Grow w/ revenue-driven SEO | Clients: Riverside, VEED, MentorCruise, Buy Me a Coffee | Read our case studies

Hey, I’m Jules, the founder of Embarque. Want to implement your SEO content strategy successfully? Hire us!

We’re powering the growth of 8-figure businesses using the power of ROI-driven SEO.

You’ve probably heard of some of our clients: Riverside, VEED, Flick, EmailOctopus, Buy Me a Coffee, VEED.IO, Levels.Fyi, ScrumGenius and MentorCruise & many more.

We provide high-quality end-to-end SEO services at unrivaled rates and have the case studies to back it up.

If you’re interested in working with us, check out our case studies or drop me a DM.

If not, drop me a follow for more content on:

* Growing a productized business
* Community-centric content strategy
* SEO for founders, startups, marketplaces, bootstrappers, and communities

See you around!

Jules Ignacio Canlas

SEO is not complex.

Some "experts" just made it look complex.

You don’t need 200 ranking factors to succeed.

You need like… 10. Maybe less on a good day.

When you focus on those, you can:

→ Save time by cutting out low-impact tasks
→ See results faster with less trial and error
→ Build rankings that hold steady long-term

Swipe to see the the 10 ranking factors to prioritise 👇 

______

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Grow revenue w/ leadgen-driven AI LLM SEO | +25 SEO case studies on Embarque.io

10 SEO Ranking Factors That Matter in 2026

Want to stop spending hours on SEO tasks AI can do in minutes?

The tool is only as good as the instructions you give it.

Better prompts help you:

→ Build content briefs fast
→ Get better output with less back and forth
→ Spend more time on strategy, less on grunt work

Swipe to see 11 prompts that make SEO work faster.

Found this useful? Like and share ♻

11 Simple AI Prompts for Faster SEO Work

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Hidden HTTP pages can mess up your site name in Google
➔ Google can now monitor Search for exposed government IDs
➔ Google clarified crawler file size limits
➔ ChatGPT and Perplexity treat structured data like regular text

Swipe for the full breakdown.
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This Week in SEO: Googlebot Limits, AI Schema, HTTP Pages

Bing now has an AI search dashboard.

Yes. For real.

Inside Bing Webmaster Tools, you can now see when AI cites your content.

You can see:

• Total citations
• Which pages get cited
• The queries AI used to retrieve your content
• Trends over time

This is the first real step toward measurable GEO.

AI visibility is no longer a black box.

Swipe through for the full breakdown.

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Bing AI Performance Dashboard 101

One JavaScript mistake can kill your SEO.

A site owner on Reddit recently saw Google saying their website was offline.

They thought Google AI messed up but it didn’t.

Their page loaded the wrong message first… then JavaScript fixed it later.

Google indexed the first version.

Swipe for for a drill-down into the issues and actionable takeaways.

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One JavaScript Mistake That Can Kill Your SEO

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google reiterated that most sites do not need to use the disavow tool for spam links
➔ Google clarified how it chooses thumbnails for Search results and Discover
➔ Google removed outdated JavaScript SEO guidance from its documentation
➔ Bing updated its Webmaster Guidelines to reflect AI and Copilot search experiences
___
Swipe through for the full breakdown.

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This Week in SEO: Disavow, Bing Guidelines, Thumbnails

Want to pull in 190k+ monthly visits and grow MRR by 300%?

Here’s exactly how we did it for Cleanvoice... and how you can do the same.

You'll see how to

➝ Rank early for fast-growing AI keywords
➝ Snag AI overviews and other important SERP elements
➝ Turn blog posts into a steady stream of sign-ups

Swipe through the carousel for the full playbook.

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How We Tripled Cleanvoice’s MRR Using SEO

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Microsoft exposed large scale AI prompt injection attacks targeting AI assistants
➔ Google said resource hints do not help with crawling or indexing
➔ Google explained why it may ignore your sitemap
➔ Google warned against trying to force pages into the index

Swipe through for the full breakdown.
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This Week in SEO: AI Spam, Resource, Sitemaps, Indexing

Want to learn how to 29x SEO traffic in less than 12 months?

We did it for a value betting SaaS.

Before they came to us, they had:

→ No clear SEO roadmap
→ Limited visibility for core product keywords
→ Weak internal linking and site structure
→ No focused strategy around high-intent queries

Traffic wasn’t the main issue. Direction was.

After Embarque, they had:

→ 29x growth in organic traffic
→ 29,479 monthly organic sessions
→ 1,800+ users landing on high-intent pages every month
→ #1 rankings for core product terms like “value betting software”

And the best part? This wasn’t built on random blog posts or vanity traffic. 

It was built on commercial intent, structured internal linking, and authority pointed exactly where revenue happens.

Swipe through this carousel to see the exact framework we used, what we prioritised first, and how we turned SEO into a predictable growth channel. 👇 

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How We Grew a Betting Software 29x in <12 Months

Want to learn how to drive 924k AI citations in 90 days?

We did it for a workflow SaaS.

Today, they average:

→ 263k AI citations every 30 days
→ 924k AI citations every 90 days

Swipe through to see the exact strategy we used, what we fixed first, and how we turned AI search into a steady visibility channel. 👇 

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How we got 924k AI citations over 90 days

Can a One-Year-Old Website Beat an Older One in Search?

Quick answer: YES.

Age alone means nothing.

A site getting older is automatic.

But becoming genuinely worthwhile is earned.

If the older site has spent four years building depth, trust, and value, you’re competing with momentum.

If they’ve coasted, you can absolutely overtake them.

Swipe through this carousel for:

- Mueller's take on this topic
- When “domain age” can be overhyped
- How newer sites can close the gap faster

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Found this helpful? Pls like and share ♻️

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Can a One-Year-Old Website Beat an Older One in Search?

Want to learn how to generate 160K+ clicks with just 18 blog posts?

We did it for Space Crew.

Before they came to us, they were

→ Getting crushed by Indeed, LinkedIn, and Glassdoor
→ Starting from zero domain authority
→ Competing in a niche with no clear content strategy

After Embarque, they had:

→ 160K+ total clicks from just 18 pieces of content
→ Domain Rating grown from 0 to 27
→ Outranking job board giants on their most valuable terms
____________

Swipe through to see the exact strategy we used, how we picked the right keywords, and why doing less actually won them more. 👇 

____________

Found this helpful? pls like and share ♻️

How We Helped Space Crew Generate 160K+ SEO clicks

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google AI Mode expanded to 53 new languages
➔ Businesses report Google reviews disappearing again
➔ Google warns JavaScript placeholders can break indexing
➔ Bing adds AI citation data to Webmaster Tools

Swipe through for the full breakdown.

_______

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AIO, Bing AI Performance, Review, Indexing

Does Google penalise pages for bad title tags?

Short answer: no.

Google has clarified that it does not have a “bad title” algorithm or filter that suppresses pages just because the titles are poorly written.

In summary:

→ Google does not penalise sites simply for writing poor titles
→ The title shown in search is not always taken from the page’s <title> tag
→ Changing a title tag does not guarantee the SERP title will update

Titles still matter, but the bigger issue is relevance and how well the title reflects the page.
___
Swipe the carousel for a quick breakdown of how Google actually handles titles in search.
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Found this useful? Please like and share. ♻️

Does Google Penalise Pages for Bad Title Tags?

Bing just rewrote its Webmaster Guidelines and officially added AI search into the rulebook.

Here’s a simpler version: 

→ GEO is now officially part of Bing guidelines
→ You can control how Copilot uses your content with meta tags
→ AI content is allowed, but only with human oversight
→ Bing now treats AI manipulation as search spam

If AI visibility matters to you, this update is a big signal. 

Swipe the carousel for a simple breakdown of what changed and what to pay attention to next. 👇 

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Bing adds GEO to its official guidelines

Should you disavow bad backlinks?

Short answer: it depends.

Google says most sites don’t need to use the disavow tool because its systems already ignore many spammy links automatically.

But that doesn’t mean the tool is useless.

If you’re dealing with large volumes of obvious spam links or manipulative link patterns, disavowing can still make sense.

So for most sites, bad backlinks are usually ignored.

For some sites, especially in clear spam situations, disavowing can still be helpful.

Swipe through the carousel for a simple breakdown of when disavowing actually makes sense.
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Do You Actually Need to Disavow Bad Backlinks?

Want to steal your competitor's backlink strategy?

Most businesses approach this wrongly.

You see a competitor with 8,000 backlinks and think "I'm screwed."

In reality, maybe 100 of those links actually do anything.

The rest are dead weight (expired domains, low-traffic pages, irrelevant placements).

This carousel shows you:

→ How to spot the links actually driving their rankings
→ How to filter out the junk in minutes
→ How to build your own hit list based on proven sources

___

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How to Reverse Engineer Competitor’s Backlinks

Want proof your SEO is pulling its weight and driving the results you care about?

A solid tracking system makes that clear.

By tracking the right metrics, you can:

➔ See which pages actually drive conversions and revenue
➔ Spot SEO issues before they hurt your traffic
➔ Make data-backed decisions instead of guessing

Swipe for the key metrics to track.
___

Found this useful? Please like and share ♻️ 

#seo #seotips #seoexpert

SEO Tracking 101

Want to know if your SEO and AI search traffic is actually making you money?

GA4 is the best place to check, and it gives you the insights you need to:

➡ Improve conversions by fixing high-exit pages
➡ Optimise content using real engagement data
➡ Make smarter SEO and GEO decisions with deeper insights

Swipe through to see 9 easy GA4 tips to strengthen your SEO and LLM SEO strategy. 👇 
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#seo #seotips #seoexpert

Google Analytics (GA4) for SEO & GEO in 2026

Want to learn how to turn SEO into a reliable inbound channel for your agency?

We did it for Embarque, our own website.

Before we got our SEO in order, we had:

→ 6,528 monthly organic sessions with no reliable growth system
→ Traffic tied to bursts of effort rather than a consistent strategy
→ No clear way to turn search into a predictable source of leads

After we applied the same approach we use for clients, we had:

→ 49,121 monthly organic sessions by March 2026
→ A structured content system built around 90-day cycles and clear commercial goals
→ SEO generating discovery call bookings throughout the week

Swipe through this carousel to see the exact workflow we used, what we prioritised first, and how we turned SEO into a reliable pipeline channel. 👇 

–––

Found this helpful? Give it a like and share ♻

We Grew Embarque's Organic Traffic to 49K Monthly Visits

8X Founder | Founder @ BrandClickX | Organic Growth Partner | White-Hat Link Building + SEO That Converts

Are you tired of publishing content without seeing growth, or chasing rankings without getting leads?

I’m Sam Sami SEO Specialist & Founder. I help businesses break through the noise, increase organic traffic, and build scalable, search-powered growth systems.

Over the past few years, I’ve worked with 60+ international brands, building a portfolio of sites that tell compelling stories and rank high. I do more than just audits. 

I work hands-on with On-Page, Off-Page, Technical SEO, content strategy, and digital PR. 

What I deliver:

• Page-1 rankings for competitive keywords
• Measurable ranking improvements & organic traffic growth
• Search content that converts — not just gets clicks

📍 Remote-friendly. Clients in US, UK, and globally.

Let’s turn your site into an authority destination.
Message me or connect here to see how we can work together.

Contact at: Sam@brandclickx.com

Sam Sami

SEO used to be simple.
.
.
.
Pick a keyword.
Write a blog.
Build some backlinks.
And wait for rankings.

But that version of SEO is slowly disappearing.

Because in 2026, SEO is no longer one tactic.

It’s a system.

Ranking on search is just the first step now.

Here’s what the new SEO stack actually looks like:

Layer 1 — SEO
Getting discovered on search engines.

Layer 2 — AEO (Answer Engine Optimization)
Getting selected as the answer in snippets and AI responses.

Layer 3 — GEO (Generative Engine Optimization)
Getting cited by AI tools like ChatGPT, Gemini, and Perplexity.

Layer 4 — AIO (AI Optimization)
Structuring content so machines actually understand it.

Layer 5 — SXO (Search Experience Optimization)
Turning visibility into real engagement and conversions.

Remove one layer…

And the whole system starts leaking value.

That’s the shift many businesses are missing.

They’re still optimizing for rankings only.

But modern SEO is about something bigger:
• Being found
• Being understood
• Being answered
• Being remembered
• Being chosen

Traffic alone doesn’t build authority anymore.

Visibility across search + AI + user experience does.

The brands that will win in 2026 won’t just rank.
They’ll become the default answer everywhere people search.

And that only happens when SEO stops being a tactic… and starts being a system.

CEO @ BrandClickX | White-Hat Link Building + SEO That Converts for B2B & B2C Brands

AI search is quietly changing how content gets visibility.

And most people haven’t noticed it yet.

For years, SEO was simple:
Write a blog → Rank on Google → Get clicks.

But now something new is happening.

People search…

And the answer appears instantly in an AI Overview.

No scrolling.
No opening 10 links.

Just one summarized answer pulled from multiple sources.

Which means one thing:
Your content now has to be selected, not just ranked.
And that changes the entire SEO playbook.

Instead of asking
“How do I rank higher?”

The smarter question is:
“How do I become the source AI chooses?”

That’s where things like this start to matter:
• Targeting real questions people ask
• Structuring content so answers are easy to extract
• Writing clear “answer-first” sections
• Using schema to help search engines understand context
• Updating old content with fresh data
• Building topical authority across your site

Because AI doesn’t just look for keywords.

It looks for clarity, structure, and trust.

Ranking is still important.

But in the AI search era, being cited is the new #1 position.

And the creators who understand this shift early…

Will dominate the next generation of search.

If your SEO strategy still starts and ends with Google…
You’re already invisible.

For years, SEO meant:

• Keywords
• Backlinks
• On-page optimization
• Technical fixes

That’s Traditional SEO.
Important? Yes.

Enough? Not even close.

Because search doesn’t 
live in one place anymore.

Search is happening on:

• Google
• YouTube
• TikTok
• Amazon
• Reddit
• LinkedIn
• ChatGPT
• Perplexity
• App stores

If people can search it 
you can optimize for it.

That’s not Search Engine Optimization anymore.
That’s Search Everywhere Optimization.

Here’s where most people are stuck:
🔹Level 1: Traditional SEO
 Still fighting for blue links.

Meanwhile…
🔹Level 2–4: AI & LLM Optimization
AI Overviews.

Chat-based search.
Answer engines.

You’re no longer optimizing 
just to be crawled.

You’re optimizing to be:

• Retrieved
• Cited
• Summarized
• Recommended

LLMs don’t rank pages.
They select answers.

If your content isn’t structured, 
Authoritative, and clear?

You don’t exist in AI search.

Then comes the power layer:
🔹Brand Authority SEO
 Search engines AND LLMs analyze:

• Brand mentions
• Unlinked citations
• Roundups
• Community discussions

What others say about you is becoming 
stronger than what you say about yourself.

Authority > Keywords.

And here’s the real shift most miss:
🔹 Community SEO
Reddit threads.

Quora answers.
Slack groups.
Discord conversations.

People trust communities more than ads.

If your brand isn’t present where real 
questions are being asked you’re losing 
invisible demand.

Then the distribution multipliers:
🔹 Platform-Specific SEO
 Amazon SEO ≠ Google SEO

TikTok search ≠ YouTube search
LinkedIn search ≠ App Store search

Every platform has its own internal algorithm.

Modern SEO means understanding 
ecosystems not just search engines.

And the final level?
🔹 Topic Domination
Owning the conversation across:

• Website
• Social
• Communities
• AI answers
• Video
• Paid
• Organic

This is how brands scale in 2026.
Not by ranking one blog.

But by becoming the 
default answer everywhere.

Here’s the uncomfortable truth:

Most businesses are optimizing for traffic.

The smartest ones are optimizing for visibility 
across every layer of discovery.

Because attention is fragmented.
And search is no longer a destination.

It’s a behavior.
If your SEO strategy doesn’t include:

✓ AI answer optimization
✓ Brand authority signals
✓ Community visibility
✓ Platform-native search
✓ Multi-channel dominance

You’re not doing modern SEO.
You’re doing 2018 SEO.

The game changed.
The only question is:

Are you still playing Level 1?

DA 90+ backlinks won’t save your SEO in 2026.
You read that right...

I’ve seen sites with “powerful” links… and zero real visibility.

Because Google doesn’t just look at who links to you anymore.

It looks at who trusts you, cites you, and mentions you across the web.

One DA90 link can boost ego.

Consistent topical authority builds dominance.

Here’s what most people don’t want to admit:

A single niche-relevant link > 10 random high-DA links
Context > Domain metrics
Topical authority > Link quantity
Citations & mentions > Cold backlinks

The algorithm got smarter.

It understands relevance, intent, and entity relationships.

So if your strategy is:
“Get high DA links at any cost”

You’re playing an old SEO game with new rules.

In 2026, winners won’t be the ones with the highest DA links.

They’ll be the ones with:
• Strong topical clusters
• Real brand mentions
• Community discussions
• AI citations & references

Because authority isn’t rented from big domains anymore.

It’s earned by being the most trusted source on your topic.

- Chase relevance.
- Build depth.
- Own your niche.

That’s the kind of authority algorithms can’t ignore.

Most SaaS landing pages don’t fail because of traffic.
.
.
.
They fail because of structure.

YESS...

You can run ads, rank on Google, and bring thousands of visitors…

But if the page isn’t built to guide attention and build trust, conversions stay low.

High-performing SaaS landing pages follow a very intentional flow.

Not random sections.
Not “whatever the designer felt like adding.”

A strategic structure that moves a visitor from curiosity → clarity → trust → action.

It usually looks something like this:
1) A clear URL with the primary keyword
2) A recognizable company logo
3) An SEO-optimized headline that instantly explains the value
4) One strong primary CTA (not five different buttons)
5) Social proof to show credibility
6) A visual element, product image or explainer video
7) Key benefits and core features
8) Real customer testimonials
9) FAQ section to remove objections
10) A strong final CTA
11) Contact info and legal pages for trust

Every section has a job.

The headline grabs attention.
The benefits create desire.
Testimonials build trust.
FAQs remove doubts.

And the CTA captures the action.

When these pieces work together, the page doesn’t feel like a sales pitch.

It feels like a guided experience.

And that’s what turns visitors into users.

Because in SaaS, traffic gets people to the door…
But structure is what gets them to sign up.

Stop guessing. Start doing.

Here are 5 link building tactics delivering results in 2024:

1️⃣ Podcast Guesting 2.0
Don't just show up create a resource page for every episode.
Hosts link to it. You get 2-3 links per appearance.

2️⃣ Original Data Studies
Survey your audience. Publish findings.
Journalists and bloggers cite original data.
One study = links for 2+ years.

3️⃣ Broken Link Building (But Smarter)
Don't just find broken links.
Find broken links on HIGH-TRAFFIC pages.
Use Wayback Machine to see what content existed.
Recreate it better.

4️⃣ Help a Reporter Out (HARO) 2.0
Skip the daily firehose.
Use Connectively (HARO's replacement) with specific filters.
Respond within 2 hours.
Success rate jumps from 2% to 15%.

5️⃣ Linkable Asset Strategy
Create tools, calculators, or templates.
Not blog postsnUTILITIES.
Example: "SEO ROI Calculator" > "SEO ROI Guide"
Tools get 10x more links.

Which one will you try this week? 👇v

This update didn’t look scary
but it silently flipped the rules of link building.

For years, we were told:

More backlinks = Higher rankings.

So we chased:
• Guest posts
• DA scores
• Link exchanges
• Outreach at scale

And yes, it worked… for a while.

But now?

Google is asking a different question:
“Would this content still exist if SEO didn’t?”

That one question changes everything.

Because helpful content earns links naturally.

Unhelpful content begs for them.

Here’s the shift most SEOs are missing:
Links are no longer the starting point.
They’re the byproduct of genuinely useful content.

The update is forcing a brutal reality:
You can’t build links to weak content anymore and expect magic.
Topical depth > Random backlinks
Original insights > Rewritten summaries
Real expertise > Generic SEO writing

Google is measuring:
• Effort
• Experience
• Value
• Trust signals across your site

Not just how many domains point to you.

So if your link building strategy is still:
“Publish average content → build links → rank”

You’re fighting the algorithm… not aligning with it.

The new formula is simpler, but harder:
Create content so helpful, relevant, and experience-driven that links become a consequence, not a tactic.

Because in this era, helpful content doesn’t chase backlinks.

Backlinks chase helpful content.

Most link building advice is exhausting:

"Send 100 emails, get 3 links."

Here's how we built 47 quality links in 30 days with ZERO cold outreach:

The Strategy: Strategic Content Partnerships

Week 1: Identified 20 non-competing businesses in our niche
Week 2: Created complementary resources they NEEDED
Week 3: Offered exclusive data/studies they couldn't get elsewhere
Week 4: Co-published content (they promote, we get links)

The math:
• 20 partners
• 12 said yes
• Average 4 links per partnership (their blog, newsletter, social, resource page)
• 48 total links (we got 47)

Time spent: 25 hours
Cost: $0
Response rate: 60% (vs. 3% for cold outreach)

The secret? We led with THEIR success, not ours.

When you make partners look good, links happen naturally.

Want the exact email template? Comment "PARTNERSHIP" below.

Quick poll for SEOs and marketers:

What's your biggest link building challenge right now?

A) Finding quality link opportunities
B) Getting responses to outreach
C) Creating link-worthy content
D) Scaling without sacrificing quality
E) Measuring link building ROI

Comment your letter + your specific struggle.

I'll personally reply to every comment with tactical advice.

(And yes, I'll turn the best questions into a detailed post next week)

Let's solve this together. 👇

SEO doesn’t usually fail because of one big mistake.

It fails because of many small ones that slowly kill your rankings.

Most websites don’t even realize it’s happening.

- They publish blogs.
- They add keywords.
- They try to build backlinks.

But rankings still don’t move.

Why?

Because the foundation is broken.

Things like:

• Duplicate content confusing search engines
• Weak internal linking between pages
• Slow loading websites
• Ignoring technical SEO issues
• Publishing content without promotion
• Forgetting mobile optimization
• Targeting the wrong keywords
• Writing content with no real value
• Ignoring search intent
• Skipping meta titles and descriptions

None of these mistakes look huge on their own.

But together?

They quietly destroy your SEO performance.

The good news is that most of them are fixable.

Small improvements like:

Optimizing internal links
Speeding up your pages
Doing proper keyword research
Writing helpful content

And aligning pages with real user intent can completely change how Google sees your site.

SEO growth rarely comes from hacks.

It comes from removing the friction that’s holding your rankings back.

Sometimes the biggest win in SEO isn’t doing more.

It’s fixing what’s already broken.

taplio

The Battle

Jules Ignacio Canlas

Sam Sami

Followers

Posts

Engagements

Likes

Performance ScoreJules Ignacio Canlas's LinkedIn Performance

Performance ScoreSam Sami's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jules Ignacio Canlas

Sam Sami

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jules Ignacio Canlas's LinkedIn Performance

Performance ScoreSam Sami's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJules Ignacio Canlas's LinkedIn Performance