Apartment List

Content Writer

Exit Five

Member

CG BCN Network

Private group of women professionals in Barcelona. I partner with them on LinkedIn workshops.

Intelex Technologies ULC

I led and built from scratch a cohesive brand strategy and a LinkedIn employee engagement program to boost visibility and engagement. This involved SEO-optimized content, crafting product page copy, and leveraging an entirely new blog strategy while aligning efforts to the company's target audience.

- Boosted traffic and conversions: Optimized product pages to increase engagement and conversions. For example, homepage optimization resulted in a 5.44% increase in views and a remarkable 525% increase in leads. Worked closely with design teams to align visuals (videos, modified screenshots) with written content.

- Optimized blog strategy: Curated the overarching blog strategy for clarity, SEO and intent. Authored 15 new, high-quality articles targeting ICPs and key software features. Developed detailed content briefs to guide freelancers and EHS experts in writing blog articles. 

- Improved UX and branding: Collaborated with digital and graphic design teams to update blog visual elements, enhancing user experience and updating brand identity.

- Social media leadership: Managed company presence on LinkedIn, Facebook, and YouTube. Increased engagement and traffic across all platforms, with LinkedIn engagement rising from 6% to 25%.

- Doubled LinkedIn impressions: Launched an employee advocacy program, training the sales team to build personal brands. The program led to LinkedIn impressions growing from 1 million to 2 million in 1 month.

SEO and Content Marketing

SA Expeditions

SEO and Social Media Manager

Alliance to Counter Crime Online

Created a content strategy from the ground up through social media, a SEO-optimized blog articles, and email marketing. This approach drove platform growth, boosted organic traffic, and improved website functionality for a seamless user journey and experience.

- Multiplied traffic across key channels: Produced high-quality multimedia content for Facebook, Twitter, YouTube, LinkedIn, and Instagram, driving engagement and reach. Increased social media traffic by 1,235%.

- Expanded and optimized digital presence: Researched and scaled new channels and techniques. Conducted keyword research to enhance on-page SEO and performed site audits to identify improvement areas, boosting organic traffic by 1,018%.

- Enhanced website functionality and design: Identified website issues and provided actionable feedback on design, improving user experience and site performance.

- Data-driven reporting: Created monthly reports to analyze market trends, competitor strategies, and audience personas. Delivered insights that informed campaign adjustments and content planning.

- Significant email marketing growth: Optimized email campaigns, leading to a 197% increase in email marketing traffic in 2021.

Digital Marketing Manager

aamodt / plumb architects

I developed and executed high-performing social media strategies across platforms, creating engaging multimedia content to drive audience growth and engagement. Additionally, I implemented an SEO-focused blog strategy and leveraged data-driven insights to optimize performance and boost organic traffic.

- Developed high-performing social media strategy: Crafted and implemented strategies for Facebook, YouTube, Instagram, and Pinterest, driving audience growth and engagement.

- Produced engaging multimedia content: Designed and collaborated on compelling visuals and videos tailored to platform-specific audiences.

- SEO-focused blog strategy: Planned and wrote optimized blog content to drive organic traffic. Developed keyword strategies to target high-impact topics, improving search rankings and audience engagement.

- Data-driven insights and optimization: Generated monthly reports to analyze performance metrics, refine strategies, and scale effective technique of analytics and scaled new techniques

Digital Marketing Coordinator

David Crighton Art Enterprises

David Crighton Art is an ecommerce store that sells prints, home goods, accessories and gifts of the artwork by Toronto folk hero David Crighton.

Responsibilities included:

- Scheduling content and engaging with followers
- Identifying target audiences
- Designing Facebook and Instagram ads
- Creating the editorial calendar
- Creating the SEO strategy
- Analyzing Google Analytics, Shopping and Adwords reports
- Writing blog content

Social Media Manager

Travel Lightly

Travel Lightly is a blog by Julia Guerra that promotes having more authentic and meaningful travel experiences. She also provides social media consulting services to sustainable travel businesses. These services include sustainable tourism branding, copywriting, SEO, content development, online advertising and training.

Blogger and Social Media Consultant

Africa Dream Safaris

ADS is an unsurpassed travel company that offers custom-tailored private safaris to East Africa. With wildlife-focused itineraries, personalized service, luxury accommodations and off-the-beaten-path adventures, the ADS experience is truly unforgettable. The company has received numerous awards including Tanzania Conservation Award, the Tanzania Humanitarian Award and National Georgraphic's Best Safari Outfitters Award.


- Post content and engage on Facebook, Twitter and Instagram
- Create Facebook ads
- Collaborate with the Digital Marketing Director on the social media marketing strategy

I help brands tell real stories that actually matter—transforming content chaos into clear, compelling strategy. If it sounds like a big challenge, good. It's where I thrive. 

Whether it’s a scrappy startup, a boutique brand, or a mid-sized international orgzanization, I’m the one who listens deeply, digs into the mess, and pulls out the narrative thread that moves people to action. I’ve launched LinkedIn employee advocacy programs that doubled impressions in a month, crafted SEO blog strategies from scratch, and led video campaigns that actually got watched. Yes, I follow direction. But I also question what needs questioning and build better systems from the ground up.

I don’t just “do content.” I help you stop wasting time, money, and energy by aligning content with strategy, insight, and actual human stories. With AI everywhere, speed and volume aren’t a differentiator anymore. What works now: personal branding, native content, SME interviews, value-first thinking, and content that’s rooted in trust—not corporate fluff. That’s where I come in.

Need someone to ghostwrite with empathy? Build your marketing playbook? Train your team to stop gatekeeping and start storytelling? I’ve done it. I’ll do it again.

Here are some fun facts about me:

🌎 US–Guatemala dual citizen living in Barcelona
🌊 Certified divemaster. New Zealand was my favorite location.
📍 Built content while working across the Philippines, Argentina, Colombia, France, and Mexico
💪 Gym rat + word nerd + finance girl
🐶 Manifesting a Frenchie as a future coworker
🥄 Spoons are superior to forks. You get a better mouthful.

Message me to create content that doesn't just exists, but converts.

Julia Guerra Slater

Peter Rota

SEO Specialist

HUB International

Senior Technical SEO Manager

BuySellAds

■ Spearheads and oversees the SEO process comprising a portfolio of 20 websites totaling >3M organic traffic page views per month.
■ Employed stellar analytical/technical strengths to perform wide-ranging SEO audits for 20 websites, including on-page SEO, off-page SEO, technical SEO, and international SEO. Drafted recommendations/action plans to implement and execute SEO audit findings.
■ Escalated non-branded organic traffic for 20 websites YoY by 92.5% by championing and conducting a deep-dive, complex SEO audit and effectively identifying and fixing weaknesses/issues.
■ Formulates and develops SEO Split tests to enhance user engagement, drive and improve overall page views and rankings.
■ Cross-collaborates with internal teams to support and brainstorm traffic-generating methods and channels like email marketing, question/answer sites, and YouTube.
■ Facilitates and crafts SEO-friendly content optimization guidelines for the Digg.com 7-member writing team for a site averaging 550,000+ organic page views a month.
■ Captured 3,258.11% YoY video views for Vidsplay’s YouTube channel by leveraging proven strategic SEO techniques on 70+ videos.

Analog Devices

■ Provided comprehensive strategic guidance for SEO optimization for a >250K page website with 22,000 unique visitors daily. 
■ Drove cross-team collaboration with 20 divisions in 11 locations including, engineers, web content, writers, contractors, and international marketing teams.
■ Executed best practices for JavaScript SEO, Dynamic Meta-Data implementation, XML Sitemaps, JSON Schema and total revamp of 100,000+ internal links on 16 categories and 832 sub-category pages.
■ Elevated traffic and rankings by 36% YoY across the board by focusing on individual business unit category and sub-category pages.
■ Enhanced traffic by 42% YOY across China and Japan and the East Asia area.
■ Increased Google-owned answer boxes 325% YOY by coordinating with key stakeholders to improve product category page content
■Designated to Subject Matter Expert (SME) on SEO for all search engines in a S&P 500 company of >15K employees.
■ Supported ongoing SEO initiatives by leading monthly meetings with the Online Experience team, Chinese and Japanese marketing teams reviewing current projects on the site and key KPIs.

Search Experience Analyst

Citizens Bank

■	Collaborated effectively across teams, coordinating with content team and business line groups to help educate and improve overall SEO strategy.
■	Generated a 30% YOY traffic increase by providing ongoing analysis and optimization of website content employing advanced concepts of LSI and TF-IDF optimization. 
■	Raised overall search visibility by rewriting and optimizing over 500 title tags and 100 meta descriptions. 
■	Promoted total reworkings of internal linking strategies, improvement of website navigation, and 23% reduction of duplicate and low-value pages by conducting an all-encompassing website audit. 
■	Bolstered overall performance by taking the initiative to host small training sessions for the content team to educate on topics such as featured snippet optimization, alt image tag best practices, and internal link strategies.
■	Achieve a 40% open rate, a 20% reply rate, resulting in 40+ unique referring domains(rds) and 80+ total inbound links via email outreach for Citizens Bank unlinked mentions. 
■	Received consistent praise and recognition from colleagues, including two Credo E-Card Awards for being a great team contributor and going above and beyond normal job functions.

SEO Analyst

Gold Promotion, Inc.

■ Optimized organic traffic by 40% by auditing and recommending innovative ideas for clients’ websites. 
■  Earned a closure ratio of 35%, preparing proposals for prospective clients. 
■ Improved office efficiency by streamline and documenting detailed procedures for Virtual Assistants.
■ Created innovative e-mail marketing campaigns sent to hundreds of local businesses achieving a 40% open rate.
■ Formulated effective and robust keyword opportunity plans.
■ Rewrote over 400 Meta Titles for an e-commerce client’s site.
■  Handled agency-client relationships, including day-to-day interactions with clients which include but not limited to phone calls, emails and video conferences. 
■  Conducted a blog outreach campaign via email, achieving a 70% open-rate, a 35% reply rate, resulting in 30+ unique referring domains(rds) and 70+ total inbound links.

TechTarget

■	Created content plans on a wide range of information technology topics, researching keywords, organic search competition and the performance of previously published content to increase visibility 50%.
■	Optimized keyword research and conducted comprehensive competitor analysis with such tools as Google Analytics, Search Console, Moz, SEMrush, etc. improved rankings from 65 position and above to 20 and below positions in only 6 months.
■	Assessed underperforming content using benchmark data to improve content via SEO best practices.
■	Attended quarterly meetings with media group strategists to review website performance, trends in content and relevant SEO industry news. 
■	Helped to create strategic digital marketing campaigns for media groups resulting in record-breaking increases in traffic and overall web exposure.

SEO Strategist

PRR Digital

■	Conducted comprehensive SEO audits which included on-page SEO, Off-page SEO, and technical SEO that increased traffic 40%.
■	Rewrote and developed descriptive title tags and meta-descriptions.
■	Generated leads for SEO, social media and PPC.
■	Performed ORM to remove negative mentions of client’s online web presence.

SEO Freelancer

C-4 Analytics, LLC

■	Played a key role in the development of a new website audit for existing clients improving organic performance 50%. 
■	Analyzed prospective clients’ Search Engine Optimization performance. 
■	Optimized and increased clients’ local and organic search rankings.
■	Managed local SEO team, and lead the execution of daily tasks.

Search Strategist

■	Evaluate ORM, which consists of analyzing reviews and suggesting ideas for clients.
■	Research and review links, for the disavow tool, to clean up a site with a manual action penalty. 
■	Lead employee training seasons, to help teach basic fundamentals of company work.
■	Supervise and oversee interns’ duties and tasks.
■	Create custom reports for clients with vital Key Performance Indicators.
■	Create and put in place a link building strategy.

Marketing Associate

UpWord Search Marketing

■	Performed SEO research for major companies such as: Travelers Insurance, Leafguard and Dove. 
■	Conducted keyword research using Google Adwords Keyword Tool, Ubersuggest and Merge Words.
■	Conducted competitive link analysis with Open Site Explorer, Pivot Tables and Vlookup. 
■	Contributed to the company’s white papers on Copywriting and Keyword Research.
■	Obtained local citations through various websites for Mass General Hospital (MGH) resulting in increased local search presence. 
■	Assisted in the development of a new website for Bath Fitter by writing title tags, meta descriptions, and copy edits.

Digital Marketing Strategist Intern

All IT Supported/Geeks Mobile

■	Performed onsite and offsite SEO; adding alt tags to images and sharing website content via Social Media Networks. 
■	Set-up Google Analytics on websites to track traffic as well as track rankings.   
■	Used tools such as open site explorer to find competitors” link and link opportunities.
■	Conducted outreach activities to various bloggers to create relationships and build links.
■	Performed Site Audits which includes; on-page audit, technical audit, and link audit.
■	Kept up-to-date with the ever-changing SEO industry via top websites and blogs such as, Seomoz, Search Engine Journal, and Search Engine Watch etc.

SEO/Web Marketing intern

Elite SEO Specialist Boosting Revenue for Businesses of All Sizes | Get Your Free Consultation Today

Are you fed up with SEOs that don't deliver results, waste your money and sweet talk you?

I'm going to change that.  

My name is Peter Rota, and I've been working with companies anywhere from local businesses up to S&P 500 clients, helping them improve their Search Engine Optimization (SEO) rankings, traffic, and, ultimately, bottom lines.

I have a no-B.S. approach with my methods and my communications with my clients. 

I specialize in the following:

✔️ Technical SEO
✔️ SEO Audits: On-page, off-page, technical SEO, and Google My Business
✔️ Local SEO
✔️ E-Commerce SEO
✔️ Shopify SEO
✔️ On-Page SEO

Some of my past results include:

🔥 Increased a Shopify e-commerce client's non-branded SEO traffic by 442.12% and total sales by 25% YoY
🔥 Increased non-branded organic traffic for 20 BuySellAds websites by 92.5% YoY by executing high-level SEO audits. 
🔥 Elevated Vidsplay's YouTube channel video views YoY by 3,258.11%, utilizing proven SEO strategies on >70+ videos at BuySellAds.
🔥 Drove traffic and rankings up 36% for Analog Devices by streamlining individual business unit categories and sub-category pages. 
🔥 Generated a 30% YOY traffic increase for Citizens Bank by providing ongoing analysis and optimization of website content, employing advanced LSI and TF-IDF optimization concepts.

Testimonials:

"Peter is awesome. If you ever need someone that will have your back, Peter Rota SEO is the company. We've worked together on a few projects and they have always done a great job. They are highly recommended."

"Peter did a wonderful job auditing a website for us. His attention to detail and SEO knowledge was impressive. His audit process was very detailed. I liked how he organized his notes in a description/solution model. It was easy to understand and make changes based on his recommendations. We will definitely reach out to Peter again for future SEO projects and audits."

"Once again Peter has outdone himself. He went through one of our websites which was impacted by a recent Google update, and helped us sort out the mess. He came through with a very detailed outline as to what we can do moving forward and so far so good! Thanks again Peter"

Don't wait any longer. Contact me today via LinkedIn or email peter@peterrotaseo.com and take back the traffic that's rightfully yours and explode your bottom line!

taplio

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Julia Guerra Slater

Peter Rota

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