Grow w/ revenue-driven SEO | Clients: Riverside, VEED, MentorCruise, Buy Me a Coffee | Read our case studies

Hey, I’m Jules, the founder of Embarque. Want to implement your SEO content strategy successfully? Hire us!

We’re powering the growth of 8-figure businesses using the power of ROI-driven SEO.

You’ve probably heard of some of our clients: Riverside, VEED, Flick, EmailOctopus, Buy Me a Coffee, VEED.IO, Levels.Fyi, ScrumGenius and MentorCruise & many more.

We provide high-quality end-to-end SEO services at unrivaled rates and have the case studies to back it up.

If you’re interested in working with us, check out our case studies or drop me a DM.

If not, drop me a follow for more content on:

* Growing a productized business
* Community-centric content strategy
* SEO for founders, startups, marketplaces, bootstrappers, and communities

See you around!

Jules Ignacio Canlas

SEO is not complex.

Some "experts" just made it look complex.

You don’t need 200 ranking factors to succeed.

You need like… 10. Maybe less on a good day.

When you focus on those, you can:

→ Save time by cutting out low-impact tasks
→ See results faster with less trial and error
→ Build rankings that hold steady long-term

Swipe to see the the 10 ranking factors to prioritise 👇 

______

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Grow revenue w/ leadgen-driven AI LLM SEO | +25 SEO case studies on Embarque.io

10 SEO Ranking Factors That Matter in 2026

Want to stop spending hours on SEO tasks AI can do in minutes?

The tool is only as good as the instructions you give it.

Better prompts help you:

→ Build content briefs fast
→ Get better output with less back and forth
→ Spend more time on strategy, less on grunt work

Swipe to see 11 prompts that make SEO work faster.

Found this useful? Like and share ♻

11 Simple AI Prompts for Faster SEO Work

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Hidden HTTP pages can mess up your site name in Google
➔ Google can now monitor Search for exposed government IDs
➔ Google clarified crawler file size limits
➔ ChatGPT and Perplexity treat structured data like regular text

Swipe for the full breakdown.
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This Week in SEO: Googlebot Limits, AI Schema, HTTP Pages

Bing now has an AI search dashboard.

Yes. For real.

Inside Bing Webmaster Tools, you can now see when AI cites your content.

You can see:

• Total citations
• Which pages get cited
• The queries AI used to retrieve your content
• Trends over time

This is the first real step toward measurable GEO.

AI visibility is no longer a black box.

Swipe through for the full breakdown.

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Bing AI Performance Dashboard 101

One JavaScript mistake can kill your SEO.

A site owner on Reddit recently saw Google saying their website was offline.

They thought Google AI messed up but it didn’t.

Their page loaded the wrong message first… then JavaScript fixed it later.

Google indexed the first version.

Swipe for for a drill-down into the issues and actionable takeaways.

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One JavaScript Mistake That Can Kill Your SEO

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google reiterated that most sites do not need to use the disavow tool for spam links
➔ Google clarified how it chooses thumbnails for Search results and Discover
➔ Google removed outdated JavaScript SEO guidance from its documentation
➔ Bing updated its Webmaster Guidelines to reflect AI and Copilot search experiences
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Swipe through for the full breakdown.

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This Week in SEO: Disavow, Bing Guidelines, Thumbnails

Want to pull in 190k+ monthly visits and grow MRR by 300%?

Here’s exactly how we did it for Cleanvoice... and how you can do the same.

You'll see how to

➝ Rank early for fast-growing AI keywords
➝ Snag AI overviews and other important SERP elements
➝ Turn blog posts into a steady stream of sign-ups

Swipe through the carousel for the full playbook.

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How We Tripled Cleanvoice’s MRR Using SEO

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Microsoft exposed large scale AI prompt injection attacks targeting AI assistants
➔ Google said resource hints do not help with crawling or indexing
➔ Google explained why it may ignore your sitemap
➔ Google warned against trying to force pages into the index

Swipe through for the full breakdown.
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This Week in SEO: AI Spam, Resource, Sitemaps, Indexing

Want to learn how to 29x SEO traffic in less than 12 months?

We did it for a value betting SaaS.

Before they came to us, they had:

→ No clear SEO roadmap
→ Limited visibility for core product keywords
→ Weak internal linking and site structure
→ No focused strategy around high-intent queries

Traffic wasn’t the main issue. Direction was.

After Embarque, they had:

→ 29x growth in organic traffic
→ 29,479 monthly organic sessions
→ 1,800+ users landing on high-intent pages every month
→ #1 rankings for core product terms like “value betting software”

And the best part? This wasn’t built on random blog posts or vanity traffic. 

It was built on commercial intent, structured internal linking, and authority pointed exactly where revenue happens.

Swipe through this carousel to see the exact framework we used, what we prioritised first, and how we turned SEO into a predictable growth channel. 👇 

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How We Grew a Betting Software 29x in <12 Months

Want to learn how to drive 924k AI citations in 90 days?

We did it for a workflow SaaS.

Today, they average:

→ 263k AI citations every 30 days
→ 924k AI citations every 90 days

Swipe through to see the exact strategy we used, what we fixed first, and how we turned AI search into a steady visibility channel. 👇 

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How we got 924k AI citations over 90 days

Can a One-Year-Old Website Beat an Older One in Search?

Quick answer: YES.

Age alone means nothing.

A site getting older is automatic.

But becoming genuinely worthwhile is earned.

If the older site has spent four years building depth, trust, and value, you’re competing with momentum.

If they’ve coasted, you can absolutely overtake them.

Swipe through this carousel for:

- Mueller's take on this topic
- When “domain age” can be overhyped
- How newer sites can close the gap faster

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Can a One-Year-Old Website Beat an Older One in Search?

Want to learn how to generate 160K+ clicks with just 18 blog posts?

We did it for Space Crew.

Before they came to us, they were

→ Getting crushed by Indeed, LinkedIn, and Glassdoor
→ Starting from zero domain authority
→ Competing in a niche with no clear content strategy

After Embarque, they had:

→ 160K+ total clicks from just 18 pieces of content
→ Domain Rating grown from 0 to 27
→ Outranking job board giants on their most valuable terms
____________

Swipe through to see the exact strategy we used, how we picked the right keywords, and why doing less actually won them more. 👇 

____________

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How We Helped Space Crew Generate 160K+ SEO clicks

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google AI Mode expanded to 53 new languages
➔ Businesses report Google reviews disappearing again
➔ Google warns JavaScript placeholders can break indexing
➔ Bing adds AI citation data to Webmaster Tools

Swipe through for the full breakdown.

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AIO, Bing AI Performance, Review, Indexing

Does Google penalise pages for bad title tags?

Short answer: no.

Google has clarified that it does not have a “bad title” algorithm or filter that suppresses pages just because the titles are poorly written.

In summary:

→ Google does not penalise sites simply for writing poor titles
→ The title shown in search is not always taken from the page’s <title> tag
→ Changing a title tag does not guarantee the SERP title will update

Titles still matter, but the bigger issue is relevance and how well the title reflects the page.
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Swipe the carousel for a quick breakdown of how Google actually handles titles in search.
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Does Google Penalise Pages for Bad Title Tags?

Bing just rewrote its Webmaster Guidelines and officially added AI search into the rulebook.

Here’s a simpler version: 

→ GEO is now officially part of Bing guidelines
→ You can control how Copilot uses your content with meta tags
→ AI content is allowed, but only with human oversight
→ Bing now treats AI manipulation as search spam

If AI visibility matters to you, this update is a big signal. 

Swipe the carousel for a simple breakdown of what changed and what to pay attention to next. 👇 

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Bing adds GEO to its official guidelines

Should you disavow bad backlinks?

Short answer: it depends.

Google says most sites don’t need to use the disavow tool because its systems already ignore many spammy links automatically.

But that doesn’t mean the tool is useless.

If you’re dealing with large volumes of obvious spam links or manipulative link patterns, disavowing can still make sense.

So for most sites, bad backlinks are usually ignored.

For some sites, especially in clear spam situations, disavowing can still be helpful.

Swipe through the carousel for a simple breakdown of when disavowing actually makes sense.
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Do You Actually Need to Disavow Bad Backlinks?

Want to steal your competitor's backlink strategy?

Most businesses approach this wrongly.

You see a competitor with 8,000 backlinks and think "I'm screwed."

In reality, maybe 100 of those links actually do anything.

The rest are dead weight (expired domains, low-traffic pages, irrelevant placements).

This carousel shows you:

→ How to spot the links actually driving their rankings
→ How to filter out the junk in minutes
→ How to build your own hit list based on proven sources

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How to Reverse Engineer Competitor’s Backlinks

Want proof your SEO is pulling its weight and driving the results you care about?

A solid tracking system makes that clear.

By tracking the right metrics, you can:

➔ See which pages actually drive conversions and revenue
➔ Spot SEO issues before they hurt your traffic
➔ Make data-backed decisions instead of guessing

Swipe for the key metrics to track.
___

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#seo #seotips #seoexpert

SEO Tracking 101

Want to know if your SEO and AI search traffic is actually making you money?

GA4 is the best place to check, and it gives you the insights you need to:

➡ Improve conversions by fixing high-exit pages
➡ Optimise content using real engagement data
➡ Make smarter SEO and GEO decisions with deeper insights

Swipe through to see 9 easy GA4 tips to strengthen your SEO and LLM SEO strategy. 👇 
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#seo #seotips #seoexpert

Google Analytics (GA4) for SEO & GEO in 2026

Want to learn how to turn SEO into a reliable inbound channel for your agency?

We did it for Embarque, our own website.

Before we got our SEO in order, we had:

→ 6,528 monthly organic sessions with no reliable growth system
→ Traffic tied to bursts of effort rather than a consistent strategy
→ No clear way to turn search into a predictable source of leads

After we applied the same approach we use for clients, we had:

→ 49,121 monthly organic sessions by March 2026
→ A structured content system built around 90-day cycles and clear commercial goals
→ SEO generating discovery call bookings throughout the week

Swipe through this carousel to see the exact workflow we used, what we prioritised first, and how we turned SEO into a reliable pipeline channel. 👇 

–––

Found this helpful? Give it a like and share ♻

We Grew Embarque's Organic Traffic to 49K Monthly Visits

Are You Struggling with Poor Visibility, Low Traffic, Rankings, or Conversions?

Or not seeing consistent growth in your revenue month over month?

Then you're in the right place.

Hey, I'm Shwetank, a revenue-driven SEO consultant with 5+ years of experience in turning businesses into industry-dominating brands. I have not just helped businesses rank but also scale their revenue with my lead gen-driven strategies.

My mission is to help businesses cut through the competition and stand out where it matters. I’m here to make sure your website isn’t just another page on the Internet but becomes a 24/7 revenue-generating machine that attracts the right audience and converts their clicks into cash. 

📌Ways I Help Your Business Hit the Mark

↳ Data and AI-Driven SEO & LLM Strategies.
↳ Lead Generation that Converts (CRO Strategies)
↳ Upscaled revenue without paying for ads.
↳ Boost in your Engagement.
↳ Content planning that converts. (TOFU + MOFU + BOFU)
↳ Lead gen-driven social media strategy that makes you a “BRAND”

Why choose me?

Imagine your website not only outranking competitors but driving:

↳ 300% better traffic quality
↳ 500% more visibility
↳ 71% surge in engagement & conversions

This is the kind of result I deliver. My data-driven strategies are uniquely tailored to your business needs, ensuring you don’t just keep up with the competition but leave them behind.


Here's a bit about me (when I'm not staring at my screen) 

I love travelling, hanging out with family and friends, reading fictional books, watching movies, and developing new skills. I believe in a balanced life and bringing that harmony into my work for better creativity and results.

So, Are you ready to beat the competition and see your analytics turn green?

Still not sure?

How about if you don’t see at least a 25% increase in qualified leads or a 20% revenue lift within the first 120 days, you’ll receive a significant service credit on your next month’s invoice.

Sounds interesting? 

Just drop me a DM, schedule a call, or email me at Hello@Shwetankbhargava.com

Let me take care of your online presence so you can rest easy and focus more on your business!

Shwetank Bhargava

A lot of SEO decisions start with keyword data.

Some of the best ones don’t.

Keyword tools are useful, I still use them all the time.

But after working on enough sites, you start noticing something. A few of the decisions that move rankings the most don’t start with search volume or keyword difficulty.

They start with how the site grows, how authority flows, and what users actually need once they land on the page.

That’s why there are certain decisions I often make before even opening a keyword tool.

📌7 SEO decisions I make without looking at keyword data

1. Creating pages that help buyers decide
↳ Sometimes the most valuable pages are comparisons, alternatives, or switching guides.

2. Completing a topic before chasing new ones
↳ Finishing a cluster usually strengthens rankings faster than expanding randomly.

3. Rebuilding internal links between key pages
↳ A few linking changes can unlock authority that’s already sitting on the site.

4. Updating pages that already exist
↳ Improving the right page often moves rankings faster than publishing a new one.

5. Consolidating competing pages
↳ Merging overlapping pages can create one strong page instead of two weak ones.

6. Creating pages for real buyer questions
↳ Many high-intent questions never show up clearly in keyword tools.

7. Going deeper into one topic before expanding
↳ Depth in one area often builds authority faster than chasing dozens of topics.

Keyword data helps guide SEO decisions.

But it rarely tells the full story of how a site actually grows.

Some of the best opportunities only show up when you look at structure, intent, and how everything connects.

Well, that’s it for today.
------------------------------------------------------------------

Share this with your network if it was helpful. ♻️

Have a great weekend ahead 👋

P.S. If rankings look stuck even though the keyword data looks fine…
DM “VISIBILITY” and I’ll take a look.

Revenue-Driven SEO & CRO Strategist | 1.5M+ Users Acquired in 6 Months | I Help Businesses Rank #1 on Google & AI Search and Build a Conversion System that Scales Revenue by 5x

7 SEO Decisions I Make Without Looking at “Keyword Data"

The hardest SEO problems I deal with today aren’t about ranking.

They’re about momentum.

I keep seeing the same situation during audits. 

Firstly traffic, ranking, and visibility starts moving up, and then it settles or starts going down.

For a long time I kept looking for what was missing. 

Was it more pages, more links, or more optimization. But most of the time nothing was actually missing.

Small gaps start building between visibility and conversion, and together they slow growth far more than people expect.

This is the pattern why 99% of the SEO campaigns fail. 

1. Discovery friction – you rank, but mostly attract research traffic
2. Click friction – you appear in search but don’t win the click
3. Expectation friction – the page doesn’t match the search mindset
4. Experience friction – users hesitate after landing
5. Trust friction – visitors don’t feel safe taking the next step
6. Conversion friction – interest never turns into action

Individually these don’t look dramatic but together they slow down the momentum.

That’s what today’s SEO Friction Map is all about.

Well, that’s it for today.
------------------------------------------------------

Share this with your network if it was helpful. ♻️

Have a great week ahead 👋

P.S. If you want me to look at where SEO might be slowing down on your site, DM “FRICTION” and I'll help you out fix that.

The cleanest analytics dashboards often hide the messiest SEO problems.

I’ve noticed this after working with sites that are already doing well.

Performance looks stable, and nothing is falling apart. 

From the outside, it feels like SEO is under control.

But when you look closer, growth isn’t moving the way it should be.

That’s usually when I get involved.

Not because something crashed, but because progress feels harder than it should.

↳ Here are 8 SEO mistakes I only see on “successful” websites

1. Calling SEO “done”
2. Letting pages compete with each other
3. Chasing volume instead of influence
4. Ignoring how the SERP has evolved
5. Weak internal reinforcement
6. Conversion friction at scale
7. Publishing without building depth
8. Measuring traffic instead of momentum

These don’t show up when a site is small, they show up after progress.

And they rarely cause sudden drops.

They just make growth harder than it needs to be.

Well, that’s it for today.
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Share this with your network if it was helpful. ♻️

Have a great weekend 👋

P.S. If your site is performing but growth feels heavier lately, DM “MOMENTUM” and I’ll take a look.

8 SEO Mistakes That Only Show Up on ‘Successful’ Websites

Traffic drops don’t automatically mean something is wrong.

↳ Here are 5 pages I protect the most.

One of the easiest mistakes to make in SEO is reacting too fast.

Rankings dip, traffic softens, and the instinct is to start changing pages immediately. 

I’ve learned the hard way that not every drop deserves a rewrite.

Some pages carry more weight than their current traffic suggests. If you change them too quickly, you can create more instability than improvement.

Here are the ones I’m very careful with:

1. Core revenue page – If a page directly influences pipeline, I evaluate positioning and intent shifts before touching structure or messaging.

2. High-intent service page – Small ranking movements here can look dramatic in analytics, but the page may still be aligned with buyers.

3. Authority-building page – These often earn links and mentions, and their value goes beyond their own traffic numbers.

4. Topical hub page – Hub pages support clusters; adjusting them carelessly can weaken surrounding content.

5. Consistently converting blog page – Not always the highest traffic driver, but reliable and qualified over time.

When traffic drops, I don’t start by asking “what can I change?”

I start by asking “what should I protect?”

That question alone prevents a lot of unnecessary damage.

Well, that’s it for today.
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Share this with your network if it was helpful. ♻️

Have a good one 👋

P.S. If traffic dipped recently and you’re unsure what to adjust and what to leave alone, DM “PROTECT” and I’ll help you think it through.

I’ve audited enough SEO drops to know this.

Most of them are not technical.

When rankings fall, the first instinct is to check the usual things. 

Page speed, crawl issues, indexing, Core Web Vitals, or something breaking on the site.

Sometimes the issue is technical.

But in most audits I’ve done over the last couple of years, the real problem sits somewhere else.

Here are a few patterns I keep seeing.

1. Content Gap

Competitors aren’t necessarily optimizing better, they’re covering the topic more completely and answering more of the queries users actually search for.

2. Strategy Gap

Many sites publish content consistently, but there’s no clear search strategy behind what gets created and how topics are expanded over time.

3. Relevance Change

Content that ranked a few years ago slowly becomes less aligned with what people expect from that search today.

4. Weak Internal Linking
 
Important pages gradually lose internal signals as new content gets added without strengthening the pages that actually matter.

5. SERP Updates and Evolution
 
Sometimes rankings fall simply because the SERP itself has changed. New competitors, new formats, and higher expectations for what the best result should look like.

Technical SEO still matters.

But if rankings drop and everything technical looks fine, the answer is usually not another fix in Search Console.

More often, it’s a signal that the content and search strategy needs a reset.

Well, that’s it for today.
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Share this with your network if it was helpful. ♻️

See you on Friday! 👋

P.S. If rankings feel stuck and you’re not sure why, DM “STUCK” and I’ll help you find why.

Most people update content by changing a few lines and the date.

↳ But that’s rarely enough.

Updating old content can be one of the fastest ways to improve SEO performance.

But only if the update actually improves the page.

In many cases I see, the update is just:

→ A few lines changed
→ The publish date refreshed
→ Maybe a new paragraph added

But that's rarely enough.

When I update a page, I usually run through a quick checklist first.

Here are the checks I go through before republishing anything:

1. Check if the search intent has changed
2. Rework the introduction if needed
3. Replace outdated data and examples
4. Fill obvious topical gaps
5. Refresh internal links
6. Rewrite weak sections
7. Improve structure and readability
8. Add new insights or examples
9. Improve the meta title and description
10. Make sure the page has a clear next step

Sometimes a proper update takes almost as much work as writing the article in the first place.

But when the changes are meaningful, the results are usually worth it.

Well, that’s it for today.
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Share this with your network if it was helpful. ♻️

P.S. If traffic dipped recently and you’re unsure what to adjust and what to leave alone, DM “VISIBILITY” and I’ll help you think it through.

Some of the most frustrating SEO cases start like this:

“Everything looks fine, but rankings won’t move.”

Even thought there are no major technical errors
Content is actively being published
All pages are getting indexed

Still, nothing moves.

When I run into this situation, I don’t rush to add more content or rebuild the page.

I check a few specific things first.

Here’s what I look at before changing anything:

1. Search intent alignment
↳ Sometimes the page technically matches the keyword, but not the real reason someone searched. If the intent is slightly off, rankings stall.

2. Competitive depth
↳ If the top results go deeper, clearer, or more direct, “good” content isn’t enough. It has to deserve the spot.

3. Internal support
↳ Strong pages are rarely isolated. If internal links and topical reinforcement are weak, authority doesn’t compound.

4. Query coverage
↳ A page can rank for a primary keyword but miss related sub-questions that competitors answer naturally.

5. SERP positioning signals
↳ Title, structure, and clarity matter more than people admit. If your result doesn’t look like the best answer, Google adjusts.

Most of the time, stuck ranking isn't about bad SEO.

They’re about subtle gaps.

And those subtle gaps don’t show up in dashboards.

That’s why I always diagnose before I optimize.

Well, that’s it for today.
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Share this with your network if it was helpful. ♻️

See you on Friday! 👋

P.S. If rankings feel stuck and you’re not sure why, DM “STUCK” and I’ll help you think it through.

taplio

The Battle

Jules Ignacio Canlas

Shwetank Bhargava

Followers

Posts

Engagements

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Performance ScoreJules Ignacio Canlas's LinkedIn Performance

Performance ScoreShwetank Bhargava's LinkedIn Performance

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taplio

The Battle

Jules Ignacio Canlas

Shwetank Bhargava

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jules Ignacio Canlas's LinkedIn Performance

Performance ScoreShwetank Bhargava's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJules Ignacio Canlas's LinkedIn Performance