Julien Paredes 🐸

Blockchain, Metaverse, DeFi, NFT, Gaming Consultant - Partnerships & Strategy

MEMECON

MEMECON brings together frens from across Web3. Whether you're a seasoned s**tcoiner or nocoiner, this is the event you've all been waiting for!

We invite you to connect, collaborate, and revel in the sheer lunacy of memes like never before. In a place where creativity knows no bounds, in a space to let our inner degens out, go ape and take over!

At MEMECON, we embrace the degenerate spirit that fuels meme culture. This is your safe space to push boundaries, challenge norms, and explore the dark side of the moon. There are no limits!!! Get ready to RAID, BTFD and shill your way to Valhalla. No JEETS welcome.

#LFGTOMEMECON #LETSGETREKT

Co-Founder

APE IN VERSE

Merging worlds 🌐x🌏 with 🍌 & ❤️

- Identify relevant innovation opportunities and initiatives;
- Identify technological requirements for future innovative projects;
- Develop innovative ideas, concepts, strategies, and GTM; 
- Consultation, contribute knowledge and experience on markets trends;
- Provide leadership for partner’s teams;
- Alculturation & Education for corporate brands, schools and consulting agencies;
- Project and Account management;
- Product management;
- Web3 Marketing consulting;
- Develop and manage key partnerships with businesses and stakeholders in the DeFi ecosystem;
- Develop and own strategy process and framework for DeFi strategy long-term
- Stay up-to-date on industry trends, competitive landscape, and partnership opportunities
- Provide a strategic perspective to product and engineering teams, delivering critical business insights and launching initiatives that impact the market (DeFi, Metaverse, NFT, Blockchain & Gaming).

Founder - Web3, Metaverse & Gaming Consulting

Wikiverse

By APE IN VERSE.
Wikiverse is a web3 community managed directory. It is the place to easily find Blockchain slang and definitions, creators, communities, builders, designers, brands, marketplace, events and more!

Missions:
- Contribute to knowledge;
- Empower Blockchain and web3 adoption.

Founder

PHYGICODE

PHYGICODE is a consortium of industry leaders involved in various aspects of Metaverse development, transitioning brands, products and experiences to a dual identity where physical and digital values coexist and enhance each other.

Missions:
- Contribute knowledge and experience of gaming, web3, metaverse, blockchain, and NFT ecosystems;
- Consultation on partners web3 and gaming activations;
- Strategise on phygital business activations.

Consortium member

Another-1

My mission on the advisory board will be to push the boundaries of the phygital revolution. Build a tokenized, dynamic ecosystem and shape the future of Another-1 platform.

Advisor

Tropee

Tropee is the leading NFT utility-as-a-service platform. We focus on helping NFT collections to create powerful utilities that delight their NFT holders.

Missions:
- Drive the end-to-end partnership business development strategy and execution, with the expected outcome of driving revenue growth.
- Design, evaluate, and pursue new agency and referral partnerships with various industry players.
- Build relationships with media, award shows, key partners, organizations and conferences to help drive awareness about our tech, our team and capabilities.
- Continually identify sales opportunities for existing and new partners, finding innovative ways to grow revenue and secure new accounts.
- Secure new and innovative integrations, distribution models, and co-marketing initiatives that drive revenue.
- Collaborate with internal teams (Marketing, Customer Success, Product) to drive more partner sourced revenue.

Head of Partnerships at Tropee

LandVault (formerly Admix)

Ambassador

Metis Mind

Metis Mind develops pioneer business strategies in Blockchain and eSport for industry leaders, private investors, governments, and web3 projects.

Missions:
- Identify relevant innovation opportunities and initiatives;
- Identify technological requirements for future innovative projects;
- Develop innovative ideas, concepts, strategies, business and roadmap; 
- Consultation, contribute knowledge and experience on markets trends;
- Provide leadership for partner’s teams;
- Project and Account management;
- Product management;
- Web3 Marketing consulting;
- Industry introductions.

Project cycle management - Team management - Negotiation process - Public & press relations - Technical and financial management - Brainstorming - Design thinking - Problem solving - Digital strategy & innovation

Project manager I Grant officer I Fundraiser I Citizen Empowerment

Boson Protocol

Boson Protocol vision is to enable a Blockchain decentralized commerce ecosystem by funding and enabling the development of a stack of applications to disrupt, demonopolize and democratize commerce.
We have built PORTAL in Decentraland to enable decentralized phygital commerce and the world first Fashion Week in the Metaverse - $4 millions worth of phygital products (clients: Tommy Hilfiger, Cider, Hogan, IKKS, NGRAVE, DragonPass, ANREALAGE, Deadfellaz, 8sian,...).

Missions:
- Contribute knowledge and experience of web3, metaverse, blockchain and crypto ecosystems;
- Strategise on project trajectory and desired partners;
- Create a sustainable sales pipeline and report KPIs;
- Outreach and account management of partners;
- Outreach and onboarding of Key Opinion Leaders;
- Consultation, guidance and strategy building on partner projects;
- Managing partnership to the point of signing;
- Contribute to new potential Metaverse business and event activations;
- Represent the company and speak on conferences.

Metaverse, Web3 & NFT Partnerships

Alias Project

ALIAS is an innovative privacy-focused cryptocurrency, featuring two energy-efficient proof-of-stake algorithms, anonymous staking rewards, rapid transactions, ring signatures, and stealth addresses for privacy and anonymity, and a fully integrated Tor + OBFS4 layer for IP obfuscation.

Missions:
- Creation and implementation of the global listing strategy with cryptocurrency exchanges;
- Research and analysis on market trends and competitors;
- Organization of promotions and events;
- Contribute to spread privacy-focused cryptocurrency adoption.

Project Manager & Ambassador

I'm Julien Paredes, a seasoned Blockchain & Metaverse Consultant and Strategic Advisor, deeply immersed in the digital transformation of today's business landscape. My journey in the metaverse reached a pinnacle as the Partnerships Manager at Boson Protocol, where we pioneered the world's first Metaverse Fashion Week, collaborating with iconic brands like Tommy Hilfiger, adidas, Lacoste, IKKS and more.

Before diving into the digital realm, I dedicated over a decade to empowering civil societies through NGOs, touching on education, governance, agriculture, healthcare, and the economy. My advocacy extended to the halls of the EU Parliament and the French Assembly, where I lobbied for citizen-centric policies.

As an entrepreneur, I co-founded a start-up that revolutionized fundraising for NGOs by harnessing the power of video games & eSports, leading to significant partnerships with industry giants like RIOT Games.

Since 2013, my blockchain odyssey has seen me don multiple hats as a Project Manager, Advisor, and Consultant, honing a robust understanding of blockchain mechanics and adoption strategies.

I launched Wikiverse, a community-led web3 educational directory, further cementing my commitment to making blockchain technology accessible and comprehensible to all.

During my time at Boson Protocol, I spearheaded partnerships in the Metaverse & Web3 spaces, leading to the groundbreaking launch of PORTAL in Decentraland and the inception of the first-ever Fashion Week in the Metaverse.

Most recently, I've led strategic partnerships at Tropee, empowering creators to engage with their communities through NFTs and driving forward the notion that every digital interaction should be as rewarding as it is engaging.

Now, with APE IN VERSE, I've steered strategies that champion user privacy and deliver exceptional experiences, navigating the complexities of Web3 to bring our clients' ambitious visions to life. From ideation to fruition, I ensure that every project resonates with our clients' goals and exceeds their expectations.

In every role, I bring a wealth of experience and a passion for innovation, always looking to the horizon for the next breakthrough that will shape our digital future.

Head of Partnerships at Tropee - The home of NFT utilities 🌴

Loic Jeanjean

Chief Growth Officer

HyperGrowth Partners

HyperGrowth Partners is a Growth-Stage Accelerator investing Partners' time to enable startups to achieve and sustain hypergrowth post series A.

At HyperGrowth Partners I work with Founders and their executive leadership on Marketing, Growth, Demand Generation, Org Design and Outbound Sales. The ultimate goal: hyper-acceleration of pipe and revenue!

Companies like Ramp, Reddit, AirOps, Together AI, Attention, Zamp, Vercel work with Hypergrowth partners.

Get in touch to see how we can help: loic.jeanjean@hypergrowthpartners.com

Marketing Partner

Attention

Attention is a leading AI-powered platform dedicated to helping sales and revenue teams unlock the full potential of their customer conversations. By automating the extraction of actionable insights, Attention enables businesses to make informed decisions, enhance performance, and drive growth.

As a Marketing & Growth Advisor, I work with Attention's founder and VP of Growth to drive exponential growth. In the past 3 months, Attention has already grown ARR by 60%

About Attention: Series A ($14m in Sep 2024), 400+ customers (Crunchbase, BambooHR, Aircall, Unify, Clay, Gladia)

Marketing + GTM Advisor

Zamp

Zamp is revolutionizing sales tax solutions for businesses. They are committed to building a better sales tax solution, so businesses spend less time dealing with sales tax headaches and more time growing their business.

As Marketing & GTM Advisor, I am focused on supercharging Zamp's marketing efforts, driving demand generation, growth, and optimizing their go-to-market strategy.

About Zamp: Series A $10m (Sep 2024), 400+ eCommerce & SaaS customers (Tushy, Pizzle, Teal, Sanzo)

Jimo

Jimo is the only digital adoption platform offering personalized onboarding and assistance to boost conversion, increase retention, and reduce support tickets. Jimo enables product teams to effortlessly connect with end-users at any step of the product lifecycle, from discovery and shaping to feature announcement.

As Marketing & GTM Advisor, I work with Jimo’s founders to build, and execute, their gem strategy (with a focus on growth and demand gen)

Jet HR

Jet HR is a B2B SaaS that simplifies managing people: payroll, benefits, devices, compliance & expenses.

As a Marketing & Growth Advisor, I work with Jet's CEO and Marketing Lead to accelerate growth through demand gen strategies, growth tactics, and conversion rate optimization. So far Jet HR has already increased revenue by 30%

About Jet HR: Seed A €12m (Sep 2024), 300+ customers (HelloFresh, Satispay, Scalapay, Bending Spoons)

Plug and Play Tech Center

Mentoring startup founders on go-to market, marketing, growth and revenue topics

Startup Mentor

Techstars

Mentor

LH2 Consulting

I work with early & growth stages technology companies (Saas and web3) on building and scaling their marketing & growth org. Specializing in SaaS and web3, I bring expertise in strategy, team building, process optimization, and driving revenue.

With a proven track record of hiring top-performing marketing teams and generating significant revenue, I help my clients to maximize their growth potential.

Current clients:
- Spend management SaaS for SMBs based in the UAE and Middle East
- Employee finance SaaS platform for Mid-Market companies in Germany, Spain, and the Netherlands

Past clients:
- Web3 NFT engagement platform for artists, and creators

Let's connect and unleash the full potential of your growth with a deep dive into my services (fractional marketing, SaaS & Web3 marketing consultancy, or advisory)

Circula

As interim CMO, I helped Circula drive growth through marketing in its core market (Germany) and expansion markets (Spain and Netherlands). I was mentoring and coaching a team of marketers (VP Marketing, Country Marketing Managers, Growth Lead, Event Lead)

Between February 2023 and MArch 2024, I helped Circula with:
- Demand Generation Strategy
- Market Expansion
- Team Structure & Individual Ownership
- Alignment with Sales
- Campaign Management
- Full Funnel Data

About Circula:
Circula is a Berlin-based software-as-a-service fintech that provides companies with a comprehensive expense platform. The best-in-class solution combines digital travel and expense management, credit card transactions, and employee benefits. Circula is designed to seamlessly integrate into multiple accounting, travel booking, and HR systems and complies with European tax law and accounting standards. 

The expense platform from Circula is currently provided in Germany, the Netherlands and Spain. Among the fintech's 1,500 customers are DATEV, About You, Ebner Stolz, DFL, McMakler, Urban Sports Club, and Infarm.

Circula raised a €12m series A in 2022, backed by renowned investors Alstin Capital, Capnamic Ventures, Storm Ventures, Peak, HW Capital, Wenvest Capital and Main Incubator.

Interim CMO

Pleo

Everyone deserves to feel valued at their job. So Pleo built a business expenses system to make that possible. Because work can be hard, but paying for things at work shouldn’t be. Pleo revolutionizes business spending by reducing administrative complexity, eliminating expense reports, and simplifying bookkeeping.

This is how I drove impact at Pleo :
- Mentored a high-performing team of 20+ marketers to create and lead strategic marketing initiatives across various marketing functions including Field, Partner, Demand Gen, Community and Growth Marketing leveraging all tools at one’s disposal like events, campaigns, partnerships etc. 
- Built the demand gen team that ran mid-market focused integrated campaigns across Pleo's core markets. Each campaign was focused on ICPs and key verticals, and needed to orchestrate a cross-functional team from sales, marketing, cx and product.
- Created and implemented a regional marketing plan in alignment with overall business objectives, striking a balance between longer-term strategic brand-building activities, mid-term lead generation and nurturing to build a pipeline, as well as quick wins to achieve targets. 
- Using data and analytics, creating a culture of structured experimentation and iteration to drive growth, while ensuring brand alignment and consistent messaging throughout. 
- Managed and built long-term relationships with new and existing partners, including developing compelling pitches, commercial negotiation and implementation of mutually beneficial marketing activities. 
- Managed marketing budget with ongoing performance measurement and optimization to drive sustainable bottom-line growth (over €3.5 mil annual)

About Pleo: 950+ people, 25k customers, 175k users, $350m series C, $5.5b valuation

VP Marketing, EMEA Mid Market

Marketing Executive -- ex Pleo ex Ledger -- B2B Saas, Fintech & Web3 -- fractional CMO, board advisor & startup mentor

Breakthrough Marketing Strategist | Revenue Architect | Scale Accelerator

In the high-stakes world of B2B SaaS, I don't just drive marketing—I engineer predictable growth mechanisms that transform startups into market leaders.

Strategic Pillars of My Approach:

1. Growth Architecture
- Build sophisticated demand generation systems that compound monthly
- Translate visionary goals into executable marketing blueprints
- Develop teams that deliver 100%+ year-over-year expansion

2. Operational Velocity
- Rapidly prototype marketing strategies across diverse tech ecosystems
- Scale marketing capabilities from product-market fit to international expansion
- Create lean, high-performance teams that outmaneuver competitors

3. Strategic Transformation
- Advised/led marketing for breakthrough companies like Pleo, Ledger, Attention
- Generated $100M+ in ARR across fintech, AI, and enterprise SaaS landscapes
- Consistently turned early-stage potential into exponential growth narratives

Key Impact Metrics:
- Built and coached teams exceeding 50 FTEs
- Drove 10x revenue acceleration (e.g., Pleo, Ledger, Attention)
- Developed demand gen engines growing pipeline & revenue 20% month-over-month

Specialized Domains:
Fintech | AI | SaaS | Web3

Currently: Marketing & Growth Advisor / Fractional CMO helping visionary B2B startups architect their next growth breakthrough.

The future belongs to those who can translate potential into performance.

About me: seasoned marketing leader with an 18+ year track record of delivering predictable revenue growth with B2B companies at various stages of funding & growth (bootstrapped, seed to series C).

Growth & Marketing / Freelance

Freelancing (marketing and growth) for Tropee, a small web3 startup with the world's first utility platform for NFT creators and collectors. With Tropee, NFT creators can add engaging utilities for their NFT collection and deliver a safe, trusted, and smooth experience to their holders.

$450k in advisory fees. Zero revenue impact 🤯 

I just talked to a Series B founder who learned the hard way: most “strategic advisors” are glorified consultants with fancy titles.

To be fair, everyone at his company loved to brag about these advisors:
- Cool logos on their latest investor deck
- Impressive titles on their 'About Us' page

But here’s the truth most founders eventually learn:
👉  90% of advisors are optimizing for billable hours, not outcomes.
👉  If your advisor isn’t helping you grow revenue, you hired a storyteller, not a strategist.

Real advisory work is different. It’s deep, messy, and accountable.

At HyperGrowth Partners, we flipped the model:

We don’t just diagnose...
➡️ We get in the trenches with you, your leaders, and their teams.

Our playbooks aren’t theory...
➡️ They’re battle-tested systems deployed 100+ times across companies like Ramp Vercel Ashby Attention or AirOps

We don't measure success by the number of meetings we have...
➡️  We're incentivized on your revenue growth

That’s what deep advisory looks like: fewer slides, more outcomes.

If you know a B2B SaaS founder stuck in the “advisory trap,” tag them below 
or
send me a DM to have a confidential conversation with our team

#DeepAdvisory #B2BSaaS #GrowthStrategy

$100m+ in ARR | CMO - Marketing Partner @ Hypergrowth Partners | Advisor, Mentor & Angel Investor for B2B SaaS & AI startups (from pre-seed to series C)

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Julien Paredes 🐸

Loic Jeanjean

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Loic Jeanjean

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Loic Jeanjean's LinkedIn Performance

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