JPNB Consulting Ltd

Recruitment

Andros UK Limited

Responsible for developing the Bonne Maman brand and the Andros UK desserts range into convenience stores, forecourts, cash and carry, wholesalers.

- Pure Business Development role
- Generated over 2 million of new business
- Responsible for the marketing budget of the convenience channel, circa 150 thousand pounds

Commercial Manager

DS Smith

Responsible for the profitability, growth and deliverables of 30M business and a team of 6 Territory Managers. Out of 11 customers I grew 8 of them, lost 1 to a tender (850K account) and retained the last 2 despite poor performance from the supplying factory. Opened up Primark for my colleagues of the Paper Division, which became a 50M paper bag business.

UK Division - National Sales Manager

My job was to help the Group R&D Director to build his team with scientists and technical experts throughout the Group. Once done I managed key projects of technology transfer & roll out from companies acquired throughout the entire Group. Extensive training in change management and culture change to overcome local boundaries.

Commercial Manager - Central R&D Team

Implemented a customer survey across 3 divisions, 10 countries and 125 clients. Initially 1 of 4 project managers, “promoted” to manage the other 3.

Assistant to the Group Commercial Director

Deloitte Luxembourg

Tax and Financial advisory of a portfolio of clients:

- Financial audit of initial tax situation
- Legal and Tax research
- Preparation of advanced tax structures and negotiation documents
- Drafting of tax ruling
- Occasional drafting of marketing documents such as the Maritime Brochure

Knowledge Sharing initiative:

Participation in company wide culture change effort to generate more feedback and spread knowledge across functions and seniority

Tax Consultant

Eversheds

Employment Law, litigation and advisory:

- Litigation: responsible for drafting summons, pleadings and lead legal research in complex cases 
- Advisory: responsible for legal research and writing memorandum on complex acquisition & restructuring and their consequences for employees

Trainee

Recruiting top candidates for top businesses. Posts and articles about the process.

I work with small and mid-size businesses to help them find great people to grow their business. 

I also work with talented professionals to help them find the next job in their career.

Please do not hesitate to message me. I reply to everyone.

Julien Nowak-Bourgoin

Angelina Fomina

BetterUp

Led the BetterUp consumer coaching experience (AI + human), improving onboarding, retention, coach discovery & matching, coach operations & quality, and building the  AI consumer coaching chatbot.

Senior Product Manager - AI Coaching

Sage

Creator of the SageMethod™: a results-driven coaching framework blending science, spirituality (intuitive guidance/energy work), wellbeing, career & business strategy. I help professionals and founders heal burnout, reconnect with who they are, find meaningful work and lead with clarity, energy, and meaning in career and life. 

Join one of my coaching program with 1:1 and group support:

1. Discover Your Purpose: Reinvent Your Career
2. Beyond Burnout: Your Energy Reset
3. Switch into a Product Management Career: Learn the Skills & Land the Job 
4. Ace Your Product Management Interviews
5. Thrive & Lead in Your New Job: Your First 90 Days
6. Launch Your 1st Business Offer: Escape the 9 to 5
7. Holistic Coaching: Akashic Record Reading & Energy Healing & Wellness Plan

Explore: 

→ Free assessment & action plan
→ Free 15-min discovery call
→ 1:1 Coaching: 200+ sessions since 2023
→ Workplace Wellness: coaching + workshops for founders and teams

Career & Health Coach | Course Creator

Your product management, design and user research support:
→ Focused on: HealthTech, digital wellbeing, personalized medicine, trust, safety, youth, identity, edTech and AI
→ Workshops, sprints, 0 to 1 launches, growth, innovation, AI products made simple and design-friendly, processes and coaching
→ Client Served: HealthTech, FinTech, Real Estate and more

Product Consultant

Product Lead - Youth Wellbeing, Trust & Safety

Led the launch of 0 to 1 Virtual Reality (Oculus) products like family multi-user and app sharing experience, social onboarding, compliant sign-up experience, privacy settings, recommendations to increase friendships in VR, and VR identity & profile system.

Product Manager - Meta Virtual Reality Labs

Launched the Appointment Booking product on Facebook so businesses can turn conversations into bookings with messaging and appointment tools that are all in one place. Led growth for Facebook’s Consumer Bookings team, running creative experiments to connect more people with the right service providers.

Product Manager - Booking Growth

The Cansbridge Fellowship

Launched a 501(c)(3) non-profit that accepts a cohort of highly ambitious Canadian students to accelerate their leadership development through internships in Asia, entrepreneurial boot camp, and conference.

Founding Director

Shopify

Led partnership between Shopify and Google while helping with all Marketing Technologies. eCommerce merchants can now connect their stores to Google and YouTube to help turn more shoppers into customers.

Product Manager

ParseHub

Built a 7-figure SaaS product from zero that helps anyone easily get and structure data from the web. Hiring, training and managing a team of 12.

Co-founder & Head of Product

Product @ BetterUp | x-Meta, Oculus, Shopify | Wellness & Health | Bite-sized insights on career, purpose, well-being, and spirituality ➞ angelinafomina.com

I’m an entrepreneur, product leader, and holistic coach. With a decade of tech experience as a 3x founder and former Lead Product Manager at BetterUp, Meta, Shopify, and early-stage start-ups I've worked on both consumer and business products in AI, Virtual Reality, youth, trust & safety, compliance, health & wellness, B2B SaaS.

Now, I’m building at the intersection of coaching, psychology, integrative medicine and spirituality.

I helped 200+ professionals, founders and teams navigate burnout, reconnect with their purpose, and lead with clarity, energy, and balance in career and life by offering free resources, group programs and 1:1 coaching that blend career strategy, science and intuitive guidance to nurture your mind, heart, body and soul and get you actionable results in your job search, career, business and life.

After a decade of being on the "productivity treadmill"...I learned "it's not what you do, but how you do it."

I learned to find stillness in chaos, and to tap into my inner guidance, creativity and flow. I dove into Eastern and Western healing practices to help people holistically - in ways that are bite-sized and adapt to our busy lives. 

Certified in:
- Leadership & Performance Coach (Brown, in progress)
- Master’s in Traditional Chinese Medicine (Yo San, in progress)
- IFS-informed
- Yoga, Breathwork, Meditation, Energy Healing, Akashic Records
- Self-study in Art Therapy, Personality Systems (Enneagram, Numerology, Human Design, Ayurveda)

In the past:
→ Led BetterUp Consumer Coaching, integrating AI into the coaching experience and improving onboarding and retention.
→ Led global youth initiatives at Meta, focused on teen and child safety, digital wellness, and compliance with regulations, privacy standards, and policies.
→ At Oculus, led product launches to make virtual reality more social, engaging, and easy to use
→ At Meta launched an Appointment Booking Product and lead consumer booking growth
→ Led the Google partnership and built marketing technologies at Shopify
→ Co-founded a SaaS data start-up making 7-figures a year
→ Started a non-profit that helps students find international internships and launch businesses (now running for 14 years)

How I can help you:
⮕ Follow me for tips to lead a healthier life, and grow in your career
⮕ Try my newsletter - one actionable tip a week
⮕ Start with this assessment: https://form.typeform.com/to/F5qPRVhs
⮕ Schedule a free intro call: https://calendly.com/afomina/intro
⮕ Check-out all of my services: https://www.angelinafomina.com

Fractional Product Leader

I work with pre-seed to Series C start-ups and help them refine their product strategy, build and manage product teams, launch new ideas, redesign existing products, and ship valuable features while minimizing disruptions to their existing teams and projects.

Hire me as a fractional product leader, Head of Product or as a Product Studio with a team of curated product and design experts to launch your next idea quickly.

Angelina Fomina 🌿

“I’ll be happy when...” I remember saying this to myself after my final rounds at the Meta, Palo Alto office.

Flying back to Toronto I told myself: “If I get a job there and move to the U.S., I’ll never ask for anything else.”

Fast-forward seven years. Now, I want more.

And here’s the truth I see in countless clients (and in myself): It’s a trap.

→ I’ll be happy when I raise another round.
→ I’ll be happy when I sell this company and finally do what I love.
→ I’ll be happy when I hit X net worth.
→ I’ll be happy when I move to Y.
→ I’ll be happy when I have my dream partner.

When those things finally come… 
we do feel happy for a moment.
But then we move the goalpost.
And unhappiness comes back in.

⸻

(1) Recognize what you’re doing to yourself

You are literally telling yourself you don’t want to be here, in the present moment, and happy.
Every time your mind jumps to the future or replays the past you’re rejecting the happiness of the present moment.

💡 Only 10% of our long-term happiness comes from external things. The rest depends on our thoughts, actions, and internal habits. Changing your mindset can have far more impact than changing your job title, city, or bank account.
- 𝘗𝘴𝘺𝘤𝘩𝘰𝘭𝘰𝘨𝘪𝘴𝘵 𝘚𝘰𝘯𝘫𝘢 𝘓𝘺𝘶𝘣𝘰𝘮𝘪𝘳𝘴𝘬𝘺

⸻

(2) Enjoy the journey, without attachment to the outcome

I’ve learned to enjoy the journey as much as the destination: solving problems, growing, building emotional resilience, coming up with creative ideas.

Product Management taught me experimentation & iteration. Now, I try to practice this in my life.

💡 Positive psychology calls this “flow”. When you're fully engaged and time disappears. You're happy because you are fully present.

💡 Buddhism and Taoism both teach that attachment to outcome is the root of suffering, and encourage finding peace in presence.

⸻

(3) Choose a journey you’ll actually enjoy

This is why I’m so big on helping you work with your passions, purpose, skills or at least the things that bring you joy.
Because everything gets tough at some point.

𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝘄𝗵𝘆, 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗺𝗼𝘃𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮𝗻𝘆 𝗵𝗼𝘄.

💡 Purpose and meaning influence long-term well-being more than pleasure or success.
- 𝘏𝘢𝘳𝘷𝘢𝘳𝘥’𝘴 𝘏𝘶𝘮𝘢𝘯 𝘍𝘭𝘰𝘶𝘳𝘪𝘴𝘩𝘪𝘯𝘨 𝘗𝘳𝘰𝘨𝘳𝘢𝘮

⸻

(4) Take the seriousness out of life

Through meditation, hypnotherapy sessions, and plant-medicine explorations I’ve learned one truth:

𝗟𝗶𝗳𝗲 𝗶𝘀𝗻’𝘁 𝗺𝗲𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝘀𝗼 𝘀𝗲𝗿𝗶𝗼𝘂𝘀.

It’s meant to be lived, explored, enjoyed. We try, fail, build again.

💡 In Eastern thought, this reflects wu wei "effortless action" a reminder to act from joy and creativity that comes naturally.

⸻

🌿 Follow me for more on purpose, burnout recovery, reinventing your career, and living a meaningful life.

Product Manager, Coach | frm Meta | Purpose & Burnout • Digital Health • Trust & Safety ➞ angelinafomina.com

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Mindset is Everything. People come to me because they want results: to find a purpose, get a new job, grow their business.

But at the end of the day, everything always comes down to one thing: mindset. Something I battle with everyday myself.

Understanding who you are & what to do next.
Job searching
Starting a business

All have one thing in common: The ability to get up when things get hard, and keep going.

Every single person I work with, including myself, goes through periods of overthinking, doubt, anxiety, or inaction.

Times when we know what we should do, but we just can’t seem to do it.

Here are some of the practices I personally use and share:

1. Train Your Happiness

You can actually train your brain to access the state of happiness more easily.

1. Notice the moments when you are truly happy and how it feels. Walking in a park, laughing with a coworkers, painting. 
2. Tell yourself in that moment "This is what happiness feels like." 
3. In that moment try to listen to the same song, drink the same drink or light a candle (smell).
4. When you're feeling down remind yourself of your happy moment/feeling AND drink the same drink, listen to the same song, do the same thing even for 10 minutes.

💡 Train yourself to feel happy, even if you don't

⸻

2. Take Action Anyway

We all make excuses: I was too busy. I was too anxious. I wasn’t ready.
But each small action creates momentum.

Even when you don’t feel ready, do one small thing.
Write the email. 
Post the content. 
Apply for the job.

It clears your mind. 
Makes you focus on the task, instead of overthinking.

Also, do as much as you CAN do.
If you have low energy, still celebrate every small step.
Don't compare your slower days, to your peak days.
Don't expect yourself to be in peak state all the time.

💡 Train yourself to take action even if you're uncomfortable.

⸻

3. Move Your Body

When your mind is overthinking, movement brings you back into your body.
You don’t have to commit to an intense workout.

Walk around the block
Stretch for 10 minutes
Walk to a coffee shop and work from there
Dance in your living room
Do a YouTube ab workout

💡 Skipping a workout you promised yourself, like yoga or the gym, only adds more self-criticism. So make it easy to start.

⸻

4. Have a Go-to Routine

Create a go-to ritual for the times when motivation disappears.
It can be seasonal, or based on how you feel.

Journaling
Your favorite movie
Walk
Bath
Food you love
A few people you can call

💡 Focus on nourishing yourself instead of getting disappointed that you can't act in the moment. 

Avoid mindless scrolling or binge-watching when you’re low — they numb you, but they don’t restore you.
Instead, train yourself to reach for something that truly replenishes your mind and spirit.

🌱 Follow me for tips on purpose, career reinvention, burnout & mindset during times of setbacks and change.

taplio

The Battle

Julien Nowak-Bourgoin

Angelina Fomina 🌿

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The Battle

Julien Nowak-Bourgoin

Angelina Fomina 🌿

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Angelina Fomina 🌿's LinkedIn Performance

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