Apartment List

Content Writer

Exit Five

Member

CG BCN Network

Private group of women professionals in Barcelona. I partner with them on LinkedIn workshops.

Intelex Technologies ULC

I led and built from scratch a cohesive brand strategy and a LinkedIn employee engagement program to boost visibility and engagement. This involved SEO-optimized content, crafting product page copy, and leveraging an entirely new blog strategy while aligning efforts to the company's target audience.

- Boosted traffic and conversions: Optimized product pages to increase engagement and conversions. For example, homepage optimization resulted in a 5.44% increase in views and a remarkable 525% increase in leads. Worked closely with design teams to align visuals (videos, modified screenshots) with written content.

- Optimized blog strategy: Curated the overarching blog strategy for clarity, SEO and intent. Authored 15 new, high-quality articles targeting ICPs and key software features. Developed detailed content briefs to guide freelancers and EHS experts in writing blog articles. 

- Improved UX and branding: Collaborated with digital and graphic design teams to update blog visual elements, enhancing user experience and updating brand identity.

- Social media leadership: Managed company presence on LinkedIn, Facebook, and YouTube. Increased engagement and traffic across all platforms, with LinkedIn engagement rising from 6% to 25%.

- Doubled LinkedIn impressions: Launched an employee advocacy program, training the sales team to build personal brands. The program led to LinkedIn impressions growing from 1 million to 2 million in 1 month.

SEO and Content Marketing

SA Expeditions

SEO and Social Media Manager

Alliance to Counter Crime Online

Created a content strategy from the ground up through social media, a SEO-optimized blog articles, and email marketing. This approach drove platform growth, boosted organic traffic, and improved website functionality for a seamless user journey and experience.

- Multiplied traffic across key channels: Produced high-quality multimedia content for Facebook, Twitter, YouTube, LinkedIn, and Instagram, driving engagement and reach. Increased social media traffic by 1,235%.

- Expanded and optimized digital presence: Researched and scaled new channels and techniques. Conducted keyword research to enhance on-page SEO and performed site audits to identify improvement areas, boosting organic traffic by 1,018%.

- Enhanced website functionality and design: Identified website issues and provided actionable feedback on design, improving user experience and site performance.

- Data-driven reporting: Created monthly reports to analyze market trends, competitor strategies, and audience personas. Delivered insights that informed campaign adjustments and content planning.

- Significant email marketing growth: Optimized email campaigns, leading to a 197% increase in email marketing traffic in 2021.

Digital Marketing Manager

aamodt / plumb architects

I developed and executed high-performing social media strategies across platforms, creating engaging multimedia content to drive audience growth and engagement. Additionally, I implemented an SEO-focused blog strategy and leveraged data-driven insights to optimize performance and boost organic traffic.

- Developed high-performing social media strategy: Crafted and implemented strategies for Facebook, YouTube, Instagram, and Pinterest, driving audience growth and engagement.

- Produced engaging multimedia content: Designed and collaborated on compelling visuals and videos tailored to platform-specific audiences.

- SEO-focused blog strategy: Planned and wrote optimized blog content to drive organic traffic. Developed keyword strategies to target high-impact topics, improving search rankings and audience engagement.

- Data-driven insights and optimization: Generated monthly reports to analyze performance metrics, refine strategies, and scale effective technique of analytics and scaled new techniques

Digital Marketing Coordinator

David Crighton Art Enterprises

David Crighton Art is an ecommerce store that sells prints, home goods, accessories and gifts of the artwork by Toronto folk hero David Crighton.

Responsibilities included:

- Scheduling content and engaging with followers
- Identifying target audiences
- Designing Facebook and Instagram ads
- Creating the editorial calendar
- Creating the SEO strategy
- Analyzing Google Analytics, Shopping and Adwords reports
- Writing blog content

Social Media Manager

Travel Lightly

Travel Lightly is a blog by Julia Guerra that promotes having more authentic and meaningful travel experiences. She also provides social media consulting services to sustainable travel businesses. These services include sustainable tourism branding, copywriting, SEO, content development, online advertising and training.

Blogger and Social Media Consultant

Africa Dream Safaris

ADS is an unsurpassed travel company that offers custom-tailored private safaris to East Africa. With wildlife-focused itineraries, personalized service, luxury accommodations and off-the-beaten-path adventures, the ADS experience is truly unforgettable. The company has received numerous awards including Tanzania Conservation Award, the Tanzania Humanitarian Award and National Georgraphic's Best Safari Outfitters Award.


- Post content and engage on Facebook, Twitter and Instagram
- Create Facebook ads
- Collaborate with the Digital Marketing Director on the social media marketing strategy

I help brands tell real stories that actually matter—transforming content chaos into clear, compelling strategy. If it sounds like a big challenge, good. It's where I thrive. 

Whether it’s a scrappy startup, a boutique brand, or a mid-sized international orgzanization, I’m the one who listens deeply, digs into the mess, and pulls out the narrative thread that moves people to action. I’ve launched LinkedIn employee advocacy programs that doubled impressions in a month, crafted SEO blog strategies from scratch, and led video campaigns that actually got watched. Yes, I follow direction. But I also question what needs questioning and build better systems from the ground up.

I don’t just “do content.” I help you stop wasting time, money, and energy by aligning content with strategy, insight, and actual human stories. With AI everywhere, speed and volume aren’t a differentiator anymore. What works now: personal branding, native content, SME interviews, value-first thinking, and content that’s rooted in trust—not corporate fluff. That’s where I come in.

Need someone to ghostwrite with empathy? Build your marketing playbook? Train your team to stop gatekeeping and start storytelling? I’ve done it. I’ll do it again.

Here are some fun facts about me:

🌎 US–Guatemala dual citizen living in Barcelona
🌊 Certified divemaster. New Zealand was my favorite location.
📍 Built content while working across the Philippines, Argentina, Colombia, France, and Mexico
💪 Gym rat + word nerd + finance girl
🐶 Manifesting a Frenchie as a future coworker
🥄 Spoons are superior to forks. You get a better mouthful.

Message me to create content that doesn't just exists, but converts.

Julia Guerra Slater

PÜR LIFE Medical

▪︎ Orchestrated expansion initiatives, identified, and forged strategic joint venture partnerships, established SOPs, refined sales processes, and crafted detailed proformas to guide business growth.
▪ Designed org charts, streamlined patient flows, and devised actionable marketing and social media strategies and campaigns.
▪ Developed compensation structures, ensuring competitive offers for prospects, devised employment offer letters and interview guides that streamline the hiring process and enhance candidate experience.
▪ Crafting an NPS (Net Promoter Score) action plan to drive customer feedback and loyalty initiatives, while implementing a Google review and referral system to bolster brand reputation and attract new patients.
▪ Leading and driving operational efficiency of the NJ team by building a supportive organizational culture that fosters
high-performing, cross functional teams.
▪ Designing lead converting websites exemplifying luxury and medical differentiation to foster brand awareness.


PÜR LIFE Medical takes a revolutionary approach to healthcare. We focus on identifying and restoring your proper cell and system functions to assist your body in healing itself. 

PÜR LIFE represents a dramatic departure from the current medical paradigm. Our practices are based on innovative science and offer a different approach. PÜR LIFE Medical uses groundbreaking treatments for a wide range of health conditions, all administered by licensed healthcare professionals.

PÜR LIFE Medical provides patients with customized care focused on preventative and regenerative medicine. This approach optimizes your overall well being, as well as treat chronic pain, joint health, hormone imbalance, sexual dysfunction, neuropathy, and more.

Seize the opportunity to offer real solutions to our communities who are desperate for better health and wellness solutions.

New Jersey & Pennsylvania Area Developer

Equinox

•  Received multiple promotions, used best practices to orchestrate daily operations and P&L management across 7 ancillary businesses, ensured optimal use of annual budget while driving revenue.
•  Drove performance development across 180 staff members to deliver exemplary service and meet high standards with 12 direct reports.
•  Acted as a decisive leader and supportive mentor for multiple teams to perform within operational deadlines and achieve revenue goals.
•  Implemented employee developmental SOPs and reviews to identify opportunities allowing for advancement.
•  Utilized HR expertise across recruiting, onboarding, driving accountability and overall continuous improvement.

2021 Key Achievements
• 6% favorable in employee costs.
▪ 15% favorable in club supplies.
▪ 101% of budget to sales.
▪ 14% favorable Cost of Operations.
• 140% of plan in sales for January
• 100% of plan in sales for February
• 129% of plan in sales for March

2020 (Jan-Feb) Key Achievements
• 103% of plan in contribution.
• 124% of plan in sales.
• 102% of plan in member count.

2018 Key Achievements
• 106% of plan in operating revenue.
• 9% favorable for employee costs.
• 123% of plan in contribution.
• 121% of plan in ancillary businesses.
• 4% favorable in club supplies.

2017 Key Achievements
• 123% of plan in operating revenue.
• 138% of plan in ancillary businesses.
• Payroll, supplies and maintenance/repairs 2-10% under plan.
• Highest Net Promoter Score for a capacity club in company.

Flagship General Manager

General Manager

Assistant General Manager

Crafty Nuance Hospitality Group

• Acted as a thought leader in governing company mission, objectives, and overall cultural foundation, fostering operational excellence within a dynamic and highly competitive market.
• Spearheaded heavily-researched recovery plan to absorb $250K losses due to Hurricane Sandy.
• Excelled as the primary liaison with guests to map objectives and requirements for events, working with budgets and balancing various priorities to improve profits without sacrificing quality.
• Implemented new service delivery and performance incentive plans to boost revenue 17.8%, using strategies which were praised by board members and later considered a company gold standard.
• Streamlined handling of all financial/fiscal processes to improve accounting efficiencies and reduce clerical errors.
• Enforced strict adherence to health and safety standards to promote employee and customer satisfaction.
• Coordinated with executive chef to originate offerings to meet regional expectations, and produced a handbook to convey best practices, common issues, and lessons learned for future menu adjustments.
• Formulated budgets and managed P&Ls with a focus on constantly expanding the business.

General Health Clinic

• Elevated to Managing Director, realized revenue upturn of 22% in 2.5 years through brand restructuring and best practices.
• Ensured organization rose to requirements of a specific business model, devised direct marketing campaigns to which supported 22% overall revenue growth during tenure.
• Designed and launched second location, using tactics which reduced staff onboarding times.
• Pared down COGS and shrinkage through bulk purchasing optimization and software-aided inventory tracking; partnered with IT specialists to understand and incorporate emerging technologies across the organization.
• Rolled out innovative, service-centric model to various parts of the business, improving patient service scores.

Managing Partner

• Selected to manage marketing campaigns which fostered a 14% upturn in EBITDA.
• Earned commendations for ingenuity after transforming business development, patient services, and operational functions, reversing negative trends and facilitating positive cash flow, budget compliance, and superb quality care.
• Recruited, mentored, and managed reports and increased employee retention.

Director Of Operations

Manager Of Practice Operations

Michael Nersesian is respected as a leader and entrepreneur with 15+ years of progressive experience in heading operations and driving continued business expansion for both high-profile and growth organizations.

A motivational, influential leader and collaborator, Michael excels across all aspects of human resources, P&L management, branding, marketing, and sales. He effectively builds and maintains lasting relationships, driving stakeholder engagement through a people-focused approach. 

An out-of-the-box thinker, Michael committed to making continuous improvements in processes and championing organizational transformation to enable growth.

You can reach Michael at michael.nersesian@gmail.com

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Julia Guerra Slater

Michael Nersesian

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