Apartment List

Content Writer

Exit Five

Member

CG BCN Network

Private group of women professionals in Barcelona. I partner with them on LinkedIn workshops.

Intelex Technologies ULC

I led and built from scratch a cohesive brand strategy and a LinkedIn employee engagement program to boost visibility and engagement. This involved SEO-optimized content, crafting product page copy, and leveraging an entirely new blog strategy while aligning efforts to the company's target audience.

- Boosted traffic and conversions: Optimized product pages to increase engagement and conversions. For example, homepage optimization resulted in a 5.44% increase in views and a remarkable 525% increase in leads. Worked closely with design teams to align visuals (videos, modified screenshots) with written content.

- Optimized blog strategy: Curated the overarching blog strategy for clarity, SEO and intent. Authored 15 new, high-quality articles targeting ICPs and key software features. Developed detailed content briefs to guide freelancers and EHS experts in writing blog articles. 

- Improved UX and branding: Collaborated with digital and graphic design teams to update blog visual elements, enhancing user experience and updating brand identity.

- Social media leadership: Managed company presence on LinkedIn, Facebook, and YouTube. Increased engagement and traffic across all platforms, with LinkedIn engagement rising from 6% to 25%.

- Doubled LinkedIn impressions: Launched an employee advocacy program, training the sales team to build personal brands. The program led to LinkedIn impressions growing from 1 million to 2 million in 1 month.

SEO and Content Marketing

SA Expeditions

SEO and Social Media Manager

Alliance to Counter Crime Online

Created a content strategy from the ground up through social media, a SEO-optimized blog articles, and email marketing. This approach drove platform growth, boosted organic traffic, and improved website functionality for a seamless user journey and experience.

- Multiplied traffic across key channels: Produced high-quality multimedia content for Facebook, Twitter, YouTube, LinkedIn, and Instagram, driving engagement and reach. Increased social media traffic by 1,235%.

- Expanded and optimized digital presence: Researched and scaled new channels and techniques. Conducted keyword research to enhance on-page SEO and performed site audits to identify improvement areas, boosting organic traffic by 1,018%.

- Enhanced website functionality and design: Identified website issues and provided actionable feedback on design, improving user experience and site performance.

- Data-driven reporting: Created monthly reports to analyze market trends, competitor strategies, and audience personas. Delivered insights that informed campaign adjustments and content planning.

- Significant email marketing growth: Optimized email campaigns, leading to a 197% increase in email marketing traffic in 2021.

Digital Marketing Manager

aamodt / plumb architects

I developed and executed high-performing social media strategies across platforms, creating engaging multimedia content to drive audience growth and engagement. Additionally, I implemented an SEO-focused blog strategy and leveraged data-driven insights to optimize performance and boost organic traffic.

- Developed high-performing social media strategy: Crafted and implemented strategies for Facebook, YouTube, Instagram, and Pinterest, driving audience growth and engagement.

- Produced engaging multimedia content: Designed and collaborated on compelling visuals and videos tailored to platform-specific audiences.

- SEO-focused blog strategy: Planned and wrote optimized blog content to drive organic traffic. Developed keyword strategies to target high-impact topics, improving search rankings and audience engagement.

- Data-driven insights and optimization: Generated monthly reports to analyze performance metrics, refine strategies, and scale effective technique of analytics and scaled new techniques

Digital Marketing Coordinator

David Crighton Art Enterprises

David Crighton Art is an ecommerce store that sells prints, home goods, accessories and gifts of the artwork by Toronto folk hero David Crighton.

Responsibilities included:

- Scheduling content and engaging with followers
- Identifying target audiences
- Designing Facebook and Instagram ads
- Creating the editorial calendar
- Creating the SEO strategy
- Analyzing Google Analytics, Shopping and Adwords reports
- Writing blog content

Social Media Manager

Travel Lightly

Travel Lightly is a blog by Julia Guerra that promotes having more authentic and meaningful travel experiences. She also provides social media consulting services to sustainable travel businesses. These services include sustainable tourism branding, copywriting, SEO, content development, online advertising and training.

Blogger and Social Media Consultant

Africa Dream Safaris

ADS is an unsurpassed travel company that offers custom-tailored private safaris to East Africa. With wildlife-focused itineraries, personalized service, luxury accommodations and off-the-beaten-path adventures, the ADS experience is truly unforgettable. The company has received numerous awards including Tanzania Conservation Award, the Tanzania Humanitarian Award and National Georgraphic's Best Safari Outfitters Award.


- Post content and engage on Facebook, Twitter and Instagram
- Create Facebook ads
- Collaborate with the Digital Marketing Director on the social media marketing strategy

I help brands tell real stories that actually matter—transforming content chaos into clear, compelling strategy. If it sounds like a big challenge, good. It's where I thrive. 

Whether it’s a scrappy startup, a boutique brand, or a mid-sized international orgzanization, I’m the one who listens deeply, digs into the mess, and pulls out the narrative thread that moves people to action. I’ve launched LinkedIn employee advocacy programs that doubled impressions in a month, crafted SEO blog strategies from scratch, and led video campaigns that actually got watched. Yes, I follow direction. But I also question what needs questioning and build better systems from the ground up.

I don’t just “do content.” I help you stop wasting time, money, and energy by aligning content with strategy, insight, and actual human stories. With AI everywhere, speed and volume aren’t a differentiator anymore. What works now: personal branding, native content, SME interviews, value-first thinking, and content that’s rooted in trust—not corporate fluff. That’s where I come in.

Need someone to ghostwrite with empathy? Build your marketing playbook? Train your team to stop gatekeeping and start storytelling? I’ve done it. I’ll do it again.

Here are some fun facts about me:

🌎 US–Guatemala dual citizen living in Barcelona
🌊 Certified divemaster. New Zealand was my favorite location.
📍 Built content while working across the Philippines, Argentina, Colombia, France, and Mexico
💪 Gym rat + word nerd + finance girl
🐶 Manifesting a Frenchie as a future coworker
🥄 Spoons are superior to forks. You get a better mouthful.

Message me to create content that doesn't just exists, but converts.

Julia Guerra Slater

Invest Better

Through personalized money education or financial consulting, I help you achieve the following:

Secure Your Foundation

Your growth is only as secure as your foundation.

By establishing a strong, secure foundation before you work on growing your money you ensure that your money will last.

Align Your Growth

Growing without a plan leads to frustration, burnout, and a lack of life satisfaction.

You will grow in alignment with your priorities and values, you will find more time, more energy, more fulfillment AND more money.

Amplify Your Impact

When you Invest Better, you will have enough money to pay for your needs, wants, and have the freedom to spend your time and energy as you see fit. 

The question becomes: “What’s next?”

Let's get you on the path to financial freedom or better yet, help you find financial fulfillment.

Curious if working together is the right fit for you? 

DM me and let’s chat!

Financial Consultant

Taproot Foundation

Utilizing consulting skills and experience to assit non-profit organizations. Engagements have included: a group engagement that drafted a survey and recommended performance metrics and supporting a start-up non-profit on strategic business planning.

Pro Bono Consultant

I believe one of the best ways to create change for a company is to improve its written communication. In today’s business world, almost all interaction starts by viewing some form of writing – internal/external emails, reports, web content, blogs and even hashtags. Engaging customers through the written word has the potential to create a positive or negative impact. My role at ORI allows me to create and tailor content for a variety of audiences; helping to ensure that ORI's customers have a positive experience. I help ORI elevate its brand, tailor its messaging and create an engaging, lasting impression– all by using the written word.

Reston Useful Services Exchange

I oversaw, coordinated and managed the Useful Services Exchange including setting the overall tone and agenda of the organization. In my first year as President, I designed strategies and worked with the Board to increase community engagement by 23%.

President

Served on the board of a local community time bank to help increase community engagement and clarify the mission and marketing message for the organization.

Marketing & Communications Board Chair

ProResource, Inc.

I specialized in writing sales-generating copy for corporate clients.

Writer

I served as the Program Manager for TSA's Conference Program which provided management and oversight of the agency's conference spending.  Work included collaborating and liaising with 19 Program Offices and DHS to ensure policy compliance, and evaluating conference spend plan proposals for efficient use of taxpayer dollars.  The Conference Program must comply with Congressional, OMB, and DHS guidelines and often requires reporting and communication with Government executives in a fast-paced environment.

Financial Specialist

Deloitte Consulting

Served as the project's Communications Lead

Designed, implemented and led a team that created a new invoice payment notification process that increased the percentage of invoices paid on time by 4% within 8 months

Consultant

BearingPoint

Prepared monthly reports that tracked a government agency's prompt payment interest penalties; reporting procedure led to a 68.3% reduction in total interest penalties from FY 2007 to FY 2008 

Designed and conducted a comprehensive study of prompt payment interest penalties for FY 2008; report included advanced quantitative and qualitative analysis of FY 2006 – FY 2008 prompt payment interest penalties and was submitted to a government agency's Chief Financial Officer for review 

Assisted in a government agency's transition to SharePoint MOSS 2007; responsibilities included developing and maintaining project plans, creating communication/change management plans, redesigning website layouts, and presenting transition approach to agency's Office-level Director 

Managed the financial reporting for multiple projects with a combined budget of over $1,000,000; responsibilities included monthly invoicing, monitoring and forecasting project costs and resolving contractual issues 

Co-founded and developed the first internal women-focused working group within BearingPoint; supported more than 100 members

Senior Business Analyst

British Embassy

Designed and conducted a management study of best business practices of five embassies 
o Researched the effects of organizational behavior and culture on organizational structure
o Designed an carried out a comprehensive survey of embassy organizational structure  
o Used findings from embassy analysis to author a 60 page research paper on the effects of culture on organizational structure

Prepared subject briefs to be used by distinguished Trade and Science &amp; Innovation Secretaries

Evaluated the US Farm Bill and provided overview of its impact on the United Kingdom to the Trade Secretary

Intern

European Bank for Reconstruction and Development

Produced a series of statistical reports by country fund that provided a summary of commitments and leverage information (country’s technical cooperation funding vs. EBRD investments) 

Authored an 8 page investment summary report on the effects of Canadian technical cooperation funding on EBRD investment

Translated the significance of financial performance into qualitative statements for senior officials

Teaching You How to Grow Money That Makes an Impact

Hi! I’m Lorelei - a financial consultant for women like you.

🙌 Women who are ready to relate to their money differently.

🙌 Women who are curious about creating a life with more peace, more joy AND more money.

🙌 Women who desire to amplify their impact by using their extra resources to create more good in the world.

After working as a Strategy & Operations Consultant for a Big 4 Management Consulting Company, I know just how powerful having a well-defined strategy can be on an organization’s or individual’s growth and performance.

But that strategy has to work for you — it has to represent your values, your priorities, and your reality.

The current strategies women are given to grow their money don’t work for many of us because we want a different relationship with our money. 

I experienced this firsthand: after years of a thriving career and financial success, I finally had enough money to cover my needs and many of my wants. I felt like I had “made it” financially. I looked around and was told that I needed a nicer wardrobe, a better car, a bigger house, luxury vacations, finer jewelry. 

I didn’t want any of those things. And that’s the exact moment I lost any interest in my money. Being with my money became a chore, a hassle, something that I put off doing because I felt overwhelmed. 

Over time, rather than exerting more power and control over my money, I began to change my relationship with it instead. As I began to treat my money with love and respect, I experienced more joy, more peace, a greater sense of empowerment, and even excitement when I realized the impact money could have on my life and the people around me. I knew this new kind of money relationship was something I wanted to share with the world.

I created the Invest Better to help you feel confident, encouraged, and equipped with the skills you need to grow your money.

In working with Invest Better, you’ll learn how to:

(1) Make more money without the hustle.

(2) Protect and grow the money you have.

(3) Give your money in a way that amplifies your impact.

Learn more at www.igrowmymoney.com

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The Battle

Julia Guerra Slater

Lorelei Cheung

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