Conduo

I work with leaders to create environments that support high performing, collaborative Lean/Agile teams. Through coaching, training and workshops, I work with teams at every level of the organization to focus on their most important goals, identify measurable outcomes and then develop the mindset and practices that lead to continuous improvement and lasting change. I have deep experience in the public sector and a wide range of experience in private sector industries, with expertise in Enterprise Business Agility, Lean/Agile leadership, organizational design and strategy, product management and performance management.

Outcome-Driven Planning gets everyone in your organization on the same page, starting with providing clarity on the problem you are trying to solve and a focus on what is most important. Then, you develop a strategy, agree on what to try first, deliver incrementally and validate whether you are on the right track. This approach energizes and motivates your project teams by providing them the clarity, alignment and focus they need to deliver results.

Outcome-Driven Planning:
* Focuses on outcomes over activities
* Applies Agile, Lean and Design-Thinking, using the Mobius Innovation Framework
* Encourages collaboration
* Incorporates short planning and delivery cycles focused on learning

Business Agility Coach

Agile Transformation Inc.

I'm a certified Enterprise Business Agility Strategist and AgilityHealth Coach and Facilitator, specializing in leadership, enterprise strategy and transformations using the Enterprise Business Agility framework. I provide coaching and training in Agile leadership, effective facilitation, product management, planning and continuous improvement and growth for individuals, teams and organizations. 

Training and Coaching for AgilityHealth: 
* AgilityHealth Facilitator Certification Training
* Coaching leaders and coaches on Continuous Improvement Processes, Measurement and Developing Growth Plans 

Training Courses:
* Advanced Scrum Master 
* Advanced Product Owner
* Agile Overview 
* Servant Leadership  
* Effective Facilitation and Collaboration 
* Developing Measurable Business Outcomes
* Writing Effective Outcomes and Features 
* Leading High-Performing Teams 
* Enterprise Business Agility Strategy

For private sector organizations from small start-ups to Fortune 500 Companies across multiple industries, as well as Government Agencies

Enterprise Agile Coach and Trainer

State of Idaho, Department of Health and Welfare

Lead the business side of software development, quality assurance and production support for the Division of Welfare portfolio, providing leadership to Agile teams using the Scaled Agile Framework to predictably deliver value.

Work with the executive business and IT leadership teams to align product management strategies and Agile team design with organizational goals and priorities. Develop the product vision and roadmap. Facilitate portfolio planning activities. Coach, mentor, and lead the product management team, including product managers, product owners, user experience design and business architects, in applying Lean/Agile product management methodology and practices.

Partner with IT managers to develop the architectural roadmap to support long-term business needs, plan for the architectural runway, strategize on technical options, and ensure that development teams have the tools and standards in place to create effective designs and quality products. Support and design plans toward DevOps culture and practices.

Support end users through leading a production support team responsible for monitoring production system performance, triaging and responding to reported issues, and gathering and reporting metrics.

Deliver quality products on schedule that meet user needs, providing vision, leadership and direction for release management and business testing teams.

Bureau Chief, Agile Program Leader

Created the product vision and roadmap for the project to replace the Department’s legacy benefits case management system. Supervised a team of product owners. Partnered with the operational and policy program managers to ensure system design would meet program requirements and support end users. Played a lead role in rolling out the new system and managing subsequent releases. Designed the workflow and reporting tools and processes.

Outcomes
¥	Transferred and customized a large and complex Welfare Eligibility System from another State, significantly reducing development costs and time lines while delivering a robust and effective application.

¥	Converted active programs and clients from the legacy to replacement system, with benefit program payments and health coverage transitioning and continuing without disruption; this required creative strategies, extensive data analysis and coordination and testing with multiple interfaces and partners.

¥	Established a data warehouse for the new eligibility system, supporting federal, management and field operational reporting requirements; designed a reporting strategy to support workload management and performance reporting with the launch of the new system, allowing for a smooth transition for operational managers.

¥	Implemented workflow and workload management tools in alignment with new processes and organizational structures, so that the system effectively supported the business design.

Product Manager

Legislative Services Office, Idaho

Advised legislators in setting the annual state budget and creating related legislation, providing expertise on the organizational structure, functions, performance, policies, budgets and statutory requirements of assigned state agencies.    
 
Completed analysis of agency expenditure data to determine compliance with legislative intent, use of efficient management practices, and trends across state government. Reviewed agency budget requests, gathered supporting information, and created content for annual legislative budget publications. Presented agency budget requests to the Joint Finance Appropriations Committee.

Budget and Policy Analyst

I'm a Business Agility Coach and co-founder of Conduo. I work with Agile leaders in regulated industries and the public sector who want to be more strategic and outcome-driven. Your teams are busy, but are they working on the right things? Are you making progress toward your most important goals?     

There's nothing I love more than to bring a group together and facilitate a collaborative and visual process, to sort through complexity and find a clear path forward. It comes down to people having good conversations to develop common understanding and trust. Once that is in place, we can develop an effective and repeatable process for Outcome-Driven Planning.  

Here's a little about my background, and what led me to what I do today: 

I got started as a Product Owner in 2007, and I fell in love with the Agile way of working. It just made sense to identify the most important things to work on, get them done quickly and make changes to stay on track with delivering value. It was rewarding to work as a team and see things go from idea to reality. 

I took on increasing levels of responsibility, eventually leading a team of product owners and managing the portfolio. 

Working with Agile coaches (including my current business partner) inspired me to further my knowledge and skills, and in 2016 I started to work as an Agile coach and trainer. This was an exciting leap and sparked a lot of personal and professional growth. 

For several years, I worked with leaders at large organizations to develop a continuous improvement strategy using the AgilityHealth platform. This deepened my understanding of the common patterns and challenges of leading Agile across multiple teams. 

During this time, I also developed and delivered Agile leadership training on Adaptive Leadership, Enterprise Business Agility, Defining Measurable Outcomes, and Effective Facilitation and Collaboration. 

The past several years have been focused on working with my business partner Ryan Fullmer to  take our experiences and focus on where we think we can make the greatest impact. Outcome-Driven Planning is our answer to this. 

We developed Outcome-Driven Planning as a series of workshops that you can learn to run with your teams to get better results from the way you plan and deliver. 

Outcome-Driven Planning incorporates the Mobius Innovative Framework developed by Gabrielle Benefield and includes five steps:

1 - Discover Why
2 - Identify Options 
3 - Decide What to Do
4 - Deliver Incrementally
5 - Continuously Improve

Julie Springer

Shelly Berman-Rubera

WHAT CAN I DO FOR YOU?  If you’re like most small business owners, you’re feeling overwhelmed. You’re unsure what the most important steps to take in your business, and you don’t have enough revenue. And on top of all that, you feel isolated because you’re doing it all alone. I want to let you know that you’re not alone. In fact, I’ve helped over 1000 small business owners like you succeed in their businesses. To increase performance and revenue, I work with entrepreneurs, small business owners, and subject matter experts to navigate the day-to-day demands of running a business. With more than 35 years of success leveraging extensive experience with turnaround strategy, business trends, and identifying outdated systems. I have a strong passion for women entrepreneurs, subject matter experts, and small business owners. I am an author and sought-after speaker. HOW CAN I GET YOU RESULTS?Building a small business is hard to do. But with the right strategies and wisdom, it doesn’t have to be as complicated as you think. That’s why I created a program called “The Truth About Succeeding in Small Business” This program is designed to give you a solid framework for building your business and strategies for navigating the day-to-day so you can effectively and get results.  The program can be delivered through one-to-one coaching, group coaching, or keynote presentations. WHO HAVE I WORKED WITH: Solopreneurs—We work to create a concept-to-customer approach that includes brand, identifying revenue streams, communication, and growth strategies.Speakers- We work together to create signature programs, implementing all conversion strategies and content for marketing.Family businesses- I work with family businesses to create solid relationships between owners and staff and bring the companies up to date with contemporary systems and structures.Construction Companies- We work to improve communication, organization, and updated systems.Subject Matter Experts- I work with subject matter experts to turn their expertise into revenue!WHY WOULD I WANT TO WORK WITH YOU?My clients often tell me they like to work with me because I have laid out a game plan that allows a small business owner to focus on the critical tasks daily to increase market share, promote brand awareness, and increase revenues. It is the speed at which I can make things happen.WHAT IS THE EASIEST WAY TO GET IN CONTACT WITH ME?Just message me here, and we can start the conversation.

Founder & President

Shelly Berman-Rubera is an accomplished Business Strategist and Communication Expert with more than 35 years of success across the coaching and consulting industries. Shelly is Certified in Business Management, Leadership Development, Business Coaching, and Emotional Intelligence. Leveraging extensive experience with turnaround methods, business trends, and identifying outdated systems. She is a valuable advisor for any organization seeking guidance from developing contemporary approaches that support working more effectively, to increase revenues, and lead better businesses. 

Shelly's strengths include outstanding communication, collaboration, sales, copywriting, and brand communication. Shelly's excellent speaking abilities, her credibility based on both credentials and proven track record, along with motivational techniques, have allowed her to instill great learning and change to over 800 businesses. She is also the founder of a strategic framework that has proven to help owners build their business and revenues. She is a sought-after speaker and author of “100 Tips to Small Business Results”. One program attendee turned client, sums it up best, “She has the magic touch for recharging your batteries, helping you build momentum, and getting you to achieve the business results you desire." 
Specialties: 
Delivered in a variety of formats
•	One-on-One
•	Group Business Development 
•	Onsite / Offsite Programs
•	Speaking 
•	Retreats

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Julie Springer

Shelly Berman

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