why would anyone listen to me?
→ Do I even have anything new to say?

And that fear?
It drains your confidence fast.

But catch this:

for every new thing you start
it's going to feel that way.

You’re going to doubt yourself
(more times than you'd like to admit) 

But if you want it so bad:

That job
That client 
That community
That financial freedom 
That content that hits the right spot


You have to stay through:

→ the messy beginnings
→ the unsure moments
→ the “maybe this will never work” days

There’s no shortcut.
Only your commitment to the process.

So here’s how to make LinkedIn writing simpler:

1/ Write every day 

rough drafts count. even if you never post them.

Try different post styles and formats.


2/ Share your journey.

The messy parts.
The fails.
The tiny wins.

Trust me, people relate to this.


3/ Know who you’re speaking to.

→the problems they face
→the emotions it causes 
→the solutions they need

Write with them in mind.

4/ Share your own perspective.

What you like about your career.
What you don’t.
What you’re learning.

The what/why/how behind your own path.

5/ Too shy to post your pictures on LinkedIn?

→try pictures that don't show your face 
→try quotes and simple carousels 


Canva templates make this super easy.


6/ Make friends here.

Start by connecting with smaller creators who write content that you like 

I'd recommend creators who don't have a huge following yet.

(1k-7k followers at most)

→Ask them questions.
→Share your journey.
→Grow together.


7/ Build your inner confidence.

Baby steps first.
Big steps when you can.

Identify the beliefs holding you back and replace them with positive affirmations 


8/ Rest. Seriously.

Don’t doom-scroll.
Don’t refresh your feed 100 times.
Don’t stalk creators for hours.

Set boundaries:

→ 20 mins to engage
→ your preferred posting time
→ 10 mins to reply
→ 5 mins to catch up

Adjust based on what supports your mental and emotional health.

Know when to unplug.

What tip are you applying first?

And before you go 

Hey you, I see you trying 
and I want to say one thing

" Thank You. "

Thank you for showing up even when you feel out of place.

Thank you for showing up even when it feels hard.

Thank you for even giving it a try. 

I'm here cheering for you until you win ❤️

Most founders and professionals still struggle to post consistently on LinkedIn.

I see it all the time.

They have the knowledge.
They have the experience.
They have the ideas.

But making time to show up?
That’s where the struggle begins.

So when they finally do post…

→Their content feels rushed.
→Their messaging isn’t clear.
→Their audience doesn't stop scrolling.

If this is you, pause.

These habits are hurting your personal brand.
And slowing down your LinkedIn growth.

If you want to take creating content on LinkedIn more seriously…

Do this instead:

→Make time to understand your audience.
→Dig into what they’re struggling with.
→Study the stages of your customer journey.

Then make a list:

Problem → Solution you can provide.

On weekends, write 3 posts solving those problems

Pick images to support the message.
(a picture of you at work or a regular selfie, yes!)

Share personal experiences too, not just educative posts.

Because your stories teach better than you realize.

And if all this sounds like a lot. I get it.
IT IS.

so if you’re overwhelmed thinking about getting this done…

Get some help from someone who understands audience psychology and can create content that grows your brand.

Someone like me. 

I can:

Show you how to DIY using a simple plug-and-play system.

OR

Take the wheel and help you create content in your voice with a clear  understanding of what your brand actually represents. 


The goal isn’t to replace you.

It’s to buy back your time and energy so you can focus on:

→Client calls
→Meetings
→Work Travel
→New opportunities
→Growing your business

You have just 24 hours in a day.
And there's only "one" of you.

Don’t crash out trying to do everything alone.

If you’re a founder or professional feeling the pressure of writing your LinkedIn content and running your business behind the scenes, send me a Dm. 

Let's talk.



#linkedincontent
#linkedinfounders 
#linkedinprofessionsls

You beat writer’s block the same way you beat any skill:

You show up every day. 
even when no one's watching.

Write something.
Write with a template.
Try new formats.
Experiment with new ideas.

Even if you post it or not → it doesn’t matter.

Some drafts will feel cringe after 24 hours.
(Some posts will feel cringe right after posting 😂)

It’s fine.
No one remembers for long anyway.

What matters is this:

Every day you write,
you sharpen your voice.
you understand your style.
you build confidence.
you create ideas you didn’t know you had.

And every now and then,
a post you wrote “just to practice”
ends up being one of your best.

There’s only one real way to get better at writing:

keep writing.

p.s. I almost didn't know what to post today. But this post was already in my drafts so I copied it and hit post .

it's that simple, just give it a try.

Society says: "your 20s are your best years."

But I certainly disagree with that.

They say:
 
→you will never be this young again. 

→you won't get a chance to have as much fun as you do now.

→Enjoy this time to the fullest.

(but it's been more of a juggle than fun)


I can see why some will say that. 

Perhaps because they've had to juggle more responsibilities in their latter years than they did in their 20s.

But that gap has gotten shorter.

The rules no longer apply.

Young people in their 20s are dealing with:

→cost of living going up more than ever
→the pressure to build a career before they’ve even built themselves
→the constant comparison loop on social media
→balancing friendships with building a career and figuring your life out
→ fear of never being able to afford a home or stability.
→guilt for not being as financially successful as expected.
→fear of choosing the “wrong” path and ruining your future.

none of this makes our 20s as easy as its painted to be.

If you ask me, I'd say

20s are more for building  
and less for having fun.

(I personally think the real fun starts at 30 haha)

It's a reconstruction phase.

A decade where you tear down who you were told to be
and step into who you actually are.

And that process?

It’s messy.
It’s lonely.
It’s terrifying.
It’s beautiful.

If you’re in your 20s and you feel like you’re drowning in the weight of expectations, 
you’re not alone

And you're not wrong for feeling that way.

it's one of the most complicated growth season of our lives.

And one day, you’re going to look back and realize:

This chapter didn’t ruin you.
It built you into the adult your latter years could count on.

Keep going.
You’re doing better than you think.

A good movie makes us emotional for the same reason powerful content does ↓ 
(and it's often not what we think)

"it's in the writing"

Movies are a form of written content, too.

Think about those raw, vulnerable moments between a protagonist and someone they care about …

how they make us tear up

or the tense face-offs with the villain where you’re silently begging them to deliver the perfect comeback line.

We get hooked.
We feel everything they feel.
And when we finally shut our laptops or walk out of the theatre, we sigh:

“Aaww… that was a good movie.”

For the longest time, I thought the emotional effects came from the soundtrack or cinematography

but most times it’s the "dialogue" that hits us hardest.

Great writers of story plots understand one thing:

"How to combine the right words to evoke the right emotions."
So we laugh, cry, relate, and experience their world as if it were our own.

And honestly?
Writing content for LinkedIn →or for your brand anywhere→should be treated the same way.

Your choice of words, your hook, your structure…
they all carry emotional cues that help your ideal customer "feel" something.

Because in your brand story, "your ideal customer is the main character."

Every sentence should help them feel seen, understood, and connect with the invitation you’re offering.

If your content doesn’t move them, it won’t move them to act.

Hope this helps.

So tell me… what’s one movie that made you cry (aside from Titanic)?

For me, it was "We Live In Time."

A devastating yet beautiful story that pulled a range of emotions out of me, I didn’t even know I could still feel at some point.

Yesterday I posted something that I nearly talked myself out of sharing 

(that post ended up bringing me 27 new followers)


That is to say:

→27 persons saw that post
→Found it helpful
→And decided my content was worth following. 


Look:

1/ If you’re still finding it hard to get clients on LinkedIn
Start Posting. 

2/ If you want to connect with more people on LinkedIn
Start Posting.

3/ If you want to draw more attention to your product or service on LinkedIn 
Start Posting. 

4/ If you want to grow a supportive community for your brand on LinkedIn 
Start Posting. 

And lastly;

5/ If you’re still looking for your first job or an internship through LinkedIn

Go ahead and start posting. 


You can choose to do it the silent way.
But posting gets you to your goals faster.


you don't need to have big engagement 
you don't even need to be an expert

for people to grow interest in what you have to say.


Start posting:

→content that resonates with your target audience 
→content that solves your ICP's problems.
→content that shows where you are on your journey 

and your network will gradually increase. 


P.S. there are people scrolling through LinkedIn every day. They rarely engage with posts.

But are looking to hire or work with someone in your industry 

they are your ideal clients
they are job recruiters

you want to be visible so they find you.
 

Tell me, what's stopping you from posting on LinkedIn?

I'm in the comments or send me a Dm.

✌️.

I used to hate having to overexplain myself.
(still do till date)
This could sound all too familiar to you ↓

You know that moment when you stay quiet because everyone already has their own perception of you

even when it isn’t true.
even when it hurts that they think that way.


Or when someone you’re connected with on LinkedIn still makes a vague guess about what you do…
almost like they never looked at your profile before sending that invite.

Or when colleagues and superiors casually say,
“Oh, I see you post sometimes… what’s it all about?”
as if what you do is just an afterthought.

It’s frustrating.
It makes you want to find a quiet place to scream
or crawl under the covers and self-soothe yourself to sleep.


My internal conversation used to be:
“They just don’t get it… but that’s not my problem. It’s theirs.”

For a long time, I let people misunderstand me.
I let them form their own assumptions about who I was and what I did.


But as I get older, I’m realising something:

Some explanations don’t need to be made
Some need to be shut down once and for all

but most of all, your work and your personal brand can not be left to confusion.

You put a lot into the work you do.
It matters to you.
It deserves to be understood.


People are quick to forget.
Attention spans are low.
Clarity isn’t optional anymore.


You don’t owe explanations to "everyone."
But you "do" owe clarity to:

➣Yourself
➣Your target audience
➣Your dream clients

They deserve to understand exactly what you bring to the table.

Your message has to be clear.
(and your profile makes sure of it.)

Your positioning sets you apart.
(there’s no negotiating that)

Your content hits the nail on the head every time you post.
(as it "should.")

When you take the time to tick these boxes, you gain leverage over people who’d otherwise brush past what you do.

You'd never have to walk away feeling misunderstood.

Because your message and your content now does all that talking for you.

Before you step into the room →people are already spreading the word about your work.

And your clients? They know exactly what to expect when they come to you.


Surprisingly, it often takes some adjustments to your profile and content to make all of that happen.


Hi, I’m Lysa, I help B2B founders & professionals on LinkedIn build personal brands that make it absolutely clear what they do and position them as authorities in their field.

Send a DM if you want that for your brand, too.

🍂

taplio

The Battle

Julie Morey

Lysa Deniran

Followers

Posts

Engagements

Likes

Performance ScoreLysa Deniran's LinkedIn Performance

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taplio

The Battle

Julie Morey

Lysa Deniran

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lysa Deniran's LinkedIn Performance

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Performance ScoreLysa Deniran's LinkedIn Performance