Grow w/ revenue-driven SEO | Clients: Riverside, VEED, MentorCruise, Buy Me a Coffee | Read our case studies

Hey, I’m Jules, the founder of Embarque. Want to implement your SEO content strategy successfully? Hire us!

We’re powering the growth of 8-figure businesses using the power of ROI-driven SEO.

You’ve probably heard of some of our clients: Riverside, VEED, Flick, EmailOctopus, Buy Me a Coffee, VEED.IO, Levels.Fyi, ScrumGenius and MentorCruise & many more.

We provide high-quality end-to-end SEO services at unrivaled rates and have the case studies to back it up.

If you’re interested in working with us, check out our case studies or drop me a DM.

If not, drop me a follow for more content on:

* Growing a productized business
* Community-centric content strategy
* SEO for founders, startups, marketplaces, bootstrappers, and communities

See you around!

Jules Ignacio Canlas

SEO is not complex.

Some "experts" just made it look complex.

You don’t need 200 ranking factors to succeed.

You need like… 10. Maybe less on a good day.

When you focus on those, you can:

→ Save time by cutting out low-impact tasks
→ See results faster with less trial and error
→ Build rankings that hold steady long-term

Swipe to see the the 10 ranking factors to prioritise 👇 

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Grow revenue w/ leadgen-driven AI LLM SEO | +25 SEO case studies on Embarque.io

10 SEO Ranking Factors That Matter in 2026

Want to stop spending hours on SEO tasks AI can do in minutes?

The tool is only as good as the instructions you give it.

Better prompts help you:

→ Build content briefs fast
→ Get better output with less back and forth
→ Spend more time on strategy, less on grunt work

Swipe to see 11 prompts that make SEO work faster.

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11 Simple AI Prompts for Faster SEO Work

Bing now has an AI search dashboard.

Yes. For real.

Inside Bing Webmaster Tools, you can now see when AI cites your content.

You can see:

• Total citations
• Which pages get cited
• The queries AI used to retrieve your content
• Trends over time

This is the first real step toward measurable GEO.

AI visibility is no longer a black box.

Swipe through for the full breakdown.

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Bing AI Performance Dashboard 101

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google reiterated that most sites do not need to use the disavow tool for spam links
➔ Google clarified how it chooses thumbnails for Search results and Discover
➔ Google removed outdated JavaScript SEO guidance from its documentation
➔ Bing updated its Webmaster Guidelines to reflect AI and Copilot search experiences
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Swipe through for the full breakdown.

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This Week in SEO: Disavow, Bing Guidelines, Thumbnails

Want to pull in 190k+ monthly visits and grow MRR by 300%?

Here’s exactly how we did it for Cleanvoice... and how you can do the same.

You'll see how to

➝ Rank early for fast-growing AI keywords
➝ Snag AI overviews and other important SERP elements
➝ Turn blog posts into a steady stream of sign-ups

Swipe through the carousel for the full playbook.

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How We Tripled Cleanvoice’s MRR Using SEO

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Microsoft exposed large scale AI prompt injection attacks targeting AI assistants
➔ Google said resource hints do not help with crawling or indexing
➔ Google explained why it may ignore your sitemap
➔ Google warned against trying to force pages into the index

Swipe through for the full breakdown.
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This Week in SEO: AI Spam, Resource, Sitemaps, Indexing

Want to learn how to 29x SEO traffic in less than 12 months?

We did it for a value betting SaaS.

Before they came to us, they had:

→ No clear SEO roadmap
→ Limited visibility for core product keywords
→ Weak internal linking and site structure
→ No focused strategy around high-intent queries

Traffic wasn’t the main issue. Direction was.

After Embarque, they had:

→ 29x growth in organic traffic
→ 29,479 monthly organic sessions
→ 1,800+ users landing on high-intent pages every month
→ #1 rankings for core product terms like “value betting software”

And the best part? This wasn’t built on random blog posts or vanity traffic. 

It was built on commercial intent, structured internal linking, and authority pointed exactly where revenue happens.

Swipe through this carousel to see the exact framework we used, what we prioritised first, and how we turned SEO into a predictable growth channel. 👇 

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How We Grew a Betting Software 29x in <12 Months

Want to learn how to drive 924k AI citations in 90 days?

We did it for a workflow SaaS.

Today, they average:

→ 263k AI citations every 30 days
→ 924k AI citations every 90 days

Swipe through to see the exact strategy we used, what we fixed first, and how we turned AI search into a steady visibility channel. 👇 

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How we got 924k AI citations over 90 days

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google AI Mode expanded to 53 new languages
➔ Businesses report Google reviews disappearing again
➔ Google warns JavaScript placeholders can break indexing
➔ Bing adds AI citation data to Webmaster Tools

Swipe through for the full breakdown.

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AIO, Bing AI Performance, Review, Indexing

Google just rolled out a branded queries filter in Search Console.

It was announced back in November 2025. It's now live for eligible sites, and it changes how you should be reading your performance data.

Before this update, separating branded from non-branded traffic meant building manual filters in GSC. Easy to get wrong. Easy to skip.

Now it's automatic.

Here's why that matters:

→ Branded traffic reflects people who already know you, it's not a measure of SEO reach
→ Non-branded traffic is the truer signal of whether your content is actually pulling in new audiences
→ For GEO, non-branded pages are the ones AI tools like ChatGPT and Perplexity are most likely to cite

Swipe through this carousel to see what the filter does, how to use it in your reporting, and how to connect it to your GEO strategy. 👇 

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Google Search Console Now Has a Branded Queries Filter.

Most brands are optimising for Google in 2026.

But a growing share of discovery is happening inside ChatGPT, Perplexity, and Gemini — and those tools don't rank pages. They cite sources.

The brands showing up in AI answers aren't always the ones with the highest domain authority. They're the ones with the broadest presence across the web.

Reddit threads. G2 reviews. Comparison listicles. Forum mentions. Third-party coverage.

That's what LLMs pull from.

Here are 9 things you can do right now to increase your chances of being cited:

→ Get mentioned on third-party sites, not just your own
→ Appear in "best of" and comparison articles in your category
→ Structure content so AI can extract answers immediately
→ Build topic clusters, not just individual pages
→ Write the way people actually prompt AI tools
→ Strengthen your E-E-A-T signals with real author credentials
→ Keep your best pages current and well-maintained
→ Check GA4 today — AI tools are already sending you referral traffic
→ Use internal linking to build topical depth across your site

Swipe through for the full breakdown on each one. 👇 

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9 WAYS TO GET YOUR BRAND CITED BY LLMs

Does Google penalise pages for bad title tags?

Short answer: no.

Google has clarified that it does not have a “bad title” algorithm or filter that suppresses pages just because the titles are poorly written.

In summary:

→ Google does not penalise sites simply for writing poor titles
→ The title shown in search is not always taken from the page’s <title> tag
→ Changing a title tag does not guarantee the SERP title will update

Titles still matter, but the bigger issue is relevance and how well the title reflects the page.
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Swipe the carousel for a quick breakdown of how Google actually handles titles in search.
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Does Google Penalise Pages for Bad Title Tags?

Should you disavow bad backlinks?

Short answer: it depends.

Google says most sites don’t need to use the disavow tool because its systems already ignore many spammy links automatically.

But that doesn’t mean the tool is useless.

If you’re dealing with large volumes of obvious spam links or manipulative link patterns, disavowing can still make sense.

So for most sites, bad backlinks are usually ignored.

For some sites, especially in clear spam situations, disavowing can still be helpful.

Swipe through the carousel for a simple breakdown of when disavowing actually makes sense.
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Do You Actually Need to Disavow Bad Backlinks?

Bing just rewrote its Webmaster Guidelines and officially added AI search into the rulebook.

Here’s a simpler version: 

→ GEO is now officially part of Bing guidelines
→ You can control how Copilot uses your content with meta tags
→ AI content is allowed, but only with human oversight
→ Bing now treats AI manipulation as search spam

If AI visibility matters to you, this update is a big signal. 

Swipe the carousel for a simple breakdown of what changed and what to pay attention to next. 👇 

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Bing adds GEO to its official guidelines

Want to learn how to turn SEO into a reliable inbound channel for your agency?

We did it for Embarque, our own website.

Before we got our SEO in order, we had:

→ 6,528 monthly organic sessions with no reliable growth system
→ Traffic tied to bursts of effort rather than a consistent strategy
→ No clear way to turn search into a predictable source of leads

After we applied the same approach we use for clients, we had:

→ 49,121 monthly organic sessions by March 2026
→ A structured content system built around 90-day cycles and clear commercial goals
→ SEO generating discovery call bookings throughout the week

Swipe through this carousel to see the exact workflow we used, what we prioritised first, and how we turned SEO into a reliable pipeline channel. 👇 

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We Grew Embarque's Organic Traffic to 49K Monthly Visits

Want proof your SEO is pulling its weight and driving the results you care about?

A solid tracking system makes that clear.

By tracking the right metrics, you can:

➔ See which pages actually drive conversions and revenue
➔ Spot SEO issues before they hurt your traffic
➔ Make data-backed decisions instead of guessing

Swipe for the key metrics to track.
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#seo #seotips #seoexpert

SEO Tracking 101

Want to know if your SEO and AI search traffic is actually making you money?

GA4 is the best place to check, and it gives you the insights you need to:

➡ Improve conversions by fixing high-exit pages
➡ Optimise content using real engagement data
➡ Make smarter SEO and GEO decisions with deeper insights

Swipe through to see 9 easy GA4 tips to strengthen your SEO and LLM SEO strategy. 👇 
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#seo #seotips #seoexpert

Google Analytics (GA4) for SEO & GEO in 2026

Would you let an AI agent spend £50,000 of your company's budget without checking its work?

Probably not.

Here's the uncomfortable implication of that: AI agents have skin in the game now. 

If they recommend the wrong vendor, they lose user trust. So they have become very conservative, very fast.

They won't recommend you because you rank well or wrote compelling copy.
They'll recommend you because you are the safest, most defensible choice.

That's the shift. 

We've moved from the visibility era to the eligibility era.

The brands showing up consistently in AI answers aren't necessarily the biggest. They're the ones with:

→ Clean, machine-readable product data — no ambiguity, no hiding behind forms
→ Honest pricing, real limitations, and clear implementation paths
→ Strong third-party validation — reviews, forums, press, community mentions
→ Content that helps the agent make its case: comparisons, ROI models, "best for X" guidance

Swipe through for the full breakdown and what to do about it this week. 👇

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TRUST IS THE NEW RANKING FACTOR

Acquiring Inbound Leads for B2B Founders with Personal Content Programs • Explaining Content, one Ugly Drawing at a time

Content steals focus, I know. Writing, formatting, visuals, posting cadence, and keeping up with comments. It becomes a weekly tax, then it gets dropped, then inbound stays unpredictable.I build an Authority Engine for B2B Tech Founders. It turns your existing knowledge into consistent content that makes you look like the category leader, without you writing a word.What you get:1) 100% custom AI voice cloneWe extract your voice from your real materials. Whitepapers, sales calls, internal docs, Slack messages, past posts, and anything else that reflects how you think and speak. No generic templates.2) LinkedIn Autopilot5 high converting posts per week, ghostwritten, formatted, and ready to publish. You do not write, format, post, or search for visuals. You approve drafts with a simple yes or no.3) Search Dominance pack2 SEO optimized long form articles per month, derived from your LinkedIn content, so your authority compounds beyond the feed.First week of content can go live within 48 hours of onboarding. You can see engagement on day 1. Your only job is approvals.I will write 3 posts for you for free using your data, so you can see the voice match before you pay. If the first week does not sound exactly like you, or better, I rewrite it until it does, or you do not pay.Best for founders who have real insight and a real product, but do not want content creation to compete with building, selling, and hiring.If you want to test the voice clone, message me: “3 posts”.

Kuba Czubajewski

IMO, this is the only realistic "future" of content marketers:

Every week, I see here new tools popping up that promise my clients they can let all their content team go because AI can do it all for them.

Not once have I seen it actually work, btw.

Content is a much deeper thing than writing a bunch of paragraphs that sound good or an infographic that looks nice.

For me, it's all about connecting the dots that are usually VERY far apart and turning it into a fresh, impactful message.

This is why I'm in love how Dropbox Dash is approaching AI for creatives.

Instead of proposing yet another "I'll do it for you" tool, they're solving one major pain most of us feel:

Not being able to connect the dots because the dot you're looking for is in a file you forgot the name of.

Sounds trivial, but OH MY GOD, the amount of time I used to spend on scrolling through my G-drive is embarrassing.

And this is where I think the whole AI for content conversation should land.

AI is incredible at recall.

Humans are still the best at judgment what matters, what’s true, what’s new, and what’s worth saying out loud.

You won't win because you can generate 50 posts a day.

But if you can pull the right inputs fast, then make a call on the angle, and ship a message people actually remember, you will win.

PS. this is not sponsored by anyone, I just saw their launch and loved it.

I’ll write 3 LinkedIn posts for free, in your voice. If it sounds like you (or better), we install your AI Authority Engine in 90 days.

Here's a 10-min flow I use with founders to create weeks of content for them:

The goal is to create one small, high-integrity narrative object that can survive multiple contexts without losing its meaning. 

The easiest way to do that is to start with a 10-minute CEO video (use Tella or Loom), because spoken answers preserve something writing tends to bleach out: conviction, nuance, and those small qualifiers that signal real experience. 

I beg you, don’t ask for “thought leadership.” 

Ask one tight prompt that forces specificity, like what buyers are getting wrong about a problem right now, what that misunderstanding costs them, and what they should do instead.

Once you have the Loom, the extraction step matters more than the editing. 

You’re looking for a structure:

Pull out:

- one contrarian claim that creates tension
- one vivid symptom that makes the claim relatable
- one constraint that makes it believable
- one before/after framing that makes the shift obvious
- one proof detail that anchors it in reality

That proof detail can be lightweight. It can be “we heard this on 12 calls this month,” or “this showed up in every deal we lost last quarter.” 

Now you take those five ingredients and you write one “source paragraph” in plain language. Don't think of any platform yet. 

Just articulate the idea clearly as if you were explaining it to a smart friend over coffee. This paragraph becomes the anchor. Every other asset is a translation of it, not a reinvention. That’s how you keep integrity when you repurpose.

From there, I like to create three outputs that each do a different cognitive job:

First, a short text post that opens with the contrarian claim and immediately explains the symptom. 

The mistake people make is opening with the claim and then drifting into abstraction. Don’t. 

Earn the reader’s trust by describing what they already see in the wild, the call snippets, the internal debates, the marketing copy that “sounds right” but doesn’t move anything.

Second, a simple carousel where each slide is a single unit of meaning. Not “tips,” but progression. The before model, the cost of that model, the constraint that keeps people stuck, the after model, and then one practical move they can try this week. 

If you can’t fit the idea on five slides without it turning into fog, the idea isn’t ready yet.

Third, a longer form piece where you unpack the constraint and the proof detail. 

This is where nuance belongs. Why the obvious fix fails. What tradeoff you’re making. What to watch out for. 

This is also where you can safely include a real example, even if it’s anonymized, because you have space to set context.

Two quality checks before you hit publish:

• If the post could apply to any company, it’s too generic. 

• If the reader can’t repeat your point in one sentence, it’s too complicated.

If you want, reply with your niche and I’ll give you 5 tight CEO prompts that reliably produce these “weeks of content” anchors.

I recently changed my banner to this one below and you might think I went insane:

This is not a typical path content people choose for their businesses.

“Free value” beyond a regurgitated ChatGPT lead magnet is a rare thing here.

My thinking is this:

I built an Authority System for copying B2B founders’ voice with AI.

It’s GOOD. Took me about a year to get here. 

And the easiest way to prove it is to show my potential clients how it works.

Yes, building a sample assistant is harder than posting fancy carousels and “vulnerable” fake-ass stories

But I’ve always been more of a show-don’t-tell kinda guy and not planning to stop now.

Curious how it works? Dm me “3 posts”

"comment on other creators' posts" is sh!tty advice:

I used to spend 2 hours per day here commenting on probably all of them big creators.

Most of them don't give a rat's a*s about me or my content.

And that's perfectly fine. Why would they?

Not once have I reached out to them in a DM, they have no reason to see my comment and think:

"I wonder what this guy is about?"

But the folks I exchanged DMs with are consistently showing up under my posts.

Because we established a more meaningful connection than a [put an insightful comment here so they see you're trying hard]

See what I'm getting at?

Connection > tactics.

Build the first one and you'll never need to think about the second one again.

A year ago I thought I had it figured out:

Build a content agency for B2B founders. Use AI to do the heavy lifting. Keep costs low, scale fast. Simple.

What actually happened: 

I spent months building something nobody wanted to pay for.

The first version of the system was basically:

1. take the founder's old posts
2. dump them into a prompt
3. generate something that kind of sounded like them

The output was fine. Technically competent. The kind of content that gets 15 likes and zero leads.

I wasn't impressed with myself tbh. Neither were my clients.

So I overcomplicated everything:

A 12-step onboarding process, 5 different content formats, a pricing page that looked like a software feature comparison matrix...

I was trying to cover every possible use case for every possible client, and the result was that nobody could figure out what I actually did.

The solution was so stupidly simple, I facepalmed when I finally got there:

I started interviewing founders instead of just ingesting their existing content.

Turns out the best content a founder can publish isn't what they've already written.

 It's what they say when someone asks them the right questions:

- the unguarded takes
- the specific stories
- the things they'd never think to write down but say out loud constantly

Once I built the system around that – extract the thinking first, then write – the output stopped sounding like AI trying to be human and started sounding like the founder on their best day.

That took about a year to nail.

The offer got simpler too:

Interview you -> Write it up -> Publish it -> You approve the drafts. 

That's the whole thing.

If you want to see what it looks like, DM me "3 posts" – I'll write them for free before you spend anything.

Quick tip if you hate when AI says "It's not X, it's Y..."

This rhetorical device is called "contrastive reframing using antithesis structure."

Hard-prompt it into your content assistant to avoid it (example below).

Also, from my tests, Claude 4.6 is much better at this that GPT models.

PS. Let me know any other annoying things AI uses - I'll show you how to remove them from the outputs.

How I helped a B2B consultancy business (very niche) start showing up in AI search:

We focused on turning their LinkedIn content into long-form SEO articles built around real opinions, specific frameworks, and language that maps to actual buyer problems.

AI tools cite sources that are clear and substantive. Since their LinkedIn content had this already, expanding it into articles became much easier.

The results measured over the last 90 days:

Overall: 1,619 AI bot hits → 4,163. That's 3x.
Homepage: 514 → 946. Almost 2x.

Every hit is ChatGPT or Perplexity pulling from their site while a buyer is actively researching. That's pipeline you'd never see in a cold outreach report.

If you want to see what this looks like for your niche, reply ENGINE and tell me what you sell.

200,000 people just watched a creator get stood up by a brand's AI chatbot:

Reformation used AI to manage its influencer outreach. It confirmed a collaboration, set up a store visit, and ran weeks of back-and-forth with a creator.

She drove an hour to the store, shot video in the dressing room... The manager had no idea who she was.

TikTok called it "an AI bot that went rogue." Reformation sent her a sweater as an apology.

Here's my read on what actually happened: 

AI made commitments nobody at the brand had authorized. And no human was watching the inbox it was running.

The bot did exactly what it was built to do - respond, confirm, follow up. 

But nobody told it where to stop. That's a systems failure.

AI doesn't know when it's overstepping. The tool runs until you build a stop - and plenty of AI marketing setups skip that step entirely.

There are places where automation works well: segmentation, sequences, content drafts.

And then there are contexts that require a human in the seat: real commitments, real relationships, anything a creator or partner will hold you to.

I put a lot of emphasis on that while working with my clients on their content assistants.

First draft can (and should) come from the AI. But the human editor before anything goes live is a must. 

Doesn't matter how good your AI tool is. If there's no one monitoring what it's agreeing to, you're one post away from a mess.

The CEO of impact put it well: "Human credibility becomes more valuable, not less."

That's the thing marketing teams running AI tools aren't accounting for right now, imo.

I've been inside a lot of AI content setups lately. 

Usually, it’s a single prompt, no real architecture:

A prompt produces something that sounds okay one day and off-brand the next.

What I built for myself first, now for clients, runs on 8 layers:

1. A voice profile: formality level, POV, energy, humor notes

2. A writing style guide: sentence rhythm, paragraph rules, formatting settings

3. A preferred/banned word list: the exact vocabulary the AI can and can't touch

4. Content pillars: the strategic territory the brand owns (and what it doesn't)

5. A CTA library: specific closing lines and keyword triggers, not improvised

6. An editorial guardrails file: a list of hard limits for the AI

7. A reference database: curated post examples labeled by format, hook type, and why they worked

8. A master prompt: the architecture that connects all 7 layers and tells the AI how to operate

Each layer feeds into the next. Remove one and the output starts drifting.

For example, the voice profile without the banned word list sounds right tonally but uses language the person wouldn't say out loud.

If you want to see what each layer looks like in practice, reply "SYSTEM" and I'll send you the breakdown.

🛑 STOP writing content like this:

1. Sit down to write on Sunday
2. Spend 30 mins staring at a blank page
3. Use AI with a generic prompt to help you
4. Publish weak af “thought leadership”
5. Cringe and repeat the next week

You literally sit on hundreds of content ideas from your work. Ones that will actually bring clients closer to you.

You just have to find them. If you want me to show you how, hit follow.

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The Battle

Jules Ignacio Canlas

Kuba Czubajewski

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The Battle

Jules Ignacio Canlas

Kuba Czubajewski

Followers

Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jules Ignacio Canlas's LinkedIn Performance

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