Grow w/ revenue-driven SEO | Clients: Riverside, VEED, MentorCruise, Buy Me a Coffee | Read our case studies

Hey, I’m Jules, the founder of Embarque. Want to implement your SEO content strategy successfully? Hire us!

We’re powering the growth of 8-figure businesses using the power of ROI-driven SEO.

You’ve probably heard of some of our clients: Riverside, VEED, Flick, EmailOctopus, Buy Me a Coffee, VEED.IO, Levels.Fyi, ScrumGenius and MentorCruise & many more.

We provide high-quality end-to-end SEO services at unrivaled rates and have the case studies to back it up.

If you’re interested in working with us, check out our case studies or drop me a DM.

If not, drop me a follow for more content on:

* Growing a productized business
* Community-centric content strategy
* SEO for founders, startups, marketplaces, bootstrappers, and communities

See you around!

Jules Ignacio Canlas

SEO is not complex.

Some "experts" just made it look complex.

You don’t need 200 ranking factors to succeed.

You need like… 10. Maybe less on a good day.

When you focus on those, you can:

→ Save time by cutting out low-impact tasks
→ See results faster with less trial and error
→ Build rankings that hold steady long-term

Swipe to see the the 10 ranking factors to prioritise 👇 

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Grow revenue w/ leadgen-driven AI LLM SEO | +25 SEO case studies on Embarque.io

10 SEO Ranking Factors That Matter in 2026

Want to stop spending hours on SEO tasks AI can do in minutes?

The tool is only as good as the instructions you give it.

Better prompts help you:

→ Build content briefs fast
→ Get better output with less back and forth
→ Spend more time on strategy, less on grunt work

Swipe to see 11 prompts that make SEO work faster.

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11 Simple AI Prompts for Faster SEO Work

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Hidden HTTP pages can mess up your site name in Google
➔ Google can now monitor Search for exposed government IDs
➔ Google clarified crawler file size limits
➔ ChatGPT and Perplexity treat structured data like regular text

Swipe for the full breakdown.
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This Week in SEO: Googlebot Limits, AI Schema, HTTP Pages

Bing now has an AI search dashboard.

Yes. For real.

Inside Bing Webmaster Tools, you can now see when AI cites your content.

You can see:

• Total citations
• Which pages get cited
• The queries AI used to retrieve your content
• Trends over time

This is the first real step toward measurable GEO.

AI visibility is no longer a black box.

Swipe through for the full breakdown.

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Bing AI Performance Dashboard 101

One JavaScript mistake can kill your SEO.

A site owner on Reddit recently saw Google saying their website was offline.

They thought Google AI messed up but it didn’t.

Their page loaded the wrong message first… then JavaScript fixed it later.

Google indexed the first version.

Swipe for for a drill-down into the issues and actionable takeaways.

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One JavaScript Mistake That Can Kill Your SEO

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google reiterated that most sites do not need to use the disavow tool for spam links
➔ Google clarified how it chooses thumbnails for Search results and Discover
➔ Google removed outdated JavaScript SEO guidance from its documentation
➔ Bing updated its Webmaster Guidelines to reflect AI and Copilot search experiences
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Swipe through for the full breakdown.

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This Week in SEO: Disavow, Bing Guidelines, Thumbnails

Want to pull in 190k+ monthly visits and grow MRR by 300%?

Here’s exactly how we did it for Cleanvoice... and how you can do the same.

You'll see how to

➝ Rank early for fast-growing AI keywords
➝ Snag AI overviews and other important SERP elements
➝ Turn blog posts into a steady stream of sign-ups

Swipe through the carousel for the full playbook.

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How We Tripled Cleanvoice’s MRR Using SEO

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Microsoft exposed large scale AI prompt injection attacks targeting AI assistants
➔ Google said resource hints do not help with crawling or indexing
➔ Google explained why it may ignore your sitemap
➔ Google warned against trying to force pages into the index

Swipe through for the full breakdown.
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This Week in SEO: AI Spam, Resource, Sitemaps, Indexing

Want to learn how to 29x SEO traffic in less than 12 months?

We did it for a value betting SaaS.

Before they came to us, they had:

→ No clear SEO roadmap
→ Limited visibility for core product keywords
→ Weak internal linking and site structure
→ No focused strategy around high-intent queries

Traffic wasn’t the main issue. Direction was.

After Embarque, they had:

→ 29x growth in organic traffic
→ 29,479 monthly organic sessions
→ 1,800+ users landing on high-intent pages every month
→ #1 rankings for core product terms like “value betting software”

And the best part? This wasn’t built on random blog posts or vanity traffic. 

It was built on commercial intent, structured internal linking, and authority pointed exactly where revenue happens.

Swipe through this carousel to see the exact framework we used, what we prioritised first, and how we turned SEO into a predictable growth channel. 👇 

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How We Grew a Betting Software 29x in <12 Months

Want to learn how to drive 924k AI citations in 90 days?

We did it for a workflow SaaS.

Today, they average:

→ 263k AI citations every 30 days
→ 924k AI citations every 90 days

Swipe through to see the exact strategy we used, what we fixed first, and how we turned AI search into a steady visibility channel. 👇 

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How we got 924k AI citations over 90 days

Can a One-Year-Old Website Beat an Older One in Search?

Quick answer: YES.

Age alone means nothing.

A site getting older is automatic.

But becoming genuinely worthwhile is earned.

If the older site has spent four years building depth, trust, and value, you’re competing with momentum.

If they’ve coasted, you can absolutely overtake them.

Swipe through this carousel for:

- Mueller's take on this topic
- When “domain age” can be overhyped
- How newer sites can close the gap faster

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Can a One-Year-Old Website Beat an Older One in Search?

Want to learn how to generate 160K+ clicks with just 18 blog posts?

We did it for Space Crew.

Before they came to us, they were

→ Getting crushed by Indeed, LinkedIn, and Glassdoor
→ Starting from zero domain authority
→ Competing in a niche with no clear content strategy

After Embarque, they had:

→ 160K+ total clicks from just 18 pieces of content
→ Domain Rating grown from 0 to 27
→ Outranking job board giants on their most valuable terms
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Swipe through to see the exact strategy we used, how we picked the right keywords, and why doing less actually won them more. 👇 

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How We Helped Space Crew Generate 160K+ SEO clicks

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google AI Mode expanded to 53 new languages
➔ Businesses report Google reviews disappearing again
➔ Google warns JavaScript placeholders can break indexing
➔ Bing adds AI citation data to Webmaster Tools

Swipe through for the full breakdown.

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AIO, Bing AI Performance, Review, Indexing

Does Google penalise pages for bad title tags?

Short answer: no.

Google has clarified that it does not have a “bad title” algorithm or filter that suppresses pages just because the titles are poorly written.

In summary:

→ Google does not penalise sites simply for writing poor titles
→ The title shown in search is not always taken from the page’s <title> tag
→ Changing a title tag does not guarantee the SERP title will update

Titles still matter, but the bigger issue is relevance and how well the title reflects the page.
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Swipe the carousel for a quick breakdown of how Google actually handles titles in search.
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Does Google Penalise Pages for Bad Title Tags?

Bing just rewrote its Webmaster Guidelines and officially added AI search into the rulebook.

Here’s a simpler version: 

→ GEO is now officially part of Bing guidelines
→ You can control how Copilot uses your content with meta tags
→ AI content is allowed, but only with human oversight
→ Bing now treats AI manipulation as search spam

If AI visibility matters to you, this update is a big signal. 

Swipe the carousel for a simple breakdown of what changed and what to pay attention to next. 👇 

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Bing adds GEO to its official guidelines

Should you disavow bad backlinks?

Short answer: it depends.

Google says most sites don’t need to use the disavow tool because its systems already ignore many spammy links automatically.

But that doesn’t mean the tool is useless.

If you’re dealing with large volumes of obvious spam links or manipulative link patterns, disavowing can still make sense.

So for most sites, bad backlinks are usually ignored.

For some sites, especially in clear spam situations, disavowing can still be helpful.

Swipe through the carousel for a simple breakdown of when disavowing actually makes sense.
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Do You Actually Need to Disavow Bad Backlinks?

Want to steal your competitor's backlink strategy?

Most businesses approach this wrongly.

You see a competitor with 8,000 backlinks and think "I'm screwed."

In reality, maybe 100 of those links actually do anything.

The rest are dead weight (expired domains, low-traffic pages, irrelevant placements).

This carousel shows you:

→ How to spot the links actually driving their rankings
→ How to filter out the junk in minutes
→ How to build your own hit list based on proven sources

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How to Reverse Engineer Competitor’s Backlinks

Want proof your SEO is pulling its weight and driving the results you care about?

A solid tracking system makes that clear.

By tracking the right metrics, you can:

➔ See which pages actually drive conversions and revenue
➔ Spot SEO issues before they hurt your traffic
➔ Make data-backed decisions instead of guessing

Swipe for the key metrics to track.
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#seo #seotips #seoexpert

SEO Tracking 101

Want to know if your SEO and AI search traffic is actually making you money?

GA4 is the best place to check, and it gives you the insights you need to:

➡ Improve conversions by fixing high-exit pages
➡ Optimise content using real engagement data
➡ Make smarter SEO and GEO decisions with deeper insights

Swipe through to see 9 easy GA4 tips to strengthen your SEO and LLM SEO strategy. 👇 
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#seo #seotips #seoexpert

Google Analytics (GA4) for SEO & GEO in 2026

Want to learn how to turn SEO into a reliable inbound channel for your agency?

We did it for Embarque, our own website.

Before we got our SEO in order, we had:

→ 6,528 monthly organic sessions with no reliable growth system
→ Traffic tied to bursts of effort rather than a consistent strategy
→ No clear way to turn search into a predictable source of leads

After we applied the same approach we use for clients, we had:

→ 49,121 monthly organic sessions by March 2026
→ A structured content system built around 90-day cycles and clear commercial goals
→ SEO generating discovery call bookings throughout the week

Swipe through this carousel to see the exact workflow we used, what we prioritised first, and how we turned SEO into a reliable pipeline channel. 👇 

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We Grew Embarque's Organic Traffic to 49K Monthly Visits

Product & Business Leader | Scaling Growth & Digital Transformation | Ex-Pro Athlete Applying Sports Principles to Drive Business Excellence | Leadership & Peak Performance Advocate

Product Manager with 8+ years building AI/ML, digital and SaaS products from 0→1, and scaling product and teams from 1→10, with proven ability to scale operations 1000%+ while maintaining lean teams. Track record includes $600K ARR recovery in 30 days, scaling from 0 to $7MM revenue with 3-person ops team, and driving $30MM+ enterprise impact.

Specializing in product-led growth, operational excellence, and AI-powered solutions for health tech, B2B SaaS, and Utilities Industry.

Known for systems thinking, collaborative leadership, and high-velocity execution. I bring customer obsession to every product decision, with proven platform thinking that scales from startup to enterprise.

Currently: Building AI-powered health and longevity products to gain hands on experience with Agentic products.

Let's connect - I specialize in making the impossible look inevitable.

Robin Ayme

Confession: I stopped posting here because I was rebuilding from scratch. travelling to Europe. and refocusing on PMF. 
                                                                                  
Now I'm back and apparently I missed the whole AI agent thing blowing up.

OpenClaw went to 145K GitHub stars in like 3 weeks. The founder just joined OpenAI. People are legitimately running these things as employees - not assistants, actual employees. 

I thought it was hype until I saw someone's setup: 3 agents (engineer, researcher, designer) running 24/7, managed through Telegram like they're contractors in different timezones.

What got me: these aren't chatbots. They run overnight. Make decisions. Execute without you watching. 

Someone posted "I was a CEO and stopped working. OpenClaw is making me work again" and honestly... I felt that.

 Look, I'm not blind to the issues. There's real security problems: CrowdStrike called it a "nightmare," 20% of the skills in the marketplace had malware. But also: we're clearly at one of those moments where the thing that seemed impossible 6 months ago is suddenly... normal?

So I'm trying it. Hiring AI agents as actual team members. Giving them roles, KPIs, the whole thing. Will share what actually works vs what's just people telling stories on the internet.

Real question though: if you could "hire" an AI that costs $200/month and works 24/7: what's the first role you'd give it?

Drop your answer below. I'll actually test the top 3 and report back what happens.

boltd-solutions

vika-swimwear

Building AI Health & Longevity Products | Cross-functional Leader | 0→1 + Scale Expert | Ex-Pro-Athlete

Spent an embarrassing amount of time this week figuring out how to move my ChatGPT history to Claude. Sharing what actually works.
                                                                                    
The official way: ChatGPT → Settings → Data Controls → Export Data. 
You get an email with a .zip. Inside there's a memories.json.  that's the one you want.

To pull it into Claude, paste the file into a new chat and write: 

"This is my memory from another AI. Add this to your memory about me during your next synthesis."

It works.

For Gemini: Google quietly started rolling out a native import this month. 
If you don't have it yet, move2gemini.io does the job. 
There's also a Chrome extension called "Retry in Another AI" that pushes active conversations across platforms in one click.

Anyway. Useful to know.

But here's what annoyed me the whole time I was doing this:

I shouldn't have to.

I use different models for different things. 

ChatGPT sometimes, Claude for reasoning-heavy stuff, Gemini when I need Google integration. 

My context —the preferences, the history, the things these tools have slowly figured out about me — lives in three separate silos that will never talk to each other.

Every time I switch, I start from zero.

What would actually fix this is one personal memory store you actually own. A secure database that lives outside any platform. An MCP server in front of it. 

Every model connects to the same layer.

Your memory goes where you go, not where your subscription is.

Genuinely surprised nobody's built this cleanly yet. Or have they?

I know you can "solve it" with open claw or with .md files locally. But that's the techy/hacky way. Not consumer ready. 

Anyone down to build this as a fun project ?

move2gemini.io

Move2Gemini

Ash by Slingshot AI pulled Ash from the UK after raising $93MM.                                                                           

Their AI mental health chatbot - 50k beta users, $93M raised -  gone from the UK market because regulators couldn't agree: is this a wellness product or a medical device?

I get why people read this as a cautionary tale.

But I'm building in this space (longevity x AI). And I see something different.

The problem wasn't the AI. It was the positioning.

Frame your product as a therapy replacement and you're asking to be regulated like a medical device. 

Honestly? That's the right call. Unvalidated therapy replacements should face scrutiny. Even in Health AI solutions, startups start with a human in the loop, a "concierge team".

But there's a version of this that actually works.

You leave your therapist's office on Tuesday. Something hard happens Thursday. Your next appointment is 10 days away.

That gap is where people spiral. Or forget. Or quietly disengage from the work they were just starting to do.

AI that sits between sessions, that knows what you're working on, helps you hold the thread in real time, and gives your therapist actual context when you come back: that's not replacing care.

That's making care continuous.

That's the version worth building.

It's not easy. Memory, continuity, clinical safety - these are hard problems. But the direction is right.

AI has a real place in mental health (and overall health). Just not the place most people are fighting over.

taplio

The Battle

Jules Ignacio Canlas

Robin Ayme

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The Battle

Jules Ignacio Canlas

Robin Ayme

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jules Ignacio Canlas's LinkedIn Performance

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