Juliette Hervé

You Start I Scale

Growth Marketing Strategist & Startup Advisor

Cleo Academy

Building a course on how to "Get Maximum ROI from your Marketing Budget".

Growth Marketing Trainer

Growth Nantes

950+ members (marketers, freelancers, founders and students)

Head of Community

Better Call

Growth Marketing Advisor & Startup Advisor

Les Meufs du Growth

Community Member

Asap.work

Part-time CMO

Scalezia.co

Growth Marketing Expert

ECV Digital

Inbound Marketing Trainer

JOIN

Growth & Marketing Lead

Spendesk

Marketing Manager France

Inbound Marketing Manager France

Content Marketing Manager France

Growth & Marketing Expert 🔥 Allbound (inbound x outbound)

The problem with your Marketing strategy is that you don't know where the problem is. That's why, despite every effort, your Marketing results are not (or not sufficiently) there.


The problem's problem is that you're wasting a lot of energy and burning cash. You're probably starting to lose hope as well...


That's usually why people reach out to me!


A more efficient Marketing starts with something quite simple. But first, a few words about me.


In 2018, I had a breakthrough. I joined a small startup.  
In 2022, it became the 26th French Unicorn.


I spent 4 years at Spendesk, implementing the Marketing strategy for France, almost single-handedly. Despite a hyper-growth environment with daily challenges, I made it the number 1 market in terms of revenue. How? By being both creative and highly structured, allowing me to quickly identify opportunities and risks. A keen attention to detail that today makes all the difference for my business and that of my clients.


At every stage of a company's growth, I love analyzing the reasons for success but also for failures, and above all, finding solutions to problems. In my past startup life, I've made and seen all the mistakes you can imagine. We had to find solutions to avoid wasting too much time and money.


I've already shared all these learnings with 50+ Marketing teams. And soon, maybe to your team too.


Together, we'll challenge your current Marketing system to identify problems and risky situations. Then we'll find the most suitable solutions for your context and ambitions. We’ll maximize your performance by optimizing your ROI.


See you soon.


Juliette Hervé (Marketing Systems Performance Architect)

Member of the community

Missions:

👉 Make women more visible in the growth.
👉 Build legitimacy and be proud of being experts.
👉 Have more power in growth.
👉 Put forward "role models" for the next generations.
👉 Create a safe space for the community members.
👉 Improve our competences together, in kindness.

Lucca

Lucca est un éditeur de logiciels RH qui compte plus de 7 400 clients et 900 000 utilisateurs dans 112 pays.

Notre métier : automatiser les process administratifs et RH des entreprises : gestion des congés, notes de frais, suivi des temps et activités, pilotage des entretiens et des objectifs...

Ce qui nous différencie : chaque logiciel dispose de sa propre identité et répond à une problématique spécifique. Il fonctionne de manière autonome et s'intègre parfaitement aux autres solutions Lucca.

Notre devise : un logiciel de gestion n'est pas nécessairement gris, moche et triste. Testez par vous même : 

https://contact.lucca.fr/page-de-demo-lucca

Key Account Manager

💳 Spendesk est une plateforme de gestion de dépenses 7-en-un qui change radicalement la façon dont les équipes financières et les cabinets comptables suivent, traitent et analysent les dépenses des collaborateurs et de l'entreprise.

Au sein de l'équipe partenariat, mon rôle est de développer nos relations avec les cabinets comptables et les intégrateurs afin de les aider à apporter toujours plus de valeur et d'automatisations à leurs clients.

🏆 110% - Q4 2023

Strategic Partnerships Manager

EdgeOver

Helping B2B companies (SaaS and ESN) - optimizing their various business processes through a RevOps strategy.

• Optimization of existing processes.
→ Automation of redundancies
→ Alignment of Sales, Marketing teams...

• Choosing the right tools
→ Audit, supporting the implementation

• Training and support for sales teams, Sales coaching
• Optimization of data tracking and utilization.

Sales Coach - Consulting

My goal was to evangelize the 🇫🇷 market and make Spendesk the new standard for expense management among SMEs. We have signed over 2000 clients and have become the 25th French unicorn. Today, Spendesk continues to spread its vision throughout Europe.

Working closely with a squad of BDRs.

- Product demonstration, sales proposal, follow-up, closing of new client accounts
- Collaboration with BDRs to establish a sourcing and account hunting strategy
- Implementation of Referral strategies
- Targeted prospecting

Personas: CEO, COO, CFO, Financial controllers, Accounting Firms
Industries: Startups, retailers, service companies, industrial and traditional enterprises
Targeted account size: 20-1000 employees

🏆 Top performer EMEA H1 2022 - 118 signed clients (65% outbound) - 35% Win Rate
🏆 Constantly above 110% for a year

Additional projects:

- Launch the new pricing and create the new Sales pitch (with the new value proposition)
- Redesign of prospect and competitor decks
- Development of relationships with Partnered companies
- Recruitment and coaching of new Account Executives

⚙️ Sales Tools used:
Salesforce, Modjo, Salesloft, Qobra, Lusha, Notion, Hubspot, Scratchpad

Account Executive

💳 Spendesk is an all-in-one expense management platform that radically changes the way finance teams track and analyze employee and company expenses.

103rd employee - 1st SDR (Sales Development Representative)

- Qualification of inbound leads (hot, warm, and cold)
- Structuration of inbound processes and team (demos, chat requests, cold leads, webinars)

Additional projects:
- Improvement of the Sales Playbook (Pitch, competition, and namedrop)
- Coach new BDRs
- Sales ambassador to the Product team

🏆 Top performer - constantly above 100% of target achievement I promoted to an Account Executive role in 11 months.

Business Development Representative

Oracle

As a part of the Demand Generation team, I ensure different missions:

• Sales Enablement  & Social Selling.
→ Teach and help Sales team to improve their approach on Social Media
→ Improve the communication between Sales and Marketing to make relevant contents for customers

• Social Media Management.
→ Implement a content strategy on Youtube and Twitter
→ Creation and management of a monthly Social Media Board's meeting
→ Measure actions with a follow up of KPIs

🏆 Achievement in 1 year : Reach +100% on Twitter / Watch time +50% & Views +100% on Youtube

• Social Media and coverage for the events.
→ Follow up for the communication strategy with Marketing and Sales team
Event covered: Cloud Day Paris 2017, Oracle Impact Paris, Oracle Code Paris, Oracle Cloud Executive Summit Paris, Oracle Open World 18, Oracle Cloud Security Summit

Digital Marketing Specialist

MF Network

As a Marketing and Communication Lead, I was in charge to improve the Brand Communication and develop the sales on the BundleKey's website.

• Social Media & Content Strategy.
→ Benchmark of other gaming actors
→ Creation and definition of the strategy
→ Manage the team of Community Managers

• Creation of Paid promotions with Youtube Influencers (+100K subscribers).
→ Sourcing and collaboration with influencers agencies
→ Billing
→ ROI analysis

• Relationship with Business Partners.
→ Sourcing of new potentials partners
→ Creation of collaborations with other brands on Social Media

🏆 Achievement in 1 year : Followers on Twitter +100% / Annual Revenue +150%

Marketing & Communication lead - Freelance

Crème de la Crème (cremedelacreme.io)

Promote the "Crème de la Crème" brand in the campus of Institut Mines Telecom Business School.

• Social Media communication on Facebook Groups

Ambassador

iViFlo

• Sales enablement (support salesteam to improve their presentation and pitch with customers)
• Community Management
• Benchmark of the french IoT market
• Internal Communication : newsletter creation
• HR : Networking ad soucring to find new talents / Job posting

Webmarketing Intern

Perfect World Europe B.V.

• Social Media Management on Facebook and Twitter
• Management & animation of the French Moderator team (4 peoples)
• Blog publishing (coordination with JIRA tool)
• Bug reports (follow up community messages to DEV team)

Community Coordinator - Freelance

War Legend

• Blog publishing
• Information monitoring

Blog writer

Key Account Manager @Lucca ☁️

Passionate about Tech and Startups, I have been involved in the ecosystem for over 6 years. I first gained experience in Marketing and Demand Generation - both as a freelancer and at Oracle. These two experiences sparked my interest in diving into the world of scale-ups and sales.

During my last 3 years at Spendesk, I have been able to develop my sales and consulting skills, and discover the richness of the Tech scene in France.


A favorite quote: "If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea." Antoine de Saint-Exupéry.

Would you like to chat or have a virtual ☕️?
✉️Email: vouillon.alex(at)gmail.com
Twitter: @Vouillon_Alex

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Alexandre Vouillon

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