Grow w/ revenue-driven SEO | Clients: Riverside, VEED, MentorCruise, Buy Me a Coffee | Read our case studies

Hey, I’m Jules, the founder of Embarque. Want to implement your SEO content strategy successfully? Hire us!

We’re powering the growth of 8-figure businesses using the power of ROI-driven SEO.

You’ve probably heard of some of our clients: Riverside, VEED, Flick, EmailOctopus, Buy Me a Coffee, VEED.IO, Levels.Fyi, ScrumGenius and MentorCruise & many more.

We provide high-quality end-to-end SEO services at unrivaled rates and have the case studies to back it up.

If you’re interested in working with us, check out our case studies or drop me a DM.

If not, drop me a follow for more content on:

* Growing a productized business
* Community-centric content strategy
* SEO for founders, startups, marketplaces, bootstrappers, and communities

See you around!

Jules Ignacio Canlas

SEO is not complex.

Some "experts" just made it look complex.

You don’t need 200 ranking factors to succeed.

You need like… 10. Maybe less on a good day.

When you focus on those, you can:

→ Save time by cutting out low-impact tasks
→ See results faster with less trial and error
→ Build rankings that hold steady long-term

Swipe to see the the 10 ranking factors to prioritise 👇 

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Grow revenue w/ leadgen-driven AI LLM SEO | +25 SEO case studies on Embarque.io

10 SEO Ranking Factors That Matter in 2026

Want to stop spending hours on SEO tasks AI can do in minutes?

The tool is only as good as the instructions you give it.

Better prompts help you:

→ Build content briefs fast
→ Get better output with less back and forth
→ Spend more time on strategy, less on grunt work

Swipe to see 11 prompts that make SEO work faster.

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11 Simple AI Prompts for Faster SEO Work

Bing now has an AI search dashboard.

Yes. For real.

Inside Bing Webmaster Tools, you can now see when AI cites your content.

You can see:

• Total citations
• Which pages get cited
• The queries AI used to retrieve your content
• Trends over time

This is the first real step toward measurable GEO.

AI visibility is no longer a black box.

Swipe through for the full breakdown.

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Bing AI Performance Dashboard 101

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google reiterated that most sites do not need to use the disavow tool for spam links
➔ Google clarified how it chooses thumbnails for Search results and Discover
➔ Google removed outdated JavaScript SEO guidance from its documentation
➔ Bing updated its Webmaster Guidelines to reflect AI and Copilot search experiences
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Swipe through for the full breakdown.

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This Week in SEO: Disavow, Bing Guidelines, Thumbnails

Want to pull in 190k+ monthly visits and grow MRR by 300%?

Here’s exactly how we did it for Cleanvoice... and how you can do the same.

You'll see how to

➝ Rank early for fast-growing AI keywords
➝ Snag AI overviews and other important SERP elements
➝ Turn blog posts into a steady stream of sign-ups

Swipe through the carousel for the full playbook.

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How We Tripled Cleanvoice’s MRR Using SEO

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Microsoft exposed large scale AI prompt injection attacks targeting AI assistants
➔ Google said resource hints do not help with crawling or indexing
➔ Google explained why it may ignore your sitemap
➔ Google warned against trying to force pages into the index

Swipe through for the full breakdown.
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This Week in SEO: AI Spam, Resource, Sitemaps, Indexing

Want to learn how to 29x SEO traffic in less than 12 months?

We did it for a value betting SaaS.

Before they came to us, they had:

→ No clear SEO roadmap
→ Limited visibility for core product keywords
→ Weak internal linking and site structure
→ No focused strategy around high-intent queries

Traffic wasn’t the main issue. Direction was.

After Embarque, they had:

→ 29x growth in organic traffic
→ 29,479 monthly organic sessions
→ 1,800+ users landing on high-intent pages every month
→ #1 rankings for core product terms like “value betting software”

And the best part? This wasn’t built on random blog posts or vanity traffic. 

It was built on commercial intent, structured internal linking, and authority pointed exactly where revenue happens.

Swipe through this carousel to see the exact framework we used, what we prioritised first, and how we turned SEO into a predictable growth channel. 👇 

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How We Grew a Betting Software 29x in <12 Months

Want to learn how to drive 924k AI citations in 90 days?

We did it for a workflow SaaS.

Today, they average:

→ 263k AI citations every 30 days
→ 924k AI citations every 90 days

Swipe through to see the exact strategy we used, what we fixed first, and how we turned AI search into a steady visibility channel. 👇 

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How we got 924k AI citations over 90 days

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google AI Mode expanded to 53 new languages
➔ Businesses report Google reviews disappearing again
➔ Google warns JavaScript placeholders can break indexing
➔ Bing adds AI citation data to Webmaster Tools

Swipe through for the full breakdown.

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AIO, Bing AI Performance, Review, Indexing

Google just rolled out a branded queries filter in Search Console.

It was announced back in November 2025. It's now live for eligible sites, and it changes how you should be reading your performance data.

Before this update, separating branded from non-branded traffic meant building manual filters in GSC. Easy to get wrong. Easy to skip.

Now it's automatic.

Here's why that matters:

→ Branded traffic reflects people who already know you, it's not a measure of SEO reach
→ Non-branded traffic is the truer signal of whether your content is actually pulling in new audiences
→ For GEO, non-branded pages are the ones AI tools like ChatGPT and Perplexity are most likely to cite

Swipe through this carousel to see what the filter does, how to use it in your reporting, and how to connect it to your GEO strategy. 👇 

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Google Search Console Now Has a Branded Queries Filter.

Most brands are optimising for Google in 2026.

But a growing share of discovery is happening inside ChatGPT, Perplexity, and Gemini — and those tools don't rank pages. They cite sources.

The brands showing up in AI answers aren't always the ones with the highest domain authority. They're the ones with the broadest presence across the web.

Reddit threads. G2 reviews. Comparison listicles. Forum mentions. Third-party coverage.

That's what LLMs pull from.

Here are 9 things you can do right now to increase your chances of being cited:

→ Get mentioned on third-party sites, not just your own
→ Appear in "best of" and comparison articles in your category
→ Structure content so AI can extract answers immediately
→ Build topic clusters, not just individual pages
→ Write the way people actually prompt AI tools
→ Strengthen your E-E-A-T signals with real author credentials
→ Keep your best pages current and well-maintained
→ Check GA4 today — AI tools are already sending you referral traffic
→ Use internal linking to build topical depth across your site

Swipe through for the full breakdown on each one. 👇 

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9 WAYS TO GET YOUR BRAND CITED BY LLMs

Does Google penalise pages for bad title tags?

Short answer: no.

Google has clarified that it does not have a “bad title” algorithm or filter that suppresses pages just because the titles are poorly written.

In summary:

→ Google does not penalise sites simply for writing poor titles
→ The title shown in search is not always taken from the page’s <title> tag
→ Changing a title tag does not guarantee the SERP title will update

Titles still matter, but the bigger issue is relevance and how well the title reflects the page.
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Swipe the carousel for a quick breakdown of how Google actually handles titles in search.
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Does Google Penalise Pages for Bad Title Tags?

Should you disavow bad backlinks?

Short answer: it depends.

Google says most sites don’t need to use the disavow tool because its systems already ignore many spammy links automatically.

But that doesn’t mean the tool is useless.

If you’re dealing with large volumes of obvious spam links or manipulative link patterns, disavowing can still make sense.

So for most sites, bad backlinks are usually ignored.

For some sites, especially in clear spam situations, disavowing can still be helpful.

Swipe through the carousel for a simple breakdown of when disavowing actually makes sense.
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Do You Actually Need to Disavow Bad Backlinks?

Bing just rewrote its Webmaster Guidelines and officially added AI search into the rulebook.

Here’s a simpler version: 

→ GEO is now officially part of Bing guidelines
→ You can control how Copilot uses your content with meta tags
→ AI content is allowed, but only with human oversight
→ Bing now treats AI manipulation as search spam

If AI visibility matters to you, this update is a big signal. 

Swipe the carousel for a simple breakdown of what changed and what to pay attention to next. 👇 

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Bing adds GEO to its official guidelines

Want to learn how to turn SEO into a reliable inbound channel for your agency?

We did it for Embarque, our own website.

Before we got our SEO in order, we had:

→ 6,528 monthly organic sessions with no reliable growth system
→ Traffic tied to bursts of effort rather than a consistent strategy
→ No clear way to turn search into a predictable source of leads

After we applied the same approach we use for clients, we had:

→ 49,121 monthly organic sessions by March 2026
→ A structured content system built around 90-day cycles and clear commercial goals
→ SEO generating discovery call bookings throughout the week

Swipe through this carousel to see the exact workflow we used, what we prioritised first, and how we turned SEO into a reliable pipeline channel. 👇 

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We Grew Embarque's Organic Traffic to 49K Monthly Visits

Want proof your SEO is pulling its weight and driving the results you care about?

A solid tracking system makes that clear.

By tracking the right metrics, you can:

➔ See which pages actually drive conversions and revenue
➔ Spot SEO issues before they hurt your traffic
➔ Make data-backed decisions instead of guessing

Swipe for the key metrics to track.
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#seo #seotips #seoexpert

SEO Tracking 101

Want to know if your SEO and AI search traffic is actually making you money?

GA4 is the best place to check, and it gives you the insights you need to:

➡ Improve conversions by fixing high-exit pages
➡ Optimise content using real engagement data
➡ Make smarter SEO and GEO decisions with deeper insights

Swipe through to see 9 easy GA4 tips to strengthen your SEO and LLM SEO strategy. 👇 
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#seo #seotips #seoexpert

Google Analytics (GA4) for SEO & GEO in 2026

Would you let an AI agent spend £50,000 of your company's budget without checking its work?

Probably not.

Here's the uncomfortable implication of that: AI agents have skin in the game now. 

If they recommend the wrong vendor, they lose user trust. So they have become very conservative, very fast.

They won't recommend you because you rank well or wrote compelling copy.
They'll recommend you because you are the safest, most defensible choice.

That's the shift. 

We've moved from the visibility era to the eligibility era.

The brands showing up consistently in AI answers aren't necessarily the biggest. They're the ones with:

→ Clean, machine-readable product data — no ambiguity, no hiding behind forms
→ Honest pricing, real limitations, and clear implementation paths
→ Strong third-party validation — reviews, forums, press, community mentions
→ Content that helps the agent make its case: comparisons, ROI models, "best for X" guidance

Swipe through for the full breakdown and what to do about it this week. 👇

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TRUST IS THE NEW RANKING FACTOR

Founder at Rocket: Get B2B clients on autopilot

Hey there 👋

Are you looking to build a quality (and sustainable) B2B sales pipeline?

While building a personal brand that clearly positions as the go-to solution to your client's problem.

At Rocket - We mainly help CEOs and Founders achieve predictable growth, build authority, and close more deals. At a very affordable pricing structure.

Modern sales is becoming increasingly complicated.

Traditional outreach methods are less effective, meaning the need for targeted, relationship-driven selling on platforms like LinkedIn is greater than ever.

Our core belief driving our mission is that authentic, relationship-driven selling is the most effective way to build trust, stay top of mind, and drive sustainable business growth.

HOW WE WORK?

We offer 2 LinkedIn services.

1️⃣ LinkedIn Personal Branding

This is a 4-month contract, but the first month is FREE.

Then it's £500 a month, until you cancel.

→ Positions you as the solution to your client's problem by creating a clear and consistent brand narrative
→ We manage your campaign using Notion. This gives you transparency to how we work, as well as the opportunity to collaborate on the content we produce for you

The content strategy is broken down into 3 sections:

✅ Inspiring: Clarifying the problem that you solve
✅ Educating: Helpful content that educates people on your solution
✅ Entertaining: Authentic storytelling

(Typically the stronger your brand, the easier it will be to get meetings with better leads, and convert clients at the meetings)

2️⃣ Pipeline Management

The first month is FREE.

MONTH 1: BUILD

→ Strategic positioning consultation
→ Core messaging consultation
→ Targeting + Formatting lead list
→ LinkedIn profile optimisation
→ Calendar support

MONTH 2: WARM-UP

→ Strategically begin connecting and messaging your ICPs

MONTH 3-7: GROW

→ Managing your replies
→ Nurturing and Follow ups
→ Coaching you on how to present effectively at the meeting

✅ With personal brand:

£150 a month.

❌ Without personal brand:

£300 a month.

Taz Burwaiss

It's not just you. 

These days, more and more peeps are spending their time on LinkedIn. 

Over the last few years there’s been a shift in narrative, that LinkedIn isn't just a digital CV.

People are checking in daily. 

Big celebrities are on here sharing their opinions.

Founders are talking openly about what's working and what’s not.

LinkedIn is slowly becoming the internet’s most trusted platform for consuming content.

But why?

The core idea to LinkedIn’s success is that people’s LinkedIn content is intimately linked to their name and reputation.

When your name and reputation is on the line, the stakes go up. 

You show up differently. You think a bit more. You try to add something useful.

That’s why founder-led marketing works so well here.

LinkedIn isn’t perfect, but what you do get on here (unlike X) is real identities.

Agree?

I have an issue with my work colleague.

He’s always sleeping on the job. 

Insists I pick up his poo.

Brings me unwanted gifts - yesterday was a spider.

Interrupts my video meetings.

Insists on sharing my lunch.

Who do I report this to? 

My partner has already sided with the pug, so I'm running out of options.

If you’re looking to scale your business.

Your brand narrative can’t be ignored. 

Most brands obsess over their design.

Which is important.

But they overlook the most powerful asset of all... storytelling.

Storytelling triggers an emotional response with your audience, creating a deeper connection.

(Emotions, not logic, drive most purchasing choices)

People forget facts and figures, but remember a compelling narrative. 

A memorable narrative can leave a lasting impression, similar to how your favourite school teacher made learning fun through stories.

Your brand isn't just what people see on the surface.

It's also about creating a narrative that resonates.

↓

P.S. Did you know... I'm Founder at Rocket Marketing. I work with SME Founders who are on a tight budget but serious about growth. Interested? DM me and let’s talk.

The trouble with sales is that most folks aren’t aware they have a problem. 

That’s why developing a clear and consistent narrative is key.

Most organisations lead with their solution.

But the real magic is to prioritise the problem.

Here’s why:

Buyers won’t desire your solution if they don't understand the problem first.

Your narrative must go beyond your product.

It should be a timeless story that educates and inspires.

How to develop a clear narrative:

✅ Focus on clearly articulating the problem
✅ Explain why traditional solutions fall short
✅ Demonstrate how your approach is different
✅ Focus on teaching, not selling

Remember - Sales isn't just about selling.

It's about creating understanding through a meaningful and compelling narrative.

How to develop a clear narrative

Reminder: No one has everything figured out. You gotta jump in, get your hands dirty, try and fail, look like a goofball, and as long as you don't give up too early, eventually you'll figure it out.

I've been working in B2B lead gen for a few years now.

And there's something that's becoming more and more clear to me...

Most B2B buyers make their decision before they meet you. 

Traditional sales assume the journey starts with an initial conversation. 

The reality is that most leads have their heads turned by that point.

Most buyers already have a fairly clear idea of what they want before they talk to you.

And it’s likely, they also already have a preferred brand in mind that they’d like to work with.

The goal of branding is to shape buyer preferences before they even know they're in the market.

The B2B landscape has changed. 

Your brand creates a powerful ripple effect that’s hard to quantify. 

And although it may feel subtle, it has a major impact on your relationships and pipeline health.

↓

P.S. Did you know... I'm Founder at Rocket Marketing. I work with SME Founders who are on a tight budget but serious about growth. Interested? DM me and let’s talk.

Your value as a B2B provider goes beyond your services.

It’s also your unique perspective. 

I've been working with B2B founders and CEOs for 2-3 years now, and it's given me a front-row seat to how different businesses tackle the same problem.

When I see something working well with one client, I can then bring that insight to another.

Not as theory or best practice.

But as something I've seen work in real life.

That's why defining your niche matters.

When you work with the same type of businesses over and over again, you learn their challenges, their buying patterns, and their decision-making processes.

And any time you discover a better approach, you can then help another client avoid learning it the hard way.

That's how you move beyond being just another vendor.

You become a trusted advisor.

At that point, you're no longer competing on price.

You're winning on insights and outcomes.

And clients don't switch away from someone they trust, and who makes their business easier to run.

AI isn't replacing creative jobs.

It's making creative people 10x more effective. 

AI doesn't do the thinking for me.

It helps me think better.

The creative work still comes from me.

But AI simply removes the friction between idea and execution.

And that matters.

Because in B2B brand building, your ability to consistently show up with a clear, compelling message is core to your success.

Not occasional brilliance.

But consistent quality.

AI helps me move from good ideas to great content faster.

Which means I can focus my energy where it actually matters…

Refining my unique perspective.

Remember Jaguar's controversial rebrand? Sales dropped 97.5%.

This case study demonstrates something perfectly. 

The power of brand consistency - and what happens when you abandon it.

Here's what the Jaguar case study teaches us:

✅ Brand consistency matters

→ Your audience expects a certain version of you - radical changes confuse them
→ Trust takes years to build but can be destroyed overnight
→ When you abandon what made you credible, you have to start again from zero
→ Consistency compounds - every aligned interaction reinforces your reputation

The Jaguar mistake, that’s easy to make:

→ Chasing trends - Completely overhauling your message to follow the latest fad
→ Abandoning your positioning: Changing your core narrative because you're bored, not because it's broken
→ Thinking you need to reinvent yourself rather than evolve strategically

What strategic evolution actually looks like:

When you refine your message while maintaining your core positioning, you build momentum.

Your existing network continues to trust and refer you.

New prospects can easily understand what you stand for.

And your reputation compounds rather than resets.

Jaguar thought they needed a revolution when they actually needed evolution.

Don't make the same mistake with your brand.

↓

P.S. Did you know... I'm Founder at Rocket Marketing. I work with SME Founders who are on a tight budget but serious about growth. Interested? DM me and let’s talk.

Marketing is becoming more confusing than ever.

AI slop is flooding our feeds. 

Playbooks that used to work 2 years ago, now fail to gain traction. 

And there’s a tidal wave of "spray and pray" messaging that all sounds identical.

But here's the truth...

If you're a Founder and you're struggling to get results, it's not because your product is weak.

It's probably because you don't have anything original to say.

The brands that cut through are the ones with a distinct and refined point of view.

And the discipline to keep showing up with it.

Taste is the new moat.

And most brands don't have it.

↓

P.S. Did you know... I'm Founder at Rocket Marketing. I work with SME Founders who are on a tight budget but serious about growth. Interested? DM me and let’s talk.

taplio

The Battle

Jules Ignacio Canlas

Taz Burwaiss

Followers

Posts

Engagements

Likes

Performance ScoreJules Ignacio Canlas's LinkedIn Performance

Performance ScoreTaz Burwaiss's LinkedIn Performance

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taplio

The Battle

Jules Ignacio Canlas

Taz Burwaiss

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jules Ignacio Canlas's LinkedIn Performance

Performance ScoreTaz Burwaiss's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJules Ignacio Canlas's LinkedIn Performance